E-Business
Nigeria First to Endorse A4AI ‘1 for 2’ Affordability Internet Target

In 2016, The Alliance for Affordable Internet (A4AI) called on countries to adopt a new, more ambitious target for what counts as ‘affordable’ internet access — a 1GB bundle costing no more than 2% of monthly incomes, or “1 for 2”.
Nigeria recently became the first nation to formally endorse this target.
A4AI is a broad coalition of member organisations from across the civil society, public, and private sectors. Through a combination of advocacy, research and knowledge sharing, A4AI works together to enable affordable Internet access for everyone, everywhere.
The Body also congratulated Nigeria for her vision in taking this step, and “we stand ready to help make it a reality for all of her citizens,” A4AI said.
To decide on the target, A4AI ‘2015-16 Affordability Report’ showed that at this level, broadband is likely to be affordable to most, or all, population groups.
By contrast, its research showed that the current UN-agreed target of 500MBs for 5% or less of income is likely to restrict access to the relatively well-off, while also severely restricting the amount of time people can spend online.
Recognising this, a speech by Barrister Adebayo Shittu, Nigeria’s minister of Communications, delivered by Arch. Sunday Echono, permanent secretary in the Ministry, at the A4AI-Nigeria Coalition meeting on January, 2017 noted, “Consequently, A4AI and the Ministry share the common goal to make the Internet universally affordable for all who want to use it. This goal is quantified in a measure of having 1 Gigabyte of bandwidth not costing more than 2% of a person’s monthly income.”
The Body described the commitment as a significant step forward. “A4AI’s 80+ local coalition members — drawn from the public sector, private sector and civil society — are committed to helping the Ministry translate this target into benefits for all Nigerians. What is more, ECOWAS has also formally endorsed the target and recommended it for adoption by its 16 member states, and so we hope to see similar commitments from other West African nations soon”.
Earlier, A4AI report indicated that a new affordability target is needed to achieve UN Sustainable Development Goal 9c
The UN Broadband Commission currently defines broadband as affordable if an entry-level (500MB) data plan is available at less than 5% of average monthly income (i.e., GNI per capita). However, this definition of affordability does not account for poverty and income inequality — two major challenges facing the world today.
As the Alliance for Affordable Internet (A4AI) 2015-16 Affordability Report shows, assessing affordability using the current measure can be misleading.
In South Africa, for example, average income (as measured by GNI per capita in 2014) was US$6790, but 60% of the population actually earn less than half of that amount.
In practice, this means that a seemingly affordable mobile Internet connection (priced at 1.48% of “average” monthly income) actually costs the majority of South Africans anywhere between 6-19% of their income.
The idea of a national “average” income is further skewed by gender inequality in earnings; across the globe, women earn 30-50% less than their male counterparts.
This means that a country can meet the UN’s top-level affordability target, but still see a significant proportion of its population unable to afford to connect to the Internet.
The “1 for 2” target ensures that income is not a barrier to access
“The current 5% affordability target is insufficient in a world where income inequality is increasing. Even in countries that have achieved the 5% target, entry-level broadband (500MB) is still too expensive for at least the bottom 20% of income earners in the country — and much too often remains out of reach for all those except the top 20% of income earners.
Using a national average income does not account for income inequality and the unequal distribution of income found across many countries.
“Unfortunately, the reality is that country data on income distribution is limited; as a result, using a national average (i.e., GNI per capita) remains the most effective measure for tracking progress. The national average measure, however, must move below the current 5% threshold for the reasons mentioned above.
“In determining what a more accurate target should be, A4AI analysis shows that when prices drop to 2% or less of GNI per capita, all levels of income earners, including the bottom 20%, can afford a basic broadband connection. At the 4% and 3% levels, mobile broadband remains unaffordable for the bottom 20% of income earners in several countries. A more ambitious 2% threshold will allow a broadband connection to become truly affordable for all income groups, enabling billions more to come online,” the Body posted on its website.
E-Business
NITDA Reaffirms Commitment to 95% Digital Literacy by 2030, as UBEC Pledges Collaboration

Kashifu Inuwa CCIE, the Director General of the National Information Technology Development Agency (NITDA), has reaffirmed the Federal Government’s unwavering commitment to achieving 95% digital literacy across Nigeria by the year 2030, with an ambitious milestone of 70% by 2027.
