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Nigeria 2013 in Search: Heroes, Moments and Tragedies

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Every day, around the world, we search. We want to find out more about our heroes, explore far-away destinations, or settle a dinner table dispute between friends.

And sometimes we just search to find out if eating ‘suya’ is a good dieting decision.

‘Zeitgeist — German for “spirit of the times” — is Google’s yearly look at the billions of searches performed throughout the year.

Google’s Year-End Zeitgeist uses data from multiple sources while filtering out spam and repeat queries, to build fascinating top-ten lists across pop culture, sports, music, politics, news, and more.

This year, we reflect on the people, places, moments and topics that sent Nigerians searching for answers.

Topping the list of top trending people in Nigeria is the late music diva Susan Oluwabimpe Filani Harvey popularly known as Goldie.

The large amount of Goldie-related queries following her death on valentines day shows she was and will also continue to hold a golden place in the heart of Nigerians.

Other notable individuals also on the list include 2013 Big Brother Africa contestant Beverly Osu, the Time 2013 Person of the year, Pope Francis, late musician Damilola Olaniyan, a.k.a. Damino Damoche, late ‘Fast & Furious’ star Paul Walker amongst others.

The top trending events list is one that possibly reflects Nigerians’ concern for the tertiary education system, with the #1 and #2 trending terms being ‘ASUU strike’ and ‘JAMB Exam’.

Other high interest 2013 events in Nigeria are the high tensioned Anambra Elections, the death of former Ondo state governor Olusegun Agagu, the birth of the newest member of the british royal family, Prince George amongst others.

2013 can also be said to be the year of Afro hip-hop, with the top 10 most trending Nigerian musicians all coming from the Afro hip-hop genre. Occupying the #1 top trending Nigerian musician position is EME’s singer, songwriter and performer Wizkid.

 He beat the “Baddest Guy Ever Liveth”, Olamide and HKN records’s Davido to #2 and #3 to become Nigeria’s most popular musician of 2013. Also featuring in the list are MI Abaga, Flavour, P-square, Timaya, Tiwa Savage and Dbanj.

There weren’t much surprises in the top trending Nollywood celebs with Mercy Johnson Okojie, Tonto Dike and Ini Edo retaining the top 3 positions- only difference from last year is that Tonto Dike now holds the #2 position.

In the sport category, Chelsea, Arsenal and Barcelona remained the top 3 most searched football clubs, while Victor Moses, John Obi Mikel and Coach Stephen Keshi topped the list of most searched sports personalities of 2013.

For the first time, the Nigeria Super Eagles featured on the top 10 most searched football teams list, coming #9 ahead of the EPL’s Everton.

Other Nigeria-specific lists include Top 10 most searched cars, Top 10 Most searched Mobile Gadgets and Phones, Top 10 “How tos…”, and Top 10 “What is…”.

Globally, the #1 trending search of 2013 was an international symbol of strength and peace: Nelson Mandela.

Global search interest in the former President of South Africa was already high this year, and after his passing, people from around the world turned to Google to learn more about Madiba and his legacy.

Here’s a full look at all of our top 10 lists for Nigeria in 2013.

You can also explore more global trends this year—directly from our Zeitgeist homepage. Check out the top 100 trending searches of 2013, and simply click one to dig deeper on Google Trends. Or if you’d rather be nostalgic, you can take a look back at each year’s Zeitgeist from 2001 on.

You can also see an interactive 3D global map showcasing the top search trends of 2013 by day in cities around the world. You can easily spin the globe, select a city and explore the topics that brought people to search on any day of the year—from local sports games to international news stories.

Enjoy the 2013 GLOBAL reel here.


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Stakeholders Demand Stronger Governance and Infrastructure to Drive Tech Adoption @ Lagos AI Summit

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As AI adoption accelerates across Nigeria, leaders at the “AI in Action Now” conference 2026 have called for a balance between rapid innovation and strict regulatory governance. The event, held at the Lagos Oriental Hotel, highlighted both the doggedness of Nigerian builders and the risks of unregulated data usage.

Dotun Adeoye, Co-Founder of AI Nigeria, raised alarms over “Shadow AI”, a trend where employees upload sensitive official documents to public AI platforms. He praised the Nigerian Data Protection Commission (NDPC) for its recent aggressive stance, including multi-million-dollar fines against major banks and social media brands.

“Innovation without governance is dangerous. The regulator now has the job of educating players. We are working in partnership with them to ensure players don’t just get fined, but actually understand how to protect data locally rather than storing it abroad, ” Adeoye noted.

Addressing issues of lack of infrastructure to carry AI adoption, Conference Convener Debola Ibiyode admitted that while Nigeria lacks the traditional foundation for AI adoption, the tech community cannot afford to wait.

“The simple answer is we don’t have the infrastructure, but Nigeria has never really had infrastructure to drive anything, and we still thrive, ” Iboyode said, encouraging students and builders to look beyond current limitations. “Once we start to build based on what we have now, it will encourage those who need to provide the infrastructure to do their part. The world will not wait for us,” she insisted.

