E-Business
Online Shoppers: How To Ensure You Fill Your Carts with Genuine & Quality Products

By Adeniyi Ogunfowoke,
On a daily basis across the world, online shoppers fill their shopping carts with tons of thousands of products such as groceries, electronics, health & beauty, gaming, phones and tablets. The quality of products purchased online has always been a point of debate among shoppers, especially since the products can’t be inspected before purchase. The trend is the same in Nigeria, even though the country’s ecommerce sector is just 7 years old.
One of the fundamental methods for helping customers make the right choice when shopping online is ‘ratings and reviews’. Ecommerce companies such as Jumia have made a provision on their platforms for customers to rate and review the quality of products purchased on its jumia.com.ng platform.
Product ratings and reviews have become an essential part of eCommerce businesses because they enable customers to rate/review products or services purchased online. These companies do not do this for fun. They understand that product ratings/reviews have a huge role to play when it comes to driving sales, generating leads and attracting customers to their website.
From gaining local organic search rankings to becoming word-of-mouth, online reviews help reinforce your brand and reputation. If you are rarely mentioned anywhere on the web, how will it influence your customers?
The fact is so many consumers trust online reviews as much as personal recommendations and this is where brands like Jumia, Nigeria’s no 1 shopping destination is different from others. The platformhas a rating guide because quality is part of its fundamental values. More so, it allows customers to leave feedback about their service and products which increases their “mentions”, ultimately leading to more exposure and driving more traffic.
There’s no denying the fact that online reviews are very significant today, and not just that, they are part of most marketing campaigns today so that they can create a big impact in the industry and break sales.
Reasons why reviews/ratings are important to your business
Increase sales
People tend to read online reviews and trust them as much as they are recommended by their friends or families. A significant number of people consider online reviews while choosing a product or service of their need. So, if the particular product review is good, there is a good chance that you will purchase that product and vice versa. This will automatically increase sales.
Better local search rankings
Customer reviews play a crucial role today for organic search rankings in search engines. In fact, enabling customer reviews will add credibility to your company while new reviews are also going to add more unique content to your site. The increased amount of content that is relevant and unique will add a better chance to get ranked on search engines while the pages are also frequently crawled by search engine bots compared to others. All in all, reviews are very important to improve search visibility and drive more traffic to the site through search engines today.
Improved communication and customer service
Analysing the reviews people leave for you – both good and bad – helps keep your ear to the ground with regards to overall customer satisfaction and public opinion. Online reviews help give a voice to both happy and unhappy customers and allow you to open up a public channel of conversation, letting you demonstrate your customer service skills. Online reviews can also give you valuable feedback with regards to what your clients actually want. Reviews provide insight into how your average consumer thinks about your service or industry, rather than what you think about what you offer.
Added marketing opportunities
Online reviews are surely worth the deal and they offer a plethora of benefits to your business that most marketing campaigns fail to do. In fact, online reviews act as micro-marketing campaigns that provide a positive benefit to your potential customers, now and in the long run. Having online reviews already is also going to encourage new customers to voice their opinion and leave their own feedback.
Do product reviews/ratings actually influence online purchasing decisions?
If you describe reviews/ratings/testimonials as the word-of-mouth of online shopping, you won’t be wrong. This is as earlier stated, a lot of customers read these reviews before deciding whether they should buy a product or not. This is even more important due to the prevalence of fake products on some online platforms despite painstaking efforts and stringent penalties to put them at bay.
So, if the review of a particular product is positive and is rated 5-star, your customers will be more inclined to buy that product and if there are so many bad reviews, note that they will steer clear.
However, know that in some cases, it does not necessarily mean that the product is bad. A bad review may be as a result of poor customer service, payment challenges and others. This is systemic. Your customers are informing you to make their purchase seamless. Overall, for you to get favourable reviews, simply offer quality products and services as well as a good customer service and you will observe the positive impact it will have on your reviews.
E-Business
NDPC Asks Court to Dismiss Meta’s Suit Challenging $32.8m Fine

Nigeria Data Protection Commission (NDPC) has prayed the Federal High Court (FHC) in Abuja to dismiss, in its entirety, a suit filed by Meta Platforms, Inc. challenging the sanctions imposed on it.
The NDPC had, on Feb. 18, imposed both a remedial fee of 32,800,000 million US dollars and eight corrective orders against Meta Inc.
The American multinational technology company was alleged to have violated the fundamental privacy rights of its Nigerian users with respect to behavioural advertising on Facebook and Instagram.
Dissatisfied with the action, Meta Platforms Inc., in a motion ex-parte dated and filed on Feb. 26, dragged the regulatory agency to court as sole respondent.
