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OLX Believes Classified Ads Space in Nigeria is Booming – Masha

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Lola Masha is the country manager, OLX Nigeria
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Lola Masha is the country manager, OLX Nigeria, the leading online classifieds player in the country. Lola Masha joined OLX Nigeria in February 2014 with the goal of building a world-class online classifieds business that stands out from its competition.
Lola, holds a PhD in Engineering from the University of California, Berkeley. She is an outstanding individual with expertise in business development, entrepreneurship, operational transformation, strategy and product development, across numerous industries including technology and consulting. 
She has significant international experience and has worked with brands like Google and McKinsey Consulting. In this interview with Peter Ugwu, she shares her passion about the e-commerce space in Nigeria, discussing OLX’s ambition for growth in the market.

The Concept: OLX
OLX is the number one online classifieds site in Nigeria and in some markets globally. It is a vibrant platform for buyers to meet sellers to trade. We are an online marketplace operating in 40 countries in the world. We have about 200 Million monthly active users globally.

The Place of OLX in Nigeria’s e-Commerce Market
We are replicating our global achievements in Nigeria. Today, OLX is the leading online classifieds site in Nigeria by a significant margin. We have over 120,000 ads currently live on our platform across different categories such as vehicles, mobile phones, electronics, real estate that users have posted to sell to other potential buyers.

The Motivation behind Users’ Adoption of the OLX Platform
Trade is a universal need and it has happened for generations. What we do differently to facilitate trade is to provide a rich platform and excellent customer support to guide our users through the process.
At the end of the day, success is defined on the platform as being able to sell or buy a particular product. We continuously optimize our platform to ensure that our users are successful.

Challenges of Grooming/Expanding E-Commerce Platforms in Nigeria
The most important priority for us here in Nigeria is trust and safety. We need to ensure that our users feel safe and secure when they use the OLX platform.
When they feel secure, they are likely to return for more transactions. We are also doing several things to achieve trust through customer support; we review all ads posted on OLX to ensure they meet our safety criteria and requirements.
We are constantly ensuring that the ads that go live on the site are high quality ones round the clock.
Secondly, we educate our users on how to trade safely by providing safety tips on all our social media platforms. We also communicate safety tips through marketing campaigns; TV and radio commercials, radio shows and partnerships with media influencers to help educate the public.
As long as users follow our safety tips, we can assure them that they will have a safe and wonderful experience on our platform.
Some of the key safety tips are: never pay in advance; inspect the item carefully before making a purchase, meet in a public place to make the exchange and partner with us by reporting fraudulent users using the report button on the site, call or email. Simply, OLX is an online representative of what happens offline.
The same way when you go to buy a used car you first test-drive it, you get a mechanic to inspect its engine and other sensitive parts or when you buy a TV from a friend you test it to make sure it works. Users who currently follow all the necessary precautions offline, should replicate them when they use OLX.

The Alleged Nanny Employed Through OLX
What the nanny incident indicates and what became very clear to us is that Nigerians do not yet understand the difference between the online classifieds model and the e-tail model.
It also implies that we need to intensify efforts on user education, particularly on the online classifieds model, our business approach and the value the platform offers.
If this were to have happened in the United States or the United Kingdom, it would not be news, because people understand the classifieds model or if a driver was recruited via a traditional newspaper classified section and he steals, it wouldn’t make the news either.

The Foreign Investors’ Domination of Nigeria e-Commerce Space
It is never easy to build a flourishing e-commerce platform, but there are successful stories of Nigerian entrepreneurs building businesses from the ground up to enviable heights. I do not see foreign investments as a negative trend rather it is money coming into the country.
What is important is that Nigerians are able to leverage it to improve the economy that includes, creating jobs, building a stronger logistics sector, e-payment and other services required in the ecommerce eco system.
E-commerce is here to stay and any economy that values it does everything possible to protect the sector.
I think users see value in the convenience, the variety of products and access it has provided. It is a positive platform for the country and important that it continues to contribute to the economic growth of the country.

Regulations
We are fully open and in support of working with the regulators to ensure the ecommerce industry grows. It is in our interest to partner with the relevant stakeholders; the regulators, government agencies, competitors and other service providers. We must work together to make e-commerce a viable and sustainable industry in Nigeria.

