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Jiji Records Unprecedented Success in 2021, Plans to Accelerate Growth in 2022

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Jiji, an online marketplace and Nigeria’s largest marketplace for classifieds, has recorded unprecedented growth in 2021. The year 2021 highlighted significant achievements for the brand and saw an increase in seller and buyer statistics while extending the Jiji business to acquire Cars45.

The Jiji platform, which commands over 10 million unique monthly visits, has over 3 million active listings, holds leading positions across markets, and has become a classifieds leader in the region.

Jiji is estimated to be the largest e-commerce company in Africa based on the total value of merchandise sold through customer interactions and exchanges.

Jiji Maintains Leadership via Category Expansion

The recent acquisition of Cars45 is a testament to Jiji’s intent to build a future beyond classifieds. This move is based on the statistics of vehicle listing as the second-most popular category on Jiji, second only to real estate.

With the vehicle category worth over $3 billion, Jiji has become a recognized online platform for listing and selling cars in the Nigerian market. In this way, Jiji has expanded its market category to maintain its leading position in the Nigerian e-commerce space.

Sellers on Jiji Tell their Success Stories

Sellers on the Jiji platform were not left out of the brand’s unprecedented growth in 2021.

Speaking on their experience in the past year, the marketing manager of Meshack Laptops, John Meshack attested to the efficiency and transparency of dealings on the Jiji platform during the five years he has sold on the platform.

“Though we sell our products on other e-commerce sites like Konga and Jumia, transactions are better controlled with Jiji as we, the sellers, interact directly with potential buyers, which has made closing deals seamless for us. Also, Jiji flags perceived fraudsters’ contacts through their AI-driven security system, which has helped us immensely by significantly reducing our exposure to scam buyers.

“As a result, we at Meshack laptops have subscribed to adverts for the whole of 2022 to help grow our business because Jiji has helped us boost sales and increased our ROI through exposure to millions of ready buyers on the platform,” John Meshack.

Another merchant Bonec Medicals International Ltd, who has been selling on Jiji for over a year, speaks on the positive impact Jiji has on his business. According to the Managing Director, Jiji has added tremendous value to their business. “My experience with Jiji has been good as the platform attracts a lot of traffic for me, which translates to sales.

“I have built solid relationships with customers in Nigeria, and I grew significantly in 2021, leveraging the advert packages. I explored two different packages last year and got a lot of exposure, even to clients outside of Nigeria. Jiji has had a positive impact on my business since I joined the platform,” he said.

Buyers are not left out

The buyers are not left out from this success story as they have confirmed the ease of doing business with sellers on the Jiji platform.

An ardent buyer on the Jiji platform, Uzodike Anyawu posits that she enjoys good customer relations, quality products, and quick deliveries from sellers on Jiji.

“I love buying from Jiji because their sellers are efficient with their service delivery. I particularly love the customer review section because I feel this is an intelligent way to ensure that sellers are on top of their game.

“It has also helped put sellers in check as they need positive reviews to increase patronage and improve their vendor relations with Jiji. For this reason, i have made lots of repeat purchases and referrals because for me, Jiji remains the platform of choice both locally and internationally,” Uzodike Anyawu

Jiji Reiterates Commitment to Accelerate Growth in 2022

Speaking on the plan for 2022, Yuliy Shenfeld, Jiji’s Director of African Operations, reiterated that the platform would continue to be seller and buyer-friendly.

“Ecommerce has become a part of our lifestyle as a people and the services we offer at Jiji enhance this lifestyle by bringing convenience, variety and affordability to us.

“At Jiji, we add value to lives and businesses to enable them to grow and thrive by creating a platform for smart and fast exchange of goods and services, with access to millions of buyers, thousands of sellers and wide product categories.

“For this reason, I and my team are committed to providing a customer-centric platform that is value-driven and quintessential in the Nigerian eCommerce space and  internationally,” Yuliy Shenfeld


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E-Business

NITDA Takes Over National Digital Architecture System

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Nigeria has taken a major step toward strengthening its digital governance framework as the National Information Technology Development Agency (NITDA) officially assumes control of the Nigeria Government Enterprise Architecture (NGEA) infrastructure.

NITDA Takes Over National Digital Architecture System

The handover ceremony held in Abuja, marks the culmination of a high-level partnership with the Korea International Cooperation Agency (KOICA).

This transition signals a shift from fragmented IT projects to a unified, disciplined approach to national digital investment.

The NGEA initiative forms a core part of the e-Government Masterplan 2.0 (Ne-GMP 2.0), aimed at establishing a unified and structured approach to managing government IT investments and digital resources.

The framework is designed to ensure that technology deployment across public institutions aligns with national priorities while improving efficiency and accountability.

