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How Unstructured Data Can Help Companies Thrive in the AI Era

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Linda Saunders
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By Linda Saunders, Director Solutions Engineering Africa

Every organisation is racing to unlock the power of AI to improve its sales and service experiences. But great AI requires data.

Linda Saunders

Traditionally, companies have handled data that is found in structured formats, with rows and columns, including customer engagement data gathered through CRM applications. Every business also has a huge amount of information trapped in “unstructured” data, in formats such as documents, images, audio and video recordings. This unstructured data could be highly valuable, providing businesses with AI insights that are more accurate and comprehensive because they are grounded in customer information.

Many organisations want a holistic customer view, but have lacked the technical ability to see, access, integrate, and make use of their unstructured data in any trusted way. With the power of large language models (LLMs) and generative AI, they can now do just that.

To win in the AI era, successful organisations will need to build integrated, federated, intelligent, and actionable solutions across every customer touchpoint while also reducing complexity.

This starts with the capability to effectively tap into unstructured content, gather knowledge, index the data efficiently, and pull insights from every department.

Helping AI to better know and serve customers

When a customer needs help with a recent purchase, typically they start the conversation with the company’s chatbot. For the experience to be both relevant and positive, the entire exchange needs to be grounded in that customer’s data, such as their recent product purchase, warranty information, and any past conversations they’ve had. The chatbot should also be tapping into company data, such as the latest learnings from other customers who have bought similar products and internal knowledge base articles.

Some of this information might reside in transactional databases — structured information — while the rest might be in unstructured files, such as warranty contracts or knowledge base articles. Both types of data need to be accessed, and the right data needs to be utilised. If not, the exchange with the chatbot will be at best frustrating and at worst inaccurate.

Obtaining the best and most accurate AI responses requires augmenting LLMs with proprietary, real-time, structured and unstructured data from within a company’s own applications, warehouses, and data lakes.

An effective way of making those models more accurate is with an AI framework called Retrieval Augmented Generation (RAG). RAG typically enables companies to use their structured and unstructured proprietary data to make generative AI more contextual, timely, trusted, and relevant.

Ensuring relevancy, whatever the scenario

Combining all your customer data, structured and unstructured, into a combined 360-degree view will ensure customers have the most relevant information for any enterprise scenario.

Financial institutions, for example, can use it to provide real-time information on market or financial data to their employees, who can take that information and blend it with a customer’s own unique banking needs to give them actionable advice based on their situation.

Many companies are exploring the use of RAG technology to improve internal processes and provide accurate and up-to-date information to advisors and other employees. Offering contextual assistance, ensuring personalised support, and continuously learning will improve efficiency decision-making across their organisation.

For organisations preparing their data for AI, first, they have to know where all of their data is and understand its quality – and whether it is good enough for their generative AI models. Second, they have to ensure their data is fresh, relevant, and retrievable, so they can combine structured and unstructured data for the best outputs. And thirdly, they have to activate that data across their applications and build the right pipelines so RAG can pull that data when prompted and provide the answers they need.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Telecom

Reps Approve NCC’s N479.508Bn Budget for 2026

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House of Representatives, during Tuesday’s plenary, approved the sum of N479.508 billion budget for the Nigerian Communications Commission (NCC) for the 2026 fiscal year.

Reps Approve NCC’s N479.508Bn Budget for 2026

The resolution was passed after the clause-by-clause consideration of the report at the Committee of Supply.

While giving synopsis of the report,  Peter Akpatason, chairman, House Committee on Communications, explained that the total sum of N479,508,260,000 is to be issued from the Statutory Revenue Fund of the Nigerian Communications Commission.

Out of the issued sum, N124,440,652,000 is meant for Recurrent Expenditure; N26,779,045,000 is for Capital Expenditure; N32,011,492,000 is for Special Projects, while the sum of N20 billion is for Transfer to Universal Service Provision Fund (USPF), N276,277,071,000 is for Transfer to Federal Government for the financial year ending 31st December, 2026.


