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HP Study Finds Climate Crisis is Changing Parental Decisions on Purchasing, Careers, Family Size

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HP has unveiled new global research conducted by Morning Consult revealing the serious actions many parents are taking due to climate change, from everyday decisions to long-term family planning.

The study among parents in India, Mexico, Singapore, United Kingdom and United States found that 91% of parents are concerned about the climate crisis, leading to changes that are reshaping their lives and purchasing habits.

More than half (53%) say it has impacted their perspective on having more children. Forty-three percent of respondents said they had reconsidered working for a company based on its commitment to environmental and social issues.

The research also found many parents favor companies that are taking action to address climate change. Nearly two-thirds (64%) of parents prefer products that are sustainably sourced and 60% say sustainable company practices play a large part in their purchasing habits.

That is despite the findings that the vast majority of parents (84%) acknowledge the cost of living is rising and more than half (57%) believe engaging in environmentally friendly practices takes up a lot of time.

“Families, like all our customers, rely on HP to connect them to the things that matter most, be it work, entertainment or loved ones,” said Michele Malejki, Global Head of Social Impact.

“It’s one of the reasons parents are top of mind for us. And like every generation before them, today’s parents have their own unique pressures, especially the climate crisis. It’s why we’re going beyond our business impact to make our business better for people and the planet.”

While parents are taking personal action, most also believe key players in the corporate world must act, too. Most parents (51%) believe that companies have “a lot” of responsibility in holding themselves accountable on climate action, as opposed to customers (36%).

“Our research correlates to what we see in our business: we are keeping customers, winning new sales, and attracting talent because of our Sustainable Impact initiatives and sustainable products,” said James McCall, Chief Sustainability Officer. “If we are serious about changing the trajectory of the climate crisis, industry must go beyond, changing the mindset of ‘do no harm’ to ‘do more good.’”

The findings come as HP releases its annual Sustainable Impact report for the twenty-second year. The report details the company’s progress toward comprehensive and bold environmental and social goals. HP has:

  • Reduced its absolute carbon footprint by 18% since 2019. This brings the company closer to its goal to achieve net zero carbon emissions by 2040 – end to end.
  • Reduced single-use plastic packaging by 55% compared to 2018.
  • Counteracted deforestation for 32% of all paper used in HP products and services toward goal of 100%.
  • Accelerated digital equity for more than 21 million people on path to 150 million by 2030.
  • Committed to building a pipeline of diverse talent, with 46% of U.S. new hires last year from racial or ethnic minorities.   HP aspires to be the most sustainable and just technology company. In 2021,

HP set aggressive Sustainable Impact goals in three areas where the company believes it can make the most difference – Climate Action, Human Rights and Digital Equity. The 2022 report details progress toward all three focus areas including a net zero carbon value chain, giving back more to forests than we take, creating a more circular economy, building a culture of equality and empowerment, and accelerating digital equity around the world to enable traditionally excluded communities to thrive in a digital economy.


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E-Business

Why JustMarkets Is a Strong Choice for Gold Trading

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Over the past four years, gold has risen by more than 400%. The precious metal has long been one of the most traded assets in global financial markets. From its role as a traditional store of value to its sensitivity to inflation, interest rates, and geopolitical uncertainty, gold continues to attract traders seeking efficient and predictable trading opportunities during a period of global uncertainty and high volatility.

Why JustMarkets Is a Strong Choice for Gold Trading

JustMarkets

For traders looking to effectively access gold markets, choosing the right trading environment is as important as timing their entry. One of the most popular and effective gold trading platforms is JustMarkets, offering the tools, conditions, and infrastructure to enable traders to achieve their most ambitious gold trading goals.

Tight Spreads on XAU/USD

Cost efficiency is a critical factor in gold trading, especially for active day traders. JustMarkets offers extremely competitive XAU/USD spreads, allowing traders to open and close positions with reduced transaction costs. Lower spreads can significantly impact short-term strategies, where precision and timing are key to effectively entering a trade. By minimizing trading costs, JustMarkets helps traders focus more on market analysis and finding the ideal entry point, and less on overhead.

Fast and Reliable Execution

Gold is recognized for its volatility, especially during the day, especially with economic announcements or geopolitical events. Speed is of the essence in volatile markets. JustMarkets provides high-speed execution of orders, which helps minimize the risks of delays, especially during periods of high volatility. This ensures that traders are able to respond better to market conditions, thereby having better control over trade management.

Flexible Trading Conditions

Each trader has their own approach to gold, ranging from intraday trading to position trading. JustMarkets offers flexible leverage and account types, enabling traders to adjust their exposure based on their risk tolerance and trading style. This flexibility is suitable for both conservative and aggressive traders while still allowing them to access the same global gold market.

Advanced Platforms and Tools

Successful gold trading is based on thorough technical and fundamental analysis. JustMarkets provides access to industry-standard trading platforms equipped with advanced charting tools, multiple timeframes, and a wide range of indicators for recognizing divergences and clear entry points. These features help traders analyze price trends, identify key levels, and plan their trades with greater confidence.

Accessibility via mobile devices and computers via the JustMarkets Mobile Trading app also ensures traders can monitor positions and market movements from anywhere and at any time.

Education and Market Support

Gold is also affected by factors such as inflation rates, central bank policies, and currency fluctuations. Understanding these factors is important for developing a structured trading strategy.

JustMarkets offers resources for traders, which provide information on how global events can impact the price of gold like case studies, daily, bank and weekly analysis. This is a knowledge-based system, which enables the trader to make more informed decisions rather than relying on the price movements of gold.

