E-Business
Online Shoppers: How To Ensure You Fill Your Carts with Genuine & Quality Products

By Adeniyi Ogunfowoke,
On a daily basis across the world, online shoppers fill their shopping carts with tons of thousands of products such as groceries, electronics, health & beauty, gaming, phones and tablets. The quality of products purchased online has always been a point of debate among shoppers, especially since the products can’t be inspected before purchase. The trend is the same in Nigeria, even though the country’s ecommerce sector is just 7 years old.
One of the fundamental methods for helping customers make the right choice when shopping online is ‘ratings and reviews’. Ecommerce companies such as Jumia have made a provision on their platforms for customers to rate and review the quality of products purchased on its jumia.com.ng platform.

Product ratings and reviews have become an essential part of eCommerce businesses because they enable customers to rate/review products or services purchased online. These companies do not do this for fun. They understand that product ratings/reviews have a huge role to play when it comes to driving sales, generating leads and attracting customers to their website.
From gaining local organic search rankings to becoming word-of-mouth, online reviews help reinforce your brand and reputation. If you are rarely mentioned anywhere on the web, how will it influence your customers?
The fact is so many consumers trust online reviews as much as personal recommendations and this is where brands like Jumia, Nigeria’s no 1 shopping destination is different from others. The platformhas a rating guide because quality is part of its fundamental values. More so, it allows customers to leave feedback about their service and products which increases their “mentions”, ultimately leading to more exposure and driving more traffic.
There’s no denying the fact that online reviews are very significant today, and not just that, they are part of most marketing campaigns today so that they can create a big impact in the industry and break sales.
Reasons why reviews/ratings are important to your business
Increase sales
People tend to read online reviews and trust them as much as they are recommended by their friends or families. A significant number of people consider online reviews while choosing a product or service of their need. So, if the particular product review is good, there is a good chance that you will purchase that product and vice versa. This will automatically increase sales.
Better local search rankings
Customer reviews play a crucial role today for organic search rankings in search engines. In fact, enabling customer reviews will add credibility to your company while new reviews are also going to add more unique content to your site. The increased amount of content that is relevant and unique will add a better chance to get ranked on search engines while the pages are also frequently crawled by search engine bots compared to others. All in all, reviews are very important to improve search visibility and drive more traffic to the site through search engines today.
Improved communication and customer service
Analysing the reviews people leave for you – both good and bad – helps keep your ear to the ground with regards to overall customer satisfaction and public opinion. Online reviews help give a voice to both happy and unhappy customers and allow you to open up a public channel of conversation, letting you demonstrate your customer service skills. Online reviews can also give you valuable feedback with regards to what your clients actually want. Reviews provide insight into how your average consumer thinks about your service or industry, rather than what you think about what you offer.
Added marketing opportunities
Online reviews are surely worth the deal and they offer a plethora of benefits to your business that most marketing campaigns fail to do. In fact, online reviews act as micro-marketing campaigns that provide a positive benefit to your potential customers, now and in the long run. Having online reviews already is also going to encourage new customers to voice their opinion and leave their own feedback.
Do product reviews/ratings actually influence online purchasing decisions?
If you describe reviews/ratings/testimonials as the word-of-mouth of online shopping, you won’t be wrong. This is as earlier stated, a lot of customers read these reviews before deciding whether they should buy a product or not. This is even more important due to the prevalence of fake products on some online platforms despite painstaking efforts and stringent penalties to put them at bay.
So, if the review of a particular product is positive and is rated 5-star, your customers will be more inclined to buy that product and if there are so many bad reviews, note that they will steer clear.
However, know that in some cases, it does not necessarily mean that the product is bad. A bad review may be as a result of poor customer service, payment challenges and others. This is systemic. Your customers are informing you to make their purchase seamless. Overall, for you to get favourable reviews, simply offer quality products and services as well as a good customer service and you will observe the positive impact it will have on your reviews.
E-Business
Elon Musk Seeks $134Bn from OpenAI, Microsoft for ‘Wrongful Gains’

Elon Musk, billionaire Tesla owner, has asked a United States (US) federal court to award him up to $134 billion in damages from OpenAI and Microsoft, stating that the companies earned “wrongful gains” from his early support of the artificial intelligence startup.

