Broadcasting
MultiChoice Rewards Subscribers with Home Appliances

MultiChoice Nigeria with its unique DStv and GOtv products has shown to its loyal subscribers that it’s a brand that truly cares and promotes family values. Little wonder why over a hundred subscribers of both DStv and GOtv have won big in the on-going Home Advantage promotion.
The Home Advantage promotion for DStv and GOtv subscribers is designed to encourage subscribers in bouquets make subscription payments through the DStv and GOtv scratch cards.
Martin Mabutho, general manager, Marketing, MultiChoice Nigeria, emphasized that the Home Advantage promotion was to reward subscribers who choose to use recharge cards to renew their subscriptions.
“The promotion dubbed the ‘Home Advantage Promo’ has seen lucky subscribers who purchase the limited edition home advantage recharge cards go home with fantastic home appliances” he explained.
Speaking about her win, Mrs. Kekereogun Kudirat Bunmi, who won a family-size freezer, gas cooker, vacuum cleaner and microwave oven told the media that she was excited about winning the prize as a GOtv subscriber. While thanking MultiChoice for her win, she urged the company to continue to provide more entertaining local content for its subscribers.
Another winner, Mr. Olumide Obafemi while receiving the grand prize at MultiChoice branch Office in Surulere,Lagos, told the media that he is delighted with MultiChoice for promoting family values and unity. According to him, having won this prize has reinforced his commitment to remain loyal to the DStv brand.
“I will continue to pay my subscription and enter for competitions of this kind, who knows, I may end up winning a prize bigger than this in the near future” he declared.
Celebrating his victory in Ibadan, Oyo State, Ayobami Agbebunmi a DStv subscriber told the media that he was dumb-founded when he got the call that he had won the grand prize of microwave, gas cooker, washing machine and vacuum clearer.
“I have never won anything before in my life, he exclaimed. “But when DStv called to say I won the four-in-one grand prize, it was so overwhelming for me” he said
More and more subscribers are winning in this promo on an ongoing basis, and all they did to qualify was very simple; they acquired minimum of two Home Advantage Recharge cards and scratch the grey panel on the football jersey to reveal a player – striker, defender or coach.
In the first category, a combination of any two players gives an instant gift of a pressing iron or a sandwich maker.
The winning combinations are -a defender and a striker; two defenders or two strikers. 20, 000 winners will emerge from this category.
The second category will see subscribers who purchase three or more cards and present a combination of any two players plus a coach, win the grand prize of a kitchen revamp.
The kitchen revamp is a bunch of home alliances consisting a gas cooker, freezer, microwave oven and a vacuum cleaner.
Each grand prize winner will go home with all four items and there will be 100 winners in this category.
The general manager, Marketing also noted that there will not be any raffle draws. Winners are to redeem prizes after confirmation that the cards have been successfully loaded; that is, used to pay subscription.
The home advantage recharge cards are available in all MultiChoice offices and dealer outlets in Nigeria.
“We want to encourage more and more of our subscribers to make payment via the scratch card method. Once there is a confirmation that the card was successfully loaded and the subscriber emerges as winner, we will immediately contact the subscriber” he said.
Broadcasting
NCAA Orders Overland Airways to Refund VAT Charged on 2025 Tickets

Nigerian Civil Aviation Authority (NCAA) has directed Overland Airways to refund Value Added Tax (VAT) wrongly charged to passengers on flight tickets purchased in 2025.

NCAA
The directive follows a social media complaint that highlighted the airline’s application of new tax policies to older bookings, prompting NCAA intervention.
Michael Achimugu, NCAA Director of Public Affairs and Consumer Protection, confirmed Friday that Overland Airways agreed to process refunds after receiving clarification from the Nigeria Revenue Service (NRS).
The issue emerged in late January 2026 when a passenger alleged on X (formerly Twitter) that her grandmother faced an extra N11,286 VAT charge at the airport for a 2025 ticket. On January 28, NCAA summoned the airline to justify the additional payments for pre-2026 tickets.
The regulator sought NRS guidance on retroactive VAT application. NRS ruled that updated VAT rules, effective January 1, 2026, exclude tickets issued before that date.
Achimugu updated on X: “This means passengers who paid VAT at check-in in 2026 for 2025 tickets were not supposed to be charged.”
Overland Airways accepted the clarification and pledged refunds, earning NCAA commendation for cooperation. Achimugu noted the airline initially viewed charges as valid under the new framework, but NRS interpretation prevailed.
“The issue has reached a satisfactory conclusion,” he stated, reaffirming NCAA’s commitment to passenger rights and fair policy enforcement.
Affected passengers who paid extra VAT on 2025-issued Overland tickets qualify for full refunds.
Broadcasting
MultiChoice Suspends Yearly DStv Price Hike as Canal+ Pushes Growth

MultiChoice has said that it will not implement its customary yearly price increase on DStv and GOtv subscriptions.

