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Responding Effectively to Telecom Market Dynamics

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As telecommunications space of the country’s economy develops, the industry has started witnessing a lot of innovations especially in service delivery geared towards providing efficient and cost effective service. Information and communications have always formed the basis of human existence. This fact has driven human to continuously seek ways to improve the processing of information and the transmission of such information components to one another or real time basis, irrespective of distance.
The explosion in technology which ushered in the information age has become the basis for defining power in the modern world. It is a widely accepted fact that no modern economy can thrive without an integral information technology and telecommunications infrastructure. Consequently, the ability to easily access and share information and stimulate the creation of new ideas is viewed as essential to maintaining a strong economy and enhancing quality a life of every citizen.
Telecommunications networks are now making it possible for developing countries to participate in the world economy in ways that simply were not possible in the past.
Communication tools such as telephony, internet and broadband are increasingly critical to economic success and the citizen’s personal advancement. The internet serves many functions – as virtual community, electorate marketplace, and information source/entertainment center, among others. Through high speed internet, we can create new businesses or facilitate the delivery of basic services such as health and education.
Available data from the international Telecommunications Union has shown that flows of international telephone traffic closely mirror the patterns of international trade. Indeed, variations in telephone traffic can be used as a leading indicator of national economic performance.
In agriculture, easier and faster access to up-to-date market and price information assists farmers and rural-based traders in their businesses. Telecommunications can also deliver better access to information on improved seeds, availability of fertilizers, weather forecasting, post control and other agricultural-related services.
Furthermore, telecommunications plays an important role in politics and governance, by enhancing a government’s ability to provide security for its citizens, protect its borders and more efficiently handle civil emergencies and national disaster. In turn, the citizens gain easier access to government and greater awareness of government programmes and activities.
Traditionally, telecommunications had over the years been regarded as public utility provided by government. However the need to improve services, encourage competition and attract private investment has led to the wave of privatization and sector liberation since the 1980’s. As at the beginning of 2008, nearly all countries in the world have either fully or partially privatized their incumbent operators and opened up the sector market liberalization. In African with 52 countries, this wave of market liberation has also seen Africa transform to an ICT enabled region, though a lot more needs to be done in the area of penetration of internet and broadband. On a global basis, there are about 150 countries that have established independent regulatory agencies (the ITU: Trends report). In many sub-Saharan Africa nations, the sector has also transformed from a monolithic structure in which the PIT is at once the monopoly operator, policy maker and industry regulator to a multi-operator environment regulated by an independent body.
The advances in the last twenty years notwithstanding, in number of countries in Africa, the incumbent operators still retain very strong control of certain segments of the market showing down the growth in those market. These incumbents are quite often, protected unnecessarily, thereby limiting competition, privatization and commercialization
In some cases where the incumbents have been partly privatized, the selected partners could be those with links in government circles who would be in a position to leverage such connections in influencing delays in opening up of the markets to competition.
In few African nations, exclusivity for the incumbents has been known to have been negotiated for upwards of 10 to 15yeas for example in the Fixed Networks and International gateway services. It is advised that where exclusivity still exist for the incumbents, such exclusivity with the aim of introducing competition in all segments of the market – Fixed, Mobile, ISPs, Long Distance, International Gateway Services etc. Exclusivity should only be considered if it is for a number of service providers (at least two) so as to provide choice and encourage optimal investments while ensuring that competition exist.  
Nigeria’s telecom revolution
Telecommunications technology presents copious opportunities for the creation of unprecedented wealth for Nigeria. In 2000, Nigeria had only 400,000 connected telephone lines and just 25,000 analogue mobile lines. Total teledensity stood at a paltry 0.4 lines per 100 inhabitants. Connection costs were prohibitively high waiting time for fixed lines ran into years.
