General News
Salesforce and Google Expand Partnership, Introduce Gemini to Agentforce
Salesforce and Google today announced a major expansion of their strategic partnership, delivering choice in the models and capabilities businesses use to build and deploy AI-powered agents.
The AI landscape is evolving so quickly that businesses are struggling to keep pace with innovations like autonomous agents. This expanded partnership provides crucial flexibility, empowering customers to develop tailored AI solutions that meet their specific needs, rather than being locked into a single model provider.
Google Cloud is at the forefront of enterprise AI, with millions of developers using its cutting edge Gemini models and AI optimised infrastructure
This expanded partnership lets Salesforce customers build Agentforce agents with Gemini and deploy Salesforce on Google Cloud. It builds on their existing collaboration, which enables seamless data sharing between Google BigQuery and Salesforce via zero copy technology. This gives businesses the AI, data, and trust they need to integrate autonomous agents into their operations.
“Through our expanded partnership with Google Cloud and deep integrations at the platform, application, and infrastructure layer, we’re giving customers choice in the applications and models they want to use,” said Srini Tallapragada, Salesforce President & Chief Engineering and Customer Success Officer.
“Salesforce offers a complete enterprise-grade agentic AI platform that makes it easy to deploy new capabilities easily and realise business value fast. Google Cloud is a pioneer in enterprise agentic AI, offering some of the most powerful, capable models, agents, and AI development tools on the planet. Together we are creating the best place for businesses to scale with digital labour.”
“Salesforce’s selection of Google Cloud as a major infrastructure provider means enterprise customers can now deploy some of their most critical applications on our highly secure,
AI-optimised infrastructure — with minimal friction,” said Thomas Kurian, CEO of Google Cloud.
“Our mutual customers have asked us to be able to work more seamlessly across Salesforce and Google Cloud, and this expanded partnership will help them accelerate their AI transformations with agentic AI, state-of-the-art AI models, data analytics, and more.”
“At Wayfair, we’re deeply committed to using data and AI to create exceptional customer experiences,” said Fiona Tan, CTO of Wayfair. “The Salesforce and Google Cloud partnership, particularly the availability of Salesforce on Google Cloud infrastructure and the integration of Agentforce and Gemini, offers powerful new capabilities to personalise interactions and empower our teams to better serve our customers.”
Why it matters:
Agentic AI isn’t just emerging, it’s already here and represents a $2 trillion market opportunity, according to a study from Salesforce. In fact, 84% of CIOs believe AI will be as significant to businesses as the internet. To fully realise this potential, businesses need an agentic strategy with openness, trust, and choice at the centre.
This includes:
● Data: Highly secure and unified access to all your data, no matter where it resides, with a zero-copy architecture and enriched metadata for deeper insights. This breaks down data silos across platforms so customers don’t have to sacrifice choice for an integrated experience, unlike solutions that hoard data access or require users to cobble together disparate solutions.
● AI: Unparalleled choice and flexibility with leading AI models, including predictive, generative, and multi-modal options. This allows businesses to tailor solutions to their specific needs and avoid being locked on a single provider’s AI capabilities.
● Trust: A multi-layered approach to protect your data and infrastructure with encryption, data residency options, and a choice of infrastructure providers. Additionally, robust guardrails, bias detection, explainability, and toxicity controls are built-in to ensure responsible AI development and deployment.
● Actions: Seamless integration of automation, analytics, and applications across platforms to streamline workflows and drive efficiency across the organization. This allows businesses to maximize the impact of AI agents by connecting them to their existing tools and systems, unlike solutions with limited integrations or closed Ecosystems.
Data: Real-Time Responses in Agentforce with Google Search
Agentforce will be able to leverage Grounding with Google Search through Vertex AI, building on the secure data foundation established through the zero copy partnership between Salesforce Data Cloud and Google BigQuery. This integration empowers Agentforce agents with the ability to reference up-to-the-minute data, news, current events, and credible citations, substantially enhancing their contextual awareness and ability to deliver accurate, evidence-backed responses.
For example, in supply chain management and logistics, an Agentforce agent could track shipments and monitor inventory levels in Salesforce Commerce Cloud, and proactively identify potential disruptions using real-time data from Google Search, including weather conditions, port congestion, and geopolitical events. Availability is expected in the coming months.
