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Responding Effectively to Telecom Market Dynamics

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As telecommunications space of the country’s economy develops, the industry has started witnessing a lot of innovations especially in service delivery geared towards providing efficient and cost effective service. Information and communications have always formed the basis of human existence. This fact has driven human to continuously seek ways to improve the processing of information and the transmission of such information components to one another or real time basis, irrespective of distance.
The explosion in technology which ushered in the information age has become the basis for defining power in the modern world. It is a widely accepted fact that no modern economy can thrive without an integral information technology and telecommunications infrastructure. Consequently, the ability to easily access and share information and stimulate the creation of new ideas is viewed as essential to maintaining a strong economy and enhancing quality a life of every citizen.
Telecommunications networks are now making it possible for developing countries to participate in the world economy in ways that simply were not possible in the past.
Communication tools such as telephony, internet and broadband are increasingly critical to economic success and the citizen’s personal advancement. The internet serves many functions – as virtual community, electorate marketplace, and information source/entertainment center, among others. Through high speed internet, we can create new businesses or facilitate the delivery of basic services such as health and education.
Available data from the international Telecommunications Union has shown that flows of international telephone traffic closely mirror the patterns of international trade. Indeed, variations in telephone traffic can be used as a leading indicator of national economic performance.
In agriculture, easier and faster access to up-to-date market and price information assists farmers and rural-based traders in their businesses. Telecommunications can also deliver better access to information on improved seeds, availability of fertilizers, weather forecasting, post control and other agricultural-related services.
Furthermore, telecommunications plays an important role in politics and governance, by enhancing a government’s ability to provide security for its citizens, protect its borders and more efficiently handle civil emergencies and national disaster. In turn, the citizens gain easier access to government and greater awareness of government programmes and activities.
Traditionally, telecommunications had over the years been regarded as public utility provided by government. However the need to improve services, encourage competition and attract private investment has led to the wave of privatization and sector liberation since the 1980’s. As at the beginning of 2008, nearly all countries in the world have either fully or partially privatized their incumbent operators and opened up the sector market liberalization. In African with 52 countries, this wave of market liberation has also seen Africa transform to an ICT enabled region, though a lot more needs to be done in the area of penetration of internet and broadband. On a global basis, there are about 150 countries that have established independent regulatory agencies (the ITU: Trends report). In many sub-Saharan Africa nations, the sector has also transformed from a monolithic structure in which the PIT is at once the monopoly operator, policy maker and industry regulator to a multi-operator environment regulated by an independent body.
The advances in the last twenty years notwithstanding, in number of countries in Africa, the incumbent operators still retain very strong control of certain segments of the market showing down the growth in those market. These incumbents are quite often, protected unnecessarily, thereby limiting competition, privatization and commercialization
In some cases where the incumbents have been partly privatized, the selected partners could be those with links in government circles who would be in a position to leverage such connections in influencing delays in opening up of the markets to competition.
In few African nations, exclusivity for the incumbents has been known to have been negotiated for upwards of 10 to 15yeas for example in the Fixed Networks and International gateway services. It is advised that where exclusivity still exist for the incumbents, such exclusivity with the aim of introducing competition in all segments of the market – Fixed, Mobile, ISPs, Long Distance, International Gateway Services etc. Exclusivity should only be considered if it is for a number of service providers (at least two) so as to provide choice and encourage optimal investments while ensuring that competition exist.  
Nigeria’s telecom revolution
Telecommunications technology presents copious opportunities for the creation of unprecedented wealth for Nigeria. In 2000, Nigeria had only 400,000 connected telephone lines and just 25,000 analogue mobile lines. Total teledensity stood at a paltry 0.4 lines per 100 inhabitants. Connection costs were prohibitively high waiting time for fixed lines ran into years.
Today, owning to several factors including government sector reform policy, the worldwide trend of rapid development in telecommunications and informed technology and the huge potential of the Nigerian market, the story is very different. Since year 2000, NCC has licensed Digital mobile operators, Fixed wireless Access Operators, two Long Distance Operators, Internet Service Providers and a Second National Carrier, thus ensuring competition in all segments of the market.
The activity has increased and promoted rapid deployment of ICT services, resulting in exponential growth in the number of telephone lines. It is instructive to note that while connected lines only grew at an average of 10, 000 lines per annum in the four decades between independence in 1960 and end of 2000, in the last nine years, an average growth rate of 7.5million lines per annum was attained. As at April 2010, Nigeria had attained over 78million connected lines. Total teledensity, which was just 0.4% in 2000 now stands at about 56% by end of April 2010.
Along with this growth in lines has come a boom in private investment in the telecommunications sector. Recognizing the seemingly insatiable appetite of consumers for phone services and the potential of the Nigerian market, investors pumped in over USD 18billion into the sector by end of 2009, increased competition in the market has also pushed down connection fees charged by operators such that connection to a mobile service is virtually free today.
The emergence of digital mobile services has led to improvements in efficiency and productivity, reduction in transaction costs, increased service innovation and better quality of life. Close to 12,000 persons have been directly employed by the mobile operators and an estimated 1,000,000 Nigerians are benefiting from indirect employment generated by the operators, indirect employment has also been created through contract awards to construction firms, research companies and media consultants, in the financial sector, enterprises banks have designed innovative products that leverage the use of mobile phones.
The emergences, has also led to the return of significant numbers of Nigerians from abroad. These are telecom professionals, who have acquired useful international experience and knowledge, and have been attracted, back home to assist in building the country’s communications sector. Moreover, the explosion of mobile services has created a new class of entrepreneurs who might otherwise have been unemployed. There is a nationwide network of dealers, vendors, GSM accessory sellers and the ubiquitous “umbrella stand” operators.
Regulator’s response
The rapid progress made in the telecom industry in the past 10 years in Africa has largely been as a result of the liberalized market, but even in a liberalized environment, government still has a vital role to play in growing the nation’s telecommunications infrastructure and ensuring a competitive environment that will reduce prices and make services more available and affordable. Government best serves the industry through the establishment of strong regulatory institutions. The regulator’s role is to encourage competition, remove barriers to market entry, oversee interconnection of new operators with incumbents, monitor tariffs and quality of service, protect consumer rights and ensure the provision of telephone services for all.
Africa’s immediate requirement for local access to the telephone network is enormous and the required capital and time investment needed to compete is still huge. Market reform has helped to accelerate investment flow into this vital sector, resulting in rapid roll out of networks, but we still require optic fiber highways within and between African nations.
The rapid rate of deployment means faster access to telecommunications facilities and consequently faster pace of national economic development and growth. The Regulator is also today faced with the challenge of keeping pace with technological developments.
According to Ernest Ndukwe, immediate past executive vice chairman, Nigerian Communications Commission (NCC) , “convergence is changing businesses, the players, the equipment and the services we have been accustomed to. In their place new companies, technologies, equipment and services are emerging.
New challenges are also arising from these rapid changes. Therefore, new skill in multi-sector, multi-technology regulations will be needed. Security issues have assumed new dimension, with growing incidence of Cyber crime, identity theft, among others. Laws would therefore need to be upgraded to cover new areas such as electronic transactions, e-commercial and cyber security, and so on”.
Indeed privacy of transaction is constantly being threatened and the same consumers that are to benefit from the new technologies and services will be demanding even more protection from the Regulators.
Telecommunications is an essential infrastructure of the information economy and therefore countries that lack sufficient access to modern telecommunications networks, will find it difficult to be effectively integrated into the global economy.
The role of the regulator is critical to the attainment of the goal of an equitable and socially inclusive information Society.
 

