Broadcasting
How to Capture Nigeria’s Online Holiday Shoppers Early

By Reuben Kalu
To effectively position your business and attract new traffic, it’s crucial to start early and strategically plan your holiday campaigns. Here’s a detailed guide on the best times to start and how to drive traffic to your store, showcasing your Christmas bestsellers, and ensuring good conversion strategies to tap into the N1 billion online sales in Nigeria:
Start Early: October to Mid-November
Planning and Preparation (Early October)
- Market Research: Understand the trends, customer preferences, and bestsellers from previous years.
- Inventory Management: Ensure you have enough stock of your bestselling items to meet the anticipated demand.
- Website Optimization: Make sure your website or your online store mobile-friendly, loads quickly, and is easy to navigate.
- Email Marketing Setup: Start gathering email subscribers and segment your email list for targeted campaigns.
Initial Engagement (Mid-October to Early November)
- Teaser Campaigns: Begin with teaser ads and email campaigns to build anticipation for your holiday offers.
- Social Media Engagement: Increase your social media activity, showcasing sneak peeks of your Christmas bestsellers and engaging with your audience.
- Content Marketing: Publish blog posts, videos, and social media content related to holiday gift ideas, usage tips, and the benefits of your products.
Key Sales Periods
Black Friday (Late November)
- Sales Launch: Kick off your major sales with Black Friday deals. Offer significant discounts to attract early shoppers.
- Email Blasts: Send out emails highlighting your best deals and special offers.
- Ad Campaigns: Run targeted ads on Google, Facebook, and Instagram to drive traffic to your store or your online store.
Cyber Monday (Early December)
- Online Exclusives: Offer special online-only deals to capture the online shopping surge.
- Retargeting Campaigns: Use retargeting ads to reach customers who visited your site during Black Friday but didn’t make a purchase.
- Limited-Time Offers: Create urgency with limited-time offers and flash sales.
Green Monday (Second Monday in December)
- Last-Minute Deals: Target last-minute shoppers with attractive discounts and free shipping offers.
- Social Proof: Showcase customer reviews and testimonials to build trust and encourage purchases.
- Gift Guides: Promote gift guides to help shoppers find the perfect gifts easily.
Super Saturday (Saturday before Christmas)
- Final Push: Offer last-minute deals and emphasize quick shipping options to capture the final wave of holiday shoppers.
- Local Marketing: Use geo-targeted ads to attract local customers who can benefit from same-day delivery or in-store pickup.
Driving Traffic and Conversion Strategies
Search Engine Optimization (SEO)
- Holiday Keywords: Optimize your website and product pages with holiday-specific keywords like “Christmas gifts,” “holiday deals,” and “best Christmas offers.”
- Content Updates: Regularly update your blog and product descriptions with fresh, holiday-themed content.
Social Media Advertising
- Targeted Ads: Use demographic and interest-based targeting to reach potential customers on platforms like Facebook, Instagram, and Twitter.
- Influencer Partnerships: Collaborate with influencers to showcase your products and reach a broader audience.
Email Marketing
- Personalized Emails: Send personalized product recommendations and special offers to your subscribers.
- Abandoned Cart Reminders: Use automated emails to remind customers of items left in their cart, offering a discount to incentivize the purchase.
Pay-Per-Click (PPC) Advertising
- Google Ads: Run PPC campaigns on Google to capture high-intent shoppers searching for holiday gifts and deals.
- Retargeting: Use retargeting ads to bring back visitors who showed interest but didn’t convert initially.
Conversion Optimization
- User Experience: Ensure a seamless and intuitive shopping experience on your website.
- Clear Calls-to-Action (CTAs): Use prominent and compelling CTAs to guide customers through the purchasing process.
- Trust Signals: Display trust badges, secure payment icons, and customer reviews to build credibility.
Promotions and Incentives
- Discount Codes: Offer exclusive discount codes for your email subscribers and social media followers.
- Free Shipping: Provide free shipping on orders above a certain amount to encourage higher cart values.
- Bundle Deals: Create bundle deals of your bestsellers to increase average order value.
Conclusion
Starting your holiday campaign early, from October to mid-November, allows you to build momentum and attract new traffic to your business and online stores. By strategically leveraging key sales periods like Black Friday, Cyber Monday, Green Monday, and Super Saturday, you can drive significant traffic to your store. Combine this with effective SEO, social media advertising, email marketing, PPC campaigns, and conversion optimization strategies to ensure you get a substantial share of the N1 billion online sales in Nigeria.
Broadcasting
Youth Talent Takes Center Stage as T2 Ignites High-Octane Rap Battles @ Carnival Calabar

The energy at the Carnival Calabar Music Concert reached a new high as T2 introduced a first-ever rap battle platform, giving young Nigerians an electrifying stage to showcase their talent, creativity, and self-expression while competing for exciting prizes.

