Telecom
Samsung, Huawei Lead Smartphone Shipments Decline for the Fourth Consecutive Quarter
The preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker shows that smartphone vendors shipped a total of 355.2 million units during the third quarter of 2018 (3Q18), resulting in a year-over-year decline of 6.0%.
This was the fourth consecutive quarter of year-over-year declines for the global smartphone market, which raises questions about the market’s future.
IDC maintains its view that the market will return to growth in 2019, but at this stage it is too early to tell what that growth will look like.
While the overall smartphone market has declined for four straight quarters, two things stand out as major factors in the third quarter.
Samsung, the largest smartphone vendor in terms of market share, accounting for 20.3% of shipments in 3Q18, declined 13.4% year over year in the quarter.
And secondly, China, which is the largest country market for smartphone consumption, accounting for roughly one third of global shipments, was down as well for the sixth consecutive quarter.
Samsung had a challenging quarter with shipments down 13.4% to 72.2 million units shipped.
The market share leader continues to feel pressure from all directions, especially with Huawei inching closer to the top after its second consecutive quarter as the number two vendor.
In addition, growing markets like India and Indonesia, where Samsung has held leading positions for many years, are being changed by the rapid growth of Chinese brands like Xiaomi, OPPO, and vivo.
Meanwhile, China’s domestic market, which represents roughly one third of all smartphones consumed, has been in decline since the second quarter of 2017, and 3Q18 was the sixth consecutive quarter where the market sees contraction.
China was down 11% in the first half of 2018 (1H18), and the challenges continued into 3Q18.
Overall IDC expects this decline to decelerate with the market returning to flat growth in 2019.
Ryan Reith, program vice president with IDC’s Worldwide Mobile Device Trackers, said “China’s domestic market continues to be challenged as overall consumer spending around smartphones has been down,”
“High penetration levels, mixed with some challenging economic times, has slowed the world’s largest smartphone market.
“Despite this, we believe this market will begin to recover in 2019 and beyond, driven in the short term by a large, built up refresh cycle across all segments, and in the outer years of the forecast supported by 5G migration.”
Anthony Scarsella, research manager with IDC’s Worldwide Quarterly Mobile Phone Tracker, said “The race at the top of the market continues to be a heated one as Huawei once again slipped past Apple to the second position,”
“Although Huawei may have beat out Apple in Q3, the holiday quarter could have Apple as the market leader thanks to the launch of three new bezel-less devices.
“No matter who leads in the overall market the holiday quarter should be an exciting one with a wide selection of new flagship devices available.
“With the new iPhones, Mate 20, Pixel 3, V40, Note 9, and OnePlus 6T, we can expect consumers will have a plethora of options when upgrade time approaches.
“The vast selection of high-priced handsets should move ASPs in a positive direction come next quarter.”
Smartphone Company highlights shows that Samsung had a very challenging quarter with smartphone shipments down 13.4% from 3Q17, with overall volumes of 72.2 million.
While this was still enough to maintain the top market share position, the company does continue to lose share.
The launch of the Galaxy Note 9 was successful and the device continues to build in shipments.
However, Samsung’s bigger challenge is the ground they are losing at the mid-range and low-end.
Recent announcements of revamping the product portfolio to bring new features and awareness to non-flagship models could possibly help this slide.
Samsung will most likely look to new A-Series devices to fill the gaps left in the mid-tier across numerous markets.
Huawei landed in the number two position for the second straight quarter. While its share was down slightly from last quarter’s 15.9%, overall the company should be pleased with shipping 52.0 million handsets and grabbing 14.6% of the overall market.
From a product perspective, its P-series and recent update to its Mate-series are keeping it as competitive as ever at the top of the market.
And its Honor brand, which is primarily marketed toward a younger audience and online sales, has continued to do well in many markets.
Apple’s newest iPhones helped push third quarter shipments to 46.9 million units, up 0.5% from the 46.7 million units last year.
Apple once again launched three new devices at its Fall event, as the new 6.5-inch iPhone XS Max and 5.8-inch iPhone XS were joined by the more affordable iPhone XR in the Apple line-up.
The new XS Max and XS continue off the success from last year’s iPhone X but bring a new screen size option with more power and increased performance to the table.