With the system now operational, government agencies are expected to adopt more integrated digital processes, allowing seamless data sharing and interoperability.

This is anticipated to reduce duplication, strengthen risk management, and translate policy objectives into measurable digital outcomes.

Over the past two and a half years, Nigerian technical experts worked closely with their Korean counterparts to develop the architecture framework, create reference models, and execute pilot programmes in key institutions.

These include the National Identity Management Commission, Nigeria Customs Service, Nigeria Immigration Service, and NITDA.

Officials say the NGEA represents a shift from fragmented digital efforts to a more coordinated, citizen-focused system.

The infrastructure is hosted by Galaxy Backbone Limited, providing a secure and reliable platform for nationwide deployment.

Looking ahead, NITDA is expected to work with government stakeholders to expand and sustain the system, while the Federal Ministry of Communications, Innovation and Digital Economy will provide policy guidance to ensure its adoption across the country.

 

 


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FG Shifting Focus to “Meaningful Connectivity” to Drive Inclusion  – Minister

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Bosun Tijani, minister of Communications, Innovation and Digital Economy, has said the government is shifting focus from expanding access to ensuring “meaningful connectivity” that drives economic growth and inclusion.

FG Shifting Focus to “Meaningful Connectivity” to Drive Inclusion  - Minister

Bosun Tijani, minister of Communications, Innovation and Digital Economy

The minister made the statement on Friday while addressing stakeholders at the inauguration of board members of the Universal Service Provision Fund (USPF) in Abuja.

He said that although Nigeria had made significant progress since the introduction of GSM services, millions of people, particularly in rural and underserved communities, remain either unconnected or unable to fully benefit from digital services.

Dr Tijani highlighted ongoing investments in digital infrastructure, including plans to deploy 90,000 kilometres of fibre optic network and nearly 4,000 telecom towers nationwide.

He said initiatives under the USPF had improved access through projects such as rural connectivity and digital facilities in schools but stressed that the next phase must prioritise effective usage.

“It is not enough to connect a community. We must ensure that schools can teach with digital tools and that small businesses can access market opportunities,” he said, citing a pilot project in the Kura community where connectivity has enhanced access to communication, education and healthcare.

Aminu Maida, executive vice chairman, Nigerian Communications Commission (NCC) also called for a shift towards meaningful connectivity, noting that while data usage had grown significantly, it remained concentrated in urban areas.

According to him, recent data shows that telecom usage has increased by about 160% over the past two years, largely driven by urban demand.

“When we drill down, we see that a lot of that growth is actually in urban centres. So, the gap between those who are not connected or not meaningfully connected is growing,” he said.

Dr Maida added that the trend underscored the need for the USPF board to intensify efforts to bridge both access and usage gaps across the country.

Both officials emphasised the importance of collaboration, sustainable investment models and improved digital literacy to ensure that connectivity translates into real economic benefits for Nigerians.

 

 


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Jury Finds Meta, Google Liable for Woman’s Social Media Addiction

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A jury in Los Angeles has found technology companies, Meta and Google liable for contributing to a young woman’s social media addiction, in a case being described as a landmark ruling.

Jury Finds Meta, Google Liable for Woman’s Social Media Addiction

The 20-year-old woman, identified only as Kaley, argued that she became addicted to Google’s YouTube and Meta’s Instagram from an early age due to their attention-driven design features.

According to her testimony, she began using YouTube at the age of six after downloading the app on her iPod Touch to watch videos about lip gloss and online games.

Kaley told the court that she joined Instagram at nine, bypassing parental restrictions put in place by her mother, and spent extended periods on social media.

The trial, which lasted about a month, with arguments and evidence from both sides.

Jurors also heard testimony from Mark Zuckerberg, chief executive, Meta and Adam Mosseri, Instagram head.

However, Neal Mohan, YouTube chief executive, did not testify.

The jury found that the companies were negligent in the design of their platforms and failed to adequately warn users about potential harms. Meta and Google were ordered to pay the woman $3 million in damages.

Jurors also recommended additional punitive damages, including $900,000 against YouTube and $2.1 million against Meta, according to company spokespersons.

The jury apportioned 70 per cent of the responsibility to Meta and 30 per cent to YouTube.

Kaley was present in the courtroom when the verdict was delivered, alongside parents of other teenagers who say they were harmed by social media use. Both companies said they plan to appeal the decision.

“We respectfully disagree with the verdict and will appeal. Teen mental health is profoundly complex and cannot be linked to a single app. We will continue to defend ourselves vigorously as every case is different, and we remain confident in our record of protecting teens online”, a Meta spokesperson said.

José Castañeda, Google spokesperson, said the case misunderstands YouTube, which is a responsibly built streaming platform, not a social media site.


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