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Media Seal, Bytesize Join Worldwide Partners

Media Seal formerly Starcom Media, one of Nigeria’s foremost media specialist companies and her sister agency, Bytesize Limited, a foremost digital company in Nigeria providing end-to-end digital marketing services, have joined Worldwide Partners, (WPI)
Worldwide Partners is a global collective of marketing services providers who share an independent spirit and entrepreneurial drive to build commerce through connectivity, creativity and collaboration.
With this strategic move, Media Seal and Bytesize would be leveraging on huge global resources derived from the collective competencies and capabilities of 65+ agencies in over 45 countries.
While announcing the partnership at his Ikeja GRA office, Ayo Oluwatosin, group managing director, Rosabel Group explained that “the partnership with WPI is one of a kind in the Nigerian market as it is different from the traditional affiliation with holding companies.
Essentially, the WPI network operates a unique business model that leverages on the collective strength of every partner agency for the full benefits of our clients.”
According to Oluwatosin, there is an in-depth level of synthesis among partner agencies, giving rise to the robustness of marketing solutions and not just media.
Speaking on the partnership, Lisa Kettman-Kervinen, Executive Director of EMEA, Worldwide Partners said, “the partnership is to connect, collaborate and to drive each other’s businesses.” She added that like other partners, Media Seal and Bytesize have become shareholders in WPI global network.
For Senator Akin Odunsi, Chairman, Rosabel Group, “the partnership becomes necessary because, our businessis global in nature and we need to have a partner that has dynamic global view of the marketing communications business.”
It will be recalled that Starcom Media recently rebranded to Media Seal. This decision the management said,is part of a larger strategic goal aimed at repositioning the business for sustained market leadership in the unfolding new global play.
Over the past 17 years, Media Seal has become synonymous with delivering insight- driven strategies within the bounds of high ethical standards.
According to the Group Managing Director, it is time to rebrand this winning team for greater efficiency and to take advantage of the market.
Media Seal and Bytesize in collaboration with her network agency, would work with clients in creating memorable consumer experience across diverse media platforms.
Over the years, the agency has won numerable awards from campaigns that have positively impacted clients’ businesses. Beyond that, accolades have been won also in recognition of our business processes, Oluwatosin stated.
The company has also won three times the “Most Outstanding Media Agency of the Year” (Marketing Edge), 2013, 2014 & 2016; “West African Best Quality Media Planning and Buying Agency of the Year” (2015), Management Development Institute; and “Best Advertising Agency of the Year” at the Brand King awards 2015.
Oluwatosin explained that the StarcomMedia team has a compelling pedigree in the industry which Media Seal is set to take to another level with advanced technologies that unearth real consumer motivations.
News
Stakeholders Say AgriTech, Open Data, Critical to Nigeria’s Digital Economy

Stakeholders in the Information and Communication Technology (ICT) sector have identified agricultural technology (AgriTech) and open data platforms as essential tools for advancing Nigeria’s digital economy, particularly in promoting inclusion and improving rural development.
Speaking at the session titled “Design Workshops Building Productive Sectors: Investing in the Digital Economy” during the 31st Nigerian Economic Summit (NESG) in Abuja,
Toluwaleke Adenmosun, senior partner at Verraki, said agriculture offers an opportunity for digital transformation.
“Some groups proposed open data platforms to improve the sourcing of agricultural commodities, while others emphasized the use of AgriTech to simplify and formalize the agricultural value chain,” she said.
Adenmosun also raised concerns about the lack of transparency in tax and levy structures affecting businesses. She called for digital tools to streamline compliance.
“Industry players face challenges not only with formal taxes but also with various levies and charges. A simple platform that outlines required payments and confirms when they are made can be implemented quickly and would address this,” she said.
She added that successful implementation requires clear leadership, whether from the public or private sector.
“It’s not solely a government responsibility. Someone must take ownership, drive execution, and raise awareness among farmers and stakeholders,” she said.
Participants also noted the need for awareness campaigns, as many farmers remain unaware of digital tools that can boost productivity and improve market access.
Olabode Ojo, vice president of Global Independent Connect Limited (GICL), a subsidiary of IHS Towers Nigeria, reaffirmed the company’s commitment to expanding digital infrastructure in underserved areas.
“At GICL and IHS, our goal is to provide the infrastructure to support Nigeria’s digital economy,” said Ojo.
He noted that the company has deployed over 600 rural connectivity sites across 26 states and installed more than 16,000 kilometers of fiber optic cables, supporting mobile technologies such as 2G, 3G, and 4G.
“People in these areas now have access to education, healthcare, and digital financial services,” he said. “This supports broader development.”
Ojo also referenced government plans led by the Federal Ministry of Communications, Innovation and Digital Economy to deploy 90,000 kilometers of fiber optic infrastructure and establish 7,000 rural telephony sites.
“These plans are ambitious but achievable,” he said. “We are ready to collaborate with the government to help make them a reality.”
While agriculture is not GICL’s core focus, Ojo acknowledged its role in the digital economy and the importance of infrastructure in enabling farmers’ access to data.
“These goals are within reach with collaboration from all stakeholders,” he said. “We must stay focused and work together to achieve them.”
With continued investment from both public and private sectors, stakeholders agreed that AgriTech, open data, and rural connectivity are vital to building a more inclusive digital economy in Nigeria.
News
Yakubu Steps Down, Agbamuche-Mbu Takes Over INEC Leadership

