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E-Business

Managing and Maximizing your Business Website

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It is a common feature in Nigeria to see businesses not having websites, the ones that have do not maintain them. Your business website is a representation of your entire business on the World Wide Web. It should reflect the status and stature of your organization, this is where vital information about your business can be accessed from anywhere in the world at any time.
A good and well managed website gives your business a boost, integrity, wider reach, global recognition and patronage resulting in additional profit. It is a portal through which additional stream of income is added into your business, so you cannot afford to neglect it. With the recent trend in economy, putting your business online is quite profitable and affordable.
It is quite unfortunate that this very vital tool for business in modern economy is not taken seriously here in Nigeria. It is a regular occurrence where information cannot be easily accessed from websites of businesses, Organizations, Government establishments, Examination bodies, universities etc.
To show the importance of having a good and functional website, firms like Phillips consulting had at a time given award to business organizations that have good and functional web pages in Nigeria. Businesses that maintain their website properly will always be at the top, no doubt about that.
Because of how important this is to your business growth in that in most cases majority of your business could be done online, I am prompted here to show you how to manage and maximize your website even if you are not an expert in web development. You really need to know what your business website should do for you.
Design and Host your Website Properly
The overall functionality of a website depends on how it is designed and hosted. The design of a website should be simple and easy to navigate through. Visitors to the site should find it very easy to access your site as quickly as possible. It makes no meaning having a flashy website with all the ‘wow’ factors in place and still it cannot be easily accessed.
While considering the aesthetic qualities of your site, its functionality should be taken seriously too. The best technology should be used for sites with heavy pictures and graphics. The hosting plan and space for the site should be one that accommodates the number of web pages, pictures, graphics, payment solutions and other features the site will contain. A properly designed and hosted site loads easily and faster when accessed. An expert should be involved here to assist in proper designing and hosting of your business website.
Add Good Content to your Website
The content of your site should be taken seriously, this is what brings visitors to your business. Visitors to your site will need quality, regular, fresh, hot, in-depth and timeless information to keep them coming back for more. The number of visitors to your site determines how valuable your site and business will be. Good content also determines the depth the visitors will explore your site, the duration and frequency of their visit. Add quality content to your site because no one will want to visit a site that lacks good content. It is the regular eyeballs on your content that will add value to your website which will invariably impact on your business.
Update your Website Regularly
Many websites are left without being updated, it is not enough to have a website, the site should be updated regularly with fresh and current information about your business. A webmaster should be on hand to upload information on the site on a daily bases so that prospects wishing to do business with you can easily access your site from any where and get all the information they need even without coming to your office.
Maximize your Website
After you must have taken into cognizance all I have outlined above, it is now time for you to profit from your website. Like I said earlier, your website will bring additional business opportunities and income to you.
The main thing that brings value to your website is the number of people that visit your site, this is known as traffic. The number of eyeballs that pass through your site helps you achieve great online profit. Since traffic is what gives your site value, let us quickly look at simple and high leverage ways to drive traffic to it.
1. Embed your website address on your business card, letter-headed paper, all your advertising messages, and stickers. Also create a signature file to attach to every e-mail you send.
2. Use free online tools (like forums, free stuff sites, press release sites etc.) to promote your site.
3. Register your site with major search engines like Yahoo, Google, and MSN.
4. Advertise your website both online and offline using banner ads, classified ads, in-context links, e-zine ads, email rental lists, newspaper ads and other media.
Having got good traffic to your website, you can profit from it through:
The main product or service of your site: Using the e-marketing strategies earlier discussed in my previous articles, prospects will be attracted  to the main product or service which you offer. This is the product or service around which your business website is built. You will make additional income by selling your service or product online.
Affiliate Programs: An affiliate program is an online joint venture between a marketer and a company that wants to promote their product. This is one of the easiest ways to make extra profit from your website. All you need do is to check for products that are related to the concept of your business which your prospects will also need, join the affiliate program and sell their product on your website for a commission. There are several affiliate programs on the internet, a famous one is that of Amazon.com, where Amazon.com provides a link to your site. If someone clicks on the Amazon.com link and buys anything, you will receive a commission for that.
Advertising:
You will also increase the profitability of your business through the advertising revenue that comes from your website. This is achieved when the traffic on your site is reasonable enough. The eyeballs passing through your website now becomes asset which you rent to other businesses. you can;
-Place banner adverts of other businesses on your website and get paid for anyone who sees or clicks on the banner.
-Sell classified ad space and in-context link space on your site
-You can join the advertising program of Google known as Ad sense. Here, Google sends adverts to your website regularly through a code and pays you a certain amount of money per click or per search made on the adverts.
These simple steps of managing and maximizing your website when followed properly, will improve your business in no small measure. Expert advice can also be sought at any point in time.
To your business success!

 


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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E-Business

Domain of Deception as Attackers Deploy Spyware Under Guise of Legal Threats

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Kaspersky has detected a rapidly escalating malicious campaign that has targeted over 1,100 corporate users since June 2025. The attackers pose as a legal firm and in their emails threaten recipients with lawsuits over alleged domain name patent violations, aiming to deploy malware.