Held at the U.J. Esuene Stadium, the activation blended pulsating music, vibrant culture, and youthful energy into a dynamic celebration that kept thousands of carnival-goers fully engaged from start to finish.
Eight fearless contestants stepped into the spotlight, going bar for bar in an intense lyrical showdown. Rappers fused local languages, pidgin, and sharp punchlines, creatively weaving the T2 brand into their verses.
Anchored by the energetic hosting duo MC Double I and MC Princess, the rap battles thrilled over 16,000 attendees, including the Governor of Cross River State, Senator Bassey Otu, delivering an unforgettable showcase of youth talent and cultural expression.
With prizes including fridges, gas cookers, sound systems, and airtime top-ups, the competition remained fierce throughout the night. After two high-energy rounds narrowed the field to a five-man final duel, Emmanuel Eye emerged as the overall winner, taking home the grand prize — a fridge.
“I never expected this at all,” Emmanuel said. “I came to the concert like anyone else, and hearing about the T2 rap battle was a surprise. When I got the chance to perform, I just went for it. Being named the overall winner is amazing, and I’m grateful to T2 for creating this platform to showcase our talent.”
Beyond the stage performances, T2’s presence added a digital layer to the carnival experience. As part of its role as Digital Technology Partner of Carnival Calabar, the brand introduced the MyT2 App as a lifestyle companion, while also enabling line reactivations, airtime top-ups, and instant rewards for hundreds of attendees, blending technology seamlessly into the live celebration.
Commenting on the activation, Chinelo Manefo, Specialist, Events and Sponsorship at T2, said:
“The energy from both the rappers and the crowd was incredible. This platform reflects exactly what T2 aims to create — a celebration of youth, creativity, and culture, enhanced by technology that connects people and experiences. Seeing the audience so immersed shows how music and performance can empower the next generation.”
The Carnival Calabar Music Concert, headlined by Tiwa Savage, Timaya, and top local performers, was further energized by T2’s interactive rap battle platform. By blending music, culture, youth expression, and digital innovation, T2 reinforced its commitment to championing Nigeria’s next generation, giving young creatives a stage to shine while enriching how they experience the festival.
Broadcasting
Aig-Imoukhuede Foundation Wrapped Up 2025 with Real Change in Governance, Health, Media Across Africa

Aig-Imoukhuede Foundation has announced its 2025 achievements, marking a year of accelerated impact, systemic reforms and innovation in public leadership and service delivery across Africa.

