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Jovago.com Identifies 10 Costly Mistakes Hotel Owners Make
Hotel owners often make some basic mistakes when operating their hotels and then cannot understand why they either make no money or the hotel eventually closes down – below are just some general mistakes but these are not the only ones owners can make.
First there is the tendency to base room rates only on what competitors are doing instead of what is actually offered to the guest in relation to what it costs the hotel.
There has to be a balance between perceived value and the guests paying a fair value for what they are getting. Should a guest feel cheated the guest will never return.
It is very rare for a hotel to be premium in its reputation and location for it to charge what it wants.
Thus stated, where a hotel has no clear rate policy that dictates what the standard room type rates are and what is discounted to companies, groups or frequent guests can be costly for an owner.
Quoting on an individual negotiated basis can lead to mistakes. Some clients may abuse the discounts they are used to and if a hotel refuses to honour what they did before the guest may actually go elsewhere.
Though guest loyalty is a fallacy, if guests know how the hotel’s policy works and they know what to expect, they can actually become regulars and trust that for what they are paying for is fair in relation to what they are getting.
Such a rate policy is usually an internal document not shared with guests but highlights what the normal rates are and what a guest is offered for what they pay. Furthermore, it would also specify what discounted rate they would get based on a justification such as they are actually a group or a regular company or a regular guest. The guest is given the full rate and then the rate offered that best describes the qualification for such a discounted rate. No percentages should beused but rather the value of the discounted rates.
Writing on the mistakes hotelers make often times, Bruce Prins, notes that Hotels that misrepresent themselves as luxury or budget when in fact they are the opposite can alienate guests and cause the business to fail.
Services and facilities determine a hotel’s grading and status as either to be budget, economy, mid-scale, up-scale or luxury.
It is important for the owner to get professional advice on what grade their hotel is before making claims and deciding what rates to charge for their hotel rooms.
The practice of not doing preventative maintenance by checking all furniture, fittings and equipment daily or weekly and then using cheap labour or skills to conduct maintenance is destructive for a hotel.
The worst is when the hotel just plainly expects guests to stay in ahotel with paint peeling of walls, leakages everywhere and furniture and equipment either broken or not working at all.
A guest will realise they are being taken for a fool and move elsewhere. If it is a cheap hotel that chargescheap rates then this will attract guests that will go further to add to the deterioration of the hotel as an asset and its reputation.
Hotels that then add gimmicks to compensate for poor service, exorbitant rates or poorly maintained facilities, do so as a cheap attempt at making the guest feel that they are getting value for their money.
Gimmicks can be extra services, furniture or equipment added that actually do not really add value to the guest.
An example would be to place chocolates on the pillows at night time in a hotel where the air-conditioning does not even work. Hotels have to get the basics right such as cleanliness, hygiene, good service and working equipment before even attempting to add little touches to entice or appease guests.
Hotels do get old and money should be invested at least every five or ten years to ensurethe hotel is kept up to standard. That is if the hotel was properly thought out and built to begin with.
If no money hasbeen allocated for it or no investment is forthcoming, the hotel will lose out to its competitors and eventually go bankrupt.
In today’s world where competition is forever increasing no hotelier can afford to sitback and think the guest will just take it or leave it.
Owners that withdraw profits from the business on a continuous basis, especially during the first few years and then take loans when serious funds are needed are setting the hotel up for a disaster and wasting their money.
Profits should be kept in the business until all loans are paid and then these same profits should be used to either pay out as dividends or form part of future re-investment.
A hotel is a business but most of all its value is in its appreciation over time into an asset that can be sold at a high value, especially if it is successful and has a good brand name.
At least the building and land can be sold as is at a greater value when need be because property most of the time increases more in value than cash in the bank.
If staff in a hotel are exploited by either being paid far below what the average salary would be for their work, or not being given training or even being replaced at a whim without clear disciplinary policies applied consistently, it is a given that the hotel will lose business.
Staff would steal and in actual fact contribute to the hotel’s deterioration with a mediocre and apathetic attitude to their work, each other and the hotel guests.
It is common for anhotelier to also think that when the hotel pays to have people trained they will leave for better jobs. That may be so but then the question begs as to why the staff would be so eager to leave.
The fact that staff do leave hotels or move around is a normal situation in hotels world-wide and yet a lot of hotels that actually encourage staff turnover in a positive way find that they have better occupancies, happier customers and more profits.
The trick is to keep the staff that add the most value and show the most potential in ensuring the hotel is a success.
Lastly a hotel owner should be careful of who they encourage and even allow to stay in their hotel. When prostitutes are consciously allowed to operate in or from a hotel they draw in bad elements such as criminals and drug users.
Drug users or criminals then encourage kingpins to also frequent and then attract murderers and even entire gangs to take up residence.
Once the latter occurs the owner has no more control over his or her hotel and I subservient to the abuse and whims of the clandestine community he helps create within his or her own hotel.
The National Information Technology Development Agency (NITDA) is pleased to announce the inaugural meeting of the Startup Consultative Forum, scheduled for Monday April 28, 2025 This milestone event marks a significant step in deepening stakeholder engagement within Nigeria’s growing startup ecosystem.
The Forum will serve as an interactive platform for startup founders, innovators, ecosystem enablers, and intermediaries to actively shape national policies that foster growth, attract investment, and drive digital innovation.
Convened under the framework of the Nigeria Startup Act (NSA), this initiative reflects the government’s commitment to making startups not just stakeholders but key contributors in building an enabling environment for innovation.
The meeting will emphasize collaborative dialogue, with a primary focus on nominating and selecting representatives for the National Council for Digital Innovation and Entrepreneurship (Startup Council)—Nigeria’s highest advisory body for the startup ecosystem. Decisions from this Forum will lay the foundation for inclusive policy development, amplifying the voices of Nigeria’s tech and innovation community.
