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Managing and Maximizing your Business Website

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It is a common feature in Nigeria to see businesses not having websites, the ones that have do not maintain them. Your business website is a representation of your entire business on the World Wide Web. It should reflect the status and stature of your organization, this is where vital information about your business can be accessed from anywhere in the world at any time.
A good and well managed website gives your business a boost, integrity, wider reach, global recognition and patronage resulting in additional profit. It is a portal through which additional stream of income is added into your business, so you cannot afford to neglect it. With the recent trend in economy, putting your business online is quite profitable and affordable.
It is quite unfortunate that this very vital tool for business in modern economy is not taken seriously here in Nigeria. It is a regular occurrence where information cannot be easily accessed from websites of businesses, Organizations, Government establishments, Examination bodies, universities etc.
To show the importance of having a good and functional website, firms like Phillips consulting had at a time given award to business organizations that have good and functional web pages in Nigeria. Businesses that maintain their website properly will always be at the top, no doubt about that.
Because of how important this is to your business growth in that in most cases majority of your business could be done online, I am prompted here to show you how to manage and maximize your website even if you are not an expert in web development. You really need to know what your business website should do for you.
Design and Host your Website Properly
The overall functionality of a website depends on how it is designed and hosted. The design of a website should be simple and easy to navigate through. Visitors to the site should find it very easy to access your site as quickly as possible. It makes no meaning having a flashy website with all the ‘wow’ factors in place and still it cannot be easily accessed.
While considering the aesthetic qualities of your site, its functionality should be taken seriously too. The best technology should be used for sites with heavy pictures and graphics. The hosting plan and space for the site should be one that accommodates the number of web pages, pictures, graphics, payment solutions and other features the site will contain. A properly designed and hosted site loads easily and faster when accessed. An expert should be involved here to assist in proper designing and hosting of your business website.
Add Good Content to your Website
The content of your site should be taken seriously, this is what brings visitors to your business. Visitors to your site will need quality, regular, fresh, hot, in-depth and timeless information to keep them coming back for more. The number of visitors to your site determines how valuable your site and business will be. Good content also determines the depth the visitors will explore your site, the duration and frequency of their visit. Add quality content to your site because no one will want to visit a site that lacks good content. It is the regular eyeballs on your content that will add value to your website which will invariably impact on your business.
Update your Website Regularly
Many websites are left without being updated, it is not enough to have a website, the site should be updated regularly with fresh and current information about your business. A webmaster should be on hand to upload information on the site on a daily bases so that prospects wishing to do business with you can easily access your site from any where and get all the information they need even without coming to your office.
Maximize your Website
After you must have taken into cognizance all I have outlined above, it is now time for you to profit from your website. Like I said earlier, your website will bring additional business opportunities and income to you.
The main thing that brings value to your website is the number of people that visit your site, this is known as traffic. The number of eyeballs that pass through your site helps you achieve great online profit. Since traffic is what gives your site value, let us quickly look at simple and high leverage ways to drive traffic to it.
1. Embed your website address on your business card, letter-headed paper, all your advertising messages, and stickers. Also create a signature file to attach to every e-mail you send.
2. Use free online tools (like forums, free stuff sites, press release sites etc.) to promote your site.
3. Register your site with major search engines like Yahoo, Google, and MSN.
4. Advertise your website both online and offline using banner ads, classified ads, in-context links, e-zine ads, email rental lists, newspaper ads and other media.
Having got good traffic to your website, you can profit from it through:
The main product or service of your site: Using the e-marketing strategies earlier discussed in my previous articles, prospects will be attracted  to the main product or service which you offer. This is the product or service around which your business website is built. You will make additional income by selling your service or product online.
Affiliate Programs: An affiliate program is an online joint venture between a marketer and a company that wants to promote their product. This is one of the easiest ways to make extra profit from your website. All you need do is to check for products that are related to the concept of your business which your prospects will also need, join the affiliate program and sell their product on your website for a commission. There are several affiliate programs on the internet, a famous one is that of Amazon.com, where Amazon.com provides a link to your site. If someone clicks on the Amazon.com link and buys anything, you will receive a commission for that.
Advertising:
You will also increase the profitability of your business through the advertising revenue that comes from your website. This is achieved when the traffic on your site is reasonable enough. The eyeballs passing through your website now becomes asset which you rent to other businesses. you can;
-Place banner adverts of other businesses on your website and get paid for anyone who sees or clicks on the banner.
-Sell classified ad space and in-context link space on your site
-You can join the advertising program of Google known as Ad sense. Here, Google sends adverts to your website regularly through a code and pays you a certain amount of money per click or per search made on the adverts.
These simple steps of managing and maximizing your website when followed properly, will improve your business in no small measure. Expert advice can also be sought at any point in time.
To your business success!