Aig-Imoukhuede Foundation
A statement issued on Wednesday in Lagos said the foundation strengthened governance, improved primary healthcare, drove digital transformation and elevated media’s role in promoting public sector accountability.
It said the AIG Public Leaders Programme (PLP) trained 72 public sector leaders from Nigeria, Egypt, Tanzania, Cameroon, Zambia, Malawi and Kenya—its fastest growth to date—bringing the alumni network to 309.
These alumni are driving 237 reform projects to enhance public institutions, from faster decision-making to greater transparency, with nine promoted to higher roles for their contributions.
On civil service modernisation, the foundation accelerated digitalisation at the Office of the Head of the Civil Service of the Federation (OHCSF), streamlining 19 processes and achieving a 75 per cent increase in work speed through automated workflows.
It also trained over 400 officials from the Federal Ministry of Justice, Federal Civil Service Commission and Federal Ministry of Innovation, Trade and Investment in digital skills to support the FCCSIP 25 initiative and ongoing digital rollouts.
In healthcare, the Adopt-A-Healthcare-Facility Programme renovated four primary healthcare centres in Edo State, boosting antenatal visits by 73 per cent, immunisation coverage over 100-fold and fully vaccinating 554 children, while supporting 6,788 patients.
The foundation recognised 18 outstanding public servants with ₦500,000 each via the Emily Aig-Imoukhuede Endowment Awards and received a partnership award from the OHCSF for civil service reform efforts.
To empower media, it trained 50 journalists from top Nigerian media houses in impact storytelling, data analysis, visual and ethical reporting to better inform citizens on public sector changes.
Over five years (2021–2025), the foundation invested £2.6 million in PLP, saved ₦2.38 billion for the public sector through capacity building, trained 1,500+ civil servants, upskilled 660 digitally, trained 40 permanent secretaries and awarded 33 scholarships driving seven policy changes.
Other milestones include digitising 5,000 files, automating 333 processes, a 61 per cent efficiency gain, 60 per cent digital file creation at OHCSF, 128 excellence awards, 116 process reforms, 23 advocacy projects, 25 capacity initiatives, 18 podcasts, four healthcare articles, three policy papers, 23 adopted PHCs (four renovated) and 878+ fully immunised children aged 0–9 months.
Executive Vice Chair, Mr Aigboje Aig-Imoukhuede, said: “2025 was a year of real, measurable impact. From training hundreds of public servants to improving healthcare, helping ministries go digital, and equipping journalists to tell stories that matter, our work is making governments work better for citizens and communities across Africa.”
Broadcasting
Showmax Unlocks Easier Payments for Nigerian Subscribers via Baxi

Showmax, Africa’s leading streaming service, has expanded its payment options in Nigeria through a partnership with Baxi by Onafriq, giving customers an easier and more convenient way to subscribe and stay connected to world-class streaming entertainment.

Started Monday, 22 December 2025, existing Showmax customers can log into the Baxi by Onafriq app, select and pay for any of Showmax plans including: Showmax Entertainment Mobile, Showmax Entertainment (All Devices), Showmax Premier League Mobile, Showmax Entertainment (All Devices) + Premier League Mobile, Showmax Entertainment Mobile + Premier League Mobile.
This update allows customers to complete their entire subscription process within the Baxi app, delivering a more efficient payment experience.
Alternatively, existing customers with verified mobile numbers can top up their Baxi by Onafriq app or through its Baxi POS agent device to load funds directly into their Showmax account. These funds can then be used to pay for a Showmax plan.
For new customers, subscribing is also seamless. After creating a Showmax account on their mobile device, they will receive an OTP via SMS or WhatsApp, which allows them to verify their mobile number and immediately return to the app to top up and activate their subscription.
Speaking on the announcement, Tope Oshunkeye, Executive Head of Marketing, West Africa, MultiChoice, said: “With these new payment options from Baxi by Onafriq, we are making streaming on Showmax more accessible, allowing our customers to pay quickly and securely through a trusted financial service provider. This is a significant step forward in our mission to deliver world-class streaming experiences for our customers”.
“This launch is about making entertainment access seamless,” said Mxolisi Msutwana, Managing Director, Anglophone West Africa, Onafriq. “By automating the renewal process, we are not only providing greater convenience for customers but also helping to drive the adoption of digital payments across Nigeria.”
With more people turning to digital services, Showmax is doubling down on its commitment to make it affordable and effortless for customers to access and stream the stories they love. By partnering with Baxi by Onafriq, a popular agent and digital payment network, Showmax is meeting subscribers where they already are.
Showmax, launched in 2015 and available in more than 40 markets across the continent, is a leading African streaming service. It offers a unique combination of original African content, first and exclusive international series, popular movies, premium documentaries and the best kids’ shows, plus a mobile-only product to watch the Premier League.
Onafriq is an omnichannel network of networks, making borders matter less by providing our partners with a single pathway to unlock the full power of cross-border and cross-platform payment solutions. With a network spanning 43 African markets, Onafriq connects over 1 billion mobile money wallets, 500 million bank accounts, and over 400,000 agents in Nigeria, enabling domestic and cross-border disbursements and collections, card issuing and processing, agency banking, and treasury services.
In Nigeria, Onafriq operates as a B2B payments enabler with an extensive agency banking network through its flagship product, Baxi. Baxi connects over 400,000 agents nationwide, offering essential financial services such as bill payments, airtime and data purchases, funds transfers, cash-in and cash-out transactions, and more, driving financial inclusion and providing seamless access to digital financial services for millions.
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