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Our Mission is to Provide Broadband Penetration and Other Telecom Services Across Remote Areas in Africa – Wole Abu, CEO, Pan African Towers

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Wole Abu is the Chief Executive Officer of Pan African Towers Limited, an indigenous infrastructure company in the African telecoms market.

In this interview with Nigeria CommunicationsWeek team, Abu discloses the circumstances that gave birth to his company two years ago and the impetus behind its fast-pervading footprints in Nigeria and Ghana as well as the aspirations of the company to disrupt more African telecoms markets in the coming years. As he fielded questions at his Lekki Lagos office, Abu also dissects some government policies, opportunities and challenges in the African telecoms market while he proffers solutions where necessary. Excerpts:

 

PAT belongs to the infrastructure segment of the African telecoms market. What’s your general assessment of the market?

The infrastructure segment of the African telecoms market has actually seen a lot of growth since the entrance of major players in the global level into Africa around 2012. From then, infrastructure and tower deals have grown year on year. Also, it is beginning to see cloud and fibre deployment at an increasing rate in Africa. So, infrastructure for telecommunication is growing and this is being driven by demand. In terms of adequacy, off course, there is still a demand-supply gap. Infrastructure is still not adequate. We still have a huge gap in that space. In Nigeria, filling the gap will demand an estimated investment worth $136 billion, according tothe Ministry of Communication and Digital Economy, and the Nigerian Communications Commission (NCC).

 

Over the years, and even before the coming of Pan African Towers, deploying infrastructure has been faced with some bottlenecks, what are those challenges that you have identified since coming into the industry?

Truly, many challenges are bedeviling the sector. There are the social problems: theft, vandalism, community issues and so on. And also, there are the business environment issues: multiple taxation, unfavourable or harsh government policies, forex scarcity and lack of long-term capital for investment in infrastructure in local currency. All these are the issues. Then of course, you also look at failure in power supply. Availability of power is important since telecoms infrastructure which is distributed across the country all rely on energy. So, we have to now invest additionally in providing energy for our customers. This actually drives up the cost and it makes us susceptible to all the shocks in the energy market and that, sometimes, makes our business difficult. If you look at it, the environment of doing business, capital adequacy, and power infrastructure, those are the things that are really affecting the growth of our sector.

 

Focusing on the power challenge as you have just mentioned, how much of the cost of operation do you expend on providing power to run telecoms infrastructure?

Let me say that power is both a challenge and an opportunity. It is a challenge in the sense that we are currently relying on a grid that is epileptic and non-available in certain areas; and on diesel generators which make us susceptible to volatility of diesel supply and off course, all the issues around constant maintenance of generators, noise pollution, environmental pollution and everything that is associated with running the generator for 24hours. It is a challenge. In terms of capital expenditure (CAPEX), we are talking about putting in probably 50 per cent of your CAPEX into power equipment, which you would otherwise have saved. On the other hand, even in operating expenditure (OPEX), you will also see that you are spending a lot of money, say another 50 per cent on your OPEX. The cost is a significant part of our operations, both CAPEX and OPEX, which is the challenging part.

However, the opportunity is that with the rise in and reliability on renewable energy, you can provide that power service at a lower rate than using diesel generators. The opportunity there is to save cost and reduce replacement, but it is still a CAPEX that ordinarily, we would not have incurred if the country’s power system is in good state.

 

In the face of the current accelerated migration to the online space, people working from home, businesses digitising operations and all that, experts have observed there will be increasing pressure on available telecoms infrastructure. What can quickly be done to avoid service breakdown in this situation?

The mobile network operators (MNOs), who are the people that deliver the last-mile service to customers, are experts and they always know how to handle the situation.  Remember we just serve them and they are the ones that serve the customers. The MNOs are global experts and they know how to plan demand and uptime very easily. They have tools for all that. So, the uptake in data traffic, for example, is not unanticipated. You know that people are going to use more data. It has been rising for a long time. What has just happened is a shift in usage.

