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ICANN’s Report Shows African DNS Market Worth $52m

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The Internet Corporation for Assigned Names and Numbers (ICANN) has released its Final Report on Africa Domain Name System (DNS) Market Study.

The study serves as part of ICANN’s outreach efforts to support and improve the regional DNS industry.

The report is the first of its kind in the region, which includes 54 countries and shows that there are, as of May 2017, some 5.1 million domain names associated with Africa. The total annual value of the African Domain Name market is some $52 million.

African DNS Market
The African continent top level DNS address space consists of 54 top level country code ccTLDs, (of which one, Southern Sudan (SS) is not yet delegated) plus five Internationalised Domain Names (IDNs): Egypt (مصر ,(Algeria (الجزائر ,(Tunisia (تونس ,(Sudan (سودان (and Morocco (المغرب (as well as three city codes (.CAPETOWN, .DURBAN and .JOBURG).

ICANN recently delegated the .AFRICA domain to the South African administrator, the ZA Central Registry (ZACR), and registrations will be fully open in July, 2017.

Analysis of the responses shows that at least 46% of Registries offer non-Latin scripts and more than a third of Registrars (34%) do.

Data from May 2017 indicates that a total of just over 3.5 million domains are active under the African ccTLDs10 .

There are about 1.4 million registrations in the gTLDs by African entities. Key findings of the research show approximately 1% of gTLD domains are registered by Africans.

Over the last six months (November 2016 – May 2017), African ccTLD domains have increased by 21%.

However, almost all (93%) of this increase was in fact in the four Freenom ‘domain hack’ countries. Nevertheless, the statistics quoted in the remainder of this Report are based on the November 2016 figure of 2.9 million ccTLD domain names.  Registrations by Africans of gTLD domains total approximately 1.4 million, the bulk of which is ~1.2 million .COM domains.

The research indicates that high access costs, the lack of infrastructure and the fact that African Internet access is primarily via mobile devices results in a lower demand for domain names than elsewhere.

This was confirmed by responses to the survey, with respondents citing high prices as the biggest barrier to the development of the DNS market in most African countries followed by lack of infrastructure.  Other broader issues identified as high barriers by respondents include poor dependability of Internet connections and unclear or restrictive policy and regulatory environments.

In addition, the research analysed the relationship, if any, between a country’s ranking in relation to levels of freedom (using rankings by Freedom House and IIAG) and the number of domains registered.

According to this, citizens of “free” countries in Africa register some 22 times as many domains as citizens in countries ranked “not free”.  Domain name registration by African entities takes place mainly in countries where the local hosting industry and web development sector has developed sufficiently to create demand for local domains, i.e. mostly in South Africa, Egypt, Mauritius, Nigeria, Kenya, Zimbabwe, Uganda, Tunisia and Morocco.

The research also confirmed zero or low levels of local hosting in a significant majority of countries in the region: 41 countries hosted over 95% of their gTLD domains outside Africa.

The research found 51 functioning ccTLD Registries, with South Sudan (SS) not yet delegated and Eritrea (ER) and the Comoros (KM), which each have just over 100 domains, but have no apparent method of registering new domains via the Internet, also non-functional.  Compared to other regions, Africa has a very small number of ICANN accredited Registrars.

In total, there are only 11 ICANN accredited registrars in the region13 – four in South Africa, two in Morocco and one each in Burundi, Ghana, Nigeria, Senegal and Tunisia out of a global total of 2,143. However, there are many more Registrars than this actually active in Africa, with 450 Registrars accredited by the ZACR alone, for example.

Unless specified otherwise, the term “accredited Registrar” means a Registrar accredited by the relevant ccTLD Registry in the remainder of this report.

In reality, 26 countries have only one Registrar (typically the Registry itself), whereas 13 countries are fully competitive, use EPP and have multiple Registrars, with the remaining 14 being partly competitive and Southern Sudan not yet delegated. This was a factor in the number of ccTLD domains sold, although it is also true that successful markets attract more Registrars.  For the Registrant Market, this market review identified over 5 million African ccTLD and gTLD domains. This equates to some 4.4 domains / 1000 population, whereas some commentators state that 100 – 300 domains / 1000 population is the norm in Europe.