In the motion ex-parte marked: FHC/ABJ/CS/355/2025 and moved by Fred Onuofia, SAN, on March 4, Justice James Omotosho granted one of the two orders sought.
The judge had granted leave to Meta to commence proceedings by way of judicial-review seeking, inter alia, an order of certiorari quashing the compliance and enforcement orders dated Feb. 18 issued by NDPC against the company, “and all other investigations, proceedings and actions taken by respondent against the applicant leading to the ‘Final Orders.’”
He, however, refused to grant Meta’s relief seeking a stay of the proceedings of all matters relating to the “Final Orders” issued by NDPC against it, pending the hearing and determination of the judicial review proceedings.
Instead, the judge made an order of accelerated hearing of the suit.
The firm, in its originating summons filed by Prof. Gbolahan Elias, SAN, lead counsel, wants the court to determine whether NDPC’s investigative process and ensuing compliance and enforcement orders (the Final Orders) issued on Feb. 18 were invalid, null and void.
Meta, in its application dated and filed March 19, hinged the question on the allegation that the commission failed to provide it with adequate notice or an opportunity to be heard on alleged violations of the NDP Act prior to issuing the “Final Orders.”
Meta argued that such action violated its due process rights, including its right to fair hearing under Section 36 of the 1999 Constitution (as amended), among other reliefs.
But NDPC, in a preliminary objection to Meta’s suit, told the court that the suit is incompetent and the court lacks the jurisdiction to entertain same.
The regulatory agency, in its application dated April 10 and filed April 11 by Adeola Adedipe, SAN, its lawyer and the head, ALPHA & ROHI Law Firm, urged the court to either strike out or dismiss the case.
Adedipe, in two grounds of argument, submitted that the originating summons filed by the company is incompetent for non-compliance with the mandatory provision of Order 34 Rule 6(1) of the FHC (Civil Procedure) Rules, 2019.
Quoting the provision, the lawyer said: “No ground shall be relied upon or any relief sought at the hearing, except the grounds and reliefs sought in the statement.”
He also argued that the suit, as presently constituted, is grossly incompetent and academic, the reliefs sought therein, not being capable of activating the jurisdiction of the court.
“The suit is liable to be struck out/dismissed, in limine,” Adedipe argued.
The NDPC, in the affidavit attached to the preliminary objection, stated that by an ex-parte motion, Meta Inc. filed the case.
The commission said that the company had filed the suit, seeking leave to apply for judicial review against the decision of the respondent taken on Feb. 18.
It averred that there was a statement made pursuant to Order 34 of the Rules of the court, supporting the said application, containing the company’s two reliefs.
It said the court granted permission on March 4 for Meta to commence the proceeding, by way of judicial review.
According to the respondent, the originating summons filed by the plaintiff was commenced on 19th March, 2025, 15 days after leave was granted for the judicial review proceedings to be commenced.
NDPC, however, contended that the reliefs contained in the originating summons were completely different from the reliefs contained in the statement filed to support the ex-parte application for judicial review.
It said it believes that this error on the part of Meta was fundamental and “the defendant/applicant (NDPC) does not intend to waive its right to object, in this regard.”
“The defendant/applicant does not intend to waive its rights in challenging these fundamental errors, which are fatal to this proceeding and jurisdiction of the court.”
The commission said it would be in the interest of justice for its objection to be sustained.
Also, in a counter affidavit deposed to by Osunleye Olatubosun, NDPC ‘s staff, in opposition to the originating summons filed by Meta on March 19, he said the suit was brought under the judicial review procedure, primarily, to contest the decision of his office against Meta.
Olatubosun averred that in the NDPC ‘s decision, Meta was sanctioned after a protracted and thorough process of investigation.
He said the investigative power of the commission was activated by a petition written by an organisation, the Personal Data Protection Awareness Initiative (PDPAI).
The PDPAI had alleged that the company breached the data protection rights of users of Facebook and Instagram.
He averred that in the said petition, the plaintiff was alleged to be engaging in behavioural advertising without obtaining explicit consent of data subjects (users).
He said compelling evidence were provided in support of the petition, revealing Meta’s private policy showing that it conducted behavioural advertising, without obtaining consent from the data subjects.
The officer, in the counter affidavit dated and filed on April 30, described behavioural advertisement as “a special form of targeted advertising, where consumers are shown advertisements based on their behavioural data.”
He said it is a kind of advertising which collects and tracks individual sensitive information, without their knowledge or consent, to either share with third parties, or to decide specialised advertisements to be shown to the consumers.
Olatubosun said during investigation, NDPC drew the company’s attention to some very disturbing violations in this regard, especially as to non-consensual data processing activities.
He said these included the disclosure of sensitive personal data of minors relating to their sex lives; sensitive personal data of minors involving drug use; and sensitive personal data of minor pupils in school, involving erotic dancing.
