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Rethink Your Online Strategies for 2014

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TOBI ASEHINDE, founder/CEO, Vibe Web Solutions Limited,
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Starting the New Year 2014 perhaps it is important for you to start thinking about your online strategies for the year 2014. What you are doing is not working.

Maybe it’s your outdated website. Maybe it’s because you don’t show up when someone searches. Or maybe it’s just time that you rethink your online strategy.

Do not rethink because you want your website to look different or rank higher. Not directly anyway. You should rethink because you want your phone to ring. You want new clients lined up outside of your door. You want to break sales records.

Or maybe you just want to keep your doors open another year. If you aren’t already realizing your goals, than doing more of what you are currently doing is not going to get you any closer than you are right now.

You need a different strategy. The next step is to educate you on online strategies you need to rethink of adopting.

Revisiting Your SEO Techniques

Having a website won’t mean that your customers can find it. But only “search engine optimization and positioning” strategies that are designed to give search engines what they want and need in order to find your site among your competitors and other sites related to your category.

Search engine optimization and positioning is challenging at best. It’s not a simple matter of adding a few tags that contain your important keywords. It is an art-and a science-since it is applying creative techniques to an in-depth study of the search engines and directories.
 
There are three steps to selling anything. The first step is getting traffic: You have to get human bodies, eyes, and ears, to sell to. The next step is conversion: You have to convince the person that what you have is going to solve their problem. The final step is economics: You have to give them something that’s valuable and get their money.

Traffic, Conversion, and Economics Govern Online Sales and Marketing

In order to sell something, you have to get traffic; then you have to convert the traffic. Economics means you have to make some money on what you sell. That’s why you’re in business.

When you make a profit, you can re-invest it in getting more traffic and converting the traffic and further improving your economics. And so it goes, clockwise in a circle. It’s a spiral of never-ending traffic, conversion, and economics. That’s the essence of marketing.

Let’s say you come to me and say, “I’ve developed this cool new invention, and it’s going to make millions. How do I sell it?” Before we talk about buying clicks or writing emails or infomercials or any other technique, you need to answer four questions:

1.      Who would buy this? (that’s traffic)

2.      What can you say to persuade them to buy? (that’s conversion)

3.      Can you reach them affordably? (that’s economics)

4.      Can they give you money? (that’s economics, too)

The thing I want you to know about the Triangle is: You need to go counterclockwise to decide how to sell something. Which means the primary skill you must master in marketing is thinking backward.

To build a sales funnel, you begin with the end in mind. You start from the end, and you work your way to the beginning. Then traffic comes into the funnel at the beginning and goes clockwise to the economic end.

You should know there’s a Power Triangle inside each element of the Triangle. Let’s say that your traffic is Search Engine Optimisation, your conversion is a website sales page, and your economics is that you sell shoes.

Inside those Search Engine Optimisation is another Triangle. Let’s say your visitors land on a page that offers a white paper in exchange for their name, company, and email address. There’s a Power Triangle there:

Traffic = people who land on your page

Conversion = people who opt in and the reasons they did. They want the cheat sheet or price quote; they want to take the quiz, or they want the free software download.

Economics = what they get in exchange for their email address and the value of that address to you

The economic value of an email address is huge. Even with social media, blogs, Twitter, and everything else, email is still the center of the marketing universe. The number-one function of your website is to collect an email address from your visitor before he leaves.

Someone searches for your service on google and see you (traffic) and lands on your opt-in page (conversion) and gives you their email address (economics). Later you send them an email (traffic), and now they’re on your sales page (conversion) and you’re asking them to buy something (economics).

Great marketers and sales gurus have said traffic + conversion = profits, and it’s true, but it’s incomplete. Economics speaks to the importance of value, and as you consider this, you’ll see it’s really the most important thing of all. Economics drives everything else.