Today, owning to several factors including government sector reform policy, the worldwide trend of rapid development in telecommunications and informed technology and the huge potential of the Nigerian market, the story is very different. Since year 2000, NCC has licensed Digital mobile operators, Fixed wireless Access Operators, two Long Distance Operators, Internet Service Providers and a Second National Carrier, thus ensuring competition in all segments of the market.
The activity has increased and promoted rapid deployment of ICT services, resulting in exponential growth in the number of telephone lines. It is instructive to note that while connected lines only grew at an average of 10, 000 lines per annum in the four decades between independence in 1960 and end of 2000, in the last nine years, an average growth rate of 7.5million lines per annum was attained. As at April 2010, Nigeria had attained over 78million connected lines. Total teledensity, which was just 0.4% in 2000 now stands at about 56% by end of April 2010.
Along with this growth in lines has come a boom in private investment in the telecommunications sector. Recognizing the seemingly insatiable appetite of consumers for phone services and the potential of the Nigerian market, investors pumped in over USD 18billion into the sector by end of 2009, increased competition in the market has also pushed down connection fees charged by operators such that connection to a mobile service is virtually free today.
The emergence of digital mobile services has led to improvements in efficiency and productivity, reduction in transaction costs, increased service innovation and better quality of life. Close to 12,000 persons have been directly employed by the mobile operators and an estimated 1,000,000 Nigerians are benefiting from indirect employment generated by the operators, indirect employment has also been created through contract awards to construction firms, research companies and media consultants, in the financial sector, enterprises banks have designed innovative products that leverage the use of mobile phones.
The emergences, has also led to the return of significant numbers of Nigerians from abroad. These are telecom professionals, who have acquired useful international experience and knowledge, and have been attracted, back home to assist in building the country’s communications sector. Moreover, the explosion of mobile services has created a new class of entrepreneurs who might otherwise have been unemployed. There is a nationwide network of dealers, vendors, GSM accessory sellers and the ubiquitous “umbrella stand” operators.
Regulator’s response
The rapid progress made in the telecom industry in the past 10 years in Africa has largely been as a result of the liberalized market, but even in a liberalized environment, government still has a vital role to play in growing the nation’s telecommunications infrastructure and ensuring a competitive environment that will reduce prices and make services more available and affordable. Government best serves the industry through the establishment of strong regulatory institutions. The regulator’s role is to encourage competition, remove barriers to market entry, oversee interconnection of new operators with incumbents, monitor tariffs and quality of service, protect consumer rights and ensure the provision of telephone services for all.
Africa’s immediate requirement for local access to the telephone network is enormous and the required capital and time investment needed to compete is still huge. Market reform has helped to accelerate investment flow into this vital sector, resulting in rapid roll out of networks, but we still require optic fiber highways within and between African nations.
The rapid rate of deployment means faster access to telecommunications facilities and consequently faster pace of national economic development and growth. The Regulator is also today faced with the challenge of keeping pace with technological developments.
According to Ernest Ndukwe, immediate past executive vice chairman, Nigerian Communications Commission (NCC) , “convergence is changing businesses, the players, the equipment and the services we have been accustomed to. In their place new companies, technologies, equipment and services are emerging.
New challenges are also arising from these rapid changes. Therefore, new skill in multi-sector, multi-technology regulations will be needed. Security issues have assumed new dimension, with growing incidence of Cyber crime, identity theft, among others. Laws would therefore need to be upgraded to cover new areas such as electronic transactions, e-commercial and cyber security, and so on”.
Indeed privacy of transaction is constantly being threatened and the same consumers that are to benefit from the new technologies and services will be demanding even more protection from the Regulators.
Telecommunications is an essential infrastructure of the information economy and therefore countries that lack sufficient access to modern telecommunications networks, will find it difficult to be effectively integrated into the global economy.
The role of the regulator is critical to the attainment of the goal of an equitable and socially inclusive information Society.
 