In this regard it should be noted that there are a number of African countries (11 are most popular) that have unexpectedly high numbers of domain registrations due, it seems, to what are known as ‘domain hacks’ (where domains are utilised by entities or individuals not from these countries because the ccTLD forms part of an intended word or similar unexpected uses).

These occur because these countries have domain names that cost little or nothing to register or are attractive for special purposes where registering a short or a common word in the ccTLD has more relevance than registration in the more popular gTLDs such as .COM or .NET.

In addition these countries have non-restrictive rules that allow registration of domains from entities located outside the country.  The DNS market roughly equates to a total value of about USD $38 million per annum for African ccTLD domain names alone. 14 At least 25% of this is likely to accrue to the international registrars and the remaining USD $29 million would be import or local revenue generated by the ccTLDs and Registrars.

About 73% of the total annual revenue on the continent is made by just ten countries (South Africa, Morocco, Nigeria, Zimbabwe, Egypt, Tanzania, Libya, Somalia, Cameroon and Ivory Coast).

Including the gTLD domains with an African connection increases the total annual value of the industry to some USD $52 million.  Most of the African ccTLDs are available for registration for offshore entities without the requirement for a local presence.

In 15 countries there is a requirement for some form of local legal presence (corporate or individual) in order to register a domain name: Algeria, Angola, Benin, Burkina Faso, Cap Verde, Egypt, Gambia, Guinea, Liberia, Mauritania, Niger, Senegal, Tanzania, Tunisia and Zambia. In a few countries, including Kenya, there is an additional requirement for Registrars to be locally based, but not Registrants.

The study also considered the likely growth in the market. In all markets except South Africa (which is mature) there has been significant growth in the number of African domains registered by top-level domain registrars (e.g. .COM, .ORG and .INFO domains) as infrastructure rollout has increased in many countries, albeit off a low base.

The research expects this trend to continue – projecting an annual overall growth of 33%.

This suggests significant growth opportunities for local providers in individual countries – noting that 91% of the Registrants that responded to the online survey said they preferred to deal with local Registrars.

On 27 June, from 15:15-16:45 at Pavillon S8, ICANN will hold a public presentation to discuss the report during ICANN’s 59th Public Meeting (ICANN59), in Johannesburg. ICANN59 is also the 2nd Policy Forum, the 1st one being in Helsinki last year.

 


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FG to Fnalise National Intellectual Property Policy  Soon– NCC Boss

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Dr John Asein, director-general, Nigerian Copyright Commission (NCC), has said that the federal government is taking steps to finalise its National Intellectual Property (IP) Policy and Strategy for the country.

FG to Fnalise National Intellectual Property Policy  Soon– NCC Boss

Asein disclosed this on Friday while commemorating the 2024 World Intellectual Property Day with the theme “IP and the SDGs: Building Our Common Future with Innovation and Creativity’’ in Abuja.

The that the Day is observed every April 26 to celebrate the importance of intellectual property (IP) rights to encourage innovation and creativity.

The director-general was represented by  Mr Emeka Ogbonna, director of Legal.

NCC boss said the policy would serve as a blueprint for a more efficient modern and responsive legal and administrative framework for the country to leverage on its creative and innovative potential.

He said that the day underscored the power of innovation and creativity in achieving the Sustainable Development Goals (SDGs) and shaping a sustainable and inclusive future for humanity.

According to him, the SDGs represent a universal call to action to end poverty, protect the planet, and ensure prosperity for all by the year 2030.

“IP rights play a pivotal role in fostering innovation, creativity, and technological advancements. They provide the framework that encourages men and women to develop new solutions that address global challenges.

“It is the lynchpin for incentivising the use of creative and innovative ideas to solve many of the challenges that confront humanity.