 
TOBI ASEHINDE,  is the founder and chief executive officer, Vibe Web Solutions Limited, a company poised to providing web solutions to meet web related needs of businesses and helping businesses grow using ground-breaking web and marketing technologies.
Vibe Web Solutions Limited has clients based within and outside Nigeria servicing both business and governmental organisations. He can be contacted via: [email protected]


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Kaspersky Reveals Credential Abuse Techniques Rank as Attackers’ Most Effective Tactic

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According to a recent global report by Kaspersky Security Services, password guessing and valid account misuse rank among the most effective tactics used by cyber criminals in 2025.

This trend reflects a strategic shift, as attackers move away from triggering endpoint protection with noisy malware, in preference of leveraging legitimate access to evade detection.

The ‘Anatomy of a Cyber World’ is an in-depth global report based on data gathered from Kaspersky Managed Detection and Response (MDR), Incident Response (IR), Compromise Assessment and SOC Consulting in 2025. It covers the most common adversary techniques, tools and detection scenarios and highlights the peculiarities of detected incidents.

According to the report, a significant portion of the most frequently monitored attack techniques revolves around credentials and identity management. This analysis, which examines the conversion rates* of various Indicators of Attack (IoA), highlights the following prevalent malicious tactics:

Password guessing – 34.8%. This technique entails attackers systematically trying different passwords until successfully gaining access to an account. It tops the conversion list due to its occurrence in both actual attacks and authorised security assessments, making it a persistent threat in today’s cybersecurity landscape. Organisations who rely on weak or reused passwords continues to enable this age-old strategy.

Local account creation – 34.7%. Once inside a system, attackers frequently create new local accounts to maintain access even if their original foothold is discovered and removed. This technique is frequently observed during security exercises and can be detected — but only with the right telemetry in place, which is often lacking.

Valid account abuse – 34.5%. Instead of deploying malware, attackers log in using stolen or compromised credentials and simply blend in with normal user activity. This makes detection significantly harder, as the access itself appears legitimate. The high conversion rate underscores why compromised credentials remain one of the most dangerous attack vectors.

Account manipulation – 32%. Attackers modify existing accounts to consolidate access such as by activating disabled accounts, altering group memberships, or escalating privileges. This reinforces the broader pattern — rather than introducing new tools, adversaries deepen their control using what is already there.

Network service discovery – 31.2%. Before moving deeper into a network, attackers typically scan for open services and systems they can reach. This reconnaissance step is a strong predictor of what follows: lateral movement and further exploitation. Detecting it early provides security teams a critical window to intervene.

The report ranks attacker techniques by how frequently observed activity ultimately resulted in confirmed malicious incidents. According to Kaspersky experts, while MITRE ATT&CK® catalogs a vast number of adversary techniques, effective detection requires prioritising behaviours with the highest probability of malicious intent while avoiding excessive false positives.

“Threat actors do not always need sophisticated malware to achieve their objectives. In many cases, legitimate administrative tools and compromised accounts remain the fastest and most effective way to move inside an organisation while avoiding detection.

The continued popularity of these techniques shows that organisations need deep visibility into attacker behaviour and the ability to correlate suspicious activity across different stages of an attack.

To address these challenges, companies can enhance their security with our solutions: Kaspersky Managed Detection and Response and Incident Response which cover the entire incident management cycle – from threat detection to continuous protection and remediation,” comments Sergey Soldatov, Head of Security Operations Center at Kaspersky.


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INEC Probes Claims of Leaked Voter Data from CVR System

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Independent National Electoral Commission (INEC) has started looking into reports of unauthorized access to its Continuous Voter Registration (CVR) database, according to Mohammed Kudu Haruna, national commissioner and chairman of the Information and Voter Education Committee (IVEC),

INEC Probes Claims of Leaked Voter Data from CVR System

Haruna, in a statement on Tuesday said that was aware of the allegations spreading on social media and in some news outlets.

“The Independent National Electoral Commission is aware of rumors currently circulating on social media and in certain media about unauthorized access to the Commission’s Continuous Voter Registration  (CVR) database.

These claims include the publication of information about a candidate from recent political party primaries in the Federal Capital Territory.

“The Commission takes this allegation very seriously and has quickly begun a thorough investigation to find out what really happened,” the statement noted.