For instance, people working more from home means that residential areas during the day will see more data traffic than they would have normally seen. Those people ideally would have been in the office. So that capacity is there, it is just that it is in a different place. An example is that if you shut down the markets in some areas, what you are going to see is that because the businesses are not working there, the traffic will reduce there. But the people are still doing something: they are working from home. The tendency is that you now see the traffic go up in areas where people live. But it is still the same Internet and everything will still aggregate. For the MNOs, they have a way of shifting capacity.

Where the challenge is, is for us that we provide the infrastructure. Infrastructure cannot be shifted over the internet. Infrastructure is hard and you must dig something. If it is fibre, you must put the physical duct, put the cable inside and terminate it somewhere. It is not something you can do overnight. It is not software-driven. If you are going to build a tower, the process is the same thing. You have to secure a location, construct the mast and get the work done.

So, for us, where I think the change is and what should be done, based on your question, is to deal with what is slowing us down to deploy infrastructure more speedily. It boils down to government’s permit, attitude of landlord, attitude of estate agents. I will give you an example, everybody wants better service but if you want to put a mast in an estate, you will have people who will insist that they do not want the mast in their backyard because of their uninformed positions that telecommunication is linked to disease.  You have people who want their children to learn on the Internet but they do not allow the mast anywhere close to them. How then will they have access to the Internet? People need to change. From the landlords, there is need to change their attitude and know that development of infrastructure should be everybody’s concern.

If everyone keeps saying they do not want a mast in their backyard, then, whose backyard should we put it? People need to be enlightened. We try and do our enlightenment but we need people like you in the media to understand that if I want to construct a road, there will be inconveniences and cars may pass by your backyard during the period. But if you do not want to permit that, how is development going to happen. This is Africa. We are only 2 per cent of global trade. We are backwards and somebody is still saying they do not want infrastructure. We need the infrastructure. In certain parts of the world, that decision is not left to you as an infrastructure company alone because the government knows that we need that infrastructure and nobody can unduly just do anything he wants in a way that can hinder deployment.

Number two factor is the communities who resist you and put unnecessary demand on tower projects or fibre. When you begin to build your tower or lay your fibre, they place unreasonable demands on you to come and pay some money. You are an investor. You are just making an investment and then, they just want you to come and invest in some other things. They want you to come and build a palace, give away scholarships and all of that. What we encounter sometimes is that people do not understand that by bringing that investment there, you have actually helped the community.

But they will leave the substance which is the site that you are bringing and start pursuing shadow. Some people want the money in their pockets and somebody else wants you to build road for them. Why we are mindful of our corporate social responsibility (CSR) initiative which is robust and well done, we want to create jobs. We do not want to be giving people fish; teaching them how to fish is more valuable. By the time you are bringing infrastructure in a community, you have enabled all the businesses in that place because you have created a platform for them to connect.

The third challenge to quick deployment is the government angle. We can work quickly and fast but you have government offices that do not work at the same pace. Even when our customers, for example, really want tower facilities in a particular place, and you manage to go round the landlord issues and the community issues, you still have the government issue to deal with because without government’s permits, you run the risk of sanctions but some of these permits do not come at the right time. You barely have three or four weeks to deliver a site. The actual construction process does not take time. But sometimes, these other issues that have to do with a lot of moving parts can delay your site for months. From a technology perspective, we know what a site is – Concrete and civil works. It is all these other parts that are left to different interpretations in our country that is creating the problem. We think that this is the area where we all should work together to create more understanding.

 

Recently, federal government’s agents, particularly the Nigerian Communications Commission (NCC) and the Ministry of Communication and Digital Economy, have been seen to be thorough in ensuring that state governors soft pedal on the issue of Right of Way charges (RoW). How do you see this impacting on the growth of the sector?

It has been a very welcome development. I think six states or so have aligned with the charges recommended by the federal government. At least, prima facie, addressing the RoW charges brings down the cost. But as I told you, there is a plan. If you are going to run fibre from the landing point in Lagos to Abuja, you will probably pass through eight to ten states. Along that road, maybe it is just only one state that has reduced RoW charges to the N145 per linear metre stipulated by the federal government. But you cannot fly to avoid other states that have not aligned with the price. You still have to deal with other people that have not done it. That is one thing about the fibre infrastructure.