 


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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Telecom

Mandatory Biometric Verification for Starlink Users in Nigeria Begins

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Users of satellite internet service provider Starlink in Nigeria are being required to complete a biometric Know Your Customer (KYC) process as a precondition to continue enjoying their services, according to .biometricupdate.

Mandatory Biometric Verification for Starlink Users in Nigeria Begins

According to local reports, more than 66,000 Starlink subscribers in the country had a December 31 ultimatum from the Nigerian Communications Commission (NCC) to complete the biometric verification or have their connection discontinued.

The process essentially entails linking a Starlkink account with the subscriber’s national digital ID.

The NCC, which is Nigeria’s telecoms industry regulator, is said to have first issued the directive in August last year, setting a three-month deadline which was to elapse on November 19, TechCabal reports.

The body however later extended it to December 31 after consultations with industry stakeholders. The internet account-NIN linkage, the NCC said, is to enhance identity verification and strengthen security within the country’s telecoms space.

Just a few days to the December 31 deadline, Starlink’s Nigeria office sent an email to its subscribers reminding them of the KYC requirement, and warned that all those who fail to comply would be disconnected.

And that once disconnected, reconnection would depend on network capacity in the concerned area.

The service provider said in its email that the process takes less than two minutes and users can complete it by logging in to their account via an app.

