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Lamudi Reveals Top 5 Methods of House-Hunting in Nigeria

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Obi Ejimofo, MD Lamudi Nigeria
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Whilst traditional house-hunting methods remain popular in Nigeria, local real estate companies are also adapting to the changes in how people are using the web, disclosed by Lamudi.com in its whitepaper on the Nigeria’s Real Estate market, at the weekend.

What are the top five most popular methods of house-hunting in Nigeria? Lamudi provided the answer, revealing that 81% of house-hunters go through the traditional means of approaching real estate agents; 48% others go through online listings, a category Lamudi has been outstanding in Nigeria.

Other thriving means are, newspaper classified, representing 43% of the responses; 38% said they hunt for houses through the ‘word-of-mouth’ while 29% others go through dedicated classified publications.

Meanwhile, a study by Terragon Group, recently, revealed that at the end of June 2014, 63% of Nigerian internet users had bought at least an item online, while Pew Research Centre had also said that 13% of mobile phone owners regularly make or receive payments on their phone.

To this end, Obi Ejimofo, managing director of Lamudi (Nigeria) told Nigeria CommunicationsWeek at one year anniversary of the Platform in Nigeria, that its (Lamudi’s) analytics shows, 30.5% of house-hunters searched for properties using a mobile device between May and October 2014; 43.26% of these visitors to the website used tablets to carry out the search, with 56.74% using other mobile devices.

Obi added that, however, there is still room for growth as 33% of real estate agents believe the internet is often used for house-hunting, and all respondents believe this will increase over the next decade.

He said, “Whilst traditional house-hunting methods remain popular in Nigeria, local real estate companies are also adapting to the changes in how people are using the web. According to Lamudi survey 81% of real estate agents believe that the most popular method for house-hunting remains the using a real estate agent.

“However, just under half believe that online listings are the favoured method with 67% of those asked revealing that they advertise their properties online”.

In the released report, Lamudi expressed confidence in the International Monetary Fund (IMF’s) report that over the next few years, around 70% of the world growth will come from developing countries such as Nigeria, Indonesia, the Philippines, Saudi Arabia and Mexico.

The Lamudi boss, said that looking into 2015, the Nigeria’s real estate market will continue to witness increase in the expression of interest from the members of the public and will continue to contribute towards the nation’s GDP.


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E-Business

Firm Identifies Global Scam Activity Linked to the Release of Avatar 3

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The premiere of Avatar 3 has taken place in several countries and has been accompanied by a noticeable increase in online interest. Amid the heightened attention surrounding the release, Kaspersky experts identified an increase in cyber-scam campaigns that exploit the movie’s launch and users’ desire to watch it online. The fraudulent websites target users across multiple regions, indicating attempts by attackers to reach a global audience.

The scam operates as follows: cybercriminals create suspicious websites that offer online access to the Avatar 3 movie. Attackers place particular emphasis on localisation, publishing the sites in multiple languages to attract users from different countries. However, the translations are often poorly executed and contain grammatical errors and inconsistencies, which may serve as indicators of fraudulent activity.

When users attempt to start the video, they are presented with a fake media player and prompted to register in order to obtain “full” or “unlimited” access to the film. As part of the registration process, users are asked to provide personal information, including an email address and mobile phone number.

At later stages, scammers may request additional data, including payment details, under the guise of activating a “free trial.” This creates risks of credential compromise, particularly if users reuse passwords across multiple services, and may also lead to financial losses.

“Cybercriminals consistently exploit major movie premieres to capture users’ attention and increase the effectiveness of their schemes. We advise accessing films only through official platforms and exercising caution when encountering websites that request personal or payment information. It is also important to use reliable security solutions to protect all devices, including mobiles,” comments Olga Altukhova, Senior web content analyst at Kaspersky.

 


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E-Business

Galaxy Backbone Celebrates the Federal Government’s Paperless Civil Service Milestone

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Galaxy Backbone (GBB) aligns with and celebrates the successful announcement by the Office of the Head of the Civil Service of the Federation on the achievement of a Paperless Civil Service, a significant milestone in Nigeria’s public sector reform and digital transformation agenda.

The milestone was formally highlighted at a press briefing led by the Head of the Civil Service of the Federation, Mrs. Didi Esther Walson-Jack, who commended Galaxy Backbone for its sustained support and contribution throughout the implementation of the programme.

GBB has played a critical role in enabling this transition by providing secure, scalable, and shared digital infrastructure that supports the digitisation of government processes across Ministries, Departments and Agencies (MDAs). Through the 1Government Cloud, MDAs have been empowered to migrate from paper-based workflows to digital platforms, improving efficiency, collaboration, data security, and service delivery across the Federal Civil Service.

In addition, GovMail, GBB’s secure government email platform, has strengthened official communication, enhanced records management, and reinforced cybersecurity standards—key pillars in sustaining a paperless operating environment.

Galaxy Backbone acknowledges the collective efforts of the Office of the Head of the Civil Service of the Federation, Permanent Secretaries, Directors of ICT, consultants, partners, and dedicated public servants whose commitment and collaboration ensured the smooth delivery of this initiative.

The Managing Director/Chief Executive Officer of Galaxy Backbone, Prof. Ibrahim Adeyanju, was represented at the press briefing by Akintayo Bamisaye, Acting Group Head, Research, Digital Innovation and Skills Department (RDIS).

GBB describes the achievement as a strong close to 2025 and reaffirms its commitment to supporting the Federal Government in building a modern, efficient, and digitally enabled public service.


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Jumia CEO says Black Friday Signals Nigeria’s E-Commerce Maturity

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At the close of 2025, Temidayo Ojo, the CEO of Jumia Nigeria, reflected on a year-end shopping season that points to the growing maturity of the country’s e-commerce market. “Black Friday is no longer a single, short-lived spike in activity,” he said.

“It has become a familiar, anticipated moment in the retail calendar, where consumers shop deliberately and with confidence.”

Preliminary KPIs for the two months ended November 30, 2025, show strong year-on-year growth in both orders and Gross Merchandise Value (GMV), with GMV growth outpacing order growth. This indicates that customers are placing fuller, more considered baskets rather than shopping in fragmented transactions. Nigeria ranked among Jumia Group’s better-performing markets, with engagement remaining steady throughout the Black Friday period rather than spiking briefly and tapering off.

A key factor behind this performance is the growing familiarity of consumers with online shopping. Customers are increasingly leveraging platform features such as saved carts, brand stores, and price comparison tools to plan purchases in advance. This trend suggests that digital commerce is becoming embedded in everyday habits rather than being viewed as a one-off event.

Ojo also highlighted the role of Jumia’s JForce network in connecting digital commerce to local communities. “Our agents are critical to ensuring that customers across Nigeria, including secondary cities and smaller communities, have access to variety, consistent pricing, and reliable delivery,” he said. “During peak periods like Black Friday, JForce agents can respond faster, serve more customers efficiently, and build stronger local relationships. This isn’t just a distribution channel—it’s a pathway to sustainable income and inclusion.”

Reflecting on the overall performance, the CEO concluded: “What we’re seeing this year-end is steady engagement across categories, stronger consumer confidence, and partners like our JForce agents benefiting from increased activity.

“It confirms that Nigeria’s e-commerce ecosystem is maturing, growing in a more structured and resilient way. As the December Holiday Sale continues, we expect these patterns of familiarity, trust, and participation to sustain momentum and drive both commerce and community impact across the country.”


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