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Obi, eTranzact Founder Tasks Business Leaders on Creating Unique Value for Customers

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L-r: Dr David Olaniyi Oyedepo, Chancellor, Covenant University, Canaanland, Ogun State and Dr. Valentine Obi, founder and group CEO, eTranzact, after the lecture recently.
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Dr. Valentine Obi, founder and group CEO, eTranzact, has called on business leaders to be unique in formulating business strategies in order to deliver valuable products for its customers.

Obi, eTranzact Founder Tasks Business Leaders on Creating Unique Value for Customers

L-r: Dr David Olaniyi Oyedepo, Chancellor, Covenant University, Canaanland, Ogun State and Dr. Valentine Obi, founder and group CEO, eTranzact, after the lecture recently.

Dr. Obi’s eTranzact is Nigeria’s premier payment processing platform boasting of home grown Switch with its processing power which activates its partners’ to drive billions of dollars in transactions yearly through eTranzact card, and direct from bank account gateways.

Delivering a speech at the African Leadership Development Centre, ‘ALDC Leadership Masterclass’, with the topic: Business Strategy and Innovation, held recently at Covenant University, Ogun state, recently, Dr. Obi, urged business leaders to identify set of customers they intend to serve in their respective markets, in order to enable them create unique strategies that will deliver valuable products to these customers.

According to him, “if you’re trying to serve the student community, being the best is different from if you’re trying to serve working class people with families. There is no best way to compete.

“There are lots of good ways to compete depending on who you’re trying to serve.

“So we are not competing to be the best, we are competing to be unique. It is about making choices and the most fundamental choice is, Who am I trying to serve.”

He also described business leaders quest to serve everyone in their sector as one of the mistakes in strategy formulation.

He said, “One of the worst mistakes in strategy is to try to serve everybody.

“You can’t meet the need of every customer, you just can’t do it, it’s impossible.

“You can’t meet all the needs of every customer. Fundamentally, if you have a strategy, you’ve got to decide which needs, of which customers, you’re actually going to seek to meet.

“Secondly, Another tremendous mistake in strategy is to get into a competition with your competitors on the same thing.

“If your competitor is trying to be the lowest cost, it’s pretty unusual to win, if you then try to chase them and be low costs.

“The essence of strategy is to find a unique position in your business that delivers unique value to the customers you choose to serve.

“So, to be truly successful, we really need a strategy and that strategy isn’t about just being the best, but a set of choices we make on a long term to distinguish ourselves from competitors.

“It defines how we are going to compete differently. And it also really articulates the competitive advantages that we will seek to create and use, in order to win.”

He further pointed out that if we’re doing the same thing as our competitor, it means we don’t have a strategy.

“You’re just trying to do the same thing better. That’s not strategy, that is operational excellence.

“Strategy is around choices that you make, versus the choices that your competitors are making

“Simply implementing best practices, buying the latest machine, using the internet to communicate with your customers. There are lots of things that managers do, to actually keep making the company more productive and more efficient. All those things are a necessity, but they’re not strategy.

“Strategy is not about doing the same thing better. Strategy is about finding that different place for the organisation to deliver value.

“What makes it challenging, however is that, you have to do both of these things at the same time .You have to keep adopting best practices, but at the same time having real clarity about what is going to make you different in the marketplace”.

Speaking on the part of businesses craving to be number one or number two in the industry, Dr. Obi said that those are mere goals and aspirations but not strategy, he noted that strategy is the unique positioning that allows us to get to whatever goal we set for ourselves.

He called on businesses not to confuse strategy with goals, noting that the two cannot be mixed together.

He said, We cannot mix goals and strategy together,  we have to separate them, we need to separate the goal we’re trying to achieve, and then the strategy is how we’re going to get there.

“Also, When we think about strategy, we also have to recognize that strategy is holistic. It’s not about any single action that you might want to take. It is not just one thing one steps. Strategy is not to go international, that’s not a strategy. Raising research and development is not a strategy. Strategy is holistic.

“It’s the whole set of choices that you make collectively in order to position the company for success, over time, in the marketplace.

“It’s not just, one step, it’s a set of steps. Strategy involves all the functions of the organisation. It includes marketing, production, finance, everything together to create that unique positioning, that’s what strategy is all about”, he added.

 

 

 


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E-Financial

Kuda Unveils New Wallet for Multiple Currencies

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As the first currency supported by the functionality, Kuda launched an update for its app that allows users to send, receive, hold, and convert USD directly.