 


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E-Business

NITDA Advocates AI, Security Integration for Sustainable Development

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Kashifu Inuwa, CCIE, the Director General of the National Information Technology Development Agency (NITDA), has emphasised that integrating intelligence, security, and sustainability is critical to driving Nigeria’s digital transformation and global competitiveness.

Inuwa made the remarks on Tuesday in Kano while delivering a goodwill message at the opening of the 19th International Conference (CONNOVATE 2025) of the Nigerian Computer Society (NCS), themed “Intelligent, Secure, and Sustainable Innovations for a Connected World.”

Represented by Engr. Salisu Kaka, Director of E-Government and Digital Economy Development, Inuwa said the three elements were now indispensable drivers of national progress. He highlighted the need for their convergence to unlock new opportunities in Nigeria’s technology sector, citing Estonia’s X-Road platform — which enables 99% of government services online — as a global model.

“In Nigeria, trust is the ultimate currency in our high-stakes digital environment, where scams and cybercrime are prevalent. Security builds and protects this trust,” Abdullahi said.

He stressed that while security provides the foundation, intelligence builds the structure, pointing to Artificial Intelligence (AI), Machine Learning (ML), and data analytics as tools for addressing Nigeria’s complex challenges. Warning that “innovation without security is unsustainable,” he likened it to “a high-performance race car without brakes.”

The DG urged the next wave of Nigerian startups to go beyond digitising existing processes to creating new value, citing AI-powered wealth management and ML-driven remote diagnostics as examples.

He further highlighted the various Federal Ministry of Communications, Innovation and Digital Economy (FMCIDE) initiatives supporting this vision, including the National Centre for Artificial Intelligence and Robotics (NCAIR), the Computer Emergency Readiness and Response Team (CERRT), the Nigeria Data Protection Act (NDPA) 2023, the national digital identity programme, interoperable payments, and human capital initiatives such as the 3 Million Technical Talent (3MTT) and Digital Literacy for All (DL4ALL) programmes.

Inuwa cited example with International Federation for Information Processing (IFIP) President, Antony Wong, that called for stronger protection and strategic use of data in the Global South to safeguard indigenous knowledge. He stressed the importance of legal clarity on data ownership as Nigeria’s cultural heritage in medicine, ecology, and art is digitised and incorporated into AI systems. Wong praised Nigeria’s role in the recent World Intellectual Property Organization (WIPO) treaty protecting genetic resources and traditional knowledge.

Delivering his welcome address, the NCS President, Dr. Muhammad Sirajo, said the conference would serve as a platform for IT professionals to address critical issues, including intelligent systems, fintech, sustainable energy, and innovations in agriculture, health, education, and national planning.

“This conference will provide an interdisciplinary platform for researchers, practitioners, and educators to present and discuss recent innovations, trends, and solutions for improving technological systems,” Sirajo said.

The week-long event includes plenary sessions, a doctoral consortium, a youth and entrepreneurship forum, the Fellows Forum, the Annual General Meeting, an IT quiz competition for students, and an induction ceremony for new members. It will conclude with the election of new national executives, a dinner, and an awards night honouring contributions to the ICT sector.

 


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AfDB Adopts AI to Fast-track Africa’s Development Blueprint

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The African Development Bank (AfDB) is betting big on Artificial Intelligence (AI) as a catalyst for delivering Africa’s ambitious Agenda 2063.

With hands-on training in tools like ChatGPT and Google Gemini, the Bank believes the results could redefine how the continent plans, measures, and delivers its development goals.

Through its Joint Secretariat Support Office, the AfDB has provided technical and financial support to the 5th annual training workshop for African Union member states, focusing on the use of AI to track and implement the second ten-year plan (2024–2033) of Agenda 2063.

The five-day workshop, held in Lusaka, Zambia, was co-organised by the African Union Commission and the African Capacity Building Foundation.

Participants from across the continent rolled up their sleeves for hands-on training with emerging AI platforms like Ailyse, Google AI Studio, and Perplexity.