And Apple has once again improved the camera, upped the storage, and added a new faster processor via the A12 Bionic chip, which is the first 7-nanometer chip for Apple.
Older iPhones, such as the 6S, 7, and 8, all received price cuts late in the quarter, which will balance the iPhone portfolio across all price tiers for the holiday quarter.
The older SE and iPhone X from last year have been dropped from the Apple line-up. The fourth quarter will include shipments for the vastly popular iPhone XR, which have not been counted in IDC’s Q3 figures.
Xiaomi once again grew its share to a new company high capturing 9.7% of all smartphones shipped worldwide in 3Q18.
Xiaomi continues its global expansion with market share gains in countries where it has been growing it presence, including India and Indonesia, and making headway into European markets like Spain where it continues to cause disruption.
Its Redmi 5A, Redmi 5 Plus, and Redmi Note 5 have continued to do well, with the newer Redmi 6/A/Pro successors ramping up quickly.
OPPO like Samsung saw shipments decline year over year, although on a much smaller scale.
Despite that, OPPO remained the number 5 vendor in terms of market share with 29.9 million shipments in 3Q18, down 2.1% from a year ago.
Like a few of its competitors that continue to climb the smartphone ladder, OPPO is beginning to gain global attention for some of its newer flagship devices that have come with highly marketed launch events.
Designs on the Find X and R17 products are raising the bar for OPPO, and in return they are continuing to see their user ASPs increase.
MENXTT TECH NG, a Lagos-based technology company, has launched an initiative to make quality Dell laptops more affordable for Nigerians through flexible payment plans and extended warranty support.
The company said the initiative was aimed at helping students, entrepreneurs, professionals and small businesses acquire reliable computing devices despite rising technology costs.
According to the company, customers can now purchase premium pre-owned Dell Latitude, Dell Precision and Dell Inspiron laptops at competitive prices, with selected models available under staggered payment arrangements.
The laptops, it said, are designed to meet the needs of users ranging from students and office workers to architects, engineers, software developers, graphic designers and video editors.
Speaking on the initiative, the Co-Founder of MENXTT TECH NG, Mr Anthony Emeka Nwosu, said access to quality technology should not be limited by financial constraints.
“A laptop is no longer a luxury; it is an essential tool for education, business and career development.
“Unfortunately, many people are forced to settle for unreliable devices because of the high cost of new laptops.
“At MENXTT TECH NG, we want to bridge that gap by providing durable Dell business laptops at affordable prices, backed by a full one-year warranty and flexible payment plans.
“We want every student, entrepreneur, freelancer and business owner to have access to technology that helps them succeed,” he said.
Nwosu explained that every laptop undergoes comprehensive testing before delivery and comes with a one-year warranty, an original charger, a complimentary laptop bag, Windows 11 operating system and Microsoft Office Suite pre-installed.
He added that the company, an authorised Bitdefender Antivirus reseller in Nigeria, also installs genuine Bitdefender security software on every system to protect customers against cyber threats.
According to him, customers requiring additional productivity tools can also have licensed Foxit PDF software installed on their devices.
Nwosu said the flexible payment option was introduced in response to prevailing economic realities, enabling customers to spread payments over an agreed period.
He noted that the arrangement would make it easier for students, startups and growing businesses to acquire quality computers without placing excessive pressure on their finances.
Beyond laptop sales, the company provides information technology consultancy, computer repairs, software licensing, cybersecurity solutions and digital transformation services to organisations across Nigeria.
He reaffirmed the company’s commitment to supporting Nigeria’s digital economy by making dependable computing devices and enterprise technology solutions more accessible to individuals and businesses.
According to him, the initiative reflects MENXTT TECH NG’s vision of combining affordability, quality products and professional after-sales support to help more Nigerians participate in the country’s expanding digital ecosystem. (NAN)
National Information Technology Development Agency (NITDA) has called for stronger collaboration among government, industry, academia and technology professionals to accelerate digital innovation and drive inclusive economic growth in Nigeria.