This disclosure was made in total alignment with the present administration’s priority areas of reforming the economy for sustained inclusive growth and accelerating diversification through industrialisation, digitisation, creative arts, manufacturing, and innovation.
Making this known during a collaborative meeting hosted by the Universal Basic Education Commission (UBEC), Inuwa highlighted the government’s strategic prioritisation of human capital development as central to its national transformation agenda.
“We started this journey in 2023 when President Bola Ahmed Tinubu came on board and he made it clear that economic diversification and inclusivity are part of the administration’s agenda,” he noted.
“And the president outlined this in 8 priority areas to achieve the vision, with priority number 7 specifically focused on accelerating industrialisation, digitisation, creative arts, manufacturing, and innovation,” he added.
Recognising the importance of digital fluency in achieving this agenda, he stated that NITDA is committed to investing in the digital empowerment of citizens through the development of the National Digital Literacy Framework (NDLF), a strategic blueprint aligned with international best practices.
He added that to tailor the framework to Nigeria’s specific needs, 6 core competency areas were incorporated to include device and software operations, information and data literacy, communication and collaboration, content creation, safety, and problem solving.
He explained that the framework would address all levels of digital fluency, from basic, intermediate to advanced levels, to make digital skills accessible to every Nigerian, from primary school pupils to working professionals.
According to Inuwa, despite data limitations, NITDA estimates that Nigeria’s digital literacy rate currently stands at 50%, up from 44% in 2021, based on extrapolations from the World Bank’s Better Life Report.
The NITDA DG disclosed that the agency has been working closely with the Nigerian Educational Research and Development Council (NERDC) in developing a curriculum for digital literacy, which can be infused into formal education. Stating that the visit is a continuation of NITDA’s ongoing engagements with key education stakeholders, including the Federal Ministry of Education, the National Universities Commission (NUC), and the Nigerian Educational Research and Development Council (NERDC), all aimed at advancing digital literacy across all levels of learning.
Inuwa also revealed ongoing collaborations with global platforms such as Coursera to train teachers using AI-powered lesson generation tools and provide scalable online training.
It is worth recalling that late last year, NITDA partnered with the Nasarawa State University in collaboration with CISCO in launching the Digital Learning for NSUK (DL4NSUK) initiative to enhance digital literacy in tertiary institutions, and equipping graduates with the skills needed to be digitally proficient and globally competitive.
While stressing that the entire process, from curriculum development to classroom delivery, would require a whole-of-government and whole-of-society approach, Inuwa said, “This is not a journey we can walk alone; we must bring everyone on board, education stakeholders, technology providers, state governments, and international partners.”
In response to the DG’s remarks, UBEC Executive Secretary, Hajiya Aisha Garba, confirmed that the Commission has officially received the digital literacy curriculum developed by NITDA and NERDC and has commenced internal review processes.
She acknowledged the curriculum as robust and forward-looking but stressed the need for simplification to suit early learners and teachers, citing challenges such as curriculum overload, limited teacher capacity, and inadequate infrastructure as key barriers to effective implementation.
She pledged that UBEC, in partnership with the State Universal Basic Education Board (SUBEB), will lead efforts to equip schools with computers and solar-powered infrastructure to support real learning.
“We’re committed to working with NITDA and NERDC to refine the curriculum, train teachers, and ensure effective delivery. Let us align the technical vision with grassroots realities to make a lasting impact,” she concluded.
To formalise the implementation of the meeting’s resolutions, a joint inter-agency committee was established to develop strategic plans that will ensure the effective rollout of the digital literacy initiative, to equip young Nigerians with the essential digital skills required to thrive in an increasingly dynamic and technology-driven global landscape.
E-Business
Jumia Replatforms its Retail Media Program to Mirakl Ads to Enhance Marketplace Advertising

Jumia, e-Commerce platform in Africa, has partnered with Mirakl to elevate its marketplace advertising capabilities by deploying Mirakl Ads, a retail media solution uniquely designed to optimize performance for both first-party and third-party sellers.
This move strengthens Jumia’s efforts to deliver more value to its sellers, enhance the customer experience, and unlock profitable and sustainable new sources of revenue. Retail media is a rapidly growing sector within the e-commerce industry, expected to reach $204 billion by 2027 with a projected compound annual growth rate (CAGR) of 17.2%.
Jumia’s adoption of Mirakl Ads positions the company at the forefront of digital advertising innovation in Africa, unlocking significant opportunities to increase revenue generation. With growing usage across its platform, Jumia is well-placed to capitalize on this momentum by delivering improved advertising tools to sellers and more relevant, personalized product recommendations to customers.