Elon Musk,
This is according to a court filing, reported by Reuters.
In filings ahead of a trial expected to start in April in Oakland, California, Musk stated that OpenAI benefited between $65.5 billion and $109.4 billion from his contributions when he helped co-found the organisation in 2015, and Microsoft gained between $13.3 billion and $25.1 billion through its involvement.
He has asked a United States (US) federal court to award him up to $134 billion in damages from OpenAI and Microsoft, stating that the companies earned “wrongful gains” from his early support of the artificial intelligence startup.
This is according to a court filing, reported by Reuters.
In filings ahead of a trial expected to start in April in Oakland, California, Musk stated that OpenAI benefited between $65.5 billion and $109.4 billion from his contributions when he helped co-found the organisation in 2015, and Microsoft gained between $13.3 billion and $25.1 billion through its involvement.
Musk’s legal team argues that his early financial and strategic contributions, including approximately $38 million in seed funding, the recruitment of key personnel, and assistance in connecting founders with contacts, laid the foundation for the later success of OpenAI and Microsoft’s commercial AI efforts.
“Without Elon Musk, there’d be no OpenAI. He provided the bulk of the seed funding, lent his reputation, and taught them all he knew about scaling a business. A pre-eminent expert quantified the value of that,” Musk’s lead trial lawyer Steven Molo told Reuters.
“Just as an early investor in a startup company may realise gains many orders of magnitude greater than the investor’s initial investment, the wrongful gains that OpenAI and Microsoft have earned—and which Mr Musk is now entitled to disgorge—are much larger than Mr Musk’s initial contributions,” the filing said.
Musk, who left OpenAI’s board in 2018 and now leads AI company xAI, alleges that OpenAI violated its founding non-profit mission when it restructured to include a for-profit arm tied to Microsoft’s investment and commercial strategy.
Meanwhile, OpenAI has labelled the lawsuit “baseless” and part of a “harassment campaign” by Musk, and Microsoft’s legal team has said there is no evidence the company “aided and abetted” OpenAI in any wrongdoing.
Both companies have asked the judge to limit what Musk’s expert witness may present at trial, arguing that the damages calculations are unreliable and could mislead a jury.
According to Reuters, Musk’s filing says he may pursue punitive damages and other penalties, including a possible injunction, if the jury finds the companies liable, though it did not specify what form any injunction would take.
E-Business
Nigeria Targeted with 4,622 Cyber-attacks Per Week in December 2025

In December 2025, organisations globally faced sustained cyber pressure, as the average number of cyber-attacks per organisation per week reached 2 027, a 1% increase from the previous month and a 9% increase from December 2024.

This is according to December 2025 Global Cyber Attack Statistics by Check Point Research, the threat intelligence arm of Check Point Software Technologies.
According to the statistics, Latin America was the hardest hit, with companies experiencing an average of 3 065 cyber-attacks per week, a 26% year-over-year increase.
In contrast, Africa saw a decline in attacks, with Nigeria (4 622 attacks per week) and Angola (4 002 attacks per week) being the most targeted countries on the continent.
The report’s findings highlight the evolving cyber threat landscape, with ransomware and GenAI-driven data risks posing significant challenges to companies worldwide.
Ransomware attacks jumped 60% year over year, with 945 publicly reported incidents in December. Qilin was the most active ransomware operator, responsible for 18% of publicly disclosed attacks.
“Ransomware continues to scale through industrialised operations, while unmanaged GenAI usage is creating widespread data exposure at enterprise level,” said Omer Dembinsky, data research manager at Check Point Research.
The report noted the education sector was the most targeted industry globally, with 4 349 cyber attacks per week; followed by government (2 666 attacks per week); and associations and non-profits (2 509 attacks per week).
The widespread adoption of GenAI tools has introduced new cyber security risks, with one in 27 GenAI prompts posing a high risk of sensitive data leakage.
Experts warn that companies must prioritise prevention-first security, real-time AI threat intelligence and strong governance over AI tools to mitigate these risks.
Hendrik de Bruin, head of security consulting at Check Point Software, added: “Strengthening ransomware resilience, deploying AI-powered prevention and enforcing clear GenAI governance will be critical to reducing cyber risk in the year ahead.”
E-Business
Half of Global Companies Build SOCs to Enhance Cybersecurity, with a Focus on Human Expertise