“This year’s World IP Day reminds us that intellectual property can be a powerful tool for social, economic, and environmental development.

“It encourages individuals, businesses, and governments to leverage IP rights to drive innovation, create jobs, and build resilient communities.

“By aligning our intellectual property policies and strategies with the objectives of the SDGs, we can accelerate their achievement,’’ NCC boss said.

He said in the spirit of the “Renewed Hope Agenda’’ of the present administration, government had also shown appreciable commitment to the creative industry as a major sector of the economy.

“As one of the agencies responsible for the wholesome development of the creative sector, the Nigerian Copyright Commission will continue to provide the needed institutional, legal and administrative support for the protection, promotion, regulation and enforcement of copyright.

“The commission will pay particular attention to using the copyright system to advance Goal 1 (No poverty); Goal 4 (Quality education); Goal 5 (Gender equality).

“And Goal 8 (Decent and economic growth); Goal 9 (Industry, innovation and infrastructure) and Goal 17 (Partnerships to achieve the goals).

“We are aware that the goals would have to be adapted to fit the peculiar needs of intellectual property which is an intangible asset.’ ’he added.

The director-general, who said that the commission focused on the 17 SDGs to address emerging challenges, called on authors, innovators, users, IP experts and other stakeholders to reflect on the vulnerability of the nation’s fragile knowledge and creative ecosystem.


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NITDA, ICF Train 100 Schoolgirls in ICT Skills

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The National Information Technology Development Agency (NITDA) and Illmi Children’s Fund (ICF) have trained 100 schoolgirls in digital and Information and Communication Technology skills training.

Mrs. Maryam Augie-Abdulmumin, ICF Executive Director, confirmed this in a statement on Thursday in Lagos.

The graduation followed the training of the schoolgirls in ICF and NITDA’s DIGITGALS 2.0 programme, a collaborative initiative aimed to equip adolescent girls in Abuja with critical digital and ICT skills.

Augie-Abdukmumin said the DIGITGALS 2.0 centred around essential digital literacy, programming fundamentals, digital marketing and communication skills, and cybersecurity awareness.

She added that the girls were equipped with the confidence to compete and excel in a globalised digital economy. The graduation was in commemoration of the 2024 International Girls in ICT Day celebration on April 25.

DIGITGALS 2.0 is in its second phase and empowered 100 senior secondary school girls selected from five government schools in the Federal Capital Territory.

The girls aged between 15 and 18 years were equipped with the knowledge and tools needed to thrive in the digital world and address the growing demand for ICT skills in the 21st century.

Augie-Abdulmumin reiterated the importance of bridging the digital gap in the country starting with the girl-child.

“This graduation ceremony on International Day of Girls in ICT is a powerful symbol of our commitment to closing the digital gender gap.

This programme made possible through our partnership with NITDA, and signifies a crucial step towards bridging the digital gender gap.

It also fostering a future where women are active leaders in the tech industry. This is also an opportunity for these girls to take charge of their own future,”.

Mr Kashifu  Abdullahi, the Director-General of NITDA, commended the collaborative efforts of ICF in making the DIGITGALS 2.0 a reality.

According to him, building a diverse and inclusive digital workforce is critical for Nigeria’s success.

“We are proud to collaborate with ICF on DIGITGALS 2.0 to empower these young women to become active participants in the tech industry. This programme showcases the importance of collaborative efforts in bridging the digital gender gap.

These girls have been equipped with essential digital skills, and ICF and NITDA are confident they will become active contributors to Nigeria’s thriving tech landscape,”.

ICF is a non-profit organisation dedicated to improving the lives of children, from underprivileged backgrounds, through education, healthcare, technology and entrepreneurship initiatives.

NITDA is a public service institution established in 2007. It functions as the ICT policy implementing arm of Nigeria’s Federal Ministry of Communication and Digital Economy.


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Confronting the Google Monolith: Survival Strategies for Online Businesses

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By Reuben Kalu.

