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PR Practitioners Set to Hold First-Ever World Public Relations Day

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Public relations practitioners around the globe are gearing up to celebrate the first-ever World Public Relations Day, a day set aside to appreciate the public relations profession and its impact on the world.

The global celebration, which was first announced last year, is set to hold on July 16, 2021, with an array of physical events, online interactions and other activities.

In August 2020, Ayeni Adekunle, founder and ceo of BlackHouse Media (BHM), had communicated the need for an agenda towards making the world understand and utilise PR better and more proficiently.

In his words, “PR is more than a terribly misunderstood practice, but a strategic aspect of business and governance, invaluable in building relationships, achieving business objectives, and preventing crises and the kind of confusion that could ruin a company or lead nations to war.”

Over the years, the business of communication has continued to evolve to match new digital trends and changes around the world.

This evolution has seen a lot of new tools, strategies and channels being utilized by organizations to share their ideas, but with each form of communication maintaining its core and for PR, that core has remained storytelling, in an honest and trustworthy manner.

With the World PR Day celebrations, public relations practitioners are hoping to strengthen this message about what they stand for while educating stakeholders across various institutions and the general public on ways they can better harness the benefits of PR, and even innovate around it.

Sharing more insights into the celebrations, Ayeni expressed confidence that this was what was best for the PR practice, stating that the World PR Day presents an opportunity to clearly articulate the role public relations plays and to show everyone its importance.

“Several challenges exist in the public relations practice, but right now the most crucial is the representation of what PR is and what we as practitioners stand for,” he says.

“The July 16th celebrations are the beginning of a process of correcting the misconceptions and defining further how we can utilize PR better,” he added.

The July 16 date was chosen as a way of paying homage to Ivy Lee who was born on that day and is regarded as one of the forefathers of the public relations profession.

The hope is that each year, this celebration will provide a huge platform to make the PR profession better understood and help it stake its claim to trustworthy communication, honesty and reputation management.

Key activities for the celebration are expected to be announced in the coming days to officially set the agenda for this premier celebration.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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African Electric Vehicle Platform Raises $215m to Scale Electric Mobility in Nigeria, Others

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African electric vehicle (EV) platform Spiro has raised $215 million in equity to scale electric mobility and energy infrastructure across the continent.

The funding is backed by institutional investors including Impact Fund Denmark and Equitane.

The investment will accelerate the expansion of Spiro’s battery-swapping network, industrial footprint and next-generation EV infrastructure across high-growth African markets, the company said.

This funding comes as economies in the region aim to reduce dependence on imported fuel, reinforce energy and industrial sovereignty, and modernise urban transport systems.

Driven by rising fuel costs, growing demand for affordable transportation and increasing policy support for clean energy, investors are backing scalable EV platforms poised to support Africa’s next phase of urban and industrial growth.

Building on support from long-standing institutional partners such as the Fund for Export Development in Africa, Spiro’s latest equity round draws capital from Europe and Africa, reflecting growing global confidence in scalable infrastructure-led business models in emerging markets.

With operations in seven African countries—Kenya, Rwanda, Uganda, Togo, Benin, Nigeria and Cameroon—and plans to expand local production and enter new markets such as the Democratic Republic of Congo and Ethiopia, Spiro is building one of Africa’s most advanced EV and battery-swapping ecosystems.

Its industrial footprint includes manufacturing plants in Kenya, Rwanda and Uganda, alongside a battery recycling facility in Nigeria.

“This past year marked a defining strategic milestone for Spiro. Across seven active markets, our deployment of 100,000 electric vehicles and 2,500 smart-swap stations has made sustainable mobility an affordable, everyday reality,” said Gagan Gupta, founder of Spiro and chairman of Equitane.

“Spiro has become a major driver of local industrialisation, value creation and manufacturing across African markets, providing 6,000 sustainable direct and indirect jobs. Supported by our global investors, we are entering our next growth chapter to deliver clean, cost-effective energy and transport alternatives to millions of riders across the continent.”

Lars Bo Bertram, CEO of Impact Fund Denmark, added: “We are investing in Spiro and bringing Danish pension capital into one of Africa’s most promising growth markets because we see potential for significant commercial growth in Spiro and electric mobility across Africa, as well as measurable climate impact. That is exactly the type of investment we want to make.”