Kuda Unveils New Wallet for Multiple Currencies

Babs Ogundeyi, MD, Kuda

The action comes in response to growing consumer demand for currency-neutral spending, savings, and income management.

As part of its expansion strategy, digital bank Kuda has introduced a multicurrency wallet to assist Africans who live, work, and travel internationally.

Users may keep, fund, and convert between five main currencies—the US dollar, British pound, euro, Nigerian naira, and Canadian dollar—all within a single wallet on the Kuda app with this application, which is still undergoing testing.

“The new wallet is designed to simplify the fragmented experience Africans face when managing money across different countries and currencies,” said Nosa Oyegun, senior vice president, Business Banking, Kuda, during a media parley in Lagos.

“People no longer reside in a single nation. Due to their global reach, Africans should be able to transfer their money with ease, Oyegun stated.

He claims that eligible customers outside of Nigeria may already access the wallet on Android smartphones, and an iOS deployment is planned.

He clarified that Kuda purposefully decided against developing a distinct wallet app.

Customers will be able to log in as normal, open foreign currency balances, convert money when needed, and send or spend money without switching platforms because it will be integrated into the core Kuda experience.

More than N100 billion entered Kuda accounts from LemFi in 2024 alone.

“This wallet is just our first step in acknowledging and supporting the fact that our customers are already living this cross-border reality,” Oyegun stated.

Kuda wants to give people a smooth financial tool that suits their lifestyle, not only currency exchange.

By removing the bottlenecks involved in the need to switch between various apps or financial services, the wallet will enable users from overseas to send money home, exchange currencies, and continue spending from the same account when they visit Nigeria.

Oyegun emphasized throughout the event that the wallet also takes client retention into account.

Kuda plans to keep helping people who move overseas as they adjust to life in other nations rather than losing them.

He further claimed that these users had not churned. “They simply switched nations. We wish to continue servicing them.

Kuda is now one of many African fintech companies developing products for cross-border use cases as a result of the move.

Oyegun pointed out that Kuda’s goal is to become a financial partner for Africans wherever they may be, going beyond simply exchanging currencies.

The bank’s growth trajectory is reflected in Kuda’s first-quarter 2025 performance, which was disclosed during the briefing. Customer confidence in the company’s digital-first strategy was strengthened when it recorded N453 billion in savings deposits and processed N8.4 trillion in total transaction volume.

With the new feature being introduced on the app, Kuda Microfinance Bank hopes to assist online business owners, freelancers, and remote workers who make money in USD with the recently added feature, which is currently undergoing testing.

Users can choose to accept USD payments directly or convert naira into USD using the Spend tab.

In the near future, GBP and EUR will be recognized as alternative currencies, according to the financial institution.

Additionally, in Nigeria, where inflation is severe, having USD on hand might be advantageous and convenient for people.

More Nigerians have recently begun to use digital platforms to improve the stability of their financial status.

For the majority of them, managing multiple currencies—whether via remote work, cryptocurrency, or international trade—has become the standard. Kuda Bank aims to meet these demands and grow its business to meet the demands of the market.

The financial institution’s continued dedication to providing solutions that give its users the best possible experience which is demonstrated by the multicurrency wallet feature.

Speaking about the project, Kuda representatives emphasized that the new wallet was created to make it easier for Africans to manage their money across various nations and currencies.

Customers can log in as normal, open foreign currency balances, convert funds, and spend or send money without switching platforms thanks to the integration of this feature within Kuda.

Along with currency conversion, Kuda plans to provide a financial tool that eliminates the need for users to switch between apps or financial services by enabling users from other countries to send money to Nigeria, convert currencies, and spend from the same account when they visit.


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E-Financial

Reps Investigate 25 Insurance Firms for Financial Infractions

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The House of Representatives has launched an investigation into 25 insurance companies over alleged financial infractions that have reportedly led to the loss of hundreds of billions of naira in government revenue.

Chairman of the House Sub-Committee on Capital Market and Institutions, Hon. Kwamoti Laori, made the disclosure on Monday during a meeting with representatives of the affected companies at the National Assembly Complex in Abuja.

Laori said the probe was prompted by petitions accusing the companies of violating statutory provisions in their operations, thereby shortchanging the federal government.

“This committee is saddled with the responsibility of addressing a petition based on infractions by these insurance companies regarding their operations and non-compliance with certain statutory provisions,” he said.

“These infractions have led to the federal government losing hundreds of billions of naira in revenue. That is why the companies were invited—to either confirm or refute the liabilities ascribed to them.”

