Telecom
Responding Effectively to Telecom Market Dynamics
As telecommunications space of the country’s economy develops, the industry has started witnessing a lot of innovations especially in service delivery geared towards providing efficient and cost effective service. Information and communications have always formed the basis of human existence. This fact has driven human to continuously seek ways to improve the processing of information and the transmission of such information components to one another or real time basis, irrespective of distance.
The explosion in technology which ushered in the information age has become the basis for defining power in the modern world. It is a widely accepted fact that no modern economy can thrive without an integral information technology and telecommunications infrastructure. Consequently, the ability to easily access and share information and stimulate the creation of new ideas is viewed as essential to maintaining a strong economy and enhancing quality a life of every citizen.
Telecommunications networks are now making it possible for developing countries to participate in the world economy in ways that simply were not possible in the past.
Communication tools such as telephony, internet and broadband are increasingly critical to economic success and the citizen’s personal advancement. The internet serves many functions – as virtual community, electorate marketplace, and information source/entertainment center, among others. Through high speed internet, we can create new businesses or facilitate the delivery of basic services such as health and education.
Available data from the international Telecommunications Union has shown that flows of international telephone traffic closely mirror the patterns of international trade. Indeed, variations in telephone traffic can be used as a leading indicator of national economic performance.
In agriculture, easier and faster access to up-to-date market and price information assists farmers and rural-based traders in their businesses. Telecommunications can also deliver better access to information on improved seeds, availability of fertilizers, weather forecasting, post control and other agricultural-related services.
Furthermore, telecommunications plays an important role in politics and governance, by enhancing a government’s ability to provide security for its citizens, protect its borders and more efficiently handle civil emergencies and national disaster. In turn, the citizens gain easier access to government and greater awareness of government programmes and activities.
Traditionally, telecommunications had over the years been regarded as public utility provided by government. However the need to improve services, encourage competition and attract private investment has led to the wave of privatization and sector liberation since the 1980’s. As at the beginning of 2008, nearly all countries in the world have either fully or partially privatized their incumbent operators and opened up the sector market liberalization. In African with 52 countries, this wave of market liberation has also seen Africa transform to an ICT enabled region, though a lot more needs to be done in the area of penetration of internet and broadband. On a global basis, there are about 150 countries that have established independent regulatory agencies (the ITU: Trends report). In many sub-Saharan Africa nations, the sector has also transformed from a monolithic structure in which the PIT is at once the monopoly operator, policy maker and industry regulator to a multi-operator environment regulated by an independent body.
The advances in the last twenty years notwithstanding, in number of countries in Africa, the incumbent operators still retain very strong control of certain segments of the market showing down the growth in those market. These incumbents are quite often, protected unnecessarily, thereby limiting competition, privatization and commercialization
In some cases where the incumbents have been partly privatized, the selected partners could be those with links in government circles who would be in a position to leverage such connections in influencing delays in opening up of the markets to competition.
In few African nations, exclusivity for the incumbents has been known to have been negotiated for upwards of 10 to 15yeas for example in the Fixed Networks and International gateway services. It is advised that where exclusivity still exist for the incumbents, such exclusivity with the aim of introducing competition in all segments of the market – Fixed, Mobile, ISPs, Long Distance, International Gateway Services etc. Exclusivity should only be considered if it is for a number of service providers (at least two) so as to provide choice and encourage optimal investments while ensuring that competition exist.
Nigeria’s telecom revolution
Telecommunications technology presents copious opportunities for the creation of unprecedented wealth for Nigeria. In 2000, Nigeria had only 400,000 connected telephone lines and just 25,000 analogue mobile lines. Total teledensity stood at a paltry 0.4 lines per 100 inhabitants. Connection costs were prohibitively high waiting time for fixed lines ran into years.
Today, owning to several factors including government sector reform policy, the worldwide trend of rapid development in telecommunications and informed technology and the huge potential of the Nigerian market, the story is very different. Since year 2000, NCC has licensed Digital mobile operators, Fixed wireless Access Operators, two Long Distance Operators, Internet Service Providers and a Second National Carrier, thus ensuring competition in all segments of the market.
The activity has increased and promoted rapid deployment of ICT services, resulting in exponential growth in the number of telephone lines. It is instructive to note that while connected lines only grew at an average of 10, 000 lines per annum in the four decades between independence in 1960 and end of 2000, in the last nine years, an average growth rate of 7.5million lines per annum was attained. As at April 2010, Nigeria had attained over 78million connected lines. Total teledensity, which was just 0.4% in 2000 now stands at about 56% by end of April 2010.
Along with this growth in lines has come a boom in private investment in the telecommunications sector. Recognizing the seemingly insatiable appetite of consumers for phone services and the potential of the Nigerian market, investors pumped in over USD 18billion into the sector by end of 2009, increased competition in the market has also pushed down connection fees charged by operators such that connection to a mobile service is virtually free today.
The emergence of digital mobile services has led to improvements in efficiency and productivity, reduction in transaction costs, increased service innovation and better quality of life. Close to 12,000 persons have been directly employed by the mobile operators and an estimated 1,000,000 Nigerians are benefiting from indirect employment generated by the operators, indirect employment has also been created through contract awards to construction firms, research companies and media consultants, in the financial sector, enterprises banks have designed innovative products that leverage the use of mobile phones.
The emergences, has also led to the return of significant numbers of Nigerians from abroad. These are telecom professionals, who have acquired useful international experience and knowledge, and have been attracted, back home to assist in building the country’s communications sector. Moreover, the explosion of mobile services has created a new class of entrepreneurs who might otherwise have been unemployed. There is a nationwide network of dealers, vendors, GSM accessory sellers and the ubiquitous “umbrella stand” operators.
Regulator’s response
The rapid progress made in the telecom industry in the past 10 years in Africa has largely been as a result of the liberalized market, but even in a liberalized environment, government still has a vital role to play in growing the nation’s telecommunications infrastructure and ensuring a competitive environment that will reduce prices and make services more available and affordable. Government best serves the industry through the establishment of strong regulatory institutions. The regulator’s role is to encourage competition, remove barriers to market entry, oversee interconnection of new operators with incumbents, monitor tariffs and quality of service, protect consumer rights and ensure the provision of telephone services for all.
Africa’s immediate requirement for local access to the telephone network is enormous and the required capital and time investment needed to compete is still huge. Market reform has helped to accelerate investment flow into this vital sector, resulting in rapid roll out of networks, but we still require optic fiber highways within and between African nations.
The rapid rate of deployment means faster access to telecommunications facilities and consequently faster pace of national economic development and growth. The Regulator is also today faced with the challenge of keeping pace with technological developments.
According to Ernest Ndukwe, immediate past executive vice chairman, Nigerian Communications Commission (NCC) , “convergence is changing businesses, the players, the equipment and the services we have been accustomed to. In their place new companies, technologies, equipment and services are emerging.
New challenges are also arising from these rapid changes. Therefore, new skill in multi-sector, multi-technology regulations will be needed. Security issues have assumed new dimension, with growing incidence of Cyber crime, identity theft, among others. Laws would therefore need to be upgraded to cover new areas such as electronic transactions, e-commercial and cyber security, and so on”.
Indeed privacy of transaction is constantly being threatened and the same consumers that are to benefit from the new technologies and services will be demanding even more protection from the Regulators.
Telecommunications is an essential infrastructure of the information economy and therefore countries that lack sufficient access to modern telecommunications networks, will find it difficult to be effectively integrated into the global economy.
The role of the regulator is critical to the attainment of the goal of an equitable and socially inclusive information Society.
Telecom
Samsung Plans to Double AI Mobile Devices to 800 million Units this Year

