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Lebara, New Operator Enters Nigerian Telecom Arena, Sells Minutes, Not Airtime

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Lebara Nigeria has officially stepped into Nigeria’s bustling telecom market with the introduction of its unique 0724 number series—a bold move that promises fresh competition and a more transparent user experience.

Lebara, New Operator Enters Nigerian Telecom Arena, Sells Minutes, Not Airtime

Leveraging its status as a Tier 5 Mobile Virtual Network Operator (MVNO), the company is positioning itself not just as another telecom player but as a catalyst for change, offering innovative packages built on fairness and clarity.

From day one, Lebara Nigeria has been ready to compete with industry giants like MTN, Airtel, Globacom, and 9mobile, having secured full interconnectivity with all of them.

This critical footprint ensures that its voice and data services are accessible and of high quality nationwide.

Akin Adesokan, Lebara’s chief operating officer, highlighted the company’s strategic intent: “Our readiness with the 0724 series and full interconnect setup underscores our unwavering commitment to seamless integration, customer freedom, and market inclusivity.” Indeed, the company has taken considerable steps to ensure regulatory compliance and operational strength, leveraging its global expertise as an MVNO and its freshly minted licence under the NCC’s highest tier.

What truly differentiates Lebara’s offering is its unconventional pricing model. Eschewing traditional prepaid airtime, it sells voice bundles and data packages that align with real usage, not ambiguous credit deductions. “You buy minutes, not airtime. If your call ends in 30 seconds, you still have 99 minutes and 30 seconds left. That’s the kind of clarity and control we are bringing to Nigerian telecoms,” explained Samuel Alabi, head of Corporate Communications.

This clarity responds to a long-standing frustration among Nigerians, where ₦100 airtime often disappears quickly and opaquely. Lebara’s minutes-based system offers predictability and transparency—a refreshing contrast in a market hungry for accountability.

Lebara’s entrance is more than a marketing exercise; it’s a strategic diversification of Nigeria’s mobile ecosystem.

With over 220 million active mobile lines, Nigeria is Africa’s biggest telecom consumer.

The NCC’s move to licence 41 MVNOs, including Lebara, illustrates a policy shift aimed at introducing more competition and improving service quality. Technically agile and digitally native, Lebara leverages existing network infrastructure, augmented by automated systems—a lean operation compared to the capital-intensive MNO model.

he status quo. With strategic execution and continued regulatory support, this could mark the beginning of a new chapter: one where Nigerians no longer need to ask, “Can you hear me now?” but instead say, “Yes—and I know exactly what it cost.”

 


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Ebere Melum-Nwogbo is a trained and practicing journalist. She is passionate about ICT and business journalism. She has over a decade experience spanning money and capital market as well as information technology

Telecom

MTN Nigeria Empowers over 3,000 Customers with ₦579m in Mega Billion Promo

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MTN Nigeria has now awarded a total value of 579 million naira to 3,121 customers in its ongoing Mega Billion Promo. The 90-day promo, which kicked off on June 23, has continued to gain momentum across the country. The initiative offers customers the chance to win life-changing prizes, including grand cash rewards and smaller daily prizes, simply by recharging their lines.

Speaking on the impact of the promo, MTN Nigeria’s Chief Executive Officer, Dr. Karl Toriola has said: “We understand the evolving needs of our customers. The MTN Mega Billion Promo is our way of giving back, providing tangible value, and demonstrating our unwavering commitment to their financial well-being. We remain customer-first in everything we do.”

For many beneficiaries, these winnihave gone beyond personal gain, helping to cover family needs, invest in small businesses, and access essential services. Participation spans both urban and rural areas, reflecting MTN’s stated goal of making the promo inclusive and accessible.

One such beneficiary is a young woman, named Deborah Obuhoro, who won ₦5 million on her birthday. “Growing up has been very difficult for me, taking care of myself, my siblings, my family.”,” she said. “I’ve never even had a million naira in my account. Now I’m five million naira rich. It’s like a dream come true.”

According to MTN Nigeria’s Chief Marketing Officer, Onyinye Ikenna-Emeka, the use of MoMo Payment Service Bank (MoMo PSB) for disbursements has enabled broader participation and access. “The MTN Mega Billion Promo is more than a reward scheme. It is a strategic initiative to empower customers through MoMo PSB. By leveraging MoMo for prize disbursements, we are not only facilitating winnings, but we are also driving broader financial inclusion,” she said.

The promo aims to produce 195 millionaires and a total of 5,460 winners within 90 days. Rewards range from daily cash prizes to a N5 million jackpot on weekdays and aN10 million jackpot in the ‘Saturday Mega Draw,’ creating a weekly climax of excitement.

