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Mobile Money Meets Roadblock after Hype

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(L-r): Anthony Nebeolisa, Etisalat distribution partner (South-East), Matthew Willsher, acting chief executive officer, Etisalat Nigeria, and Ken Ogujiofor, director, Channel Sales, Etisalat Nigeria at the Etisalat Distribution Partners Conference held in Lagos, last week.
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Poor merchant acceptability and other factors have conspired to hobble the uptake of mobile money, which involves the transfer of money from one mobile phone to another without any need for a bank account, Nigeria CommunicationsWeek findings have shown.

Touted as a game changer, the growth today is however slower than expected when compared to the pre-licensing hype in 2011.

Nigeria was expected to be at the fore front in mobile financial services uptake with projections estimated to dampen the East African success stories.

And what could be responsible for this low uptake?

Nigeria CommunicationsWeek investigations found that different countries approached the mobile money scheme bearing in mind the strong compelling needs of their citizens and how mobile money can be used as an intervention to drive processes.

In most countries where mobile money is working, person to person transfer seems to be the game changer.

In Nigeria however, the industry is still in the woods to clearly position killer services that will be a must use for the teaming masses that do not have access to basic financial services and yet own a mobile phone.

According to the Efina survey of 2012, less than 30 million Nigerians are currently banked and yet millions more, own a mobile device.

Experts knowledgeable in areas of mobile financial services said that inadequate distribution and agency network constitute strong road block to the system.

Killian Clifford, director at MobileMoney Consulting UK,  said that “it is critical for consumers to see benefits of switching from cash to mobile money at merchants locations. If they cannot see the benefits, they will not use mobile money at those locations”

Nigeria CommunicationsWeek gathered that from the issuance of the first store and charge cards through to the development of credit cards, the business model has been ‘acceptance-led’.

That is, it was the merchant’s willingness to accept card payments that drove customer demand rather than the other way around.

Merchants were happy to accept these payment as they generally denoted a more credit-worthy and higher-value spend customer.

Once card payments (and their associated loyalty bonuses) were more widely accepted, consumers were in turn happy to use them and thus demand was stimulated.

Emmanuel Okoegwale, principal associate, Mobile Money Africa took another route with his perspective of technology and interoperability.

Merchants enabled for mobile money transactions is still a novel in Nigeria and still a growing sector worldwide.

“It is existing but limited in spread and if the process does not integrate into existing POS systems, it becomes increasingly difficult for merchants to process mobile payment transactions at the store front” Okoegwale said.

Nigeria CommunicationsWeek gathered that e-payment is strongly backed by evidence and that is what POS enabled mobilemoney brings to the table.

The system has to be proven to have and even better what we have with current POS systems for merchants to make switch from cash or card to mobile money.

According to Okoegwale, inter operability might also pose a challenge where merchants are locked into a particular scheme and may not be able to accept payments from different service providers.

But that might be an issue of the past if Nigeria Inter-Bank Settlement System Plc (NIBSS) is able to implement the February deadline for all mobile payment providers to connect to the central switching systems that is mandatory for all providers.

Okoegwale however argued that if the merchant will not access his sales by close of business or latest the following day, It might be a disincentive to accept mobile payment at the store level since most merchants keep low inventory and restock on a daily or on-going basis which will require liquidity that will be hampered by the delays.

There are however hope at the end of the tunnel thanks to some  big time merchants  which are already accepting mobile money  such as the StanbicIBTC / Shoprite and Paga / Interswitch.

Okoegwale said that over time, other merchants will join the fray and mobile money will be main stream payment channel at merchant locations.

 


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E-Financial

GCR Affirms Afreximbank’s International Scale Ratings of A, A2

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GCR Ratings (GCR) has affirmed African Export-Import Bank (Afreximbank) international scale long and short-term issuer ratings of A and A2 respectively. The outlook was revised to “Stable” from “Rating Watch Evolving”.

GCR has also affirmed the international scale long term programme rating on the $5 billion Global Medium Term Note (GMTN) Programme of A.

The improved rating reflects GCR’s assessment of a “robust counter-cyclical mandate, underpinned by a strong track record and ongoing preferential creditor treatment (PCT) from shareholders.”

South Africa became the latest country to affirm the Bank’s Establishment Treaty and Preferred Creditor Status when it recently signed the Instrument of Accession to become a full sovereign member of the Bank.

The report continued: “The Bank’s solid capitalisation and diversified funding profile provide significant buffers against emerging credit risks.” The report also acknowledged the Bank’s diverse shareholding base.

The outlook change from “Rating Watch Evolving” to “Stable”, according to GCR, indicates that there is immaterial downside risk related to sovereign debt restructurings.

Commenting on the Rating action, Chandi Mwenebungu, Managing Director and Group Treasurer, Treasury and Markets at Afreximbank said: “We are delighted that GCR has affirmed its credit rating on the Bank and resolved the outlook to ‘stable’, particularly in the light of recent positive credit developments.

“We continue to assert that the Bank’s preferred creditor treatment is enshrined in the Bank’s Establishment Agreement, ratified by all member states. It is not a matter of opinion or convention; it is fact”.

Mwenebungu continued, “It is also pleasing to note that GCR acknowledges the Afreximbank’s strong liquidity and capitalisation, and resilient risk profile. This is testament to the Bank’s financial and operational strength and that it has been able to demonstrate firm resolve in the face of continued macro-economic pressures and a challenging environment.”