Differentiating Electronic and Traditional Commerce Models
For online classifieds, one of the advantages is the access to a wide variety of goods and services conveniently.
The information you get using online classifieds compared to print classifieds is a richer set of features. If you are going to sell your car via the newspaper classifieds section, of course it wouldn’t be on the front-page but online, you can add richer content like colored pictures, detailed descriptions and so on.

OLX Acquisitions in Nigeria     
Yes, the acquisition of our competition shows that Nigeria is a priority market for us. OLX is committed to the market; we are here to stay and thrive.
If that means acquiring our competition, we are fully on ground to do so. It also speaks about the culture at OLX, we move very fast in getting things done to be successful.

Broadband and e-Commerce Growth in Nigeria
There has been a lot of progress in the last five years, which includes scaling up internet penetration in the country. I think at the moment the penetration rate stands at 38%, whereas it was less than 10% a few years ago.
However, we still have a lot of work to do in this sector. We recently partnered with MTN on the MTN APPtitude campaign to provide users the opportunity to download the OLX app free of data charges. This is an added advantage to our users, because we know data is still expensive in the market.

OLX’s Market Share Target
Our immediate target is to enhance consumer trade. Although we are leading the classifieds site in Nigeria, the market is still quite immature.  Our ambitions are to work with other stakeholders and lead the way to successfully grow the e-commerce space in Nigeria. With continued focus on delighting the Nigerian users, it is clear that OLX will continue to dominate the online classifieds space in Nigeria and across Sub-Saharan Africa.


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Union Bank Looted: How Former Directors Gambled with Billions and Nearly Destroyed a National Bank

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The former directors and owners of Union Bank did not just fail, they engineered a financial disaster. They manipulated reports, hid massive losses, diverted foreign loans and treated depositors’ money like a private wallet.

 

Union Bank Looted: How Former Directors Gambled with Billions and Nearly Destroyed a National Bank

Union Bank

Investigators uncovered billions of dollars in misconduct. These directors buried over ₦250 billion in losses, piled a $300 million foreign loan onto the bank without protection and then forced Union Bank to carry the burden. They even used the bank’s own funds to buy its shares, an outrageous betrayal of trust.

It didn’t stop there. Over $100 million was pulled out improperly, leaving the bank exposed and struggling. Loans meant for customers were secretly diverted into shady transactions. False reports were sent to lenders. The system was deliberately deceived.

This was not incompetence. It was exploitation.

By 2025, their actions had created nearly ₦400 billion in losses and over ₦147 billion in unpaid charges. The bank was on the edge.

The Central Bank of Nigeria (CBN) stepped in just in time. Without that intervention, Union Bank could have collapsed, dragging others down with it.

Now, the bank is stabilising. But let’s be clear: this recovery is happening in spite of those former directors, not because of them.

They didn’t build value. They destroyed it.

And Nigerians deserve to never forget who was responsible.


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FG, Others Say Nigeria Wastes 38m Tonnes of Food Annually

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Federal government, The European Union (EU), and the United Nations Industrial Development Organisation (UNIDO) have called for urgent and coordinated action to curb food waste and promote sustainable consumption and production practices.

FG, Others Say Nigeria Wastes 38m Tonnes of Food Annually

They warned that when food is wasted, the water, energy, and labour invested in its production are also lost, accelerating climate change and undermining global efforts to build a zero-waste, circular economy.

Speaking in Abuja at the commemoration of this year’s International Zero Waste Day, themed “Food Waste Reduction: Minimisation and Valorisation,” Zissimos Vergos, deputy Ambassador of the EU Delegation to Nigeria and ECOWAS, disclosed that Nigeria wastes approximately 38 million tonnes of food annually, more than any other country in Africa.

He further noted that globally, in 2022 alone, nearly one billion tonnes of food—almost one-fifth of all food available to consumers—was wasted.

“This is not just a loss of food; it is a squandering of precious resources, a missed opportunity to combat hunger, and a direct threat to our planet’s health,” he said.

Vergos stressed that food loss and waste are major drivers of environmental degradation, contributing up to 10 per cent of global greenhouse gas emissions—nearly five times the emissions of the entire aviation sector—and accounting for as much as 40 per cent of global methane emissions.