Fibre is a point to point connection. If I am running from Lagos through Ogun State, through Oyo State, to Osun and to Ekiti; even if Ekiti has done the needful, what about these other ones? If I am running, let say, a 300 kilometre fibre, it is over the 50 kilometres inside Ekiti that I will enjoy reduced charges; the remaining 250 kilometres will still be at high rates. In this kind of arrangement, Ekiti State may still not reap that reward internally. That is why all the state governors have to align with the agreed charges. That is the challenge. When people are deploying fibre, you are hearing 20,000km, 2,000km; it is a large number. So, these few states are the beginning but we need others to follow because the investment is not in one place. Yes, what we have had will benefit those few states if we want to do metro fibre within those states. But typically, the way fibre is deployed, you are taking traffic from one place to somewhere else. We need other states to come onboard.

However, there are other charges; the RoW is just one charge. If you really look at what goes into it, there are many other hidden charges that are not spoken about. It came up at the last meeting and we need to consider that. When you say the charges is N145, then it should be N145. Do not add this and that charges again. It is like when you have just moved right of way from on cell to another cell. What that means is that, if you tell me to pay you N145 for right of way that you have reduced it from N14,000. Other charges that will still cost me the N14,000 should not be introduced.

Else, what you have just done is that you have put additional balance N13,855 into other headers. Some people have actually tried to do that. But be that as it may, the investments are coming and that is a positive thing. When you see that that has happened, it signifies that at least, people are beginning to understand. But you know we still have some governors that have not come to understand all these things yet. So, we are happy about what we have seen regarding RoW, because it signals to other people that they should also think along the same line.

 

The NCC introduced infrastructure sharing as a policy to help in broadening deployment of telecom infrastructure, what opportunity has this created for operators such as the Pan African Towers?

Infrastructure sharing is a global trend and the NCC has done very well by bringing it here so that people can be served better. First, it is good for the environment and it is also good for the business because with it, one tower can now serve various operators. You do not need four or five towers again. To build about four towers in Nigeria is money but with the policy, the forex we use to get tower equipment would be diligently utilised.

What the policy also means is that most of the services have significantly improved because of the efficiency around infrastructure sharing. It has also created an industry for some operators, which is widening the telecoms value chain. So, instead of just having the MNOs, we now have the towercos and also the Infracos. And if you look at the collective investment that each of them has done in these areas, it is very significant. This will also make our telecoms industry more resilient from shocks, unlike if you have concentrated all the investments, resources and risks in one leg the way it used to be when the MNOs were the telcos, the infracos and they have to do everything. Now, it has been broken down into more efficient work streams. People who are focused on infrastructure are there; we have the ones who are focusing on customer service qualities, and many other divisions that are also there. So, that is how it should be. Infrastructure sharing is a welcome development and we hope to see more in that area.

 

The 5G network is not yet available in Nigeria but obviously, efforts are being made towards its deployment in the country. What new demands does this put on you as an infrastructure company?

Like every other technology, 5G is going to come. It has already been deployed in some part of the world and even in some African countries. If you look at it, Nigeria is the largest market in Africa, and definitely, 5G is going to take off here. If it can work in South Africa, it can work here. What we need to start looking at is that 5G is not just a technology, 5G is a complete disruptive technology because the reason why you are having 5G is because of Internet of Things (IoT); it is being driven by the shared amount of devices that are internet enabled that are coming into the market. You have street lights that are Intelligent and smart. You do not just have passive street cameras that are just there anymore, they are connected to the Internet. Also, you have autonomous vehicle that is coming. The mobile industry is changing.