To join the promo, customers simply dial *900# to opt in, and recharge with as low as 100 naira. The Mega Billion Promo aligns with MTN’s broader mission to empower Nigerians and create opportunities that reach beyond connectivity. MTN is reinforcing its role as more than just a telecommunications provider, it is positioning itself as a partner in progress for millions of Nigerians.


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Switch Solutions to Lead Cybersecurity Innovation @GITEX Nigeria 2025

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Switch Solutions Limited, a leading Nigerian consulting firm specializing in ICT services, cybersecurity, data protection, and training & development, has confirmed its participation as an exhibitor at GITEX Nigeria 2025, holding in Lagos from September 3–4.

Switch Solutions

Switch Solutions

The company will showcase its unique service offerings, including cybersecurity solutions, data privacy compliance, software and support services, positioning itself as a trusted partner for organizations seeking to build resilience in an increasingly digital economy.

Switch Solutions: A Decade of ICT Excellence

With over 10 years of industry experience, Switch Solutions has established a solid reputation as a strategic consultancy and ICT solutions provider for corporate Nigeria. Its portfolio spans data protection advisory, cybersecurity audits, enterprise ICT services, and capacity-building programs tailored to help organizations drive digital transformation and enhance productivity.

“Our mission is clear — to be a beacon in Nigeria’s digital landscape. We are focused on delivering innovative, reliable, and customer-centric ICT solutions that help businesses optimize performance and secure their operations in today’s competitive environment,” said Abdulaziz Aliyu Ari, Managing Director, Switch Solutions Limited.

Showcasing Innovation at GITEX Nigeria

At GITEX Nigeria, Switch Solutions will engage with industry leaders, policymakers, startups, and global tech brands such as IBM, MTN, and Cisco to share insights on:

  • Cybersecurity & Risk Management
  • Data Protection & Privacy Compliance
  • Software Development & IT Support Services
  • Strategic ICT Consulting for Business Growth

“Businesses today must embrace innovative ICT services to achieve measurable results. At GITEX Nigeria, we will demonstrate how Switch Solutions provides the required leadership orientation to drive strategic initiatives, strengthen resilience, and improve business efficiency,” Ari added.

About GITEX Nigeria 2025

GITEX Nigeria is the nation’s premier technology and startup showcase, attracting global innovators, investors, and policymakers. The event kicks off on September 1 in Abuja with the Government Leadership & AI Summit, a high-level gathering of government leaders and global tech executives exploring national priorities such as digital infrastructure expansion, AI adoption, public sector innovation, and smart governance.

From September 3–4 in Lagos, GITEX Nigeria will transform into a global innovation hub, connecting local startups with international investors and showcasing frontier technologies in AI, cybersecurity, fintech, digital economy, and smart city solutions.

Switch Solutions at the Forefront of Nigeria’s Digital Future

As Nigeria accelerates its digital economy under the Renewed Hope Agenda, Switch Solutions is positioning itself as a catalyst for businesses seeking to leverage cutting-edge technologies while ensuring compliance, security, and operational efficiency.

With its participation at GITEX Nigeria 2025, Switch Solutions is reaffirming its commitment to shaping the future of Nigeria’s ICT landscape and empowering organizations to achieve sustainable growth.

 


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Glo Commemorates Two Decades of Innovation, Impact @ 22

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Globacom has expressed deep appreciation to its millions of subscribers in Nigeria and across the world for their loyalty and support as the company clocks 22 years of operations.

In a thank you message to its customers, Globacom said, “22 years of Glo is a story of resilience and strength, and through every storm, you, our loyal subscribers, have powered our network. With every connection, you have fuelled our growth”.

Since its debut on August 29, 2003, Glo has remained true to its mission of empowering lives and transforming businesses. It changed the face of telecommunications in Nigeria by introducing per-second billing and drastically reducing the cost of SIM that made mobile services accessible to millions.

Over the years, the company has invested heavily in network expansion, building one of Africa’s most extensive fibre optic networks to connect cities, towns, and underserved communities.

To boost global connectivity, it launched Glo 1, the first privately owned submarine cable in Africa, which has significantly enhanced broadband capacity and accelerated the growth of Nigeria’s digital economy.

Globacom has also led with innovative voice and data packages designed to deliver affordable communication, while supporting national development through investments in sports, entertainment, education, and the arts showcasing Nigerian and African talent to the world.

“As we celebrate these milestones, we remain committed to driving Nigeria and Africa into a fully digital future. Our focus is on expanding data services, deploying next-generation technologies, and creating platforms that will power innovation, commerce, fintech, entertainment, and everyday living. The future holds limitless opportunities, and together with our customers, we will seize them,” the company stated.


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