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PWC Report Reveals Ambitious Cloud Adoption Plans in Africa

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PwC Africa Cloud Business Survey 2023, revealed that 50% of companies have already adopted cloud in all or most parts of their business, and 61% of companies will have all their operations in the cloud within the next two years.

The consulting firm surveyed more than 2 000 business and tech leaders across Europe, Middle East and Africa (EMEA).

The report highlights that 12% of African respondents said their business had a high cloud maturity – meaning they are all-in on cloud solutions, and have it scaled throughout the business, compared to 14% across EMEA.

The largest portion of businesses in Africa (38%) said they had a medium cloud adoption maturity level, as they have adopted cloud in many parts of their business and evolved their operating model.

Examining the top reasons for leveraging cloud technology, the study shows (Figure 1) that many organizations in Africa are going beyond a mere ‘lift and shift’, with over 40% focusing on a combination of migration, modernization and cloud-native development to change their businesses.

More than 50% of Africa’s survey respondents said they are already realizing measurable value from cloud technology adoption in the following areas: increased productivity, enhanced customer experience and improved decision making.

These are closely followed by enhanced stakeholder trust, cost savings, increased agility, faster time to market and innovation in products and services.

Mark Allderman, PwC South Africa cloud and digital leader, comments: “Despite progress in cloud migration in Africa, businesses still face numerous region-specific challenges such as budget constraints, skills shortages, cyber security risks, and navigating the changing regulatory landscape on crucial topics like data sovereignty.

“Therefore, businesses need to learn how to strike a delicate balance between economic considerations, skill development, and the strategic advancement of their technological infrastructure.”

Cloud priorities

The PwC report also shows that businesses across EMEA and Africa are prioritising bottom-line business benefits – increased productivity, improved profitability and cost savings – over the next 12 months.

In Africa, the drivers for cloud adoption are closely aligned to EMEA’s overall, but with a more pronounced focus on ESG/sustainability benefits, improved cyber security posture and increased agility.

Commenting on the statistic that 61% of the respondents indicated they would shift all of their operations to the cloud in the next two years, Allderman says: “Such a move, whether undertaken incrementally, via migration, modernisation, or adoption of cloud native technologies, requires business transformation and investment in multiple transformative programmes and / or projects in a short time frame.

“The investment that hyperscale providers are making in Africa through in-country presence or country regions also supports the statistics that have come out of the survey.”


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Nigerians Rush as Konga Slashes Prices of Starlink Satellite Internet Kits by 50 Percent

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Konga’s latest addition to its family of technology products, Starlink Satellite Internet Kits, has been met with overwhelming customer demand. The company is Starlink’s only authorised Shop-In-Shop eCommerce partner in Nigeria and provides immediate warranties on all Starlink kits bought from Konga.

Since the e-commerce giant broke the news of the price slash at 9pm on Tuesday night, shoppers in need of reliable, fast, low-latency internet services have trooped to konga.com to grab their share of the unbeatable deal on offer for the Space X engineered satellite kit. Until March of this year, the internet kits had been selling for N800,000 due to the devaluation of the Naira, and now go for N440,000 with the local currency regaining its strength.

As the clock races and limited stock runs out, our investigation confirms that those who purchased Starlink on Konga have begun to receive same-day delivery shipping for their orders in Lagos, Abuja, Kano and Rivers State.

On its e-commerce website, the unprecedented surge in demand for the product saw web traffic triple in 4 hours as customers took advantage of the great pricing and seamless order process available via the authentic official Starlink store in Nigeria on Konga.

Konga is yet to reveal how many units of the product it will be releasing to the market at the current discounted price; however, insider reports indicate that there is limited stock available for a short time at this amount. For this reason, customers are encouraged to place their orders immediately.

According to the Head of Business for Konga’s commercial unit, Emmanuel Ekwedike, the online shopping platform always delivers deals that make sense. With the Starlink kits, while customers can buy online and have the orders shipped to their homes and offices nationwide, they can also visit any Konga retail outlet around the country to make an instant purchase.