5G is actually all about smart cities. I know that Lagos state even has a smart city plan, what this means is that you will have to restructure your entire community and regulatory systems for 5G to take root. It is not just for us building stuff using the current model. We are going to look at the entire ecosystem. Lagos wants to be a smart city because they want to control traffic; they want to control crime and so on. It means that all street furniture, that is anything that can support active equipment which can be building, streetlight, billboard, power line or anything like that, is designed to work better. If you are still having issue with micro site today, imagine what if you now go to picocells that will be all over the place? There will be massive education and that is the first thing that needs to go out. During the initial stage of Coronavirus pandemic, out of fear and mischief, certain people started spreading rumours that the virus was being caused by communications equipment. This is not the first time they have said it. In the past, they have linked communications to cancer.

There are people who believe that anything technology is to be suspected. Although, there are legitimate concerns about a disruptive technology but the truth is that artificial intelligence did not just start today. Machine learning has started about 40 years ago; it is just getting better. You now have robots that can do different tasks. As a country, we must compete with people who are using technology to fight our industry because that is our job and we are supposed to make it available. If you want to do 3D printing and somebody sends it to you, you should be able to do it here instantly. Otherwise, we will keep importing and continue killing our own industry. So, 5G must be done. For me, it is a golden opportunity for Nigeria.

In fact, I am an apostle of 5G because I believe that technology, especially this technology that have evolved in the past 10 years – blockchain, fibre, security, artificial intelligence, cloud and co – they are all sitting on top of this 5G. Things are being able to talk to each other. We have seen towercos in China, laying their fibres and towers along expressways in anticipation of autonomous vehicles, driverless cars.  You can now imagine Nigeria, if we really want to have a smart city and you have Ikorodu road with all these vehicles that are usually on the road. It will be a serious work for use and we have to really think ahead. You have the issue of accident and all taken care of because you now have something that works round the clock. You can programme it; you can see what is happening. People can go in and out and before you know it, with the help of 5G, you would have solved most of these social problems.

So, it is not me or the infrastructure company alone that will do it, it is a collaborative effort. Where the government should come in is that they should not see 5G as another opportunity for them to rake in money. 5G is much more than that. If you are talking about security now for example, we see things happening every day. The police do not even have a place to start: kidnapping, robbery, murders and all that. The world has moved beyond that and for me, 5G is the opportunity that we have especially for places like Lagos, Abuja, Port Harcourt, Kano and all those densely populated places where there are a lot of industries. Even all these industries that have died, just by having the right technology, they can all wake up. Africa has cheap labour, coupled with very willing people, but what we do not have is the right technology. And we can no longer continue to play in the manual era.

For me, Nigeria is ready for 5G, and if you say you are not ready, make yourself ready for 5G. We cannot wait for five years. I think because 5G is such a new thing, even the advanced countries do not all have it yet. But imagine if we have 5G, what it means is that we can catch up immediately. If you recall, we did not have copper telephone line, we did not have telephone lines laid all over the place, but because there is a new technology called GSM, what happened? We just put towers and co, and we became a mobile first country.  What took them 100 years to be laying wires to peoples’ houses, we caught up in 20 years.

If you just think about 5G, you will see that all these industries that we have been building are prone to die.  Those industries are not using smart equipment. Instead of us to wait and the developed world will trick us and start sending their old equipment to us as they start using new ones there, let us go for 5G, then buy an equipment that you can give command like human beings and it will executive it without error because it is intelligence.  Those are the kind of machines that exists today. But they work on a certain level of data and intelligence that are not supported by the kind of connectivity technology we have now. We need to invest in that massively, so that if we can have a smart industry, it will be efficient. If you want to do anything, your machine will just tell you what it needs to execute the command you have given it.

The old industry is fading out and that is why you will see most of them dropping and tech companies are taking over. I want Nigeria to be a tech country because we have 70 per cent of our population as young people, and they all like technology. Instead of them to be using their love for technology to do cybercrime, we should galvanise that energy into creativity. With that, we can take over the world. If you look at India, they are leveraging technology and most people there are becoming IT professionals. What has driving and helping the Indian economy today is the sheer fact that almost every chief technology officer (CTO) in various companies is an Indian. Let us do the same thing and make sure that we use the 5G technology to that effect. Like I said, 5G is not just the radio, it is the whole ecosystem; it is the whole digital transformation.