According to the lawmaker, each of the 25 companies had been formally notified of their respective liabilities and summoned to explain their financial dealings.

“The essence of this engagement is to ensure that what is due to the federal government from these private entities is fully remitted,” Laori added.

He emphasized that it is within the constitutional mandate of the National Assembly to track government revenue and block leakages, particularly in sectors involving private sector collaboration.

The committee also frowned at some of the companies’ attempt to stall the investigation by resorting to legal action.

“Some of the companies have gone to court and served the House with court processes. It is now up to us and the House leadership to examine those court papers,” Laori said. “If the court action does not affect the core of our mandate, we will proceed. If it does, we’ll await the court’s decision.”

He criticized what he described as a strategy aimed at obstructing parliamentary oversight.

“Going to court appears to be a deliberate attempt to throw a spanner in the works of the National Assembly,” he stated.

Laori also expressed dissatisfaction with the failure of some company heads to appear in person, instead sending representatives who were unable to respond to critical questions.

“We have insisted that Chief Operating Officers (COOs) must appear in person. One of the COOs sent someone who couldn’t answer any of the allegations—this is unacceptable,” he said. “It is the same people that will later accuse the National Assembly of not doing its job.”

The committee chairman did not spare the industry’s regulator—the National Insurance Commission (NAICOM)—which he accused of negligence.

“NAICOM has a supervisory role, and if they were doing their job effectively, we wouldn’t be here conducting this investigation. They need to sit up,” Laori said.

 

Meanwhile, 17 of the companies currently in court sent a legal representative, Mr. Abimbola Kayode, to the hearing on Monday.

 


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E-Financial

Naira Slides Again, Hits ₦1,532.34/$ Despite CBN’s Dollar Push

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The naira closed the past week weaker than the previous one, as it depreciated by 0.14 per cent week-on-week to settle at 1,532.34/$ at the Nigerian Foreign Exchange Market.

This weakening came despite the naira rebounding to a four-month high on the first trading day to close at 1,518.88/$. After that, it weakened to 1,530.25/$, then lower to 1,533.11/$ before gaining some strength to close the week at 1,532.34/$ at the official market.

During the past week, the highest amount that the naira traded for was 1,538/$, and the lowest was 1,515/$ on the NFEM.

At the parallel market, the currency closed trading within the band of 1,535.00/$ and 1,544.00/$1.

Analysts have maintained that the intervention of the Central Bank of Nigeria and improvement in the foreign exchange liquidity were essential to stabilising the naira at the FX market.

Cowry Assets Management Limited, in its weekly market report, averred that the naira had recorded mixed trading across the markets as it appreciated slightly by 0.06 per cent week-on-week to close at 1,544.00/$1 at the parallel market while closing in the red zone at the official market.

“The divergent movements reflect ongoing supply-demand imbalances and the evolving FX liquidity landscape,” stated the analysts, who, however, maintained that the naira looks to record further gains as improved oil output and elevated prices drive higher dollar inflows, which could sustain the current pace of reserve accretion.

“The positive oil earnings outlook, combined with steady capital inflows, should offer continued support for the naira and enhance near-term FX market stability,” the report added.

Recent data from the Nigerian Upstream Petroleum Regulatory Commission shows that the average daily crude oil production (excluding condensates) rose by 3.6 per cent to 1.51 million barrels per day in June 2025 from 1.45 mbpd in May. This marks the first time in five months that Nigeria has met its OPEC production quota, reflecting improvements in operational efficiencies and security around key oil-producing assets.

AIICO Capital Limited, in its weekly report, noted that the CBN had intervened intermittently in the FX market in the past week.

It stated, “Dollar sales early and late in the week helped maintain relative stability. The naira closed at 1,532.34/$, down 13.6 bps w/w. Reserves rose by $422m to $37.85bn” as of Thursday from $37.43bn in the previous week.

It is expected that the naira will likely hold its current range amid better liquidity, while markets weigh potential FX impacts from the Monetary Policy Committee’s decision starting Monday (today).

Analysts are split on what the decision of the MPC should be regarding the benchmark. On one side, doves are calling for a modest rate cut, pointing to cooling inflation, a more stable naira, and signs of reform traction. On the other hand, hawks are warning that premature easing could undo all the gains of FX reforms and decelerating inflation, especially with food supply shocks and global risk still very much in the picture.

“For now, traders are positioning around the edges, but the real signal will come from the tone of the communique,” Comercio Partners asserted.


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