One user, quoted by TechCabal, said one needs to upload their selfie biometrics, provide their national identification number (NIN) and then give their consent for the account to be linked to their ID information.

Starlink’s internet service is present in about 155 countries with nine million users, as of 2025. Its growth in Nigeria is said to be rapid, making it the second largest internet service provider in the country, according to The Traffic.

Biometric identification for Starlink subscribers could become a continent-wide trend given that some countries have expressed reservations in opening up their internet space to the company over security concerns.

There’ve been fears that jihadists in countries like Mali and Nigeria may have exploited Starlink terminals to coordinate terror operations, and cybersecurity experts have also warned of risks related to weak regulation, digital sovereignty and data breaches.

The requirement for Starlink internet users to have their accounts linked with the NIN is similar to the SIM-NIN linkage policy which the Nigerian government battled to implement for many years, with many deadline extensions.

In October last year, the NCC, which is was at the forefront of the policy implementation, announced that all active SIM cards across all network providers had complied with the directive which was issued in 2020.

The idea, the federal government argued, was to strengthen security and curb criminality such as kidnappings which are aided and abetted by improperly identified mobile phone numbers.


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NITDA DG Charts Bold Path for Innovation-Led Digital Boom in North

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Mr. Kashifu Inuwa, Director General of the National Information Technology Development Agency (NITDA), has urged Northern Nigeria to pivot urgently from traditional commerce to an innovation-driven digital economy for sustainable growth.

NITDA DG Charts Bold Path for Innovation-Led Digital Boom in North

NITDA

Inuwa issued the call at the Future Map Foundation Roundtable 1.0 (North-West Edition) in Kano, attributing the region’s sluggish digital adoption not to talent deficits but to the lack of deliberate, coordinated strategies.​

He stressed deeper collaboration across academia, private sector players, entrepreneurs, and government, positioning the private sector as the primary innovation engine while government supplies robust policies and an enabling ecosystem.

Inuwa advocated for people-focused, locally tailored innovations that tackle regional challenges head-on, enabling global competitiveness by transitioning from mere technology users to creators of homegrown solutions.

The roundtable convened policymakers, tech founders, and ecosystem stakeholders to forge a comprehensive roadmap for North-West digital transformation, yielding firm commitments to bolster regional innovation policies and public-private synergies.

Inuwa’s push dovetails seamlessly with the Federal Government’s Renewed Hope Agenda, which sets an ambitious target of 95 per cent nationwide digital literacy by 2030, fostering inclusive economic empowerment.

Participants hailed the forum as a pivotal step toward unlocking Northern Nigeria’s tech potential, with NITDA poised to lead implementation through strategic interventions and partnerships.


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Samsung Plans to Double AI Mobile Devices to 800 million Units this Year

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Samsung Electronics plans to double this year the number of its mobile devices with “Galaxy AI” features largely powered by Google’s Gemini, its co-CEO said, which would give the U.S. firm an edge over rivals as the global race in artificial intelligence heats up.

The South Korean company, which had rolled out Gemini-backed AI features to about 400 million mobile products, including smartphones and tablets, by last year, plans to boost that figure to 800 million in 2026.

“We will apply AI to all products, all functions, and all services as quickly as possible,” T M Roh told Reuters in his first interview since becoming Samsung Electronics co-CEO in November.

The plan by the world’s largest backer of Google’s Android mobile platform is set to give a major boost to its developer Google, which is locked in a race with OpenAI and others to attract more consumer users to their AI model.

Samsung seeks to reclaim its lost crown from Apple in the smartphone market and fend off competition from Chinese rivals not only in mobile telephones, but televisions and home appliances, all overseen by Roh.

It will offer integrated AI services across consumer products to widen its lead over Apple in such features, though the latter was set to be the top smartphone maker last year, according to market researcher Counterpoint.

AI Race

Alphabet’s Google launched the latest version of Gemini in November, highlighting Gemini 3’s lead on several popular industry measures of AI model performance.

In response to Gemini 3, OpenAI CEO Sam Altman reportedly issued an internal “code red,” pausing non-core projects and redirecting teams to accelerate development. The ChatGPT maker launched its GPT-5.2 AI model a few weeks later.

Roh expects the adoption of AI to accelerate, as Samsung’s surveys on awareness of its Galaxy AI brand jumped to a level of 80% from about 30% in just one year.

“Even though the AI technology might seem a bit doubtful right now, within six months to a year, these technologies will become more widespread,” he said.


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