 

Pan African Towers entered the Nigerian market in 2018, how has the journey been?

Well, the journey has been challenging and rewarding at the same time. We have tried to prove that Nigerian companies can also compete in the space and we have been able to win the confidence of the market. We have been able to put together a team that can deliver world class services in this area. The journey has really been interesting for us, we just celebrated two years of business operations in Africa and we have been able to make some strides in the industry despite the challenges we face. There are also huge opportunities as we move and we have come this far because of our mission to provide broadband penetration and other telecom services across Africa especially to remote areas.

There are people who do not have the network to make a phone call and so they do not have GSM phones. They have no access to quality education, healthcare services, and other critical infrastructural services that foster their livelihoods. Imagine these people being completely cut off from the global world? This is why we do what we do. We need to build more towers in these remote areas so these people can access life-enhancing services and get connected to the global community. Technology makes the world better and erecting towers in these areas, could be a life-changing moment for a whole community. So, the journey has been really interesting for us at Pan African Towers.

 

What actually motivated your decision to go for a towerco license and not other categories of telecoms operations in the industry?

Well, there are opportunities everywhere in the industry and its various segments. However, based on the vision of the founders, this is an area that needed the most attention and it is a good sustainable asset class. So, it is not something that you do and go away. It requires long term planning and it has long term rewards. If you look at the environment of business, people who build infrastructure have long term vision. As I said earlier, in Africa and Nigeria, there is huge infrastructure gap and this makes this segment as an area that has not really been tapped and it is an underserved area. There are many areas where you still do not have telecoms service coverage today and there are areas where you have capacity deficit that someone has to build up.

For us, it is a good business opportunity and it also resonates with us as citizens where we do not just do short end trading type of activities, which most people try and do because they do not have long term fate in the country. We are just like Dangote and other indigenous companies, once they put a factory down, you know they are not going anywhere. But when you see someone who is just importing containers, the moment they see there is a problem, they stop and ship their containers to the next city. But this is infrastructures and we are building it in every part of the country. So, we all have to join our hands and build the country together. We have both nationalistic and African business orientation. It is a good business and our vision is to help fill that $136 Billion telecommunication infrastructure gap that already exists in Nigeria

 

Within a space of two years, Pan African Towers has built over 1,000 towers and 300 towers in Nigeria and Ghana respectively. What other countries are you targeting next?

We have planned to go into about three other countries based on the opportunities that we have identified over the next couple of years. Off course, Nigeria, as a large market, will be a key focus for us but there are many other areas that are underserved around us in West Africa and Africa as a whole that we have identified and are in the process of executing market entry and it will just be done in phases because it is capital intensive and we have to take a lot of environmental factors into consideration.

 

For indigenous companies like you, what do you think the government can do to further strengthen you in the face of competition with foreign counterparts?

Well, it is expected that foreign companies will have an advantage because if you look at the kind of company that come to Nigeria, they have access to long term funds. They have access to expertise. They probably are also coming in as a global partnership with companies they want to serve in Nigeria. So, when they buy a portfolio, Nigeria just happens to be one of the places they are coming to. That is welcomed frankly because most Nigerian companies do not have what it takes here to cease the whole opportunities in Nigeria. So, we would always need that. And if you look at our particular sector, the technology sector has no colour, it has no country; it just has to do with the resource.

Regardless, where the government should look at, first and foremost, is helping with the right policies for the Nigerian companies who want to do this to grow. For instance, we have got funds earmarked for certain sectors of the economy to cushion Coronavirus pandemic effects, government should earmark for infrastructure companies as well. The Central Bank of Nigeria (CBN) is intervening in almost everywhere but in a key sector like this, they expect us to go and be looking for Dollars. One of the risks that have happened here is that long term funding at dollar rate is a problem but the CBN, I think based on what they have been doing recently, is trying to drive the interest rate down in local currency.