Samsung Electronics plans to double this year the number of its mobile devices with “Galaxy AI” features largely powered by Google’s Gemini, its co-CEO said, which would give the U.S. firm an edge over rivals as the global race in artificial intelligence heats up.

The South Korean company, which had rolled out Gemini-backed AI features to about 400 million mobile products, including smartphones and tablets, by last year, plans to boost that figure to 800 million in 2026.
“We will apply AI to all products, all functions, and all services as quickly as possible,” T M Roh told Reuters in his first interview since becoming Samsung Electronics co-CEO in November.
The plan by the world’s largest backer of Google’s Android mobile platform is set to give a major boost to its developer Google, which is locked in a race with OpenAI and others to attract more consumer users to their AI model.
Samsung seeks to reclaim its lost crown from Apple in the smartphone market and fend off competition from Chinese rivals not only in mobile telephones, but televisions and home appliances, all overseen by Roh.
It will offer integrated AI services across consumer products to widen its lead over Apple in such features, though the latter was set to be the top smartphone maker last year, according to market researcher Counterpoint.
AI Race
Alphabet’s Google launched the latest version of Gemini in November, highlighting Gemini 3’s lead on several popular industry measures of AI model performance.
In response to Gemini 3, OpenAI CEO Sam Altman reportedly issued an internal “code red,” pausing non-core projects and redirecting teams to accelerate development. The ChatGPT maker launched its GPT-5.2 AI model a few weeks later.
Roh expects the adoption of AI to accelerate, as Samsung’s surveys on awareness of its Galaxy AI brand jumped to a level of 80% from about 30% in just one year.
“Even though the AI technology might seem a bit doubtful right now, within six months to a year, these technologies will become more widespread,” he said.
Telecom
MENXTT NG to pre-install Bitdefender Antivirus on all laptops from 2026

MENXTT NG, a leading technology distributor, has announced plans to bundle Bitdefender Antivirus software with all laptops sold in Nigeria starting 2026, aiming to enhance cybersecurity for consumers and businesses.

