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HP, Lenovo Led EMEA PC Shipments 4Q13

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According to International Data Corporation (IDC), PC shipments in Europe, the Middle East, and Africa (EMEA) remained constrained in the fourth quarter of 2013 (4Q13) as consumer demand continued to be weak while commercial demand improved. HP and Lenovo claimed first and second position respectively in computer shipment to the regions.

Overall PC shipments declined by 6.4% compared to the same quarter last year. Total shipments have now declined for six consecutive quarters in the region but the pace of contraction slowed during the second half of 2013.

The fourth quarter results bring total EMEA PC sales for the full year 2013 to 88.3 million units, and to a decline of 15.7% compared with 2012.

Portable PC shipments contracted the most in 2013, declining by 19.0%, while desktops declined by 9.6%.

“As expected, the PC market contracted across EMEA in 4Q13. The holiday season offers were unable to inspire an upturn in consumer spending, which continued to concentrate on tablets. As a result, notebook sales continued to display negative trends in the last quarter of the year, with portable PC shipments in EMEA reaching a decline of 9% in 4Q13,” said Chrystelle Labesque, research manager, IDC EMEA Personal Computing.

“On the other hand, enterprises have been maximizing their budgets before year end, resulting in stabilization on the desktop PC market. Desktop PC shipments in EMEA posted a slight decline of 1.7% while in Western Europe there was a small rebound with growth of 2%.”

In Western Europe, commercial shipments increased 1.9%, while consumer sell in declined 8.3%, leading to a regional overall decline of 3.5%.

The end of Windows XP support and some aging of the PC installed base fueled enterprise renewals. For the third consecutive quarter in Western Europe, commercial PC shipments were larger than consumer shipments, following a disappointing Christmas season.

However, a healthier inventory situation at the end of 3Q did stimulate replenishments in retail in the run up to Christmas and until end of December.

“For 4Q13, the overall PC market in Central and Eastern Europe (CEE) and the Middle East and Africa (MEA) recorded a year on year decline of 10%, which is in line with expectations,” said Stefania Lorenz, associate vice president, IDC CEMA Systems.

“As predicted, the market remained constrained during the quarter, with 2013 proving to be one of the worst on record for PC sales in CEE and MEA in both the consumer and commercial arenas. Altogether, shipments plummeted by more than 17% year on year. The reasons are many: economic slowdown, political unrest, the build-up of inventory throughout the year, and the consumer switch from PCs to tablets. The good news is that 2014 should see some turnaround. Renewals in the commercial space along with an expected increase in consumer confidence should give demand a boost over the next twelve months.”

“In 4Q13 the CEE region reported an annual decline of just over 7%, with the portable PC market contracting by nearly 9% and the desktop by just over 4%. Thanks to some major deals in large markets such as Russia, Poland, and the Czech Republic, the commercial space reported a less drastic decline,” said Nikolina Jurisic, product manager, IDC CEMA Systems.

“The MEA region also struggled. As forecast, PC shipments tumbled by over 13% year on year. Africa pulled down the averages, as country markets from North to South faced issues related to political unrest and economic uncertainty. The largest market, South Africa, has been struggling with an unfavourable exchange rate as well as built-up inventory. By contrast, the Middle East region — specifically Saudi Arabia, Turkey and Israel — all performed better than expected in the commercial space, though weak consumer demand kept the numbers in the red year on year.”

The PC market in 2013 was marked by ongoing evolution of the PC form factors with an acceleration towards mobility, social networking and cloud business.

“Better results in the commercial desktop PC shipments and continued decline in the consumer space, particularly in portable PCs, confirm the trend we have been observing for several quarters that while PCs remain very relevant in the business area, consumers increasingly favour new mobile technologies, opting for tablets and smartphones as their preferred computing devices and extending the life cycle of their PCs,” said Maciej Gornicki, senior research analyst, IDC EMEA Personal Computing.

The Vendor Highlights showed that HP maintained its leadership in EMEA in line with slow market conditions. The vendor leveraged from stronger commercial demand and posted a good performance in Western Europe, gaining market share in that region. Key drivers to HP’s success were innovation with the rollout of an extended product portfolio and a strong focus on strategy execution.