Hopefully, a lot of local long term lending will start happening and that is a good thing. But the other issue is around cohesion around government agencies, so that the issue of taxation, stoppage of works and co should be eliminated so that people can actually deploy this infrastructure quickly. That is for everybody though, not just for Nigerian companies. And there should be some incentives for people who are willing to deploy their time and capital into this area to grow. For example, government should increase resources for theUniversal Service Provision Fund (USPF)to increase funding so that the rural connectivity target can be met. People in the rural areas also need access to the internet, and access to telephone. But what is earmarked for them is just too small.

 

Pandemic has come and it is still here. As everyone keeps the hope to see a post pandemic era, what opportunities have you seen as the bright side of the situation?

We thank God that we are alive and that is first and foremost. Nobody saw the pandemic coming. No analysts forewarned us about it. It is quite unfortunate that quite a number of people have paid the ultimate price. However, there are many lessons to be learned from it. One is that our health infrastructure in Nigeria and transportation infrastructure have no resilience at all. People were unable to really keep themselves going during the period of the pandemic. Technology cannot replace all those things, and neither can the towercos do all those things.

Also, the government cannot do everything. It is expected to create an enabling environment so that people can come in and build all this infrastructure that is missing. For our own industry, we are negatively correlated to the pandemic in the sense that people now realise what essential service really is. They want to talk and be able to communicate with people and the way it is done today, that is where the services that we render come in. So, we are part of essential service. Again, the government needs to look at what they have been classifying as essential service using this pandemic as a case study. If you know that when you were locked down at home and you had nowhere to go, you needed a telephone, you needed to talk to the external world as you could not fly down there but you were able to talk to them via telephone, that should let you know the importance you should attach to the sector that is making that possible. For example, if you have $30 million and you are thinking of investing in aviation, because you think it is essential, maybe you should think twice and divide it into two and put some in the telecoms sector.

Even if you remove telecoms from other sectors, including aviation, there will be problem. Telecoms contribution to the GDP has been growing year after year. In Q2 of 2020, it grew by 18.10% according to the National Bureau of Statistics, helping the ICT sector to contribute 17.83% to Nigeria’s GDP. Its impact on other sector is important such that a one percent growth in broadband leads to 5 per cent growth in GDP. So, I am happy that there is a dynamic Minister of Communication and Digital Economy. He has been engaging with the industry and we believe the government is listening to him. If he is able to win the heart of the government, governors and the private sector, I believe the telecoms sector will continue to be better.

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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DG NITDA Reiterates Needs for Safe and Inclusive Digital Environment

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To forge strategic partnerships and collaboration for the advancement of Nigeria’s digital transformation Agenda, the Director General of the National Information Technology Development Agency (NITDA), Kashifu Inuwa has reiterated the need for a safe and inclusive online environment responsible for human and Artificial Intelligence (AI) practices in country.

Inuwa made the statement while playing host to a team from TikTok who visited Agency’s Corporate Headquarters in Abuja to seek alliance towards bolstering the country, which aligns with President Bola Ahmed Tinubu priority area of strengthening national security for peace and prosperity.

The DG stated that content moderation strategies will help in addressing online problems like hate speech, misinformation, and cyberbullying in relation to the protection of minors across the country.

“With the Code of practice for Interactive Computer Service Platforms/Internet Intermediaries in place, this has helped in ensuring digital safety in accordance with global best practice and content moderation to enhance security”, he said.

He further noted that “no organisation or institution can operate in silos, we need each other for the actualisation of our goals and objectives towards services delivery and for the advancement of the Nation.”

Highlighting some critical areas, Inuwa stated that leveraging on the platform will advance the country through Digital Literacy 4 All (DL4ALL), Capacity Building, knowledge sharing, trainings, and curbing misinformation, digital safety with the aim of creating a safer cyber space and empowering online environment for Nigerian users.

He added that the platform allows for creative expression through filters, stickers, and editing tools, entertainment and comedy are dominant themes, and informational videos on various topics are gaining traction which has become a launchpad for influencers and trends that can go viral.