 


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SmartCash Launches ‘No Be Cho Cho Cho’ Campaign to Boost Digital Banking in Nigeria

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Smartcash Payment Service Bank (PSB), the Airtel-owned digital financial services platform, has unveiled a nationwide marketing campaign titled “No Be Cho Cho Cho”, signalling a strategic shift toward proof-led messaging in Nigeria’s fast-evolving fintech sector.

Launched at a media event in Lagos, the campaign represents a new chapter for Smartcash, following its earlier “Money Matter Na Sense” positioning, reflecting the company’s rapid growth and increasing role in Nigeria’s digital financial ecosystem. The platform now serves nearly three million active wallets, with users spanning students, traders, households and small businesses across the country.

The phrase “Cho Cho Cho,” a popular expression in Nigerian street parlance meaning “talking without action,” is used deliberately by the company to challenge the hype-driven marketing culture that has often characterised the fintech sector. Instead, Smartcash says the campaign will focus on demonstrable performance and measurable value for customers, which means “Smartcash dey show workings”.

The initiative centres on the three pillars of reliability, transparency and demonstrable service delivery and addresses what the company describes as a widening trust gap in Nigeria’s digital payments market.

Speaking at the launch, Ayotunde Kuponiyi, Managing Director and Chief Executive Officer of Smartcash PSB, outlined the strategic philosophy behind the campaign, linking the company’s mission to broader global and national economic priorities.

“Financial inclusion is a critical pillar of the United Nations Sustainable Development Goals, and with the launch of ‘No Be Cho Cho Cho’, we are proving our commitment to this vision,” Kuponiyi said.

“We have built an accessible banking service that breaks barriers for everyone, from corporate executives to the previously unbanked, pulling them from the sidelines to centre stage. Through our flagship zero-charge service, we promise no fees on P2P transfers or bill payments. Furthermore, our savings account offers 15 percent per annum compounded interest, paid daily without penalties. Unlike conventional banks, we charge you nothing, ensuring your money truly works for you.”

Smartcash’s zero-charge model, which eliminates fees on transfers and bill payments, has become one of the platform’s defining features., alongside instant transfers and everyday payments for utilities, airtime, data and cable TV.

Kuponiyi noted that the campaign reflects a broader philosophy of accountability in digital finance.

“Nigerians have experienced inconsistency and unclear charges across various platforms in the past,” he said. “With No Be Cho Cho Cho, we are saying clearly: don’t just listen to what we say; experience the proof.”

Smartcash operates as a Payment Service Bank licensed by the Central Bank of Nigeria and is wholly owned by Airtel Nigeria, a part of the Airtel Africa Group, which operates across 14 countries. This backbone allows the platform to serve customers through both smartphone applications and USSD channels, enabling access for users without smartphones or traditional bank accounts.

Beyond consumer banking, the platform is also expanding its footprint through a nationwide network of agents that facilitate transactions and financial services in underserved communities.

Providing further insight into the bank’s financial architecture and long-term roadmap, Kuponiyi, emphasised that the campaign reflects the strength of the institution’s operational foundation.

“At Smartcash, we have matched our ambitious growth targets with disciplined investment in secure, high-volume processing capabilities. The No Be Cho Cho Cho initiative is a testament to our financial health and our unwavering focus on driving financial inclusion through sustainable incentives that provide real value to the Nigerian economy,” he said.

As part of the rollout, the No Be Cho Cho Cho” campaign will run nationwide across television, radio, outdoor advertising and digital platforms, targeting young, mobile-first consumers while also reaching traders and small businesses through agent networks and USSD channels.

For Smartcash, the campaign marks more than a marketing refresh; it signals an attempt to redefine how financial technology companies communicate with Nigerian consumers in an increasingly competitive sector.

As Kuponiyi concluded at the launch: “The evidence is plenty. Nigerians can see it for themselves.”


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Senate Targets Fintech Overreach, Vows Ponzi Crackdown After ₦1.3trn CBEX Scam

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Nigerian Senate has launched a public hearing to amend the Banks and Other Financial Institutions Act (BOFIA) 2020 while investigating rampant ponzi schemes, spotlighting the Crypto Bridge Exchange (CBEX) collapse that defrauded 1,200 victims of ₦1.3 trillion.

Senate Targets Fintech Overreach, Vows Ponzi Crackdown After ₦1.3trn CBEX Scam

Senate President Godswill Akpabio, represented by Senate Leader Opeyemi Bamidele, opened Tuesday’s session jointly organised by committees on Banking, ICT/Cybersecurity, Capital Market, and Anti-Corruption. The bill (SB959) aims to bolster Central Bank of Nigeria (CBN) oversight of fintechs and systemically important digital institutions without creating a duplicate regulator.

Akpabio stressed: “Enhanced supervision is not a constraint on growth; it is a safeguard for sustainable growth,” rejecting a standalone fintech commission to avoid fragmented oversight. Crypto licensing falls under SEC, but transaction stability remains CBN’s domain.

Senate Banking Committee Chairman Mukhail Abiru highlighted a national registry for transparency and risk-based fintech supervision, backed by CBN Deputy Governor Philip Ikeazor, who noted some fintechs rival mid-sized banks in volume.

The probe targets regulatory gaps exposed by CBEX’s unrealistic returns amid economic hardship. EFCC’s Dein Whyte reported asset seizures from operators, with forfeiture proceedings underway.

CBN’s Orekia Opemi-Yusuf warned separate regulators could stunt Nigeria’s expanding fintech sector, while FCCPC’s Ondaje Ijagwu urged clear lines between prudential rules and consumer protection. The reforms seek to restore trust in a digital economy battered by fraud.


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