Highlighting Nigeria’s ongoing efforts, he said: “The Nigeria Circular Economy Roadmap, the establishment of the Interministerial Circular Economy Committee, the push to develop a National Plastic Waste Management Regulation, these are not small gestures. These are structural shifts.

“They signal that Nigeria is not waiting for someone else to solve its problem; it is building the system to solve it from within. Now, today’s theme: food waste reduction, minimisation and valorisation, is the right conversation at the right moment.”

Vergos also shared three key lessons from the EU’s experience to support Nigeria’s efforts. First, he urged investment in rural infrastructure, including roads, storage, and cold chains, to address post-harvest losses beyond the farm gate. Second, he emphasised the need to promote agro-processing by converting fresh produce into value-added products such as tomato paste and cassava flour, while linking smallholder farmers to processors and markets.

Third, he called for embedding zero-waste principles, recycling, and resource efficiency into school curricula from the primary level to foster a culture of sustainability among future generations.

Reaffirming the EU’s commitment, he stated, “The EU stands ready to be your partner in that work, through funding, through technical cooperation, and through genuine solidarity.”

In his keynote address, Balarabe Abbas Lawal, minister of Environment, reiterated the Federal Government’s commitment to environmental protection and sustainable practices aimed at safeguarding the health and well-being of Nigerians.

“Food waste remains a significant challenge that affects not only our environment but also our economy and society. Every discarded meal represents wasted resources such as water, energy, labour, and capital, while Nigerians continue to face food insecurity.

Addressing food waste is therefore central to sustainable development and ensuring a healthier future for all,” he said.

He added: “The Federal Ministry of Environment, in this year’s national appropriation, has developed projects on food waste elimination in major markets around Nigeria. And this is to show you that the Federal Ministry of Environment is tackling the issues of food waste at its core, especially post-harvest losses.”

Stressing the broader impact, he noted that addressing food waste aligns with the Ministry’s core objectives. “Reducing food waste will not only help to lower pollution and greenhouse gases, but also conserve valuable resources and promote more efficient and responsible consumption patterns across households, businesses, and institutions,” he added.

Also speaking, Amb. Philbert Johnson, Director and Representative of UNIDO’s Sub-Regional Office in Nigeria, emphasised that food must not be wasted, especially in a country grappling with food insecurity and malnutrition.

“Food is far more than a commodity: it is a foundation of wealth, a driver of health, and a pillar of security. It sustains our homes, supports industries, and underpins the stability of our societies.

“When food systems function efficiently, they generate income, enhance resilience, and improve well-being. When food systems fail, when food is lost or wasted, the consequences ripple across our economies, our environment, and our communities.”

He reaffirmed UNIDO’s commitment to supporting Nigeria in building resilient, inclusive, and sustainable agro-industrial systems.


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FG Orders Installation of 5000 CCTV Cameras for Surveillance in Plateau

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President Bola Ahmed Tinubu has directed the immediate installation of 5,000 CCTV cameras across identified flashpoints in Plateau State as part of urgent measures to address the worsening security situation in the state.

FG Orders Installation of 5000 CCTV Cameras for Surveillance in Plateau

The President gave the directive during an emergency visit to Plateau on Thursday, where he held a brief stakeholders’ meeting at the Yakubu Gowon Airport following the recent killings in Angwan Rukuba, Jos, where at least 28 persons were killed by unidentified gunmen.

Tinubu also approved the formation of a delegation of key stakeholders to engage in further deliberations on lasting solutions to the security challenges in the state.

He condoled with families of the victims and directed that support be provided to cushion their losses.

President Bola Tinubu while expressing deep sympathy to families of victims said the installation of surveillance cameras was part of a deliberate move towards addressing the kind of attacks that befell residence of the recent attack in the State.

In his remarks, Governor Caleb Mutfwang appreciated the President’s visit and show of concern, but expressed worry over the recent wave of attacks in the state, describing the situation as disturbing and requiring urgent attention.

The meeting had in attendance, former Governors, serving and former National and State Assembly members, traditional rulers, government appointees as well as relatives of those killed in the Angwan Rukuba attack.


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