He said it also revealed sponsored advertisements on gambling, involving the manipulated personal data of a female journalist on TVC; sponsored advertisement on gambling involving the manipulated personal data of a male journalist on Channels; and manipulated personal data of public figures, conspiring to commit a felony; explicit video of a woman delivering a child, with her genitals in full display, etc.
He said Meta was, therefore, found in breach of certain provisions of the Nigeria Data Protection (NDP) Act, and that its promotion of debasing images outside the expectation of concerned data subjects offended the principles of fairness, lawfulness, transparency, accountability and duty of care.
Besides, the officer said failure of the company to file a compliance audit with the commission for the year 2022, was a breach of the NDP Act.
He equally said that cross border transfer of data by Meta, contravened mandatory requirements under the NDP Act.
Olatubosun, who said that it was wrong for the plaintiff to process the data of its non-users of it platforms, added that Meta’s privacy policy violates relevant provisions of the NDP Act.
Against these development, the officer said the commission ordered the firm to, henceforth, “seek express consent of data subjects in Nigeria, where their personal data for behavioural advertising will be process.
“Carry out Data Processing Impact Assessment, taking into account the democratic development of Nigeria; update its privacy policy; cease and desist from transferring data out of Nigeria without approval of the commission, in line with the NDP Act.
“Create an appropriate icon link for educative videos, on the dangers of manipulative, unlawful and unfair data processing; put in place sufficient measures for the protection of data privacy on its platforms; and payment of 32, 800, 000 USD.”
Olatubosun said that the case lacks merit, praying the court to dismiss it.
Meanwhile, other reliefs sought by Meta in the main suit, include whether NDPC’s initiation of its investigation, based on a petition submitted by an organisation, rather than on a complaint filed by a “data subject” (as defined under Section 65 of NDPA), invalidates the investigation and the “Final Orders.”
It also prayed the court for an order of certiorari, quashing the investigation, all proceedings constituted thereby, as well as the ensuing “Final Orders” issued by the commission against it.
It equally sought an order of injunction restraining NDPC from enforcing or taking steps to enforce any or all of the orders and/or intimidating, harassing or coercing the applicant to pay the purported remedial fee as contained in the “Final Orders.”
However, Meta, in a motion on notice filed on April 23, sought to amend its statement attached to the ex-parte application, having seen through the notice of preliminary objection which was filed by Adeola Adedipe, SAN, on behalf of the commission.
Onuofia, SAN, while adopting all their processes, said the motion sought an order granting leave to the company to amend its statement pursuant to Order 34, Rule 3(2)(a) of the FHC rules.
He said it also sought an order deeming the amended statement, which had already been filed and served on NDPC as having been properly filed and served.
Giving grounds why his application should be grated, Onuofia said on March 4, the court heard and granted their motion ex-parte for leave.
He said, thereafter, Meta filed it originating summons on March 19.
The lawyer, however, told the judge that the firm sought to amend the wording of the reliefs and grounds set out in the statement to replicate the wording used in the originating summons.
He said the decision was to ensure efficiency and the full and fair hearing of the issues arising in the originating summons.
According to him, the proposed amended statement highlights the amendments that the applicant seeks permission to make to the statement.
Onuofia said the requested amendment would not cause any injustice to NDPC.
But Adedipe vehemently opposed Onuofia’s prayer seeking an amendment, urging the court to dismiss the application.
The senior counsel told the court that a counter affidavit was filed on May 2 in opposition to the motion.
He argued that the application was presumptuous and misleading.
He submitted that an amendment of a process is not as of right, but entirely at the discretion of the court, where such is practicable and lawful to do so.
Adedipe argued that the reliefs sought in a statement attached to a judicial review procedure cannot be amended, except the grounds for which the reliefs are premised.
He said the reliefs contained in the statement, are such that must be reproduced in the originating process filed, after leave had been granted for judicial review.
According to him, the applicant seeks to amend the reliefs set out in the unattached predicate “statement.”
“There can be no amendment to incompetent reliefs set out in the statement,” he said.
The lawyer argued that to concede that the reliefs contained in the predicate statement should be amended, was to make a mockery of the entire proceedings as the court had already granted the said reliefs contained in Exhibit A.
‘This is suggestive that the court already determined the substantive suit in favour of the applicant, ex-parte.
“The application before this court is not for ‘substitution’ of the reliefs, but amendment of orders or reliefs which had already been granted in the ex-parte application,” he argued.
He added that what Meta sought to do was to substitute the reliefs, under the guise of amendment.
He said the application contradicted Order 34(6)(1) of the FHC (Civil Procedure) Rules, 2019.