INEC clarified that during the ongoing nationwide CVR process, registered officers were given limited access to specific parts of the registration system.

This access helps them manage voter registrations, transfer requests, and updates to voter records.

The commission stated that access to the information is only allowed for official duties and is taken away once the task ends.

Haruna revealed that initial findings from the commission’s audit trail helped pinpoint the user account used to access the information.

“The audit trail from our early investigation has allowed us to find out which user account was involved. As a result, we’ve questioned relevant staff, and all departments related to this matter are fully cooperating with the investigation,” it mentioned.

The commission also said it is looking into all technical, administrative, and operational details of the situation to figure out who is responsible and whether any internal access-control rules were broken.

However, INEC reported that its early findings indicated there was no outside breach of its systems.

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“Our initial findings from the audit trail suggest that there was no external breach of the CVR database, no hacking incident, and no unauthorized outside access to our ICT systems.”

“Instead, the information in question was accessed using valid user credentials assigned to personnel involved in the ongoing CVR exercise but was released without proper authorization,” added the statement.

The commission emphasized that this incident involved retrieving a specific voter record and did not indicate any risk to the overall voter registration system or the personal data of over 90 million registered voters.

“The investigation is focused on the retrieval of a specific voter record and does not suggest any risk to the overall voter registration system or the personal data of over 90 million registered voters, according to the statement.

INEC emphasized that it is dedicated to safeguarding voter information and ensuring the integrity of its electoral systems.

“The Commission clearly states that it takes the security, privacy, and integrity of voter data very seriously. It remains committed to transparency, institutional integrity, and protecting voters’ personal details,” the statement noted.

The commission also announced that the Department of State Services has started its own investigation into this issue.

“Additionally, the Department of State Services has independently begun an investigation. The Commission will fully cooperate with all relevant security agencies and will not hesitate to take legal action against anyone found responsible,” the statement continued.

INEC encouraged the public and media to refrain from making assumptions while investigations are ongoing, promising that it will share its findings and any actions taken in due time.


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Firm Warns of Attackers Using Text Symbols to Form Malicious QR Codes

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QR codes embedded in emails have long been a tool for phishing and scams, and back in the second half of 2025 there was a fivefold surge in QR phishing attacks detected by Kaspersky.

Now Kaspersky researchers have identified a new phishing tactic in which attackers construct QR codes using text characters rather than traditional images. This method allows such malicious QR codes to bypass many email security solutions that rely on image scanning or link detection.

Early computers were incapable of rendering true graphics, and images on them were composed entirely of text characters. Historically this was done with symbols from the ASCII (American Standard Code for Information Interchange) character set, introduced in 1963. Images created using this technique were called ASCII graphics. Later other character sets (like Unicode) were also utilised to create images, but the term ASCII graphics remained.

In the 2000s, spam senders already used images built from text symbols. By using text-based graphics instead of embedded images, attackers tried to avoid detection mechanisms that analyse pictures for hidden URLs.

With ASCII graphics used to create QR codes, the phishing scheme follows a familiar pattern as with QR codes in images which Kaspersky described earlier. Victims receive an email allegedly coming from a business partner, claiming to include a confidential document for signature via DocuSign.

The message instructs the recipient to scan a QR code to access the document, leading to a fake website where corporate credentials are requested. With the QR code laid out in text characters, many protective solutions would fail to identify any suspicious links.

“We have previously seen phishers try to avoid link scanning by hiding URLs in images. Now they are attempting to evade image-based scanning by returning to text – this time to render a QR code. Any instance where a QR code prompts someone to enter corporate credentials on a mobile device should raise immediate suspicion.

When the QR code is formed using textual ASCII art, it is almost certainly a phishing attempt or a lure to a malicious URL. This trick has only one purpose: bypassing security technologies,” commented Roman Dedenok, Anti-Spam Expert at Kaspersky.

To defend against this threat, Kaspersky recommends deploying a proven mail server security solution such as Kaspersky Security for Mail Server that provides secure corporate email exchange, countering spam, email-borne infections, all forms of phishing, business email compromise (BEC), QR code attacks, and other threats.


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