This is the first time the Pay-TV company will not be adjusting its price in April, as it has in previous years, signalling a clear shift in direction under its new owner, Canal+.
The decision, confirmed by David Mignot, group chief executive,MultiChoice in an interview with TechCentral, comes as the pay television operator grapples with steep subscriber losses across its markets.
For many households accustomed to annual April tariff adjustments, the announcement will be a welcome break.
Responding to questions about whether DStv prices would rise in April as they have in previous years, Mignot gave a firm response: there will be no increase.
He explained that the company’s immediate focus is on rebuilding its subscriber base, making this an unsuitable period to adjust prices upward.
He added that while there are no current plans for a price hike, the company has not completely ruled out adjustments later in the year, especially if economic conditions demand it, such as significant currency movements.
MultiChoice has historically reviewed and raised DStv subscription fees in April, often citing inflationary pressures and rising content costs. As recently as April 2025, bouquet prices were adjusted upwards by between 2.1 per cent and 7.9 per cent.
The DStv Premium package rose from R929 to R979 per month, while DStv Access, the entry-level satellite package, recorded one of the steepest increases.
This year’s pause represents a break from that pattern and forms part of a broader reset following Canal+’s acquisition of MultiChoice in September 2025.
Mignot, who brings three decades of experience in the pay television industry, summed up his mission in simple terms: halt subscriber losses and return the business to growth.
The urgency behind the move is evident in MultiChoice’s recent performance.
The group has lost 2.8 million linear broadcasting subscribers in the two years ended 31 March 2025, with roughly half of those losses occurring in South Africa.
In the financial year to end-March 2025 alone, MultiChoice shed 1.2 million subscribers, representing an eight per cent year-on-year decline and leaving the group with 14.5 million active customers.
The previous year saw an even steeper drop of 1.6 million subscribers. By June 2025, Canal+ indicated that the pace of decline had intensified further.
The financial impact has been significant. Revenue for the year ended 31 March 2025 declined by R4 billion to R52 billion, while trading profit fell sharply by 49 per cent to R4 billion.
According to Mignot, the company’s difficulties stem less from its programming slate and more from weaknesses in its commercial execution.
He argued that in subscription businesses, a churn rate of between 12 and 15 per cent annually is inevitable as customers relocate, experience job losses, adjust household budgets, or change priorities. Without attracting a comparable number of new subscribers each year, losses accumulate.
Mignot maintained that the content offering remains strong, particularly in sport and general entertainment. He cited flagship brands such as SuperSport, M-Net and Africa Magic as evidence of sustained investment in programming. However, he stressed that content strength alone cannot offset a weakening subscriber acquisition engine.
He noted that MultiChoice’s commercial machinery had performed robustly across Africa until around 2022, describing the current challenges as relatively recent.
Drawing on Canal+’s experience in French-speaking African markets, Mignot pointed out that pricing there has remained largely unchanged for close to 14 years, supported by a volume-driven approach. He described his strategy as one focused on growing subscriber numbers while maintaining profitability.
While he did not dismiss the possibility of reviewing prices downward in future, he indicated that no such decision has been taken.
Broadcasting
Spotify Marks 5 Years in Nigeria with 163.5% Listening Surge, Afrobeats Boom

Spotify marked five years in Nigeria since its February 2021 launch with dramatic year-on-year listening growth averaging 163.5% through 2025, featuring triple-digit surges early on and sustained momentum, propelled by Afrobeats streams rocketing +5,022% alongside booming genres like Amapiano (+10,330%), Gospel/Praise (+5,499%), Hip-hop/Rap (+3,020%), and R&B (+2,602%).

Spotify
Indigenous language music listening surged +554% in Nigeria in 2024 and +87% in 2025, with global growth at +141% and +41% respectively, underscoring rising demand for local storytelling sounds.
The platform’s Nigerian artist roster expanded +158%, fueling a discovery boom where average listeners (aged 26) streamed 150 different artists recently; users created over 25 million playlists, logged 1.4 million play hours in 2025 alone, and streamed 59 billion podcast hours total.
Top Artists (2021-2025): Asake, Wizkid, Seyi Vibez, Burna Boy, Davido.
Top Songs: “Remember” (Asake), “Dealer” (Ayo Maff & Fireboy DML), “Awolowo” (Fido), “Kese (Dance)” (Wizkid), “Lonely At The Top” (Asake), “Joy is Coming” (Fido), “With You” (Davido feat. Omah Lay), “Terminator” (Asake), “MMS” (Asake feat. Wizkid), “Doha” (Seyi Vibez).
Nigeria’s debut stream was Shiga Lin’s Cantopop epitomizing borderless discovery from day one.
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