Connect with us

Broadcasting

How Spotify Keeps Nigerian Fans Connected Through Music Even When Physically Apart

Published

on

Kindly share this post

Music has always been a universal language helping people through the ages to communicate and connect without the need for added conversation or even words.

Music can help us unlock the deepest parts of ourselves, and act as a unifier. Bringing people together to share their thoughts, feelings and emotions whether they are suburbs, cities or continents apart.

This has never been truer than in recent times. Removing the opportunity for people to connect in person has amplified the need to create experiences to still engage with those closest to us in ways that are both meaningful, emotive and transcend distance.

Several surveys conducted over the past year have showcased how the Gen Z audience in particular have been craving shared communal experiences.

Over the same period Spotify has also noted an increase in content streaming as people seek out ways to stay entertained and informed as well as connected.

The outbreak of COVID-19 pandemic has, as expected, led to a significant increase in e-commerce and other online activities in Nigeria and across the globe. The subscription to music streaming apps surged by 44%, with usage of Spotify increasing the most by 83%.

Spotify has also seen an increase in the number of people using the platform to co-create and share audio content – using their favourite music as a key communication form to create those engaging experiences.

Collaborative playlists are a fun and easy way for users to co-curate playlists with friends, by each adding their favourite tracks.

Creating a playlist that has a ‘feel’ of each user gives people the experience of being together.  The popularity of collaborative playlists across sub-Saharan Africa was showcased in recent data released by Spotify.

Over the past 90 days, collaborative playlists in Nigeria increased by 35%, with “Far Away” by Nigerian Afro-fusion singer Brainboy being the most played in the country.

Only South Africa and Kenya received more plays in Africa, with South Africa’s “The Business’’ by Tiësto being the most played track in local collaborative playlists in that country, and “Calling My Phone” by 6LACK & Lil Tjay taking the most plays in Kenya.

Ghana, Uganda and Tanzania also saw an increase in the plays on collaborative playlists over the period.

Another wonderful way to share is through Group Sessions, which allow for the simultaneous listening of songs and podcasts. In the past 90 days, South Africa had the highest group session listening rate across sub-Saharan Africa.

The most popular track in group sessions in Nigeria was  “Dimension (feat. Skepta & Rema)’’ by JAE5. In South Africa, it was “05:12 Space Caress’’ by Danger while in Kenya, it was “Baby Bumblebee’’ by Julie Gardner.

“Features such as collaborative playlists and group sessions aid music discovery – a key imperative for Spotify. As Spotify’s presence and popularity continues to grow across Africa, we are encouraged that our audience are continuing to uncover and explore the many features on offer that can only amplify their listening experience.

Spotify is so much more than simply an audio streaming service. Users can ‘’soundtrack their lives’’ from the moment they wake up to when they go to sleep at night, and everything in between and seamlessly share this across other social media apps like Facebook and Instagram.

“The platform provides an opportunity to connect through a shared love of music, providing comfort to many over the isolation of the past months,” says Phiona Okumu, Head of Music, Sub Saharan Africa.


Kindly share this post

Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Broadcasting

Multichoice Nigeria Hikes Tariff, Second Time 5 Months

Published

on

Kindly share this post

Multichoice Nigeria, leading pay TV operator, has again increased the subscriptions for its DStv and GOtv packages by at least 25 per cent .

Multichoice Nigeria Hikes Tariff, Second Time 5 Months

ohn Ugbe,

Multichoice announced the increase in tarrifs in a message sent to subscribers on Wednesday and said that the new regime will be effective May 1.

The company stated this in the statement signed by John Ugbe, chief executive officer was titled, ‘Price Adjustment on DStv and GOtv Packages.’

The pay-TV firm cited the rise in the cost of business operations as the rationale behind the price increase.

The company said, “We understand the impact this change may have on you – our valued customer, but the rise in the cost of business operations, has led us to make this difficult decision.

“It remains our mission to provide the best entertainment and viewing experience to you and are committed to continue to deliver high-quality content and unparalleled service. So, from Wednesday, 1 May 2024, the price adjustment will take effect.”

With the review, customers on the DStv Premium package will see their monthly subscription fee increase to N37,000 starting from May 1, marking a 25.4% rise from the current N29,500.

Also, price of the Compact+ bouquet has been raised to N25,000 from N19,800 per month, reflecting a 26.2% increment.

DStv has also announced that subscribers on its Compact bouquet will now pay N15,700, up from the current N12,500, representing a 25.6% increase.

Meanwhile, those on the Confam package will face a 25.6% hike as their monthly subscription rises to N9,300 from N7,400.

Under the new pricing structure, viewers on the DStv Yanga bouquet will be charged N5,100 for their monthly subscription, marking a 21.43% increase over the current N4,200 fee.

Multichoice has announced price increases across its GOtv packages. Customers on the Supa Plus package will now pay N15,700, marking a 25.6% rise from the current price of N12,500. Similarly, the Supa bouquet will see its price increase to N9,600 from the current N7,600.

For the GOtv Max subscription, the new price is N7,200, up from N5,700, while the Jolli package will now cost N4,850, compared to the current price of N3,950. Multichoice has also adjusted the price of its lowest GOtv package, Jinja, which will now be N3,300 monthly instead of the current N2,700.