MENXTT NG
As an authorised reseller of Bitdefender, the company said the initiative would ensure devices meet global security standards right from purchase, addressing rising cyber threats in personal, educational, and corporate sectors.
Bitdefender, a globally recognised antivirus solution, offers advanced threat detection against viruses, malware, ransomware, spyware, and phishing; lightweight performance without impacting device speed; multi-layered ransomware protection; safe browsing features; and certifications from independent testing bodies.
Anthony Emeka Nwosu, Co-Founder of MENXTT NG, stated: “At MENXTT NG, we pride ourselves on offering some of the best laptops, smartphones, and gadgets in the market.
“These devices power businesses, education, and daily life, and it is only right that they are properly protected. By partnering with Bitdefender, we are ensuring our customers enjoy world-class security alongside world-class devices.”
The move, according to industry analysts, positions MENXTT NG as a solutions provider in Nigeria’s tech market, bridging global best practices with local needs amid accelerating digital adoption.
MENXTT NG described the bundling as part of its strategy to deliver complete technology solutions and build customer trust.
For enquiries: +234 814 090 2614; www.menxtt.cm.ng; [email protected].
Telecom
MTN Nigeria Crowns Ayo Benzi Winner of Next Afrobeats Star

MTN Nigeria, in collaboration with ONErpm and Ultima Studios, has announced Ayodeji Benson, popularly known as Ayo Benzi, as the winner of the maiden edition of the Next Afrobeats Star reality show.

L-R: Onyinye Ikenna-Emeka, Chief Marketing Officer, MTN Nigeria; Ayodeji Benson, Winner, Next Afrobeats Star Reality Show (Season 1) and Emamoke Ogoro, General Manager, Brand and Communication, MTN Nigeria, at the grand finale of the Next Afrobeats Star Reality Show (Season 1), held at the Ultima Studios, Lekki, Lagos on Saturday, December 13, 2025.
The grand finale, held on Sunday night at Ultima Studios in Lekki, Lagos, marked the climax of a nationwide talent search that began in September with over 15,000 aspiring musicians.
After weeks of auditions, mentorship, and rigorous training, five finalists – Ayo Benzi, Dave Cash, Kaeko, Somto O’Laker, and Lucky Yay – battled for the top prize in a high-energy showcase of performance and artistry.
At the end of the electrifying contest, Ayo Benzi emerged victorious, securing a ₦150 million music deal. Dave Cash was named first runner-up with ₦100 million, while Kaeko, Somto O’Laker, and Lucky Yay received ₦75 million, ₦50 million, and ₦25 million respectively.
Throughout the season, contestants were mentored by leading Afrobeats producers Sarz, Puffy Tee, P Prime, and Andre Vibez. Benzi, who was part of Puffy Tee’s team, credited the mentorship programme for sharpening his craft and stage presence.
Speaking at the event, Onyinye Ikenna-Emeka, Chief Marketing Officer of MTN Nigeria, said the initiative reflects the company’s commitment to youth empowerment and cultural expression.
“The Next Afrobeats Star platform is about creating real opportunities for young Nigerians and giving their talent the structure, visibility, and support it deserves.
“Afrobeats continues to place Nigeria on the global cultural map, and MTN is proud to be enabling the next generation of artists who will take this sound even further,” she said.
She added that the finale was not just a competition but a celebration of growth and readiness for the global stage.
In his acceptance speech, Ayo Benzi described the victory as a defining moment in his career.
“A big thank you to MTN. From the audition days, the treatment MTN has given us has been amazing. God bless the brand,” he said.
The finale also featured guest performances by Afrobeats stars Iyanya and Bella Shmurda, adding glamour to the night and reinforcing the show’s connection to the wider music ecosystem.
With the successful conclusion of the season, MTN Nigeria and its partners reaffirmed their role in championing youth ambition, supporting creative industries, and shaping the future of Nigerian music through platforms that turn potential into opportunity.
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