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FG Expands Digital Learning Drive, Delivers ICT Equipment to Colleges Across Six Zones

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Federal Government on Tuesday distributed Information and Communication Technology (ICT) equipment and materials to 15 federal and state colleges of education across the country to strengthen teacher training, promote digital literacy and improve access to quality education.

FG Expands Digital Learning Drive, Delivers ICT Equipment to Colleges Across Six Zones

Prof. Suwaiba Ahmad, Minister of State for Education

The intervention was facilitated through support from the Government of Japan and the United Nations Educational, Scientific and Cultural Organisation International Institute for Capacity Building in Africa (UNESCO-IICBA) under the project titled, “Capacity-building of Teachers to Promote Continuous and Inclusive Access to Safe and Quality Education for Girls in West Africa.”

Speaking at the handover ceremony in Abuja, the Minister of State for Education, Prof. Suwaiba Ahmad, described the initiative as a significant contribution to Nigeria’s education sector and one that aligns with the ministry’s strategic priorities.

Ahmad commended UNESCO-IICBA, the Government of Japan and the African Union for launching the regional project in March 2024, saying it reflected a shared commitment to strengthening teacher preparation systems and expanding educational opportunities, particularly for girls.

According to her, the project, which covers Burkina Faso, Cameroon, Chad, Mali, Mauritania and Nigeria, is in line with the Federal Ministry of Education’s priorities under the Renewed Hope Agenda.

“Teachers remain the backbone of every education system. No education reform can succeed without well-trained, motivated and digitally empowered teachers,” she said.

The minister said the ICT resources would enhance both pre-service and in-service teacher training through improved access to digital learning content, innovative teaching methods and learner-centred instructional approaches.

She noted that the beneficiary institutions include Federal College of Education, Kontagora; Federal College of Education, Zaria; Federal College of Education (Technical), Gombe; Federal College of Education, Yola; Federal College of Education (Technical), Asaba; Federal College of Education (Special), Oyo; Federal College of Education (Technical), Umunze; College of Education, Zuba; Isaac Jasper Boro College of Education; Enugu State College of Education (Technical); Sa’adatu Rimi College of Education, Kano; Adamu Augie College of Education, Argungu; Shehu Shagari College of Education, Sokoto; Adamawa State College of Education, Hong; and Taraba State College of Education, Zing.

According to Ahmad, the equipment distributed includes 65 laptop computers, 71 tablets, four desktop computers, five interactive smart boards, 19 all-in-one desktop computers, 14 projectors, 15 printers and 15 backup hard drives.

She added that the event also provided an opportunity to discuss school safety and infrastructure security.

“Safe schools are essential to achieving quality education, especially for girls and vulnerable learners.

“We must continue to ensure that our institutions remain secure, supportive and conducive spaces for teaching and learning,” she said.

The minister reiterated the government’s commitment to Technical and Vocational Education and Training (TVET), Science, Technology, Engineering and Mathematics (STEM), out-of-school children education, girl-child education, quality assurance and digital transformation.

She also disclosed plans for additional interventions aimed at empowering female teachers and school leaders through mobile-based learning platforms and integrating out-of-school children into formal education.

Speaking at the event, Mr Hitoshi Kozaki, Chargé d’Affaires of the Embassy of Japan, reaffirmed his country’s commitment to supporting educational development in Nigeria.

“I want to thank Nigeria for the collaboration that we have had for many years. I really hope that this project makes a difference for the future and the institutions represented here,” he said.

Kozaki said Japan’s partnership with African countries was built on mutual respect and local ownership, stressing that development efforts should be driven by the priorities of beneficiary nations.

He urged the institutions to make effective use of the ICT resources to improve teacher preparation and expand learning opportunities, especially for girls.

Also speaking, the Director of UNESCO-IICBA, Quentin Wodon, commended Nigeria’s commitment to education reforms and active participation in international education programmes.

Wodon stressed the importance of promoting female leadership in schools, noting that studies had shown positive learning outcomes when women occupied leadership positions.

“If there was one thing I would love Nigeria to do, it would be to see whether we could launch some kind of programme to encourage more women to become school leaders. It is really important,” he said.

He added that teachers in Nigeria remained critical to efforts aimed at improving learning outcomes and advancing inclusive education across Africa.