Trading Activities That Keep Gold Traders Engaged

In addition to the competitive trading environment, JustMarkets also runs various special activities and campaigns that aim to make the trading experience more interesting. At certain intervals, the special activities may include trading contests on specific trading instruments, such as gold, which are highly sought after by traders. This will give the traders an added impetus to keep trading.

The special activities are designed to encourage trading, consistency, and skill-building among the traders, along with the additional motivation for the trading strategies. This is also in line with the overall philosophy of JustMarkets to create a dynamic trading environment where trading, learning, and motivation are linked together.

A Trading Environment Built for Gold Traders

Gold is still one of the most dynamic markets with the greatest number of opportunities in the world. With tight spreads on XAU/USD, fast execution, flexible trading terms, and access to advanced analytical tools, JustMarkets creates an optimal trading environment for those who want to trade gold efficiently.

In addition to the comprehensive educational assistance, JustMarkets continues to position itself as a strong competitor for traders who are looking for professional trading conditions combined with growth opportunities.


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Microsoft Expands Africa AI Push while DeepSeek Gains Users

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Microsoft is stepping up its push to expand artificial-intelligence adoption across Africa as competition intensifies with Chinas DeepSeek for influence in one of the worlds youngest and fastest-growing digital markets.

Microsoft Expands Africa AI Push while DeepSeek Gains Users

The company plans to train 3 million Africans on its AI technologies this year through partnerships with schools, universities and other institutions, with a focus on South Africa, Kenya, Nigeria and Morocco.

The effort reflects Microsofts broader attempt to accelerate adoption of its AI ecosystem across emerging markets where developers and enterprises are increasingly experimenting with generative AI tools.

Alongside the training initiative, Microsoft is working with MTN Group (MTNOY), Africas largest telecommunications company, to distribute Microsoft 365 and its Copilot digital assistant to about 300 million subscribers.

The Elevate program is designed to expand AI literacy and reduce cost barriers that might otherwise limit adoption, according to regional leadership.

The push comes as Chinese technology firms expand their footprint across the continent, with DeepSeeks open-source models accounting for roughly 11% to 14% of chatbot use in several African markets and reaching about 20% in countries such as Ethiopia and Zimbabwe following investments tied to digital infrastructure and telecom networks.

Microsoft is also increasing its infrastructure investment in the region.

In South Africa, the company plans to invest 5.4 billion rand, or about $330 million, to expand its cloud and AI capacity by the end of next year, while it is also exploring plans for a geothermal-powered data center in Kenya.

Early corporate adoption is emerging across the continent, with South African grocer Spar Group using Copilot in ways that save more than 700 employee hours annually and Nigerias Access Holdings integrating AI into daily workflows.

Regional leadership has suggested broader AI adoption could potentially contribute up to $1.5 trillion to Africas gross domestic product by 2030 if governments and businesses continue investing in digital infrastructure and AI skills.

 


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Kaspersky Uncovers a New Android Malware Campaign Disguised as Starlink Application

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Kaspersky Global Research and Analysis Team (GReAT) has uncovered a new Android malware campaign in which cybercriminals distributed the BeatBanker Trojan under the guise of the Starlink application for Android.

Threat actors primarily target users from Brazil; nevertheless, Kaspersky experts don’t rule out that users from other countries may also face this threat.

The Trojan employs a Monero cryptocurrency miner and additionally installs a BTMOB remote administration tool (RAT) on the infected devices. To maintain its persistence, BeatBanker uses an uncommon mechanism involving a nearly inaudible looped audio file.

“At first we saw BeatBanker being distributed under the guise of a public services app; it installed a banking Trojan in addition to a cryptocurrency miner. However, our recent detection efforts uncovered a new campaign with another BeatBanker variant that deploys the BTMOB RAT instead of the banker module.

The attackers appear to be using a fresh lure with the Starlink app to reach more victims from different countries. Therefore, it is important for users to stay vigilant and use advanced solutions to protect their smartphones,” comments Fabio Assolini, Head of the Americas & Europe units at Kaspersky GReAT.

Initial vector of infection

Kaspersky experts believe that cybercriminals distribute a fake Starlink application containing the BeatBanker Trojan through phishing pages that mimic the Google Play Store. After execution on a compromised device, the Trojan displays a user interface that also mimics Google Play. Cybercriminals trick victims into granting installation permissions, thus allowing the download of additional hidden malicious payloads.

Crypto mining and BTMOB RAT module

When a user clicks UPDATE on the fake Google Play page, a Monero cryptocurrency miner deploys. BeatBanker monitors battery percentage and the temperature of an infected smartphone, as well as user activity after which a hidden cryptocurrency miner is started or stopped.

The Android Trojan also installs a BTMOB RAT on the compromised device. BTMOB enables full remote control and is sold as Malware-as-a-Service.

It is capable of automatic granting of permissions, hide system notifications and has mechanisms designed to capture screen lock credentials, including PINs, patterns and passwords on compromised devices. The malware also gives cybercriminals access to the front and rear cameras, GPS location monitoring and constant collection of sensitive data.

To ensure persistence and hinder uninstallation, BeatBanker maintains a fixed notification in the foreground and activates a foreground service with silent media playback. This tactic is designed to prevent the operating system from removing the malicious process.

Kaspersky’s products detect this threat as HEUR:Trojan-Dropper.AndroidOS.BeatBanker and HEUR:Trojan-Dropper.AndroidOS.Banker.*.

 


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