Connect with us

Broadcasting

Multichoice Expands, Introduces More Content

Published

on

Kindly share this post

Multichoice Nigeria is set to expand to other parts of the country especially the North, where they do not have a significant presence.

Joseph Hundah, managing director, Multichoice Nigeria, told Nigeria CommunicationsWeek that a large part of their budget is going into the expansion programme as they are setting up offices in the North and other parts of the country.

According to him, "Multichoice is not only expanding its network but is also expanding small and medium businesses in Nigeria. What we do basically is identify different parts of the country where we know we need branches and we look for businesspersons in those parts of the country, identify them and tell them to set up offices there. We help them with location, branding, computer hardware and software; we also help them manage subscribers in their database. That businessperson will actually become the face of Multichoice in that area."

He informed that Multichoice has set up thirteen of such offices across the country so far and is ready to include five more, totaling eighteen by the end of the year and hope to double the figure by the following year, adding that those businessmen they have partnered with are making good money out of the initiative, which is a good thing for Nigeria.

Hundah, acknowledging the challenge of cultural disparity as regards Multichoice’s expansion towards Northern Nigeria said, "I just commissioned a research a month ago to do a thorough investigation about the North in terms of content appreciation and what the people there like to watch, what they are watching currently and why they like watching them – what appeals to them in general."

"I quite agree they have a different culture, different way of looking at life, which is not a bad thing at all. Everybody is different and all we need is a better understanding of that culture, a better understanding of what they like in terms of content. We will take a decision based on what we find out on that. The research has not started yet but we will get more information about both the Northeast and the North-West. We will make our bouquet more customized to them and more appealing to their traditions, culture and lifestyle," he said.

When asked why it took Multichoice Nigeria a long time to expand to other parts of the country, Hundah said "The major reason why we have not expanded in the past is because we had one standard bouquet which was more on the pricy side. Now that there are lower tier bouquets, we are now able to reach other areas of Nigeria. We now feel that we can go into other areas, which may not be as affluent as Port-Harcourt, Lagos and other major cities. We can now go there since we have products that they can afford."

"I think we are in a position where we have learnt enough about Customer Service and other things that we need, to increase our customer base because putting the cart before the horse is not realistic. We do not want to expand too much and then struggle with service to customers. So, we have had to step up and increase our customer service level – to involve more people – and increase connection with the people."

"By the end of this financial year, we are hoping that we would have covered the majority of the locations in Nigeria so that we can become more accessible to different consumers. Nigeria is vast and one needs to map out a good strategy," Hundah concluded.


Kindly share this post

Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

Continue Reading
Advertisement
Comments

Broadcasting

Canal+ to Cut Jobs as Part Sweeping Restructuring

Published

on

Kindly share this post

Canal+ is to cut jobs at MultiChoice as part of a sweeping restructuring plan aimed at stabilising the African pay-TV operator, following years of operational and financial pressure.

Canal+ to Cut Jobs as Part Sweeping Restructuring

The move comes alongside a planned $115 million capital injection, underscoring the urgency of efforts to revive the business after the French media group took control.

The planned layoffs are expected to form a core element of a broader cost-cutting and efficiency drive, as Canal+ seeks to streamline MultiChoice’s operations and improve profitability.

The restructuring signals a shift toward leaner operations, with a focus on eliminating redundancies and optimising the company’s cost base.

MultiChoice has struggled in recent years with declining subscriber numbers across key African markets, weighed down by macroeconomic pressures, currency volatility, and changing consumer behaviour.

The rise of global streaming platforms has intensified competition, chipping away at the company’s traditional pay-TV dominance.

Canal+’s intervention marks a pivotal moment for MultiChoice, reflecting a more aggressive approach to repositioning the business.

By combining fresh capital with structural reforms, the new owners are aiming to both stabilise short-term performance and lay the groundwork for longer-term growth.

The $115 million injection is expected to provide immediate financial relief, supporting operations and potential strategic initiatives.

However, the accompanying job cuts highlight the depth of the challenges facing the company and the scale of transformation required to restore competitiveness.