Lenovo consolidated its 2nd position in the overall EMEA PC ranking, recording another strong quarter of growth in EMEA.

The vendor gained shares across all subregions. Consistent strategy and execution combined with new product introductions were key to Lenovo’s success and expansion across EMEA.

Acer ranked in 3rd place, outperforming the market in the portable PC area and gaining market shares in Western Europe. The introduction of Acer Chromebook was successful. Overall the performance was supported by seasonal retail replenishment and solid progress in commercial strategy execution.

Dell achieved another good quarter, gaining slightly in market share and ranked 4th in the EMEA PC market. Product innovation and partnerships with cloud and other software companies are some of the elements of the new end-user computing strategy that had great resonance for the company during the quarter.

Asus kept its fifth place thanks to growth in notebook shipments and gained market share in the region. The vendor launched a lot of new products in the PC and tablets area that were positively received by the market.

Outside the top 5 vendors, Toshiba gained sixth place with some product line refreshes but facing challenging consumer demand. Apple ranked seventh, supported by new product launches and benefiting from favorable YoY comparison. Sony declined by 22.8% in EMEA impacted by declining consumer PC spending. Fujitsu ranked 9th with good results in the desktop space. Samsung closed the top 10 ranking in EMEA, with strong focus on Chromebook.

 


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E-Business

Davido Launches Chatter, Own Social Media App

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David Adeleke, Nigerian musician well known as Davido, has launched Chatter, a new social media application.

Davido Launches Chatter, Own Social Media App

Chatter is a social audiovisual utility platform designed to help amplify the voice of content creators and connect them with a vibrant community.

However, the app’s usage goes beyond content creators; business-minded individuals, as well as people looking to connect, have a place on it.

The musician used his social media accounts to announce the app’s release.

He gave a brief history of the development of the software and its features with his friend.

The well-known musician from Nigeria stated that he and Sir Banko, his close friend  are the owners of the app.

The music icon posted information about Chatter, a social audiovisual utility platform that connects content creators to a lively community and helps them magnify their voices.

In the past eight months, Davido has undertaken three internet projects.

Recall that the musician introduced his cryptocurrency.

However, the $DAVIDO coin fell a few days after it launched, prompting some cryptocurrency fans to call it a scam and a rug-pull.

 

 


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E-Business

Holiday Shopping Season to Look Different for Retailers this Year as Shoppers Take on more Debt

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By Zuko Mdwaba, Salesforce Area Vice President & Africa Leader

New Salesforce research shows that 37% of indebted consumers are using their credit cards more today than they were a year ago, while 32% report using alternative credit services like “buy now, pay later” more frequently. What’s more, 43% of consumers are carrying more debt compared to 2023. And this isn’t unique to one income bracket — consumers across all levels are tapping into their credit lines more today than they were last year.

Zuko Mdwaba

Zuko Mdwaba

But this increased reliance on credit isn’t due to consumers buying more. According to the Salesforce Shopping Index, online order volumes have been falling since 2022 and decreased by 2% year over year in the first quarter of this year. When they do buy, they’re trading down, buying discounted merchandise, and seeking private labels.

Holiday shopping prediction #1: Chinese shopping apps will take market share

As consumers face uncertainty around rising prices, they’re changing shopping habits. Long gone are the pandemic times when the fastest shipping time could win over new business. Now it comes down to price.

Shoppers are looking for the best deal. Two-thirds of global shoppers report that prices dictate where they chose to shop, with less than one-third prioritising quality of the goods. Temu is the clear winner, with 43% of Western shoppers purchasing on this platform within the last six months. But for Gen Zers, Shein is the top destination, with half of this group placing an order recently.

This holiday season, we predict that Chinese shopping applications will capture $160 billion in global ecommerce market share outside of China.

Holiday shopping prediction #2: Middle-mile shipping puts strain on margins

The Houthi attacks in the Red Sea and rising crude oil prices are driving up container costs worldwide, putting strain on the middle-mile infrastructure for the first half of the year. Additionally, last-mile challenges are also stacking up thanks to events like the collapse of the Francis Scott Key Bridge and rising delivery costs – stalling delivery times and adding expenses for retailers.