May Agbamuche-Mbu, a National Commissioner at the Independent National Electoral Commission (INEC), has assumed office as the acting Chairman of the Commission following the formal handover by Professor Mahmood Yakubu, who is proceeding on terminal leave.
The transition was announced during a stakeholders’ meeting with Resident Electoral Commissioners held on Tuesday at the INEC headquarters in Abuja.
Speaking at the meeting, Yakubu explained that he was stepping down in accordance with Section 306, Subsections 1 and 2 of the 1999 Constitution (as amended), having served the Commission for nearly a decade.
“In recognition of the significant challenges ahead, and having had the honour of serving the Commission for the past 10 years, with only a few weeks remaining in my tenure, I have made a decision,” Yakubu said.
“In the interim, I am handing over to one of the most senior national commissioners by date of appointment. Following consultation with other national commissioners, May Agbamuche-Mbu will serve in an acting capacity pending the appointment of a substantive chairman of the Commission.”
He expressed hope that the transition would afford the appointing authorities adequate time to name a new chairman and allow the incoming leadership to settle quickly into the task of conducting elections and electoral activities in what he described as Africa’s most demographically and logistically complex environment.
Reflecting on his tenure, Yakubu noted that since 2015, he had worked with 24 national commissioners and 67 resident electoral commissioners, as well as thousands of staff across the country.
He expressed deep appreciation for their support and acknowledged the contributions of civil society groups, development partners, and Nigerians at large.
He also praised members of the National Youth Service Corps, calling them “among the most educated, most patriotic, and most knowledgeable election officials I have worked with.”
“Above all, I thank Nigerians for their comments as well as criticisms, which encouraged rather than discouraged us to persevere,” he added.
As part of his farewell, Yakubu presented two publications documenting the Commission’s work during his tenure: Election Management in Nigeria 2015–2025 and Innovations in Electoral Technology 2015–2025.
He concluded his remarks with a prayer for the continued progress of Nigeria’s democracy.
“It is now my pleasure to sign my official handing over notes and present the same to Agbamuche-Mbu. And from that point, I will take my exit,” he said.
Before stepping down, Yakubu outlined INEC’s preparations for several upcoming elections, including the Anambra State governorship election next month, the Area Council election in the Federal Capital Territory in February 2026, the Ekiti State governorship election in June 2026, and the Osun governorship election in August 2026.
He also confirmed that INEC had already begun preparations for the 2027 general elections, while awaiting the passage of a new Electoral Act currently before the National Assembly.
Yakubu highlighted the need to further clean up the voters’ register, review polling unit locations, and manage party primaries effectively.
He acknowledged the logistical challenges of election management in Nigeria, citing insecurity, natural disasters such as floods, and the need to update frameworks for internally displaced persons’ voting.
He also listed several innovations introduced under his leadership, including the consolidation of the biometric register of voters, the digitization of manual processes, technologies for locating election facilities, virtual training platforms, systems for managing political party finances, and the Election Monitoring and Support Centre.
“Indeed, we have made tremendous progress, but a lot more needs to be done,” he said.
Born in May 1962, Yakubu previously served as Executive Secretary of the Education Trust Fund before his appointment as INEC Chairman by former President Muhammadu Buhari on October 21, 2015.
He assumed office on November 9, 2015, succeeding Professor Attahiru Jega. In 2020, he was reappointed for a second five-year term, becoming the first INEC chairman in Nigeria’s democratic history to be reappointed and confirmed by the Senate.
News
PalmPay Honoured as Consumer-Friendly Business of the Year 2025 @ Lagos State Consumer Protection Agency Awards

PalmPay, Nigeria’s leading digital banking platform, has been recognised with the prestigious Consumer-Friendly Business of the Year 2025 Award at the Lagos State Consumer Protection Agency’s (LASCOPA) annual Consumer Service Week and Awards Ceremony, held on Tuesday, September 30, 2025, at Adeyemi Bero Hall, The Secretariat, Alausa, Ikeja, Lagos.
The event, organised by the Lagos State Consumer Protection Agency (LASCOPA), celebrated businesses and organisations that demonstrate exceptional commitment to consumer rights, service excellence, and customer satisfaction.
PalmPay’s recognition underscores its dedication to delivering secure, reliable, and inclusive financial services to millions of Nigerians. With a focus on transparency, innovation, and customer-centricity, PalmPay continues to empower consumers by offering secure transactions, fraud protection, convenient payment solutions, and exceptional customer support.
Commenting on the award, Opara Onyinyechi, Senior Regulatory Compliance Specialist, PalmPay, said: “We are deeply honoured to receive the Consumer-Friendly Business of the Year Award from LASCOPA.
This recognition reaffirms our commitment to putting our customers at the heart of everything we do. At PalmPay, we will continue to champion trust, accessibility, and innovation in financial services, ensuring that every user experiences safe and seamless banking.”
The Consumer Service Week and Awards are part of a global initiative that highlights the importance of consumer protection and celebrates organisations that prioritise consumer welfare. By honouring PalmPay, LASCOPA have reinforced PalmPay’s role as a trusted partner in Nigeria’s financial ecosystem.
PalmPay is a leading digital banking platform driving financial inclusion and economic empowerment in underserved emerging markets. Through its secure, user-friendly, and inclusive suite of financial services, PalmPay empowers individuals and businesses with tools to manage and grow their money.
PalmPay offers a comprehensive range of products, including mobile payments, savings, and micro-insurance via its app and mobile money agent network.
Since launching in Nigeria in 2019 under a Mobile Money Operator license, the platform has grown to over 35 million app users and processes up to 15 million transactions daily. PalmPay has operations in Nigeria, Ghana, Tanzania, and Bangladesh.
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