E-Business
Terragon Group Urges African Firms To Embrace Cloud Marketing And Advanced Analytics
African companies have been called upon to leverage on Data Analytics revolutionizing modern-day businesses to boost sales performance through data-driven insights.
This call was made by Terragon Group, Africa’s fastest growing enterprise marketing Technology Company, who currently holds access to over 50 data points and 10x superior audience insights across the continent.
Working with leading African telco’s, financial institutions and consumer brands to unlock personalized digital experiences for mobile users in Africa, Terragon group helps to improve bottom-line for businesses by leveraging its cloud marketing technology, algorithms, artificial intelligence and difficult-to-source African consumer data.
“It is extremely important for companies to be data-centric, as the understanding and utilization of consumer insights in business will help drive sales performance.” said Elo Umeh, CEO of Terragon Group.
Companies are also faced with the problem of collecting valuable data and being unable to fully apply or gain insights from it. However, Terragon Group has developed a proprietary mobile advertising technology known as Adrenaline that utilizes consumer data and delivers targeted messaging via web & non-web channels.
“At Terragon, data has proven its worth and earned its place, as we have been able to gain real business value from all the records collected.” Umeh stated. “Executives need to adopt a new system of decision making based on big data.” he added.
Terragon Group has also successfully completed certification to the ISO 27001:2013 standard, serving global enterprises across all sectors who have benefitted from unparalleled security and protection of their data.
E-Business
US Supreme Court Upholds Law Banning TikTok
The United States Supreme Court has upheld a law seeking to ban TikTok in the United States.
The court ruled that the law does not infringe upon free speech rights, citing the US government’s legitimate national security concerns about the Chinese ownership of the app.
Last week, the Supreme Court listened to the arguments from ByteDance, TikTok’s parent company, claiming the law violated free speech.
“There is no doubt that TikTok provides a unique platform for expression, engagement, and community to over 170 million Americans,” the justices stated.
With this decision, the ban set for Sunday remains in place, despite calls from lawmakers and officials across the political spectrum for a delay.
Last year, Congress passed a law requiring ByteDance to sell TikTok or shut it down in the US by January 19, reflecting widespread concerns in Washington that the app could be exploited by China for espionage or propaganda.
On Friday, White House officials informed the media that the ban would not be enforced, leaving the final decision to President-elect Donald Trump, who assumes office the next day.
In December 2024, TikTok asked the US Supreme Court to temporarily block a law that would force its Chinese owner to sell the popular video-sharing platform or shut it down by January 19.
The appeal came the same day TikTok, Shou Zi Chew, CEO, met with US President-elect Donald Trump.
E-Business
FG Says NINs will Facilitate Cash Transfers to 18.1m People
Federal government has plans to expand the national social register to 18.1 million names and to reach at least 70 million poor households across the country by the end of this year, according to Prof Nentawe Goshwe Yilwatda, minister, Humanitarian Affairs, Disaster Management and Social Development (FMHADMSD).
Federal government has been distributing cash assistance to poor citizens through a program that requires verification using the National Identification Number (NIN).
The rate of poverty in the country is alarming, the minister said in an interview with Arise News, reason why the federal government plans to extend the humanitarian outreach program to target more homes. Each household receives the sum of N75,000 ($45).
Giving update on the payments, the minister said the first tranche of the conditional cash transfers were paid to five million households between October and December 2024, while the second and third tranches were paid to 2.8 million households.
“The president has directed, based on CBN’s new regulations, that before any payment is made to an individual or household, they must have a digital identity we can trace. That is the NIN number,” the Yilwatda told Arise News.
The cash transfer enabled by digital ID was launched in 2023, and last year, the federal government said around 25 million Nigerians had already benefitted from the scheme.
E-Business
NIMC Grants NCoS Licence to Register Inmates for NIN
National Identity Management Commission (NIMC) has granted licence for the Nigerian Correctional Service, (NCoS) to register inmates in the over 252 custodial centres across the country for National Identity Numbers, (NIN).
The approval followed the request made by Sylvester Nwakuche, acting controller general of the NCoS, who paid a visit to Engr Abisoye Coker-Odusote, director general/chief executive Officer of NIMC, in her office.
The acting controller-general, said the licence to carry out registration of inmates for NIN would eliminate exclusion of inmates from the country’s National Development plans, ensure their safety and security and facilitate their smooth recapture in times of jailbreaks.
The NCoS boss said the visit to the headquarters of NIMC was in search of collaboration that would enable the Service carry out its mandate seamlessly following on going reforms of the Correctional Service system.
According to Nwakuche, there are lots of socio-economic developments within the Correctional Service systems which had led to a number of inmates obtaining University degrees, Masters Degrees and Doctor of Philosophy (PhD) in various fields.
He said such inmates should not be excluded from the national development plans of the country as they should be integrated into the society to become useful for their families and the country.
Nwakuche said inside the Correctional centres are those awaiting trials whose innocence and otherwise has to be decided by the Courts, but argued that in times of National planning, census and other critical national development issues, they should not be disallowed from participating.
Coker-Odusote who granted the licence said NIN has become critical and essential to the country’s national development plans, stressing that NIMC has gone far with the private sector, especially the banks and the Central Bank of Nigeria (CBN) as all banks accounts are now linked with the NIN.
Coker-Odusote said the Eight points Agenda of President Bola Tinubu are also anchored on the Country’s digital identity or National identity Number, stressing that for instance NIN was tied to students loans to eradicate duplicity and prevent ghost beneficiaries.
Coker-Odusote expressed delight in the partnership with the NCoS, saying that the Commission had already entered into partnership with the Nigeria Immigration Service, NIS and other agencies in order to facilitate the smooth delivery of their constitutional mandates.
She commended Dr Olubunmi Tunji-Ojo, minister of Interior, for his dynamic leadership and role in ensuring the delivery of dividends of democracy to Nigeria through various reforms.
- E-Business2 days ago
FG Says NINs will Facilitate Cash Transfers to 18.1m People
- News3 days ago
Mastercard Unveils First Office in Ghana
- News2 days ago
EFCC to Arraign Otudeko, Others on Monday over Alleged N12.3Bn Fraud
- E-Financial3 days ago
Popoola, NGX Group CEO Advocates Pan-African Market
- Telecom2 days ago
NIGCOMSAT, Eutelsat Partner to Deepen Communication Connectivity via LEO Satellite
- News2 days ago
TikTok Plans to Shut Down App in US on Sunday- Sources
- E-Financial2 days ago
IFC Issues Record $2Bn Social Bond to Support Low Income Communities in Emerging Markets
- Telecom2 days ago
FG Caps Telecoms Tariff Hike at 60 Percent