 


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AMN Activates Starlink Cellular Backhaul Connectivity in Nigeria

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Africa Mobile Networks Group (AMN) has said that its first of its base stations in Nigeria to connect to SpaceX’s Starlink constellation is now live and using the LEO satellite network for backhaul connectivity.

AMN Activates Starlink Cellular Backhaul Connectivity in Nigeria

It’s the first AMN base station to connect to Starlink since AMN and SpaceX signed a commercial deal in July 2023 to use Starlink for remote base station backhaul connectivity across Africa.

AMN said in a statement that Starlink’s low-latency connectivity enables its multi-carrier RANs to sustainably provide 2G, 3G and 4G services in remote, rural areas of Nigeria. AMN also said it also paves the way for the launch of 5G services, which AMN plans to do before the end of this year.

AMN, which builds, owns, operates and maintains mobile network infrastructure for African mobile network operators, currently operates 1,600 base stations across Nigeria.

The company said it will continue to install new sites throughout 2024 in Nigeria, as well as Democratic Republic of the Congo, Cameroon, Madagascar, Cote d’Ivoire, Benin and Rwanda. AMN also has operations in Bissau, Ghana, Guinea, Liberia, Sudan, and Zambia.

Starlink has been commercially available to consumers and enterprise customers since January 2023. Last week, according to a report from Nairametrics, Starlink slashed the price of its internet router by 45%, although its monthly subscription rate remains unchanged. No reason was given, but the report suggests the move may be related to the naira’s recent appreciation against the US dollar and other foreign currencies.

According to figures from the Nigerian Communications Commission (NCC), Starlink had over 11,200 subscribers in the country as of the third quarter of 2023 – which also makes it one of the top ISPs in Nigeria, the report said.

 

 

 

 

 

 

 

 

 


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Nigeria’s Telecoms Sector Threatened by Economic Challenges – Ikemesit Effiong

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Ikemesit Effiong, Chairman of the Technology Committee of the Nigerian Bar Association Section on Business Law, has raised concerns about the sustainability of Nigeria’s telecoms sector amid ongoing economic challenges.

In an insightful article titled “The Imperative of Upholding Nigeria’s Telecoms Lifeline,” Ikemesit delves into the sector, emphasizing its pivotal role as both an economic engine and societal enabler. With approximately 15,000 direct employees and a significant 16% contribution to Nigeria’s GDP, the sector’s health is crucial for the nation’s well-being.

Ikemesit highlights various obstacles facing the telecoms industry, including frequent fibre optic cable cuts due to road construction and vandalism, multiple taxations, and challenges in acquiring rights-of-way. These issues, compounded by exploitative rent-seeking practices, have persisted despite efforts to resolve them.

“Central to the sustenance of any industry is a conducive economic environment that allows for sustainable growth and innovation,” writes Ikemesit. However, regulatory constraints that limit tariff adjustments hinder the sector’s ability to adapt to market dynamics unlike other industries.

Recent data from the National Bureau of Statistics (NBS) indicates a rise in inflation to 33.20% in March 2024, up from 31.7% in February 2024. This poses significant challenges for businesses striving to manage staff welfare and make necessary investments amid economic strains.

The inflationary pressures have led to price increases across various sectors, including agriculture, beverages, and services. Companies such as Nigerian Breweries Plc and Netflix have adjusted prices multiple times this year to cope with rising costs.

Recently, the quality of service has become a significant concern for subscribers across the country. Available data indicate that this issue may persist for the foreseeable future. The 70% broadband penetration target set by Bosun Tijani, Nigeria’s Minister of Communication, Innovation, and Digital Economy, was severely impacted in 2023, experiencing a decline of 14.2% from a peak of 48.28% in March to 41.87% in November.

With operators reporting financial losses in 2023 and a challenging outlook for 2024, it is evident that funding will pose a significant challenge for the necessary investments needed to transform the sector.

Describing the challenges of the sector in 2023, Engr. Gbenga Adebayo, Chairman of the Association of Licensed Telecommunications Operators of Nigeria (ALTON), said, “ALTON’s members currently pay at least 49 different taxes and levies. Additionally, our members continue to bear the brunt of multiple taxation and coerced compliance with tax and levy demands that have no legal basis by sub-nationals. This threatens investment, sustainability, and industry growth.

“Instances include – exorbitant Right of Way fees, increases under the Finance Act 2023 (such as an upward review of Tertiary Education Trust Fund Tax from 2.5% to 3%, imposition of Value Added Tax on cell towers (Base Stations), imposition of import levy on goods, removal of capital allowance on telecommunications goods and services under Section 32 of the amended Companies Income Tax Act), amongst others.”

