News
MMS Africa Transforms African Broadcasting for the Digital Age with inq.
MMS Africa, a provider of media management software solutions to broadcasters across Africa, has partnered with inq., a Convergence Partners company, to host its infrastructure, support its IT requirements and assist it with the software customisation on its broadcast solution.
“Since we opened our doors in 2017, the focus has always been on enabling the integration of multiple back-end software solutions for broadcasters who relied on these complex environments to fulfil their mandates,” says Abdul Mathee, Founder of MMS Africa.
“At the time, we partnered with international software vendors to deliver a solution, but it was still price prohibitive for many of the growing broadcasters across the continent.”
This was the catalyst for MMS Africa to begin developing its own software that would initially take four linear back-end broadcast processes to deliver a complete virtualisation solution. The company started working with several television and radio stations by taking care of their broadcasting software requirements for them to focus on the content.
“One of our first major contracts was that of the Namibian public broadcaster. With this deal in place, we had to invest more in infrastructure and wound up on the Teraco back-end. This enabled us to more effectively scale up to meet the demands of broadcasters as they began transitioning to a digital environment,” says Mathee.
It was at the end of November 2022 when MMS Africa approached inq. to assist it with its infrastructure and IT functions.
“Inq. did everything for us that was IT-focused. Inq. began with the hosting and supply of our infrastructure and the required support, as well as assisting us with the development and customisation of our software,” adds Mathee.
This comprehensive support was essential, given how the Namibian broadcaster was still heavily reliant on legacy systems and manual processes, which had not changed much since it split from the SABC in the early 90s.
“With the assistance of inq., we sit down with broadcasters like the one in Namibia, analyse their environment and identify the ways to improve workflows. It is about creating an ideal balance between people, systems and processes. Our focus is about relationships and using technology to automate, enhance and transition African broadcasters into a digital age,” says Mathee.
With the work done on creating a digital-first environment for the Namibian broadcaster, MMS Africa can now approach any broadcaster or media house in Africa and apply their learnings to customise the MMS’s platform to deliver on any requirement.
Assisting in the customisation of the MMS environment, the inq. team played a crucial role in enabling MMS Africa to take its solution to the next level.
“There was a significant amount of customisation required, but our team went the extra mile to assist MMS Africa to deliver on everything they needed,” says Ralph Berndt, Sales and Marketing Director at inq. SA.
According to Mathee, inq.’s presence across Africa contributed to the growth of their partnership.
“Thanks to inq., we are strongly positioned to expand into other markets and provide a complete multimedia solution without needing to spend years customising and adjusting anything. Much like Netflix can launch in 180 countries in one day, the work inq. has done with our team means we can effectively switch on broadcasters across the continent on our platform almost at the click of a button.
This has been an incredibly beneficial partnership for us and one we will look at enhancing even further in the coming months,” concludes Mathee.
Advertising Regulatory Council of Nigeria (ARCON) has issued a stern warning to marketers, content creators, and social media influencers amid an alarming rise in fraudulent, AI-generated advertisements circulating across digital platforms.
Dr. Olalekan Fadolapo, director-general, ARCON, during a press briefing at its Lagos headquarters, decried the “porous” state of Nigeria’s online ad ecosystem and pledged to prosecute offenders to the fullest extent of the law.
Dr. Fadolapo opened the media parley by highlighting how easily unscrupulous operators deploy artificial intelligence tools to produce convincing—but entirely fabricated—advertisements.
“Our social media space has become so porous that people now freely post fake adverts, some of which claim outrageous and bogus benefits,” he remarked.
According to the Director-General, these deceptive campaigns often promise “miraculous cures” or “guaranteed returns” without any credible data or verifiable sources to back them.
Among the most alarming examples cited was an herbal remedy advertisement alleging to cure over 200 ailments—ranging from HIV to cancer—through a single “miracle” concoction.
“Imagine an advert claiming that a single herbal drug could cure HIV, cancer, and more than 200 other diseases,” Dr. Fadolapo said.
ARCON’s DG emphasized that such misleading advertisements not only jeopardize public health—by luring vulnerable individuals into purchasing untested or harmful products—but also undermine consumer confidence in legitimate businesses operating within advertising guidelines.
Dr. Fadolapo pointed to the regulatory vacuum that allows bad actors to exploit the anonymity of social media.