 

 

 


Kindly share this post
Continue Reading

Broadcasting

Alleged $500m wasteful investments: I stand by my words, Heineken Lokpobiri dares Wabote

Published

on

Kindly share this post

Sen. Heineken Lokpobiri, Hon Minister Of State For Petroleum Resources have reiterated that he stands by his statement at The Petroleum Club’s quarterly event in Lagos, that NCDMB wasted over $500 million of the industry’s fund in equity investments in private establishments and in loans that are now non-performing.

The minster while reacting to recent media statement by SIMBI Wabote, former executive secretary to the Nigerian Content Monitoring and Development Board, NCDMB, dismissed as blatant lies from the pit of hell, claims that his office requested for increase on NCDMB budget by N30 billion for the office of the Minister.

In a statement signed by the Nneamaka Okafor ,SA Media and Communication, Minister Of State For Petroleum Resources(Oil),the minister noted that ‘’Our position is that he who alleges must prove same. So, if Mr. Wabote has proof of such conversation, he is challenged to provide same.

‘’Secondly the Minister has no aide called Blackson. All his aides were duly selected in line with extant laws and have documents to that effect.

According to the statement ‘’The Minister in his capacity as chairman of the Governing Council stands by his statement at The Petroleum Club’s quarterly event in Lagos, and as journalists I welcome you to visit the places mentioned to verify the allegations for yourself.

‘’Thirdly, the said Atlantic Refinery was supposed to be built in Mr Wabote’s home town, he should show Nigerians where that refinery is.

‘’Fourthly, the Brass Fertilizer and Petrochemical company was also paid for, you are welcomed to also visit the site to verify the facts for yourself.

The statement noted that Investigations are ongoing and the truth will surely come to light and monies belonging to the generality of Nigerians will be recovered for Nigerians.

‘’Let me add that these revelations are not new, they were first made during an investigative hearing of the House of representative committee on local content. Again the records are there and you are welcome to verify these facts.

‘’The Minister has never been part of any budgeting process of any parastatal under the Ministry, you are welcomed to visit these agencies to verify for yourself.

‘’Finally, the Minister’s office is run with a budget superintended by the permanent secretary and so one will wonder, how the Minister will ask another entity to make provisions for the budget of his Office. The Minister has an impeccable record from his time as Minister of Agric and will continue to stand for the truth.

The Minister and Indeed the Chairman of the Governing Council of the NCDMB will not abdicate his responsibility to please anyone. He has a responsibility to ensure that, that which belongs to Nigerians is judiciously used for Nigerians

‘’I have had course to read Mr Wabote’s release and every one can see that he is still nursing the wounds of being replaced even after spending seven years at the Board. At best, this is a clear case of when you fight corruption, corruption will fight back.

It would be recalled that the Minister at at an event in vowed to recoup alleged investments worth over $500m made by the Nigerian Content Monitoring and Development Board (NCDMB).

However, The erstwhile Executive Secretary of the NCDMB, Engr.Simbi Wabote had earlier debunked the Minister’s statement describing it as reckless.

Wabote challenged the Minister to visit the sites of the projects the agency invested in while accusing the Minister of playing politics.

“The HMSPR-Oil is implored to visit the construction sites to avail himself of facts on ground. He should also check the MPR archives of the strategic plan to diversify oil and gas development clusters in the Niger Delta using Bonny Island, Brass Island, Onne, Ogidigben, Ibom, etc. Perhaps, this will cure his aversion to any developmental initiative in Brass Island and the Niger Delta in general.” Wabote said.


Kindly share this post
Continue Reading

Broadcasting

Techy Accountants in partnership with ACCA Host AccounTech Summit to Empower Finance Professionals

Published

on

Kindly share this post

The AccounTech Summit, hosted by The Techy Accountant in partnership with the Association of Chartered Certified Accountants (ACCA), is a groundbreaking event designed to navigate the evolving landscape of the finance industry in the digital era.

Techy accountant

Recognizing the critical need for finance professionals to adapt to technological advancements and emerging trends, this summit is a driving force for innovation, transformation, and progress.

The event is set to take place as follows:

Date: August 15th, 2024,

Location: Radisson Blu Anchorage Hotel in Lagos, Victoria Island, Nigeria.

Time: 9:00 A.M

The summit aims to celebrate achievements in the finance sector, support entrepreneurship ventures, and enlighten participants on industry challenges and opportunities. With a focus on bridging the employability gap and promoting high-quality skill development in finance, the summit aims to address the evolving landscape of the industry in the digital age.

Over the past six years, The Techy Accountant has graduated over 1000 finance professionals and trained more than 5000 individuals worldwide.

Event Highlights

The one-day event will bring together over 200 attendees, including finance professionals, entrepreneurs, policymakers, academics, and Techies.

Attendees can expect a day of immersive learning and collaboration, culminating in an award and grant ceremony. Event Highlights include keynote sessions, interactive workshops, panel discussions, and networking opportunities, all centred around the theme “Emerging Tech in Accounting & Finance – A Game Changer.”

Commenting on the summit, Mrs. Toyin Olufon, Founder of The Techy Accountant stated, “We believe in equipping finance professionals with the skills needed to thrive in a rapidly changing industry”.

Commenting on the collaboration, Mopelola Jatto, CFA, Regional Head, ACCA Nigeria remarked, “Partnering with The Techy Accountant underscores our commitment to fostering innovation and driving excellence in the finance profession. Together, we aim to equip professionals with the skills and knowledge required to thrive in the digital age.”

TO REGISTER, VISIT: https://thetechyaccountant.org/event/the-techy-accountants-account-tech-summit-2024


Kindly share this post
Continue Reading

Trending