The goal of Africa’s multilateral development finance institution is to turn complex development data into actionable insights that can drive smarter decisions, faster interventions, and more accountable governance.

AbibuTamu, lead programme co-ordinator at the AfDB, said AI was now an indispensable tool for Africa’s future.

“These tools are not only revolutionizing how data is collected, analysed, and reported, they are also enabling more targeted policy interventions and efficient resource allocation,” Tamu told delegates.

Agenda 2063, dubbed “The Africa We Want,” is the African Union’s 50-year blueprint for inclusive growth and sustainable development. The second 10-year plan prioritises industrialisation, digital transformation, and sustainable livelihoods.

With AI now in the mix, African policymakers can track progress in real-time, spot bottlenecks before they choke projects, and reallocate resources where they are needed most.

The AfDB’s backing underscores a broader strategy of boosting both human and institutional capacity that propels African states to harness the digital revolution.

Beyond technical skills, the Lusaka workshop doubled as a peer-learning platform, with countries sharing real-world success stories on integrating AI into national planning and reporting.

“If Agenda 2063 is Africa’s long-term roadmap, this AI training is about upgrading the continent’s GPS that ensures leaders not only know the destination, but also have the intelligence to navigate every twist and turn on the way,” said Tamu.


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Firm Shares Tips for Safer Remote Working

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It is holiday season in many parts of the world. These days though, going on holiday does not always mean turning your back on office life – hybrid work cuts both ways.

Today’s widespread connectivity—available at airports, train stations, restaurants, hotels, and most indoor public spaces—makes staying connected easier than ever, with free Wi-Fi in many locations and reliable 4G or 5G coverage elsewhere, helping to facilitate a seamless blend of work and leisure even while on holiday.

This increase in connectivity among travellers has not gone unnoticed by cyber criminals. Kaspersky experts analysed nearly 25,000 free Wi-Fi spots in Paris ahead of the Summer Olympic Games and Paralympic Games. The analysis revealed that almost 25% of these networks had weak or no encryption, making users vulnerable to personal and banking data theft.

Travellers often have their guard down. The unfamiliar surroundings of a new location or a different language can throw up a useful smokescreen for a cyberattack, meaning additional care needs to be taken when logging on. Fortunately, a few smart tools and habits can help you stay protected while enjoying the flexibility of remote work.

Use a VPN for secure connections

A VPN is one of the most effective ways to safeguard users’ online activity, especially when working from unfamiliar locations. By encrypting Internet traffic, a VPN ensures that hackers can’t intercept sensitive data like login credentials or financial details. This is particularly important when accessing work emails or company files on public Wi-Fi, where cybercriminals often lurk.

Switch to an eSIM for reliable, secure mobile data

Another useful digital tool that provides a seamless way to stay connected using local mobile networks with no physical SIM card required is the eSIM. This is a game-changer for international travellers who want to avoid sky-high roaming charges or the hassle of hunting down temporary SIM cards in foreign countries.

With an eSIM, a user can download a local data plan before you even arrive at your destination, ensuring instant connectivity the moment you land. This eliminates the need to rely on unsecured Wi-Fi hotspots, significantly reducing your exposure to cyber threats.

Plus, many eSIM providers allow you to manage multiple profiles on a single device, making it easy to switch between work and personal data plans without juggling multiple phones.

Services like Kaspersky eSIM Store enables users to purchase and activate data plans in advance, track usage and top up as needed, all from a single app.

Enable two-factor authentication (2FA)

When travelling, people often leave devices unattended. To protect against unwanted people logging in, travellers should ensure two-factor authentication (2FA) is enabled on all critical accounts and that passwords are used on all devices.

Final tips for a secure workation

Even with a VPN, eSIM and 2FA in place, your devices still need strong defenses against malware, phishing scams and ransomware. Cybercriminals often target remote workers who may let their guard down while travelling, making real-time protection essential.

Modern antivirus software does more than just scan for viruses, it actively blocks malicious downloads, warns you about phishing attempts and even secures your passwords and financial data.

For the most robust security, consider a solution like Kaspersky Premium, which combines antivirus protection, a VPN and password management into a single, easy-to-use package.

By combining a VPN, eSIM and strong antivirus, you can work from anywhere with confidence, whether you’re sending emails from a poolside or joining a video call from a festival tent.

 


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