AI: Unlocking the Power of Choice and Flexibility with Gemini and Agentforce
Businesses need the freedom to choose the best models for their needs rather than be locked into one vendor. In 2025, Google’s Gemini models will also be available for prompt building and reasoning directly within Agentforce.
With Gemini and Agentforce, businesses will benefit from:
● Agents with multi-modal capabilities: Gemini’s native multimodality lets agents “see” and interpret the world, enabling AI to recognize images (like error codes) and detect emotions in voice. Integrating this into Agentforce creates smarter agents that respond to audio, video, and text.
● Expanded contextual understanding and reasoning: Gemini’s 2 million-token context window lets agents retain and reference massive amounts of information, like entire codebases, years of customer interactions, or product documentation.
● Increased speed and efficiency: Google’s Tensor processing Units (TPUs), combined with advanced techniques like those used in Google’s NotebookLM, enable Gemini to process and understand information with exceptional speed and efficiency, delivering real-time responses even for complex queries. This translates to faster response times and reduced operational costs.
For example, an insurance customer can submit a claim with photos of the damage and an audio voicemail from a witness. Agentforce, using Gemini, can then help the insurance provider deliver better customer experiences by processing all these inputs, assessing the claim’s validity, and even using text-to-speech to contact the customer with a resolution, streamlining the traditionally lengthy claims process. Availability is expected this year.
Trust: Salesforce Platform deployed on Google Cloud
Customers will be able to leverage Salesforce’s unified platform (Agentforce, Data Cloud, Customer 360) on Google Cloud’s highly secure, AI-optimized infrastructure, benefiting from
features like dynamic grounding, zero data retention, and toxicity detection provided by the Einstein Trust Layer.
Once Salesforce products are available on Google Cloud, customers will also have the ability to procure Salesforce offerings through the Google Cloud Marketplace, opening up new
possibilities for global businesses to optimize their investments across Salesforce and Google Cloud and benefitting thousands of existing joint customers.
Action: Enhanced Employee Productivity and Customer Service with AI-Powered
Integrations
Millions use Salesforce and Google Cloud daily. This partnership prioritizes choice and flexibility, enabling seamless cross-platform work. New and deeper connections between platforms like Salesforce Service Cloud and Google Cloud’s Customer Engagement Suite, as well as Slack and Google Workspace, will empower AI agents and service representatives with unified data access, streamlined workflows, and advanced AI capabilities, regardless of platform.
Salesforce and Google Cloud are deeply integrating their customer service platforms – Salesforce Service Cloud and Google Cloud’s Customer Engagement Suite – to create a
seamless and intelligent support experience.
Expected later this year, this unified approach empowers AI agents in Service Cloud with:
● Real-time Voice Translation and Sentiment Analysis: Google Cloud AI in Service Cloud will enable real-time voice translation breaking down language barriers. New agent assist features within the Service Cloud desktop will analyse tone of voice and audio cues for deeper customer sentiment understanding.
● Agent-to-Agent Intelligent Handoffs: Across all channels, virtual agents built on Google Conversational Agents will be able to seamlessly connect with Agentforce in Service Cloud for more efficient management of multi-step, customer interactions. Salesforce and Google Cloud are also exploring deeper integrations between Slack and Google Workspace, boosting productivity and creating a more cohesive digital workspace for teams and organisations. The companies are currently exploring use cases such as:
● The ability for users to leverage enterprise search in Slack to access and act on files in Google Drive.
● The ability to more easily share information between Gmail and Slack, enhancing communication and knowledge sharing.
The result is a more connected and productive work environment, where businesses can choose the best tools for their needs from employee productivity to customer service while
benefiting from a seamless and intelligent workflow across platforms.
Expanding Partnership Capabilities and Integrations
This partnership goes beyond core product integrations to deliver a more connected and intelligent data foundation for businesses. This is just the beginning; Salesforce and Google
Cloud are committed to ongoing innovation and deeper collaboration to empower businesses with even more powerful solutions. Expected availability throughout 2025.
● Deeper integrations across Data Cloud, BigQuery, and Cortex Framework will make it easier than ever for customers to securely ground their AI agents in all of their enterprise data.
● New native Tableau, Looker, and BigQuery integration will allow customers to manage and visualise business data across all platforms in one single UI with standardized business logic and data definitions.