Kindly share this post
Continue Reading

Broadcasting

Nigeria tops global rankings for USDT, USDC ownership

Published

on

Kindly share this post

Nigeria has ranked first globally in the ownership of the two largest stablecoins, Tether (USDT) and USD Coin (USDC), reflecting the country’s growing reliance on dollar-linked digital assets.

Nigeria tops global rankings for USDT, USDC ownership

USDT, USDC

Stablecoins such as USDT and USDC are designed to maintain a fixed value against the U.S. dollar, allowing users to store money digitally while avoiding the price volatility associated with cryptocurrencies like Bitcoin.

According to the 2026 Stablecoin Utility Report released by BVNK, about 59 percent of Nigerian crypto users hold USDT, while 48 percent own USDC, giving the country the highest combined ownership rate among all nations surveyed.

The report placed Nigeria ahead of several major economies, including Australia and India, highlighting the country’s strong adoption of dollar-denominated digital assets. Australia ranked second with 34 percent USDT ownership and 29 percent USDC, while India placed third with 30 percent USDT and 27 percent USDC holdings.

The study also examined adoption levels across other regions. Countries such as Colombia and Singapore showed strong usage of both stablecoins, while adoption levels were also notable in South Africa and the United States.

Other markets included in the analysis were Philippines, Thailand and Argentina, where stablecoin ownership has also increased significantly. Among European economies, the report said France and Germany showed moderate levels of adoption, while Latin American markets such as Mexico and Brazil recorded smaller but growing usage rates.

The United Kingdom also appeared in the ranking with modest levels of stablecoin ownership. The report noted that USDT ownership exceeds USDC in many countries, including Nigeria, Australia, India, Singapore, the Philippines, Thailand, Argentina and France.

However, USDC is often viewed as a more compliance-focused stablecoin because of its stronger transparency and regulatory alignment. In some markets, including South Africa, Colombia, Germany and Brazil, the report found that USDC adoption slightly exceeds USDT.

More broadly, the data suggests that stablecoin adoption is being driven largely by emerging economies rather than advanced financial markets. According to the report, countries such as Nigeria, Argentina and the Philippines are among the biggest users of stablecoins, where people increasingly rely on dollar-pegged digital assets to protect savings from currency volatility and facilitate cross-border payments.

 


Kindly share this post
Continue Reading

Broadcasting

Spotify’s Loud & Clear Report Reveals Over ₦60Bn Revenue for Nigerian Artists in 2025

Published

on

Kindly share this post

Spotify has unveiled Nigeria-specific data from its annual Loud & Clear report, highlighting how Nigerian artists generated more than ₦60 billion in revenue from the platform alone last year, amid explosive growth in streams, local consumption, and global discovery.

Spotify's Loud & Clear Report Reveals Over ₦60Bn Revenue for Nigerian Artists in 2025

The report, which analyzes millions of data points to illuminate music streaming economics, shows Nigerian artists’ revenue surged over 140% in the past two years.

This boom stems from rising global appeal and stronger domestic engagement, with 30.3 billion streams and 1.6 billion listening hours on Spotify in 2025. First-time discoveries of Nigerian music hit 1.3 billion, up 26% from 2024.

Locally, Nigerian tracks dominated Spotify Nigeria’s Daily Top 50, accounting for over 80% of features, while consumption of homegrown artists jumped 170% year-on-year.

“Nigeria’s music scene thrives on creativity, innovation, and global influence,” said Jocelyne Muhutu-Remy, Spotify’s Managing Director for Africa. “Loud & Clear spotlights how artists are forging sustainable careers and deepening local ties.”

Key highlights include:

  • 55% year-on-year growth in local streams for Nigerian female artists.

  • 75% surge in streams for independent Nigerian artists.

  • Independents and indie labels earning 58% of all royalties from Nigerian artists on Spotify.

Spotify’s editorial playlists featured nearly 2,000 Nigerian artists in 2025, boosting visibility. Nigerian music appeared in 320 million global user playlists and over 12 million in Nigeria, totaling more than 60 million playlists worldwide.

The report also notes evolving tastes, with top-growing genres in Nigeria over five years including pop urbaine, alternative pop, anime, emo, and drill.

For full details, visit spotify.com/loudandclear.


Kindly share this post
Continue Reading

Trending