Inuwa also explained that NITDA’s Strategic Roadmap and Action Plan 2.0 (SRAP 2024-2027) is structured around eight pillars which include; Fostering Digital Literacy and Cultivating Talents, Building a Robust Technology Research Ecosystem, Strengthening Policy Implementation and Legal Frameworks, Promoting Inclusive Access to Digital Infrastructure and Services, Enhancing Cybersecurity and Digital Trust, Nurturing an Innovative and Entrepreneurial Ecosystem, Forging Strategic Partnerships and Collaborations, and Cultivating a Vibrant organisational Culture with an Agile Workforce.

In her earlier remarks, the Head of Government Regulation and Public Policy TikTok Nigeria and West Africa, Mrs Tokunbo Ibrahim has revealed that NITDA is one of its biggest and critical stakeholders in Nigeria that has an outstanding strides and performance in advancing the digital economy sector.

Ibrahim commended NITDA for its various initiatives, programmes, and policies set in place and aligns with that of TikTok, providing the opportunity were Nigerians use the platform to market, sell and export their products and services as well as talents to the outside world and make a living out of it.
She pointed out that there are projects and programmes that TikTok platform has forge ties of collaboration with, like the Africa creator hub where they do campaigns for tech creator, support, empower, and educate them on how to create contents and explore other sections of the platform, changing their narrative and adding values to what they are doing.

Ibrahim also added that TikTok platform considers online safety as one of its critical areas to secure the cyber space by providing an avenue for users to thrive and be productive in their various activities.

TikTok is currently running African mall to push the narrative of Africa to the world and creators are being equipped with information that they can create contents for products and services in Nigeria, thus can be exported to other countries of the world attracting investments


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Dr. Adesina, AfDB Group President Calls for Media Transformation to Uplift Africa’s Global Narrative

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Dr Akinwumi Adesina, the President of the African Development Bank Group, delivered an impassioned plea for more balanced media coverage of Africa and its development, noting it was critical for changing false narratives.

Adesina said this on Thursday in a keynote speech to the All Africa’s Media summit in Nairobi, attended by nearly 300 participants from across the continent. He praised the crucial role the media plays in strengthening democracy and advancing inclusivity.

The Bank Group president said there were many positive developments in Africa yet the continent continues to suffer misrepresentations which undermine its economic progress and investment potential.

“Despite the significant progress within our continent, the prevailing media narrative often focuses on negative stereotypes, overlooking the substantial advancements and resilience Africa demonstrates,” he added.

Adesina said there was plenty of positive news to report about and highlighted the continent’s economic resilience regional and amid global challenges. He said that in 2023, Africa’s growth rate surpassed the global average, with 11 African nations ranked among the world’s fastest-growing economies.

Adesina referenced a 2021 Africa No Filter Report, which revealed significant adherence to outdated and negative clichés in media reports about Africa. “It’s time for change,” he declared. “We must reshape the narrative about Africa to reflect its true spirit and potential.”

He emphasised the critical nature of information and its ability to have a profound negative impact on development and investor perceptions even though an in-depth investigation by Moody’s Analytics had shown the continent was much less of a risk than many other continents.

“We must promote a balanced view that highlights both the challenges and the many successes of Africa. It’s about changing perceptions and showcasing Africa as a continent rich with opportunity and innovation.”

The Bank Group President also spoke about the challenges and transformations within the media sector, highlighting the impact of digital technology.

“The media landscape has dramatically shifted with the rise of the internet and mobile technology, leading to a proliferation of digital platforms,” Adesina declared.

“While this has democratised information, it has also complicated issues, the distinction between fact and fiction can become blurred.”

To counter unfair and unbalanced narratives, Adesina urged the creation of a powerful, globally respected African media and proposed strategic collaborations among regional financial institutions to support this cause, emphasising the need for media to act as a catalyst for development.

“We need to celebrate and promote the continent’s successes, turning the tide against the longstanding stereotypes that have clouded the global view of Africa… What you call yourself, is the name others will subscribe to you.”

“For as long as we continually denigrate ourselves and play into the hands of those who control the narrative about Africa, we will be stuck with a label that does not belong to us,” he concluded.