“Advertising is a key growth lever in our marketplace strategy, and this partnership with Mirakl allows us to accelerate that journey with speed and scale.
“By integrating Mirakl Ads, we’re empowering our sellers with smarter tools and delivering a better, more personalized experience to our customers. It also positions us to unlock new revenue streams while deepening engagement across our platform. Importantly, this partnership supports our ambition to grow gross profit and accelerate our path to profitability,” said Francis Dufay, CEO of Jumia.
The collaboration is a testament to Mirakl’s ability to rapidly deploy enterprise-grade solutions, with Jumia launching Mirakl Ads in just two months. This showcases the platform’s ease of integration and fast time-to-value. Now live, the solution equips Jumia’s advertising ecosystem with advanced automation, AI-powered optimization, and seamless campaign management.
With Mirakl Ads, all advertisers – from the biggest brands to the smallest marketplace sellers – can now boost their sales by leveraging advertising campaigns in Ghana, Uganda, Kenya, Nigeria, Senegal, Egypt, Algeria, Morocco and Ivory Coast.
“Jumia’s decision to replatform to Mirakl Ads is a powerful validation of our platform’s ability to deliver immediate and measurable impact for leading marketplaces. By combining Mirakl’s cutting-edge retail media technology with Jumia’s deep market reach, we are enabling sellers to grow faster and customers to benefit from a more relevant, engaging experience. This partnership is a true milestone, not only for Jumia and Mirakl, but for the future of digital commerce across Africa.” said Adrien Nussenbaum, cofounder and co-CEO of Mirakl.
Through this partnership, Jumia is taking a decisive step in accelerating monetization, improving customer engagement, and advancing its long-term financial performance and profitability.
E-Business
Galaxy Backbone, Rural Electrification Agency Commit to Deepening Digital and Energy Access Across Nigeria

In a major step towards deepening Nigeria’s digital and energy infrastructure, Galaxy Backbone Limited (GBB) and the Rural Electrification Agency (REA) have signed a strategic Memorandum of Understanding (MoU) at a brief but impactful ceremony held in Abuja.
The MoU signals a collaborative effort between both agencies to enhance Nigeria’s digital transformation agenda by integrating reliable energy solutions with cutting-edge ICT infrastructure, especially in higher institutions, Government institutions, underserved and rural communities across the country.
Speaking at the event, the Managing Director/CEO of Galaxy Backbone, Professor Ibrahim A. Adeyanju, described the partnership as “a landmark moment in Nigeria’s journey towards a digitally empowered, sustainably powered, and inclusively connected nation.”
“This partnership exemplifies what is possible when two visionary government institutions come together, united by shared goals and driven by the desire to improve the lives of Nigerians everywhere,” he said.
Professor Adeyanju emphasized that while Galaxy Backbone’s core mandate is to provide secure digital infrastructure that powers government operations, reliable and sustainable energy particularly in rural areas is essential to fully actualize digital transformation.
Major highlights of the MoU include:
- Solar electrification of some of GBB’s Metro Fibre sites in Abuja by the REA.
- Powering Hostels of Higher Institutions across the country through the Fibre to Hostel Project being driven by the Federal Ministry of Communications Innovation and Digital Economy (FMCIDE).
- Support for the rollout of the 774 Local Government Digitization Initiative, beginning with six pilot Local Government Areas.
- Provision of LANs, access points, cloud services, colocation infrastructure, and temporary connectivity to enhance REA’s operational facilities nationwide.
The Managing Director of the Rural Electrification Agency Mr Abba Aliyu, in his remarks, expressed optimism that this collaboration will further bridge the digital and energy divide across Nigeria. He noted that by combining REA’s achievements in expanding energy access with GBB’s robust ICT backbone, both agencies are poised to create lasting impact across governance, education, healthcare, and entrepreneurship.
This partnership is also in direct alignment with the Renewed Hope Digital Transformation Agenda of President Bola Ahmed Tinubu, GCFR, which envisions an inclusive digital economy powered by innovation and sustainable energy.
The ceremony was attended by top management from both organizations as well as members of the media.
With today’s signing, Galaxy Backbone and the Rural Electrification Agency have set the tone for stronger, smarter, and more inclusive public service delivery powered by strategic inter-agency collaboration.
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