Broadcasting
How to Grow Your Business with WhatsApp

WhatsApp has always provided people with the ability to connect faster. From enabling people to reach out to friends to stay in touch with family, WhatsApp has strengthened relationships in many ways and improved communication for many people.

Now, for people and businesses globally, WhatsApp is where business gets done. It doesn’t matter whether the business is a small virtual shop or a Fortune 500 company, businesses of all sizes today can rely on WhatsApp to connect with and help their customers and ultimately grow their business.
If you run a small, fast-growing business or a large, global-focused enterprise, your business can benefit from WhatsApp in many ways. Here are some key ways small, medium-scale and large businesses can leverage WhatsApp to grow.
Explore unique features for fast-growing businesses with the WhatsApp Business app

Designed especially for small businesses, one feature of the WhatsApp Business app that many fast-growing businesses across the world have leveraged for managing communication with their customers is the click-to-chat link.
This feature enables businesses to generate a chat link directly from the WhatsApp Business app and share it across their online presence so that their customers can easily send them messages and receive feedback immediately. This gives businesses the ability to be easily reached while also giving customers control of the businesses they chat with.
Other tools that businesses of all sizes can leverage on the WhatsApp Business app include:
Quick Replies: Businesses can create shortcuts of responses to questions frequently received from customers on WhatsApp Business to fast-track the process of addressing relevant concerns from their customers.
Away Messages: It is easier for businesses to manage expectations with their customers who send messages past business hours with Away Messages. Now you can let your customers know when your business is closed and when operations will be open again, to manage their expectations.
Labels: Organise and filter relevant communication with your customers to enable you to find and respond to messages faster.
Catalog: With Catalog, businesses can showcase products and services in a mobile storefront and group similar items into collections to make it simpler for customers to shop. You can go ahead and share links to your entire catalog or specific items with new and existing customers on WhatsApp, Facebook, and Instagram from within the WhatsApp Business app.
Across Africa, small, medium-scale and large businesses are leveraging the WhatsApp Business app to reach more people and grow their business. Start your own journey with the WhatsApp Business app here.
WhatsApp’s Cloud-based API for businesses and developers

WhatsApp’s business offering has options available for businesses of all sizes across the world, and as businesses grow, they can progress to using the new secure cloud hosting service provided by Meta which has been created especially for bigger brands. For larger businesses seeking new ways to communicate with their customers faster, conveniently and reliably, WhatsApp’s new Cloud API offers an enterprise-level solution with the ability to pay per conversation with their customers.
The start-up time on this new API has been cut down from months to minutes, enabling businesses and developers to quickly and easily access the WhatsApp business offering. This API, which is built directly on top of WhatsApp, allows businesses and developers to customise their experience and increase the speed at which they can typically respond to their customers.
Businesses can sign-up directly for this service and eliminate costly server expenses via https://business.whatsapp.com/.
Broadcasting
NIPR Postpones Maiden PRICE Awards to January 25, 2026

Nigerian Institute of Public Relations (NIPR) has announced the postponement of its maiden annual Public Relations, Reputation, Ideas, Concepts and Excellence (PRICE) Awards and Prizes to January 25, 2026.

NIPR
The event, earlier scheduled for December 7, 2025, was deferred to accommodate stakeholders whose observance of Christmas festivities had commenced earlier than expected.
Chairman of the Organising Committee, Mr. Israel Opayemi, urged stakeholders to note the new date and prepare to participate in the ceremony.
He said the awards would motivate professionals, practitioners and scholars, while enhancing Nigeria’s global competitiveness in the public relations ecosystem and strengthening brand equity for all stakeholders.
Opayemi reaffirmed the Committee’s commitment to delivering a best-in-class award administration and ceremony, describing the PRICE Awards as a credible and enduring platform to identify, celebrate and elevate outstanding individuals, campaigns and organisations shaping the public relations landscape across sectors.
The development of the PRICE Awards peaked in September 2025 when the NIPR President and Chairman, Council, Dr. Ike Neliaku, inaugurated a 12-man committee to organise the maiden edition. The inauguration followed the Council’s adoption of the report of a technical team tasked with establishing the awards.
Broadcasting
Netflix Seals $82.7bn Deal to Acquire Warner Bros., HBO Max

Netflix has announced a landmark agreement to acquire Warner Bros. and HBO Max in a transaction valued at $82.7 billion, a move analysts say will reshape the global entertainment industry.

Netflix
The deal, which includes Warner Bros.’ film and television studios, HBO, HBO Max, and Warner Bros. Games, was unanimously approved by the boards of both companies. Under the terms, Warner Bros. Discovery (WBD) shareholders will receive $23.25 in cash and $4.50 in Netflix shares for each WBD share.
Netflix co-CEO Ted Sarandos described the acquisition as “a defining moment” for the streaming giant, noting that the company intends to maintain Warner Bros.’ current operations while expanding its production capacity.
“By combining Warner Bros.’ incredible library of shows and movies with Netflix’s culture-defining titles, we can give audiences more of what they love and help define the next century of storytelling,” Sarandos said.
The transaction is expected to close within 12 to 18 months, following the planned spin-off of WBD’s TV networks division, Discovery Global, in 2026. Netflix projects annual cost savings of $2–3 billion by the third year after completion and expects the deal to be accretive to earnings per share by year two.
Industry groups, including the Directors Guild of America and Cinema United, have raised concerns about the impact on movie theaters, while regulators are expected to scrutinize the deal over antitrust issues. Netflix has pledged to continue supporting theatrical releases, with Warner Bros.’ cinema commitments running through 2029.
Warner Bros. Discovery CEO David Zaslav hailed the agreement, saying it “combines two of the greatest storytelling companies in the world to bring to even more people the entertainment they love.”
Observers note that the acquisition comes 15 years after former Time Warner chief Jeff Bewkes dismissed Netflix as “the Albanian army,” underscoring the dramatic shift in the entertainment landscape.
Broadcasting
It is Official, DStv Confirms Termination of 16 Major Channels

A major shake‑up rocks viewers and subscribers of DSTV/GOTV as many channels are set to shut down and be removed on January 1, 2026.

The trigger for the upcoming shut‑down is a breakdown in negotiations between the owners of multiple global channels and the pay‑TV operator.
As of December 2025, the deal between Warner Bros. Discovery (WBD) and DStv/GOtv has expired and the two parties have not reached a renewal agreement.
Without a new carriage/distribution agreement, the channels belonging to WBD risk being pulled off the DStv/GOtv line‑up.
This is the most significant content cutback the service has seen in years.
The affected channels are:
Discovery Channel
TLC
Cartoonito
Cartoon Network
CNN International
Food Network
The Travel Channel
TNT
Investigation Discovery
Real Time
HGTV
Discovery Family
Broadcasting2 days agoIt is Official, DStv Confirms Termination of 16 Major Channels
E-Financial2 days agoSenate Considers Bill to Empower CBN to Regulate Fintech
Broadcasting2 days agoParamount Africa Shuts Down after 20 Years
News2 days agoAfreximbank Taps Nigeria to Lead Africa’s Digital Trade Revolution
Telecom2 days agoAfrica’s $1bn Biometric ID Rollout Raises Concerns Over Privacy and Exclusion
E-Financial2 days agoBinance Launches ‘Binance Junior’ Crypto Savings Account for Kids and Teens
Telecom2 days agoSenator Akpoti Tops Google Searches in Nigeria’s 2025 Year in Review
E-Business2 days agoGenAI Adoption Among African workers Outpace Global Peers
