To bridge this gap, she highlighted the AI Foundry Africa, an incubator designed to mentor ideas into market-ready products.

Meanwhile, speaking to journalists on the sidelines, Biodun Ogunleye, the Lagos State Commissioner of Energy and Mineral Resources, echoed the sentiment that the government’s role is to facilitate the right environment through partnership. He emphasized that data generated from interactions with the government must have long-term value.

“We must ensure that in all facets from production to interaction with government, the tools required to ensure data has value are appreciated,” Ogunleye stated.

He concluded that through private-sector collaboration, the government can focus on its primary functions while leveraging AI to ensure the nation aspires for the future.


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35 Million Nigerians Face Acute Hunger in 2026, UN Warns

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About 35 million Nigerians face acute hunger risks in 2026, including three million children battling severe malnutrition, the United Nations has warned, attributing the crisis to collapsing global aid budgets and escalating violence in the northeast.

35 Million Nigerians Face Acute Hunger in 2026, UN Warns

UN Resident and Humanitarian Coordinator Mohamed Malick Fall disclosed this on Thursday during the launch of the 2026 humanitarian plan in Abuja, noting that the traditional foreign-led aid model proves unsustainable amid Nigeria’s escalating needs.

He highlighted dire conditions in Borno, Adamawa and Yobe states, where over 4,000 people perished in the first eight months of 2025 from surging suicide bombings and attacks—equalling the entire previous year’s toll.

The UN now targets $516 million to deliver lifesaving aid to 2.5 million people this year, a sharp drop from 3.6 million in 2025 and half of prior levels, forcing prioritisation of only the most critical interventions.

Fall stressed, “These are not statistics. These numbers represent lives, futures and Nigerians,” as shortfalls last year compelled the World Food Programme to halt support for over 300,000 children after resources dried up in December.

Yet, Fall acknowledged Nigeria’s increasing national ownership, including local funding for lean-season food assistance and proactive flood early-warning systems, signalling a shift toward self-reliant crisis response.


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NITDA Commits to Digital Inclusion for Persons with Disabilities

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The National Information Technology Development Agency (NITDA) has reaffirmed its commitment to inclusive digital development following the completion of a two-day digital literacy training for persons with disabilities (PWDs) in Abuja.

The programme, organised under NITDA’s Digital Literacy for All (DL4ALL) initiative, the programme trained 50 participants in practical digital skills to enhance their participation in Nigeria’s expanding digital economy.

In his remarks, the Director-General, Kashifu Inuwa CCIE, stated that the programme reflects the agency’s determination to ensure accessibility remains a core component of national digital transformation efforts.

He explained that genuine digital advancement cannot be realised without the inclusion of persons with disabilities, adding that millions of Nigerians remain constrained by limited access to accessible and inclusive digital platforms.

“In many cases, the problem is not the absence of digital tools but the lack of accessibility. Platforms that do not support assistive technologies, non-captioned content and inaccessible websites effectively shut people out and limit opportunities,” he added.

Inuwa further explained that the initiative aligns with President Bola Ahmed Tinubu’s Renewed Hope Agenda, which prioritises inclusivity as a driver of national development. He stressed that persons with disabilities should be recognised as active contributors to economic growth rather than dependants.

“When equipped with the right skills and technologies, persons with disabilities become innovators, entrepreneurs and professionals who contribute meaningfully across sectors,” he added.

He acknowledged the role of Inclusive Friends Association (IFA) and SIMBED in delivering the training, describing the collaboration as a model of how government and civil society partnerships can advance inclusive development.

Highlighting NITDA’s broader digital literacy drive, the Director-General said the DL4ALL programme is a key component of the agency’s Strategic Roadmap and Action Plan, which targets 70 per cent digital literacy by 2027 and 95 per cent by 2030.

He explained that the initiative operates through three main tracks: an informal sector programme that has trained more than 480,000 Nigerians across 30 states and the Federal Capital Territory since September 2024; an education sector programme focused on embedding digital skills into learning institutions; and a workforce readiness programme designed to strengthen digital competence in both public and private sectors.

“This programme is not merely a pilot. It is proof that inclusive and intentional training works, and that persons with disabilities can excel when given equal opportunities,” Inuwa stated.

Also speaking, the Managing Director and Chief Executive Officer of SIMBED, Mr Daniel Onunkwo, described the training as a significant step towards closing the digital inclusion gap for persons with disabilities.

Onunkwo added that the initiative sends a strong message about equity and national progress, adding that SIMBED remains committed to expanding digital empowerment for persons with disabilities.

Similarly, the Executive Director of Inclusive Friends Association, Grace Jerry, represented by Tracy Agbamu, commended NITDA for demonstrating intentional leadership in promoting inclusion under the Renewed Hope Agenda.

She urged participants to continue applying the skills acquired and to serve as digital inclusion advocates within their communities.

The training programme further strengthens NITDA’s vision of building a digitally inclusive Nigeria where access to digital opportunities is determined not by physical ability but by empowerment and innovation.


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