General News
IHS Nigeria, United Nations Global Compact Host High-Level Dialogue on Sustainability and Greener Business Practices in Nigeria
IHS Nigeria, in collaboration with the United Nations Global Compact Network Nigeria, hosted a high-level private sector dialogue themed “Collaborative Strategies for Greener Business Practices, Innovation and Sustainable Development”.
The event, held in Lagos, brought together key players from different sectors including finance, law, telecommunications, biodiversity, and corporate sustainability to explore actionable pathways to achieve meaningful environmental stewardship in Nigeria.
The panel session offered bold perspectives on integrating sustainability into business frameworks across different sectors, whilst dispelling myths, and highlighting opportunities for organizations, and calling for collective action from all players within the business value chain.
Delivering a keynote address, Titilope Oguntuga, Director, Sustainability at IHS Nigeria, emphasized the urgency of environmental consciousness: “Sustainability is not a destination — it’s a collective journey.
“It requires courage to transform, vision to lead, and collaboration to scale. Nigeria stands at a crossroads. We can either be overwhelmed by the risks or rise to become a beacon of green innovation and inclusive growth in Africa. The choice is ours — and the time is now.”
Sylvie Josel, Lead, Biodiversity and Nature-Based Solutions at the United Nations Global Compact, joined virtually from New York and spotlighted nature as a strategic asset:
“Nature must no longer be treated as an afterthought. It underpins everything, from human rights to supply chains. Embedding biodiversity into a company’s core strategy isn’t just a risk mitigation measure; it’s a smart, future-forward business imperative”.
Lanre Babalola, Group Head, Climate Finance and Sustainability at the Bank of Industry (BOI), provided insights into how BOI is funding sustainable ventures and driving innovation: “We look beyond profitability; we look at environmental and social impact. Whether it’s plastic roads, biogas, or solar transitions, we support businesses that are not only bankable but capable of reshaping the future.”
From the legal perspective, Oyeronke Oyetunde, General Manager, Regulatory Affairs, MTN Group, drew attention to the regulatory challenges hindering sustainability adoption: “Our legal frameworks are trailing behind today’s sustainability realities. We need forward-thinking laws, reduced regulatory silos, and incentives that reward the right behavior. Sustainability can’t thrive where enforcement is weak, and taxation is excessive.”
Abimbola Agbejule, Head, Corporate Sustainability and Responsibility at Wema bank, spoke passionately about inclusiveness in sustainable development: “You don’t need to start big to make impact. MSMEs make up a huge part of our economy. Sustainability should be embedded in their day-to-day activities, and we must democratize access to knowledge, tools, and partnerships.”
The session was moderated by Gloria Okorie, Head of Programs at the United Nations Global Impact Center.
The event closed with a resounding call to action for stronger legal frameworks, deeper collaborations, and inclusive capacity building across sectors. The event further reinforces IHS Nigeria’s position as a leader in corporate sustainability and innovation in Nigeria.
“At IHS Nigeria, we recognize that true progress happens when sustainability is not an obligation, but a culture, lived every day, across every unit,” Titilope Oguntuga added.
Through initiatives like this dialogue, IHS Nigeria and its partners continue to champion solutions that protect the planet, empower people, and ensure long-term business viability.
Paradigm Initiative (PIN), a leading digital rights and inclusion nonprofit, has revealed in its 2024 Annual Impact Report that over 707 young individuals across 11 African countries have been empowered through its flagship LIFE Legacy Programme.
The initiative delivers training in life skills, ICT, financial literacy, and entrepreneurship—transforming underserved communities across the continent.
In 2024, the LIFE Legacy Programme ran 25 training cohorts across Cameroon, DRC, Ghana, Kenya, Senegal, South Sudan, Liberia, Uganda, Tanzania, Zambia, and Zimbabwe. In Senegal, 60 laptops were distributed to local partners, while digital literacy programmes were launched in schools in Cameroon and Tanzania through the LIFE@School initiative.
PIN advanced its advocacy by supporting 29 legal cases in Ghana, Kenya, and Nigeria. A notable success was the landmark judgment in Molehin v. UBA, where the bank was found guilty of violating data privacy laws.