But retailers shouldn’t push the shipping expenses back on shoppers. Free shipping offers are a top-three reason why consumers choose to make a purchase from a particular brand or retailer. Over half of shoppers say they are more likely to purchase online than in store if delivery is free.

This holiday season we predict brands and retailers will spend an extra $197B in middle-mile expenses, increasing 97% over last year.

Holiday shopping prediction #3: Shoppers embrace AI to search for the perfect gift

Last holiday season, 17% of online purchases were influenced by AI – both predictive and generative. That totalled a whopping $199M of onlines sales worldwide in November and December. This year, consumers will increasingly leverage AI – knowingly or not – to search for the right gift at the right price. In fact, 53% of shoppers surveyed said they are interested in using generative AI for inspiring the perfect present. As retailers increasingly embed AI into search experiences, we predict search will drive a nearly 3x better conversion rate compared to traffic not engaging with site search.

Holiday shopping prediction #4: Black Friday becomes Cyber Friday

Over the years, as online shopping grew in popularity and consumers could shop from anywhere, holiday shopping started earlier and earlier in the month of November. Last year, Black Friday gained back 4% of online holiday sales, establishing itself as the biggest online shopping day of the year.

We’re expecting the same of the upcoming holiday shopping season. Two-thirds of shoppers say they’re holding out on making big purchases until Cyber Week, anticipating better deals. The big news is that Black Friday is going to be the biggest day for digital. Salesforce research predicts online sales will take 7% of in store sales on Black Friday.

Holiday shopping prediction #5: Retailers tap loyal shoppers to avoid skyrocketing digital marketing costs

Customer acquisition continues to be costly for retailers. In the face of a busy election cycles, and as Chinese companies buy up advertising inventory, digital marketing costs continue to get more expensive, and opportunities to get in front of the right audience grow scarce. This means that brands and retailers have to better engage their existing customer base amid this tug of war over digital advertising space.

But there are other opportunities. Shoppers are doubling down on loyalty. According to our Salesforce Shopping Index, the rate of repeat buyers in the first quarter increased by 8% over the last two years. And shoppers are prioritising brands and retailers that offer loyalty programmes. Our research shows 63% of shoppers are making more purchases from stores where they can earn and redeem loyalty points. This holiday season, we predict that 2 out of 5 holiday purchases will be made by a loyal repeat buyer.


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E-Business

APTS Cyber-Attacks Target African Governments, Others

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Kaspersky, a global cybersecurity firm, has said that it is keeping a close eye on advanced persistent threats (APTs) and nine active threat actors targeting African organisations.

APTS Cyber-Attacks Target African Governments, Others

Kaspersky researchers’ intelligence has identified government, energy, and telecommunications as the primary targets in African countries.

APT groups are long-term, targeted cyber-attacks in which intruders obtain network access and go undiscovered for a lengthy period of time. APT attacks are typically initiated to steal extremely sensitive data.

These APT organisations are frequently driven by espionage, financial gain, or, in some cases, hacktivism.

According to Kaspersky intelligence, MuddyWater, FruityArmor, and Sidewinder are among the region’s most prominent groups.

Kaspersky, which says it protects over a billion devices worldwide from cyberattacks, collaborates with law enforcement and offers intelligence to help them track down these sophisticated hackers.

These threat actors, according to the company, use a variety of methods to infiltrate their targets in the region.

Social engineering is a typical method employed on social media or via email, such as placing a bogus job advertisement for software developers.

According to Amin Hasbini, head of Kaspersky’s global research and analysis team for the Middle East, Turkey, and Africa, said it is critical to keep up with these sophisticated syndicates and stop corporate espionage.

“The current geopolitical climate is a hotbed for APT activity, therefore, investigating these attacks and gaining intelligence on their movement is vital for security teams and corporations in Africa. Our research allows businesses and government entities to determine the significance of the threat posed, understand the attackers’ next move and accordingly be able to take the appropriate security steps to protect themselves,” he said.

 

 

 


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