Telecom
MTN Deepens Customer-Centric Strategy to Drive Long-Term Growth

MTN Nigeria is reaffirming its commitment to placing customers at the core of its business through a renewed, customer-centric strategy that focuses on listening, learning, and acting on feedback.

This initiative forms part of a wider effort to strengthen brand loyalty, enhance service quality, and drive sustainable growth within the competitive telecoms landscape. The company commenced its 2025 Customer Service Week on October 5, 2025, at the MTN Plaza, Ikeja, Lagos, and various other sites nationwide.
Speaking at the event, the Chief Customer Relations and Experience Officer (CCXO, MTN Nigeia Ugonwa Nwoye, stated that the company is consciously evolving from mere service transactions to building meaningful relationships founded on trust and responsiveness. “Our customers dictate our progress. Every piece of feedback helps us to improve, and every complaint is an opportunity for us to deliver a better service,” she commented.
Over the past year, MTN Nigeria has implemented several measures designed to simplify and personalise its service. These include integrating advanced feedback systems across digital and retail channels, real-time response tracking for complaints, and utilising AI-driven insights to anticipate and resolve service disruptions before they impact users.
During this year’s Customer Service Week, MTN Nigeria is translating its customer promise into tangible action through nationwide “limitless possibilities” activities, live feedback sessions, and direct discussions between executives, regulators, and customers.
The week also features a Customer Engagement Day, where MTN teams will visit high-value customers, regulators, and key business partners in Lagos, Abuja, and Port Harcourt to gather insights and deepen relationships.
The company is confident that this human-first approach will not only boost satisfaction levels but also reinforce its long-term commercial performance.
“Customer experience is now a fundamental business driver,” the CCRO added. “We are designing every aspect of our service based on what customers tell us and what they require. That is how we will grow: by growing alongside them.”
With 84.7 million subscribers, digital ecosystem that extends beyond voice and data, MTN’s renewed emphasis on listening strengthens its position as a partner in Nigeria’s connected future.
Telecom
MTN, BUA, Dangote & Other Industry Giants Triumph at NGX Made of Africa Awards

Nigerian Exchange Group (NGX) hosted its annual Made of Africa (MOA) 2025 Awards on Monday, February 4, 2026. The event, held during the NGX year-end celebrations, brought together regulators, listed companies, and market operators such as MTN, BUA, Dangote, Transcorp, to celebrate achievements in compliance, sustainability, and market performance.

In his opening remarks, Dr. Umaru Kwairanga, the Chairman of Nigerian Exchange Limited, said “Excellence in compliance, sustainability, and several other categories recognises the fact that capital market operators and quoted companies must be standards not only in terms of the size of their operations but also adherence to regulations and best practices of corporate social responsibilities.”
He emphasised that the awards serve as a benchmark for excellence. He noted that the 2025 honourees demonstrated significant improvements in branding, customer service, and operational standards despite a challenging economic environment in Nigeria.
Among the evening’s significant winners was MTN Nigeria, which was honoured for its commitment to corporate transparency. The technology giant received the award for Leadership in Sustainability Reporting, emerging as the winner in a category that included Seplat Energy, BUA Cement, and Transnational Corporation of Nigeria PLC.
The award recognised the brand’s adherence to both national and global reporting standards, reflecting its role in advancing environmental, social, and governance (ESG) practices within the Nigerian corporate space.
Tobe Okigbo, Chief Corporate Services & Sustainability Officer, MTN Nigeria, said “This recognition for Leadership in Sustainability Reporting underscores our commitment to transparency and aligning with global best practices.
“As the capital market moves toward greater accountability, MTN Nigeria remains dedicated to demonstrating resilience and faith in the Nigerian economy through comprehensive and standard-compliant reporting.”
The ceremony saw several other major players in the financial sector secure multiple accolades. Chapel Hill Denham emerged as one of the night’s most successful firms, winning in categories including Fund Manager with the Largest Listed Fund Size and Market Operator with the Highest Value of Foreign Portfolio Investment (FPI) Transactions.
Other notable winners included: Cardinal Stone Securities Limited, named Broker of the Year and Equity Trader of the Year, Dangote Cement was awarded Best Issuer in terms of Fixed Income Listings, BUA Cement PLC was recognised as the Most Compliant Listed Company, and Transnational Corporation of Nigeria (Transcorp) PLC received special recognition for Capital Market Excellence in Equity.
Mr. Jude Chiemeka, the Chief Executive Officer of Nigerian Exchange Limited, congratulated the recipients, noting that the market saw a 51% close in the All-Share Index last year, making it the second-best performing market globally. He urged winners and nominees alike to continue striving for excellence to further the aspiration of a $1 trillion Nigerian economy.
Telecom
4G Dominates Nigeria’s Broadband as 5G Lags Behind

Nigeria’s broadband landscape remains anchored by 4G LTE at 52.95% market share in December 2025, with 2G holding steady at 37.37%, while 5G penetration crawls at just 3.77%, per Nigerian Communications Commission (NCC) data.

4G’s dominance stems from urban smartphone migrations and MTN-Airtel infrastructure expansions, fuelling the digital economy, as 2G persists in rural areas due to feature phone reliance and a stubborn device gap.
5G growth stalls from high smartphone costs amid inflation, telco preference for 4G’s quicker returns over capital-heavy 5G rollouts, and limited mainstream apps beyond elite urban streaming in Lagos and Abuja.
Broadband subscriptions topped 112 million, lifting penetration to 51.97%—up from 42.2% in October 2024—crossing the halfway mark for the first time, though monthly gains of 2-3 million slowed mid-year amid population growth and regional disparities.
The NCC’s 70% target stays elusive, highlighting sustained urban-rural demand but underscoring needs for affordable devices, infrastructure, and use cases to accelerate high-speed access nationwide.
Telecom
Nigeria’s Internet Users Hit 148.2m Amid Data Cost Surge

Nigeria’s internet subscriber base surged to 148.2 million by December 2025, achieving 68.3% penetration, even amid 50% tariff hikes and naira depreciation, according to Nigerian Communications Commission (NCC) data.

MTN and Airtel dominated with 86% market share, Airtel adding 1 million subscribers in December alone, while Glo and 9mobile lagged as legacy players.
Data consumption exploded 35% to 13.25 million terabytes yearly, but Nigerians spent ₦20.87 billion daily—totalling ₦7.62 trillion ($5.58 billion)—as gigabyte prices doubled from ₦287 to ₦575.
User frustrations mounted from network failures, thousands of fibre cuts due to construction and vandalism between January and August 2025, and poor service quality despite billions in revenue. 4G LTE held 52.95% share as the workhorse, 2G clung to 37.37% in rural areas, and 5G remained a 3.77% urban luxury limited by device costs and base stations.
The NCC’s 70% broadband target fell short at 51.97%, though the ICT sector boosted Q3 GDP by ₦7.47 trillion and restored telco profits post-2024 losses.
In 2026, attention shifts to quality matching rising costs, with users urged to stay powered amid persistent “spinning wheel” woes.
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