Unlike traditional broadcast or print media—where advertisements must pass through editorial or legal vetting—online platforms can be manipulated with minimal oversight.
Creating an ad using AI-powered design and voice generators, he warned, takes only minutes, making it difficult for regulators to identify the original perpetrators.
“The CBEX case is a painful reminder of what can happen when digital platforms are left unchecked,” Dr. Fadolapo said, explaining that the scheme purportedly defrauded unsuspecting Nigerians of nearly $2 trillion through slick, unregulated social media promotions.
He described how the CBEX promoters used AI-generated video testimonials, falsified financial statements, and cloned websites to entice victims with promises of triple-digit returns on cryptocurrency trades.
Microsoft has laid off over 300 employees as part of a fresh round of job cuts.
The latest layoffs, disclosed through a notice filed in Washington state, affected several hundred positions across various departments.
However, the tech company did not specify which units were impacted, the publication said.
Citing a notice, the report said a spokesperson for Microsoft described the move as a “recalibration” in response to shifting business priorities and a fast-changing tech landscape.
“We continue to implement organisational changes necessary to best position the company for success in a dynamic marketplace,” the spokesperson said.
Vice President Kashim Shettima on Tuesday, said the Federal Government has renewed its strategic partnership with the United Nations International Children’s Emergency Fund (UNICEF) to train and empower 20 million young Nigerians with digital skills by 2030.
This is just as the Vice President has accepted to chair the board of Generation Unlimited Nigeria (GenU 9JA), a public-private-youth partnership platform constituted to help young Nigerians between the ages of 10 and 24 transition from learning to earning through digital connectivity.
Shettima, while speaking during a meeting with Mohammed Fall, the United Nations Resident and Humanitarian Coordinator; Rownak Khan, UNICEF Deputy Representative and Celine Lafoucriere, Chief of the UNICEF Lagos Field Office, at the President Villa, Abuja, warned that Nigeria’s rapidly growing population, currently estimated at over 230 million with an average age of 17, presents both a challenge and an opportunity.
Shettima described his invitation to serve as Chair of the Generation Unlimited (GenU 9JA), as a great honour, adding that ” This platform provides a vista of opportunities for our young people. Beyond rhetoric, if we want to survive and thrive, we must empower our youth through digital means. That’s the only way forward,” the Vice President said.
The GenU 9JA initiative aligns with the Federal Government’s Renewed Hope Agenda, which prioritises inclusive development, digital innovation, and youth empowerment as tools for national transformation.
Shettima stressed that Nigeria is not seeking handouts but sustainable, equitable partnerships. “We are not looking for charity. We want a mutually beneficial relationship—one based on respect and shared interests. This is why I’m very passionate about the digital initiative. Beyond leadership in our enlightened self-interest, if we want to live in this part of the world, we have to involve them, we have to empower them,” he said.
He described the initiative as a beautiful programme that would enable the Nigerian youths trade their skills in the global market, saying “from earning to learning is a beautiful initiative and more than any other platform, the digital space gives us the easiest window to get the youth engaged effortlessly.
“They can trade their skills in the global market. I know of a lot of young Nigerians who are working for global firms from the comfort of their homes,” he added.
Fall had in his remarks earlier, praised Nigeria’s leadership under President Bola Tinubu, noting that the GenU platform is central to addressing youth unemployment, educational inequality, and digital exclusion.
“Under the Renewed Hope Agenda, youth-focused initiatives—skills, digital access, and employment—are critical. And GenU is helping to drive those priorities,” Fall said.
Also, Khan, in his remarks, revealed that the GenU 9JA is one of UNICEF’s most successful global youth empowerment programmes, with Nigeria showcased as a model.
“We’ve seen incredible results from Nigeria. Few countries globally have recorded the level of youth impact that GenU 9JA has achieved,” she said.
According to Khan, the programme is built on three pillars: digital connectivity, pathways from learning to earning, and youth engagement and empowerment—all designed to prepare Nigerian youth for today’s job market.
On her part, Celine Lafoucriere, noted that since its launch in 2022, GenU 9JA has impacted over 10 million young people, with 1,500 job linkages already secured.
“To reach our target of 20 million youth by 2030, we must now strengthen coordination among partners and align even more closely with national policy,” Lafoucriere said.
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