Among the primary reasons for establishing a Security Operations Center (SOC) are strengthening cybersecurity posture, enabling faster detection and response and gaining a competitive edge.

Interestingly, despite the increasing demand for automated cybersecurity solutions, businesses rely on skilled security professionals to make key decisions, as human expertise remains essential for effective security management.
A Security Operations Center (SOC) is a dedicated organisational unit responsible for continuous monitoring and safeguarding of a company’s IT infrastructure. Its core mission is to proactively detect, analyse and respond to cybersecurity threats.
To identify the main drivers, strategic priorities, and potential challenges in SOC planning and implementation, Kaspersky has conducted a comprehensive global study involving senior IT security specialists, managers and directors from companies with 500 or more employees.
All participants operate without a SOC but have plans to establish one in the near future. The study spans 16 countries across APAC, META, LATAM, Europe, and Russia, providing valuable insights into the emerging trends and best practices in SOC development worldwide.
The findings of the research reveal that 50% of companies intend to establish SOCs to strengthen their cybersecurity posture, and 45% are motivated by the need to address increasingly sophisticated and dangerous threats.
Other drivers include budget optimisation, the necessity for faster detection and response, and the expansion of software, endpoints and user devices – factors that demand more comprehensive and layered security measures.
These are cited by 41% of organisations. Additionally, 40% seek better protection of confidential information, 39% aim to meet regulatory requirements and one-third (33%) expect SOC capabilities to provide a competitive edge. Larger enterprises tend to cite each of these reasons more often, reflecting the broader operational and regulatory pressures they experience.
Continuous monitoring becomes the leading SOC requirement
Among the key functions organisations plan to delegate, 24/7 security monitoring leads at 54%. This around-the-clock vigilance enables early detection of anomalies, prevents escalation and sustains cyber resilience in real-time. This demand highlights a strategic requirement for proactive risk management, as organisations aim to defend against persistent threats that can strike at any moment.
Companies intending to fully outsource SOC operations show a stronger interest in applying “lessons learned” methodologies, whereas those developing internal SOCs focus more on access management to maintain tighter control.
Human expertise drives SOC technology choices
While SOCs use advanced technology, the choices made by organisations show that human analysts are very important. Among the solutions that organisations plan to include in SOC are – Threat Intelligence Platforms (48%), Endpoint Detection and Response (42%) and Security Information and Event Management systems (40%) – sophisticated solutions that automate data collection and reduce operational load, however, they depend heavily on skilled security professionals who provide critical context, interpret complex findings and make final decisions when guiding appropriate responses.
Other solutions chosen include Extended Detection and Response (38%), Network Detection and Response (37%) and Managed Detection and Response (33%). Large enterprises tend to adopt more technologies (5.5 per SOC on average), while smaller ones integrate fewer (3.8).
“To successfully build a SOC, companies must prioritise not only the right mix of technology but also the careful planning of processes, clear goal-setting and effective resource distribution.
“Well-defined workflows and continuous improvement are essential to ensure that human analysts can focus on critical tasks, making the SOC a proactive and adaptable component of their cybersecurity strategy,” comments Roman Nazarov, Head of SOC Consulting at Kaspersky.
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