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Easybuy Partners WAWUAfrica to Upskill 10 Million Youths and Women, Boosting Nigeria’s Economic and Financial Inclusion

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L-r: Mr. Abdul-gaffar Adesoji, Sales Director, Easybuy Nigeria; Mr. Emmanuel Lennox, Chief Executive Officer, WAWUAfrica; and Mrs. Chioma Nwahiri, Chief Executive Officer, The Catalyst Consulting Firm, at the MoU signing ceremony.
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Easybuy, Africa’s leading smartphone and electronics financing provider and a pioneer in the continent’s Buy Now, Pay Later (BNPL) sector, has partnered with WAWUAfrica to empower 10 million Nigerian youths and women with job-ready skills for sustainable wealth creation.

The initiative spans digital and IT literacy, financial and economic literacy, creative arts and design, business and entrepreneurship, as well as hospitality and tourism.

At a recent signing ceremony held in Lagos, Easybuy was named the Official Device Financing and Lifestyle Partner for the Federal Government of Nigeria–approved training initiative. The programme is being launched by the Office of the Vice President through the Presidential Committee on Economic and Financial Inclusion (PreCEFI), and implemented by WAWUAfrica, in collaboration with key development partners, including Ministry of Youth, Ministry of Women, Ministry of Humanitarian Affairs, Ministry of Trade & Investment, the World Bank, African Union Sixth Region Global, Economic Community of West African States (ECOWAS), and the National Information Technology Development Agency (NITDA), as well as leading professional bodies such as the Institute of Chartered Accountants of Nigeria (ICAN), Chartered Institute of Bankers of Nigeria (CIBN), Chartered Institute of Stockbrokers (CIS), National Institute of Credit Administration (NICA), Chartered Risk Management Institute of Nigeria (CRMI), and the Nigeria Institute of Innovation and Entrepreneurship (NIIE).

“Smartphones have become essential for participation in today’s economy, yet millions of Nigerians still face barriers to accessing the devices they need,” said Abdul-gaffar Adesoji, Sales Director of Easybuy Nigeria. “As the Official Device Financing and Lifestyle Partner for this great initiative, Easybuy will support WAWUAfrica’s mission by bridging the smart device access gap, empowering underserved communities across the country, and unlocking new economic opportunities for Nigerians through inclusive financing solutions.”

“To boost Nigeria’s economic and financial inclusion drive, as part of our contribution to the initiative, Easybuy will be providing up to 10,000 of sales jobs to trained participants among the 10 million beneficiaries of this worthwhile initiative. The Easybuy team is dedicated to bringing an easier life to millions of Nigerians across the country,” Adesoji further noted.

Commenting on the partnership, Emmanuel Lennox, Chief Executive Officer of WAWUAfrica, said: “This partnership reflects a deliberate shift from skills acquisition as an end, to skills deployment as a driver of national productivity.

By integrating Easybuy’s device financing into the WAWUAfrica training ecosystem, we are ensuring that participants are not just trained, but fully equipped to participate meaningfully in today’s digital economy. It is a model designed to remove structural barriers and accelerate inclusion at scale.”

“What we are building with Easybuy is a closed-loop system for economic transformation, one that connects skills training and real earning opportunities in a continuous cycle. Individuals are given access to acquire smartphones through Easybuy, receive free training, and participate in income-generating activities from sales roles.

The result is a scalable model that doesn’t just prepare people for jobs, it actively enables new businesses, and empowers a new generation of Nigerians to earn, grow, and contribute sustainably to the economy,” Lennox added.

Despite rising connectivity, a significant access gap persists, with over 120 million Nigerians still offline, largely due to the high cost of smartphones. As mobile devices remain the primary gateway to financial inclusion, education, and commerce, affordability continues to limit market penetration.

This gap represents a substantial growth opportunity for scalable financing models to accelerate digital inclusion while unlocking new consumer markets and economic value. This is where Easybuy comes in, offering affordable device financing plans, and empowering millions of users to purchase quality mobile phones through flexible repayments.

This partnership with WAWUAfrica is a strategic response to Nigeria’s economic and financial inclusion gap. Despite steady progress, nearly 29 million adult Nigerians are still excluded from the financial system and only about 52% of the population hold bank accounts.

With rural and low-income communities disproportionately affected, the gap offers an opportunity for scalable, mobile-driven financial solutions like the partnership between WAWUAfrica and Easybuy that can unlock access, drive adoption, and accelerate inclusive economic growth.

 


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