Victims who opened and launched the attached files – that mimicked legal documents – had a Trojan installed on their devices, and the attackers could spy on the content of their screens. Organisations across healthcare, finance, and education sectors have been targeted.

The campaign began with 95 emails on June 11 and has since continued to escalate. Apart from claiming that the recipient’s domain name violates patented combinations of a major brand and threatening litigation, in the email the fake legal bureau also expresses the patent holders’ interest in acquiring the domain and offers getting acquainted with the details of the alleged violations by opening the attached archive with “documents”.

It is worth noting that the attackers, likely to avoid detection, attach an archive that is not password protected, and inside it includes another archive that is password protected and a file containing the password along with it.

After the user entered the archive password and clicked on the alleged legal document inside, a Trojan was installed on the device. The user saw a message displayed that read, “This document cannot be opened on this device. Try opening it on another windows device,” and simultaneously the Tor Browser was covertly downloaded and installed in the background.

Through it, the malware regularly sent snapshots of the user’s screen to the attackers over the Tor network. The malware also autostarts whenever the computer is restarted.

“This campaign is a sophisticated blend of psychological manipulation and technical deception, leveraging fear of legal action to coerce businesses into executing harmful files hidden in attached archives. Its rapid growth since June 11 underscores the urgency for organisations to bolster defenses.

Victims face the risk of losing their private data. Robust email security, employee training, and swift incident reporting are essential to counter this evolving threat,” comments Anna Lazaricheva, spam analyst at Kaspersky.

 


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Global Crypto Heists Surge to $2.1Bn in H1 2025 as Digital Assets is Weaponised

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In a sobering revelation of the evolving threat landscape facing the digital asset ecosystem, blockchain intelligence firm TRM Labs has disclosed that over $2.1 billion worth of cryptocurrency was stolen in the first half of 2025 alone, spanning at least 75 high-profile hacks and exploits.

Global Crypto Heists Surge to $2.1Bn in H1 2025 as Digital Assets is Weaponised

This staggering figure marks a 10 per cent surge over the previous first-half record set in 2022 and nearly eclipses the total stolen in all of 2024.

But beyond the monetary scale, the report reveals a deeper concern: a growing trend of state-sponsored cyber aggression weaponising  crypto assets for strategic and geopolitical purposes.

The most devastating breach to date occurred in February when Dubai-based exchange Bybit lost $1.5 billion—the largest  crypto heist in history.

TRM Labs attributes the attack to North Korean state actors, noting that the incident alone accounted for nearly 70 percent of total losses during the period and doubled the average hack size to $30 million.

“The Bybit hack redefined the threat landscape,” the report stated.

“It exemplifies how digital asset theft has transcended criminal opportunism and morphed into a tool of statecraft.”

Indeed, North Korea-linked entities were responsible for an estimated $1.6 billion of the total stolen, further entrenching Pyongyang’s status as the most prolific nation-state threat actor in the crypto sphere.

Yet the menace is diversifying. On June 18, Iranian crypto exchange Nobitex was breached for over $90 million by a group reportedly linked to Israel, Gonjeshke Darande (Predatory Sparrow).

Unusually, the stolen funds were routed to unusable vanity addresses, underscoring symbolic and political motives rather than financial gain.

TRM Labs flagged this as a “disturbing shift,” with digital asset theft increasingly deployed as a weapon in asymmetric geopolitical conflict.

The report also found that more than 80 percent of losses stemmed from infrastructure breaches, including private key theft, seed phrase leaks, and front-end compromises— attacks typically ten times costlier than other vectors.

Meanwhile, DeFi exploits such as flash loan manipulations accounted for 12 percent of losses, reflecting persistent smart contract vulnerabilities despite years of scrutiny.

As digital currencies become enmeshed in global rivalries, TRM Labs warns that conventional cybersecurity approaches are now inadequate.

“Massive breaches, often tied to nation-state operations, require a new defence paradigm,” the firm asserted, urging industrywide adoption of advanced safeguards and cross-border collaboration among regulators and law enforcement.


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CAC Launches AI-powered Business Registration Portal

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Corporate Affairs Commission (CAC) has inaugurated the pilot take-off of its new Artificial Intelligence (AI)-powered registration portal.

CAC Launches AI-powered Business Registration Portal

A statement issued by the commission explained that Malam Hussaini Magaji, registrar-general of the CAC, made the announcement during the 2025 Stakeholders Forum in Port Harcourt.

According to him, “the initiative is a major milestone in Nigeria’s business facilitation drive.”

The Registrar further explained that the upgraded portal marks a complete overhaul of the Company Registration Portal (CRP), saying that it comes with advanced features designed to simplify and speed up business registration.

The new system, according to him, allows for instant name reservation approvals, likening the ease to creating an email account, and stressing that the AI-powered platform could suggest available alternatives to business names and approve them immediately.

Another innovation, he stated, is the ability to register a business using only the National Identification Number (NIN) of a director or proprietor, pointing out that there is an ambitious target of completing business registration and certificate generation within 30 minutes, subject to real-time NIN validation.


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