PIN’s research and media efforts made powerful waves. The Londa digital rights report, covering 26 countries, was downloaded 8,457 times. Its fourth short film, Undersight, recorded nearly one million views on YouTube. PIN also developed an AI strategy report with TrustLaw and collaborated with the Centre for Democratic Technology to assess content moderation policies for Kiswahili across Kenya and Tanzania. A separate report highlighted the troubling deployment of surveillance technologies across Africa, which was referenced in direct advocacy engagements with a telecom operator.
The organisation’s advocacy also contributed to the adoption of the African Commission’s Resolution 580, which urges governments to avoid Internet shutdowns during elections—strengthening digital freedom across the continent.
Meanwhile, the Digital Rights and Inclusion Forum (DRIF) convened in Accra attracted 1,004 delegates from 61 countries, strengthening regional collaboration and amplifying the voice of civil society. PIN’s strategic communications pushed its media reach to 1.43 billion and social media engagement to 8.8 million.
Alongside training and policy efforts, the organisation inspired young changemakers through youth-focused campaigns and hosted seven fellows under the Digital Rights and Inclusion Learning Lab (DRILL) fellowship.
Crowning a year of impact, PIN earned the maiden PrivCon Privacy Award in Nigeria and was recognised in the Social Innovation Category at the Nigeria Innovation Awards for its work connecting African youth to digital opportunity.
In the busy Fagge Market in Kano, Zahra Bello, a middle-aged entrepreneur who runs a fabric store, speaks about her experience with mobile banking and how this has simplified business transactions and improved her small business.
Behind the growth of these resilient women entrepreneurs lies a story of transformation powered by technology.
“My name is Zahra Bello, I’m from Dambatta in Kano State, and I’m a fabric trader. I first heard about PalmPay from my elder brother in March 2024. He told me how he used the PalmPay Target Savings feature to buy new machinery for his farm and even earned interest. That inspired me to try it too.”
Zahra downloaded the PalmPay app that very day. By December, she’d used the Target Savings plan to restock her shop with new fabrics, an achievement she never thought possible within such a short period. “I was so happy,” she smiles. “The interest I earned on my savings motivated me to save more. PalmPay has become my savings box. I use it for all my transactions now.”
Her story, like many others, is the inspiration for PalmPay’s evolving vision of inclusive banking in Nigeria’s underserved communities.
Women, SMEs, and Technology
Financial exclusion remains a critical challenge in Northern Nigeria. According to EFInA’s 2023 Access to Financial Services survey, an estimated 28.8 million adults in the North are excluded from the formal financial system, with exclusion rates as high as 47% in the Northwest.
Among women, especially those in rural areas, the figures are even more concerning, as these numbers represent the daily reality of millions of women who run informal businesses and contribute to household income without access to banking, credit, or digital tools.
PalmPay’s initiative addresses this gap directly. 5,000 female entrepreneurs in Kano and Kaduna will receive hands-on financial literacy training on mobile payments and their shops are rebranded with signages, aprons, and other kits that will enhance visibility for their businesses.
“I used to write down every sale in a notebook. Now I track everything with my PalmPay account,” says Rabi Abdullahi, a trader in Kano. “Customers trust me more now that I have a business name and branded store.”
PalmPay has done its due diligence to understand the challenges and has offered a tailored approach to solving these issues which includes this social impact initiative.
Social Impact and Strategic Growth
With over 35 million users in Nigeria, the company is keen to expand in regions where smartphone adoption is rising but digital finance penetration remains low.
Femi Hanson, Head of Marketing and Communications, explains: “We see this as long-term ecosystem building. When you give small business owners the tools to grow, you don’t just gain users, you build loyalty, trust, and sustainable impact.” This also aligns with Nigeria’s Financial Inclusion Strategy goal to reach 95% inclusion by 2025, a benchmark that can’t be reached without focused efforts in the North.
The project has earned the support of traditional leaders, most notably His Royal Highness, the Emir of Kano, Dr. Muhammadu Sanusi II, who praised the initiative and called for greater collaboration between the private sector and community stakeholders.
With the success of this initiative, PalmPay has continued to expand its solutions in these regions offering support to even more women.
In Northern Nigeria, where the need is great and the gap wide, PalmPay is proving that true impact goes beyond offering products to providing support and meeting the needs of its users at the grassroots.
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