NITDA invites all Labelled Startups, Verified Entrepreneurial and Innovation Support Organisations, Angel Investors, Venture Capitalists, and other relevant stakeholders to join the Forum and actively participate in the nomination and voting process.
Join us in shaping the future of digital innovation in Nigeria. Together, we can build a thriving ecosystem that supports and celebrates the pioneering spirit of Nigerian startups.
Crime syndicates have made billions scamming victims in Asia and are now expanding their operations to Africa, Europe, South America and further, according to a United Nations report on Monday.
The UN said Chinese and Southeast Asian gangs were targeting victims through investment, cryptocurrency, romance and other scams.
According to the United Nations Office on Drugs and Crime (UNODC), cyberscams are now a sophisticated global industry, featuring sprawling compounds housing tens of thousands of mostly trafficked workers who are forced to con other people online.
“It spreads like a cancer,” said Benedikt Hofmann, UNODC Acting Regional Representative for Southeast Asia and the Pacific said. “Authorities treat it in one area, but the roots never disappear; they simply migrate.”
While the activity had largely been focused on the border areas in Myanmar, a country torn by civil war, and dubious “special economic zones” set up in Cambodia and Laos, UNODC reported networks are expanding their operations to South America, Africa, the Middle East, Europe and some Pacific islands.
“This reflects both a natural expansion as the industry grows and seeks new ways and places to do business, but also a hedging against future risks should disruption continue and intensify in Southeast Asia,” Hofmann added.
Countries in east and southeast Asia lost an estimated $37 billion (€32.5 billion) to cyber fraud in 2023, while the United States reported more than $5.6 billion (€4.9 billion) in losses the UNODC report said.
There were also raids in Cambodia, but they prompted the crime syndicates to move to “more remote locations” and border areas.
Cambodian government spokesman Pen Bona said the country is among the victims of the cyberfraud industry and is committed to fighting it.
According to Bona, the government has established an ad-hoc commission chaired by Prime Minister Hun Manet which seeks to boost law enforcement and legal tools while working with international partners and the UN.
UNODC urged the international community to act, saying it was at a “critical inflection point.”
According to the UN, staying aside would have “unprecedented consequences for Southeast Asia that reverberate globally.”
Consumer Advocacy and Empowerment Foundation (CADEF) a leading not for profit organisation in consumer rights and advocacy in Nigeria has announced a high-level Distributed Energy Resources (DER) Stakeholders’ Workshop scheduled to hold on Thursday, April 24, 2025, at The Providence Hotel, Ikeja GRA, Lagos.
Themed “Overcoming Barriers to a Sustainable Energy Transition”, the workshop aims to provide a platform for robust dialogue and action among policymakers, energy sector experts, investors, development partners, and clean energy advocates.
The Federal Government of Nigeria had in May 2015 approved the National Renewable Energy and Energy Efficiency Policy (NREEEP) as well as the National Determined Contribution (NDC), 2015, which seeks to increase the share of on-grid renewable energy in the total electricity supply from 1.3% in 2015 to 30% in 2030.
As Nigeria pursues its Vision 30:30:30 to generate 30,000MW of electricity by the year 2030, with 30% from renewable energy, CADEF with other experts in the sector will through the stakeholders workshop provide practical and scalable DER solutions, with sessions addressing access to Solar Financing and Investment Opportunities, DER integration strategies and grid resilience, policy and regulatory developments, emerging technologies and case studies.
Speaking ahead of the event, Prof. Chiso Ndukwe-Okafor, Executive Director of Consumer Advocacy and Empowerment Foundation (CADEF), stated: “This workshop is not just about dialogue, it’s about driving action. Distributed energy resources hold the key to unlocking sustainable and inclusive energy access, especially for underserved communities. Through this engagement, we aim to foster cross-sector collaboration and equip stakeholders with the tools and insights needed to scale solutions that work.”
Participants will gain first-hand insights from trailblazers in the clean energy space, while shaping policy and investment discourse on Nigeria’s energy transition. With a rapidly growing demand for reliable electricity, DER technologies such as solar mini-grids, battery storage, and hybrid systems are increasingly vital for Nigeria’s energy mix.
Lovelyn Okafor, CADEF’s Director of Programmes, emphasized the significance of the workshop: “The time is ripe to leverage distributed energy innovations to build a resilient and inclusive energy future. We are bringing together voices that matter, from grassroots change-makers to top-tier investors and government officials to spark lasting transformation.”
Consumer Advocacy and Empowerment Foundation has been at the fore, driving change in the renewable energy sector through some key innovative interventions such as the unveiling of the Distributed Energy Resources (DER) one-stop shop at der.cadefng.org in 2024, a digital platform created to revolutionize how stakeholders and businesses across the DER ecosystem perceive, access and manage energy solutions.
CADEF also announced the launch of the greenlabs programme in collaboration with Jacob’s Ladder Africa, an initiative designed to inspire, equip, and empower young Nigerians to create sustainable, climate-smart solutions that address critical environmental and socio-economic challenges.
Sessions during the workshop will include a live demonstration of the newly launched DER platform (Renew Energy Naija) at DER.CADEFNG.ORG, panel discussions on financing and incentives, public-private partnerships and international collaborations.
CADEF believes that by strengthening multi-stakeholder collaboration, Nigeria can unlock the full potential of decentralized renewable energy, boost energy access, and empower millions of underserved households and businesses.
The workshop is strictly by confirmed registration and part of CADEF’s broader commitment to advancing energy equity and sustainability through advocacy, innovation, and capacity building.
For inquiries or partnership opportunities, please contact: [email protected] | +234 (0) 7088873723
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