He highlighted the African Development Bank’s own successes which included maintaining a AAA credit rating and launching groundbreaking financial initiatives that have earned it respect as an innovative and successful multilateral development bank.

“We have proven that Africa can lead with innovation and strength in the global financial landscape,” the President remarked. “Yet, these achievements receive minimal attention compared to the persistent focus on Africa’s challenges.”

Adesina added that just one month ago, the Bank launched a landmark $750 million hybrid capital instrument, again with a Triple A rating, which was oversubscribed eight times. He described this as a huge “testament to the confidence and trust in Africa’s burgeoning financial capabilities.”

He pledged that the African Development Bank remained committed to supporting initiatives that would help the media present a more balanced and progressive portrayal of Africa and support its economic development.

In a discussion with Julie Gichuru of the Mastercard Foundation after his address, Adesina said Africa was blessed with energy sources, but millions remained without electricity. “This must change,” he said.

“We cannot industrialise in the dark, we cannot develop in the dark. Our children cannot be competitive in a world of darkness,” he concluded.


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Brands Jostle for CVA 2024 as Consumers Vote

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Ongoing voting for brands on the Consumers Value Awards portals, consumers expressed brand satisfaction with their votes.

Over 40 categories of brands are listed based on consumers’ nominations on the Consumers Value Awards portal for voting as Value-for-Money brands in the 2024 edition of the award.

Consumers cast votes for brands to express satisfaction among various brands.

Presenting the one-month result, Akonte Ekine, CEO of BrandXchange, said the initiative is transparent and objective. It’s the consumer position on brands as nomination and voting drive the platform.

According to him, in the Telecommunications category (MNOs), MTN leads with 51.1% of the votes recorded in the first month, Spectranet has 47.6% of the votes in the Internet Service Provider segment, and MTN has 69.2% votes for ISP under the MNOs.

In the ongoing 3rd edition voting, two new categories of sanitary pad and Ice Cream are experiencing consumers’ attention as Always Sanitary Pad leads the segment with 63.6%, Just Delight Ice Cream at 36.2% and Viva Detergent at 41.7%.

Other leaders on the voting platform of Consumers Value Awards based on consumer preferences in the first month under home appliances (Television, Refrigerator, Air conditioner and washing machine) are Samsung 40%, Haiier Termocool 40%, Lontor 40% and Haier Termocool 42.9% respectively.

Trophy leads Alcohol Beverage with 50% of the votes, and Pepsi takes 62.5% of ⁠Carbonated Drinks. It is a tie among consumers on the cooking oil and regular Toot paste as Kings Oil and Power Oil achieved the same vote of 50%, Colgate Toothpaste and Close Up Toothpaste also tied with 26.7% votes each in the categories while Dabur Toothpaste leads in the herbal toothpaste category with 55.6%.

Lafarge Cement leads with 62.5% in the Cement, Dangote Sugar has 55% of the votes in Sugar, Leadway Insurance has 57.1%, Eva leads the Table water category with 38.5%

Other leaders in various segments based on consumer votes on the Consumers Value awards platforms are Maltina 40%, Dettol 37.5%, Peak Milk 80%, Golden Penny Spaghetti 80%, Indomie Noodle 85.7%, Checkers 90%, GTB 66.7%, OPay 62.5%, Morning Fresh 62.5%, and Gala Sausage Roll 94.4%.

Also, knorr Cube 57.1%, Lipton Tea Bag 83.3%, Vaseline 71.4% and Golden Morn lead their sectors, Milo and Bournvita tied with 50% of the vote each as leaders alongside MTN and Cadbury tying with 40% votes under Consumer-Friendly brands.

Vitafoam 44.4%, Guinness Stout 83.3%, Mobil Engine oil 100% (International Engine Oil Brand), Oleum Oil 100% (Made in Nigeria Brand), Hypo and Harpic 50%, Fearless 33.3%, Abidec 80%, Reload Kids 60% Reload Adult 66.6%, and Bet 9ja 50%

The voting will close on 30th June 2024.

 


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