In the vast expanse of the digital realm, Google looms large, an omnipresent force shaping the way we navigate, search, and conduct business online.

From its humble beginnings as a search engine to its current status as a multifaceted tech behemoth, Google has entrenched itself deeply into the fabric of the internet.

Its influence is undeniable, its reach unparalleled, and its ubiquity seemingly inescapable. But can you truly run an online business without Google?

The answer, in today’s digital landscape, is a resounding no. You have no choice.

Google’s dominance extends across multiple facets of the online world, making it virtually impossible for businesses to thrive without engaging with its ecosystem.

From search engine optimization (SEO) to online advertising, email services to analytics, Google’s suite of products and services permeates every aspect of the online business landscape.

Attempting to operate without Google is akin to swimming against a relentless tide, fighting an uphill battle fraught with obstacles and limitations.

At the heart of Google’s influence lies its search engine, the gateway through which billions of internet users navigate the vast expanse of online content. .

Google’s search algorithms wield immense power, determining which websites rank prominently in search results and which languish in obscurity.

For businesses seeking to attract organic traffic and expand their online presence, optimizing for Google’s search algorithms is not merely advisable—it’s imperative.

But Google’s influence extends far beyond search. Consider Google Ads, the company’s advertising platform that enables businesses to reach targeted audiences through paid search, display, and video advertising.

With billions of searches conducted on Google each day, Google Ads provides unparalleled reach and visibility, allowing businesses to target potential customers with pinpoint accuracy.

Attempting to compete in the online advertising arena without leveraging Google Ads is akin to entering a battle unarmed—a futile endeavor destined for failure.

 

Moreover, Google’s suite of productivity tools, including Gmail, Google Drive, and Google Workspace, has become indispensable for businesses seeking to streamline their operations and enhance collaboration.

With seamless integration across devices and platforms, Google’s productivity tools offer unparalleled convenience and efficiency, empowering businesses to work smarter, not harder.

Attempting to eschew Google’s productivity suite in favor of alternative solutions is not only impractical but also unwise, depriving businesses of the tools they need to succeed in today’s fast-paced digital landscape.

Furthermore, Google Analytics stands as the gold standard for web analytics, providing businesses with invaluable insights into their online performance and audience behavior.

From tracking website traffic and user engagement to analyzing conversion metrics and customer demographics, Google Analytics offers a comprehensive toolkit for optimizing online marketing strategies and driving business growth.

Attempting to gauge online performance without leveraging Google Analytics is akin to flying blind, devoid of the critical data needed to make informed decisions and drive meaningful results.

But perhaps the most formidable aspect of Google’s influence lies in its role as a gatekeeper of information and access.

With billions of users relying on Google’s platforms and services each day, the company wields immense control over the flow of online traffic and the dissemination of information.

For businesses seeking to connect with customers and expand their reach, Google’s dominance presents both a tremendous opportunity and a formidable challenge.

Attempting to circumvent Google’s influence and establish an online presence independent of its ecosystem is a Herculean task, fraught with uncertainty and risk.

In essence, attempting to run an online business without engaging with Google is akin to swimming against a relentless tide, fighting an uphill battle fraught with obstacles and limitations.

While alternative platforms and solutions exist, none possess the ubiquity, reach, and influence of Google’s ecosystem.

To thrive in today’s digital landscape, businesses must embrace Google’s dominance and leverage its suite of products and services to their advantage. You have no choice.

In conclusion, Google’s pervasive influence permeates every aspect of the online business landscape, making it virtually impossible to escape its grasp.

From search engine optimization to online advertising, productivity tools to web analytics, Google’s ecosystem encompasses a vast array of products and services that have become indispensable for businesses seeking to succeed in the digital age.

While alternative solutions may exist, none possess the ubiquity, reach, and influence of Google’s ecosystem.

To thrive in today’s digital landscape, businesses must embrace Google’s dominance and leverage its suite of products and services to their advantage.

You have no choice.


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