In the past 10 years, telcos have maintained the same charges for calls and data, despite inflation rising from 8.05% in 2014 to 33.20% in 2024, and the dollar increasing from 185 naira in 2014 to about 1,000 naira in 2024.

Considering that this sector supports Nigeria’s 221.7 million active voice subscriptions and 160.2 million data subscriptions, with immense consequential economic and social value, leaving it to resolve its challenges independently or risk collapse poses significant threats to Nigeria’s socio-economic stability. Stakeholders in the sector are urging the government to either invest in the sector as needed or adopt a cost-reflective tariff to facilitate necessary investments.


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6 Ways Gemini can support your job Search in the Nigerian job Market

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The Nigerian job market is a competitive jungle, rich with potential and brimming with energy. From bustling tech hubs to burgeoning green energy sectors, there’s an incredible opportunity out there waiting for you.  But navigating this dynamic landscape can feel overwhelming.  How do you cut through the noise, showcase your unique strengths, and land your dream job?

That’s where Gemini, Google’s collaborative AI-powered tool, comes in as your ultimate career companion, guiding you every step of the way. Imagine having a seasoned career coach, research assistant, and skills advisor right at your fingertips!

Here are 5 ways Gemini can be your ultimate career ally:

  1. Crafting a Standout Resume

Your resume is your first impression, and Gemini ensures it’s a dazzling one.  Need help translating your customer service experience into impressive problem-solving skills?  Gemini can rephrase it for you! Wondering how to highlight your leadership experience powerfully? Ask Gemini to suggest strong action verbs that showcase your skills. Before submitting your resume, ensure it’s error-free by asking, “Can you review my resume for grammatical errors and suggest ways to improve clarity?”. You can even ask Gemini to help draft a compelling cover letter based on a job description!

  1. Interview Confidence Boost

Interviews can be nerve-wracking, but Gemini helps you walk in feeling prepared and confident.  Get a quick rundown of a company’s latest projects and overall mission by asking, “Summarise [Company Name]’s latest developments and approach to employee well-being.”  Not sure how to answer those tricky behavioural interview questions? Gemini can guide you with practice questions like, “Give examples of common behavioural interview questions for a marketing position in South Africa.” To impress your interviewers, have insightful questions ready: “Help me formulate questions to ask about the company’s future direction.”

  1. Keeping Skills Sharp

In today’s fast-evolving job market, continuous learning is key!  Let Gemini help you stay ahead of the curve.  Identify those in-demand skills that employers are looking for by asking, “What are the top 3 tech skills companies in Kenya are seeking in software developers?” If you’re looking to switch fields, Gemini can help you find accessible learning resources:  “Find free online courses in data analysis for beginners interested in a career transition into finance.”  Even if you’re a visual learner, Gemini’s got you covered. Simply ask, “Recommend YouTube channels that teach the fundamentals of graphic design software.”

  1. Networking Made Effortless

Building a strong professional network unlocks incredible opportunities.  Gemini simplifies the process by helping you optimise your online presence and target relevant events.  Craft an impactful LinkedIn bio that attracts the right recruiters with a request like, “Help me write a compelling LinkedIn bio that showcases my skills and experience in project management.”  Seeking out opportunities to connect with like-minded professionals? Ask Gemini, “What tips will you give for connecting with the vibrant Artificial Intelligence community at tech conferences?”. Even if you’re unsure how to approach networking, Gemini offers support with queries like, “How can I make a good first impression when reaching out to recruiters on LinkedIn?”

  1. Remote Work Made Simple

Remote work is revolutionising the African job market, offering incredible flexibility and the potential to work with global companies. If you’re eager to explore remote roles that match your skills and aspirations, Gemini can help streamline your search.  Start by asking, “Show me reputable websites specialising in remote job listings for African candidates.”  Want to know more about a company’s remote culture before applying? Ask Gemini, “How can I get a feel for a company’s remote culture?” To ace those remote interviews, get tips with a query like, “Help me prepare for a remote interview – what are some essential points to remember?”

Embrace the Journey with Gemini by Your Side

Let Gemini be your secret weapon – equipping you with the insights, skills, and confidence to stand out from the crowd and achieve your career aspirations. So, fire up gemini.google.com and discover the power of Gemini!


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