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NCAN Commends NCC for Mandating Telcos to  Compensate Subscribers for Poor Services

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National Consumers Advocacy Network (NCAN), a  consumer advocacy group focused on protecting the rights of consumers, has commended the Nigerian Communications Commission (NCC),for introducing a policy compelling telecom operators to compensate subscribers for poor network service.

NCAN Commends NCC for Mandating Telcos to  Compensate Subscribers for Poor Services

In a statement issued on Tuesday and signed by Dr Tobi Olanrewaju, its president, the group described the directive as a bold and consumer-focused intervention.

The group noted that the move, which has already seen major telecom operators begin compensating subscribers with airtime credits, marks a shift from what it described as regulatory leniency to measurable accountability.

“For years, Nigerian telecom subscribers have endured suboptimal service quality with little or no consequence for operators,” the statement read.

“What we are witnessing under Dr Aminu Maida is a clear assertion that regulatory oversight must translate into tangible benefits for consumers. This is not merely about compensation; it is about restoring trust in the system.”

According to Olanrewaju, the policy’s provision for automatic compensation without requiring subscribers to lodge complaints demonstrates a strong understanding of the challenges faced by many Nigerians.

“This intervention acknowledges a fundamental principle that the burden of service failure should not rest on the consumer,” he said.

He added that linking compensation directly to actual service disruptions at the local level sets a new standard in regulatory practice.

The group also praised the Commission’s decision to monitor service quality at the Local Government Area level, describing it as a step towards capturing real user experiences rather than relying on general national data.

Olanrewaju further commended the Commission’s simultaneous push for telecom operators to invest in network upgrades, noting that the approach addresses both immediate and long-term concerns.

“While consumers receive immediate value for past deficiencies, the root causes of poor service are being systematically addressed,” he said.

The advocacy group urged telecom operators to embrace the directive as an opportunity to rebuild consumer trust and improve service delivery.

It also called on other regulatory agencies to adopt similar people-centred approaches in tackling systemic challenges across sectors.

“Dr Maida has demonstrated that regulation, when properly executed, can serve as a powerful tool for social and economic justice,” Olanrewaju added.

The group reaffirmed its support for the Commission’s ongoing reforms and called for sustained collaboration between regulators, operators, and consumers.

It added that the true success of the policy would be measured by lasting improvements in network performance across the country.


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Telcos Recover N2 Trillion following Crackdown on Indebted Subscribers

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Telecommunications operators in Nigeria have reportedly recovered over N2 trillion from subscribers in a sweeping debt recovery campaign that has left millions unable to make calls due to unpaid airtime and data loans.

Telcos Recover N2 Trillion following Crackdown on Indebted Subscribers

The aggressive enforcement follows new compliance requirements introduced by the Federal Competition and Consumer Protection Commission (FCCPC), which telecom operators reportedly failed to meet, according to The News Chronicle.

This led to the suspension of airtime and data lending services and triggered a nationwide push to recover outstanding debts.

As part of the measures, indebted subscribers have had their lines restricted from making calls until their loans are fully repaid.

The move has disrupted daily life across Nigeria, particularly for small business owners and workers who depend heavily on mobile connectivity.

The lending service, valued at over N400 billion annually, has long served as a financial lifeline for many Nigerians, especially those without access to formal credit systems.

However, its sudden suspension has forced users to seek alternative means to clear their debts or abandon their lines altogether.

Meanwhile, a legal dispute involving Nairtime Nigeria Limited has added another layer of complexity.

A Federal High Court in Abuja recently ordered MTN Nigeria and Airtel Nigeria to maintain access to key telecom infrastructure, including USSD and SMS services linked to the platform.

Despite the court’s interim injunction, lending services tied to the platform remain unavailable, indicating ongoing tensions between telecom providers, regulators, and fintech firms.

Industry stakeholders warn that the disruption highlights deeper challenges within Nigeria’s digital economy, where telecom infrastructure increasingly supports financial services.

Millions of users who rely on airtime and data borrowing remain disconnected, caught between regulatory policies, corporate disputes, and the need for affordable communication.

As pressure mounts, both regulators and telecom operators are expected to seek a resolution that balances consumer protection with uninterrupted access to essential digital services.


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