“It projects a lot of incongruity,” he said, arguing that there was no provision under the Rules to amend reliefs in the statement; but that only grounds of the reliefs can be amended.
Justice James Omotosho adjourned the matter until Oct. 3 for consolidated ruling on the preliminary objection and motion to amend.
E-Business
France Moves to Tackle Online GBV in Africa with $4.3m Funding

France has unveiled a $4.3m grant to combat technology-facilitated gender-based violence (TFGBV) against women across Africa and the Middle East.
The multi-million-dollar financial funding being released through the Agence Française de Développement (AFD) will support feminist civil society organisations (CSOs) to fight online gender-based violence such as cyberstalking and image-based exploitation
The initiative, launched under the Support Fund for Feminist Organisations, seeks to finance groups of national, international, and French CSOs over a three-to-four-year period.
The AFD emphasised that these organisations must operate in at least four countries, with three among the most vulnerable, including nations like Zimbabwe, Nigeria, Ethiopia, and Lebanon.
“TFGBV is a digital pandemic affecting millions of women and girls. We need urgent, cross-border solutions that put power back in the hands of women-led organisations,” said the French global aid agency.
Other forms of TFGBV include cyberstalking, sextortion and online harassment. According to the United Nations, 90% of African women internet users have encountered some form of online violence, often deterring their participation in public discourse.
The new AFD funding will focus on capacity-building, policy advocacy, creating safer online spaces, and promoting feminist innovation. Applications are open until August 31, 2025, with a strong emphasis on local leadership.
AFD’s call comes as part of France’s broader feminist foreign policy, which aims to channel 75% of its bilateral aid towards gender equality objectives by the end of 2025.
“Women’s rights cannot be fully realised if digital spaces remain dangerous and hostile,” added the AFD.
Interested CSOs can access the call for proposals on AFD’s website. The selected consortium will design and manage disbursement mechanisms, ensure knowledge exchange across countries, and integrate survivors’ voices into the fight against TFGBV.
France is confident that the new AFD initiative will empower women-led groups in Africa and the Middle East to scale solutions, shape policies, and build safer digital spaces.
E-Business
Olatunji, NDPC Boss Calls for Integrated Strategy on Data Privacy, Cyber-Security

Dr Vincent Olatunji, national commissioner, Nigerian Data Protection Commission (NDPC), has emphasized that data privacy, protection, and cybersecurity are “inseparable pillars of the digital age” and must be prioritized in Nigeria’s digital transformation journey.

Dr Vincent Olatunji, national commissioner, NDPC
Dr. Olatunji made this assertion during his keynote address titled “Data Privacy and Protection: Nigeria’s Roadmap to Compliance” at the ongoing National Cybersecurity Conference in Abuja.
He underscored that while data protection focuses on safeguarding personal information from misuse, cybersecurity protects the systems that store this data. “Data privacy is a basic human right that empowers individuals to control how their personal information is collected, used, and shared,” he said.
“Strong cybersecurity is essential to maintain the confidentiality, integrity, and availability of personal data. Conversely, robust data protection frameworks help guide effective cybersecurity practices and foster a culture of privacy.”
Highlighting Nigeria’s progress, Dr. Olatunji noted the country’s recent Tier 3 (“establishing”) ranking in the 2024 Global Cybersecurity Index and its top position in Africa particularly in the area of data protection. He traced the evolution of Nigeria’s data protection journey, culminating in the signing of the Nigeria Data Protection Act (NDP Act) 2023 by President Bola Ahmed Tinubu (GCFR).
He described the NDP Act as the cornerstone of the country’s data governance framework. “The Act regulates the processing of personal data in Nigeria and guarantees the privacy rights of individuals,” he explained.
It applies to both local and international data controllers and processors handling data of Nigerian subjects and provides clear guidelines on data collection, storage, consent, data subject rights, and penalties for non-compliance.
Dr. Olatunji cited the recent ₦766.2 million fine imposed on MultiChoice for non-compliance as an example of the Commission’s enforcement capacity. He also revealed that the NDPC has generated over ₦2 billion in the last two years, with the data protection sector now valued at ₦16.2 billion alongside the creation of numerous job opportunities.
He further highlighted ecosystem growth, citing the certification of 455 Data Protection Officers (DPOs) under the National Certification Program and verification of 3,343 Data Protection Compliance Organizations (DPCOs) by 2025.
While celebrating progress, Dr. Olatunji also pointed to key areas for improvement, including building institutional capacity, enhancing data literacy and workforce development, and strengthening collaboration across sectors.
In conclusion, he urged stakeholders to “embrace a culture of data protection, implement robust cybersecurity practices, and stay attuned to the evolving regulatory landscape” in order to reduce risks, protect assets, and support long-term national growth.
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