In February, Konga announced the launch of Starlink kits on its platform with an initial selling price of N378,000 to great reviews. As the month advances, the excitement is still running high as users get high-end quality experiences from purchasing genuine kits and other products with global warranty at its retail outlets and online via the e-commerce portal.

Konga.com is Nigeria’s largest customer centric omnichannel online mall. It launched operations in July 2012 and is on a mission to become the engine of commerce and trade in Africa.

Starlink kits provide high-speed internet services to users around the world through advanced low-latency satellite technology, as a solution to internet disruptions caused by fibre cuts.


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New Salesforce-WhatsApp Integration brings Marketing and Service Conversations together

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Salesforce, the #1 AI CRM, announced the general availability of Unified Conversations for WhatsApp, which transforms one-way marketing promotions or service requests into dynamic, two-way conversations from a single WhatsApp number.

Instead of managing separate threads for promotions and support, customers can automatically receive personalised opt-in marketing promotions and individual support all within a single WhatsApp chat between a brand and customer.

This allows companies like Agibank to use data stored in Salesforce from across their more than 900 hubs within WhatsApp to deliver personalised loan proposals, resolve concerns faster, and better support customers — all in a single conversation.

Why it matters: Seventy-nine percent of customers expect consistent interactions across departments and 75% want to communicate with brands using messaging. However, businesses aren’t meeting these expectations. Customers report that disconnected experiences are their top frustration when dealing with an organisation.

Salesforce perspective: “With more than two billion people using WhatsApp today, Salesforce’s new Unified Conversations for WhatsApp enables brands to connect with their customers where they are and have a single, connected, and trusted experience,” said Steve Hammond, EVP and GM, Salesforce Marketing Cloud.

“This helps brands break down barriers across their company and build stronger relationships throughout their customer’s journey, including natural handoffs from marketing to service teams, by driving the right personalised engagement, no matter where they are in the customer journey, at the right time and in the right context.”

Go deeper: Unified Conversations for WhatsApp is powered by Salesforce Data Cloud. Data Cloud allows companies to bring all of their trapped data into Salesforce and build a unified customer profile across all products, services, and interactions. This allows marketers and service agents to work off the same, shared customer profile and provides them with the relevant context needed to deliver trusted experiences across both departments in a single chat thread.

Innovation in action: By combining marketing and service conversations together in Unified Conversations for WhatsApp:

  • Marketers can segment audiences and create content for marketing campaigns while giving service agents a window into customers’ interactions to provide recommended next best actions using a single WhatsApp number.

  • Inside one WhatsApp conversation, healthcare organisations can schedule, confirm, and provide follow-up support for procedures and appointments.

  • Financial service institutions can prevent fraud by offering a single experience in WhatsApp to proactively verify and provide assistance for unusual transactions.

  • Travellers can respond to personalised trip offers and book experiences through chatbot-powered prompts in WhatsApp.

 


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Meta to Blur Nude Photos on Instagram for Teen Safety

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Meta the owner of Instagram is introducing a new safety feature to help protect teenagers from seeing unwanted nude photos in their direct messages.

Meta to Blur Nude Photos on Instagram for Teen Safety

The feature will automatically blur out nude images if the recipient is identified as a teenager.

Meta said this safety measure is aimed at addressing three main problems.

First, teenagers sometimes receive nude photos that they didn’t ask for and don’t want to see.

Second, sending nude photos of teenagers, even if it’s the teenagers themselves sending them, can be against the law. And third, there are scams where teenagers, especially boys, are tricked into sending explicit photos and then blackmailed.

The tech giant is under mounting pressure in the United States and Europe over allegations that its apps were addictive and have fueled mental health issues among young people.

Meta said the protection feature for Instagram’s direct messages would use on-device machine learning to analyze whether an image sent through the service contains nudity.

Meta, the company that owns Instagram, will use this technology to detect nude photos in direct messages. If the recipient is flagged as a teenager based on their birthdate, the photo will be blurred, and a warning message will appear.

Attorneys general of 33 U.S. states, including California and New York, sued the company in October, saying it repeatedly misled the public about the dangers of its platforms.

In Europe, the European Commission has sought information on how Meta protects children from illegal and harmful content.

 

 


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