Dr. Aristotle Onumo, Director, Stakeholder Management and Partnerships, representing the Director General of NITDA, delivers a goodwill message at the 20th International Conference on Technology and Computing (RISE 2026) in Jos, reaffirming the Agency’s commitment to fostering digital innovation, strategic collaboration, and a technology-driven future for Nigeria.
The agency made the call at the 20th Nigeria Computer Society (NCS) International Conference 2026, held in Jos, Plateau State, where stakeholders examined strategies for leveraging emerging technologies to strengthen national development.
Speaking on behalf of the Director-General of NITDA, Mr Kashifu Inuwa, the agency’s Director of Stakeholders Management and Partnerships, Dr Aristotle Onumo, said Nigeria’s digital transformation would depend on sustained investment in innovation, digital skills, research and strategic partnerships.
According to him, collaboration across the public and private sectors is essential to translate emerging technologies into practical solutions capable of improving governance, creating jobs and enhancing the country’s global competitiveness.
Onumo said NITDA remained committed to implementing its Strategic Roadmap and Action Plan through initiatives that promote digital literacy, research and development, innovation ecosystems, cyber sovereignty and emerging technologies.
He added that the agency was expanding opportunities for innovators, entrepreneurs and startups through platforms designed to encourage collaboration, investment and technology-driven enterprise.
“We are transforming Digital Nigeria into the nation’s foremost innovation platform where policymakers, investors, startups, researchers and technology companies can collaborate to accelerate economic growth and digital transformation,” he said.
He urged innovators, startup founders and technology professionals to participate actively in the forthcoming Builders Summit by showcasing indigenous solutions capable of addressing Nigeria’s development challenges.
Declaring the conference open, the Governor of Plateau State, Mr Caleb Mutfwang, described digital technology as a critical driver of governance and economic development.
Mutfwang said his administration had adopted digital solutions to improve public service delivery, modernise government operations and enhance internally generated revenue.
He also identified technology as a key enabler for agricultural transformation, increased productivity and improved food security, urging participants to ensure that deliberations at the conference translate into practical outcomes for national development.
Earlier, the President of the Nigeria Computer Society (NCS), Prof. Muhammad Sirajo, said the conference was organised to strengthen collaboration among policymakers, researchers, regulators, technology professionals and industry leaders.
Sirajo said the conference, with the theme “Harnessing Digital Innovation and Emerging Technologies for Inclusive Growth and Economic Renaissance (RISE 2026),” focused on exploring how innovation could accelerate Nigeria’s socio-economic development.
He identified artificial intelligence, blockchain, cloud computing, cybersecurity and robotics as among the technologies shaping the future of economies across the world.
According to him, Nigeria’s youthful population and expanding digital ecosystem provide a strong foundation for building a globally competitive economy through sustained investment in digital infrastructure, innovation and skills development.
The conference attracted government officials, regulators, academics, development partners, technology professionals and private-sector stakeholders to deliberate on policies and innovations aimed at accelerating Nigeria’s digital transformation and inclusive economic renaissance.
Telecom
Hon. Minister Dr. Kingsley T. Udeh and ASUS To Unveil First of a Kind Flagship Store in West Africa
In a landmark moment for Nigeria’s technology retail sector, the Honourable Minister of Innovation, Science and Technology, Dr Kingsley Tochukwu Udeh SAN, will on Monday, August 3rd, commission a landmark ASUS Flagship Store in partnership with Nigeria’s leading e-commerce group Konga. The state-of-the-art facility is widely regarded as the first initiative of its kind in West Africa.
The commissioning will witness the visit of senior executives from the world-renowned technology brand to Nigeria, including EMEA General Manager, Mr. Aaron Tsai, alongside other. One of the purposes of their visit is to reinforce the strategic partnership with Konga and solidify the collaboration between both organisations, further demonstrating ASUS’ commitment to the Nigerian market.
The event is expected to also bring together key stakeholders from government, the technology industry, business community, and the media for what promises to be a defining moment in the evolution of technology retail in the region.
The development comes as Konga continues to accelerate its strategic partnerships with some of the world’s leading technology brands.
For years, Nigerian consumers have demanded more than just access to genuine technology products. They have increasingly sought immersive experiences, expert guidance, after-sales support, and greater confidence when making technology investments. The next chapter in this journey appears to address many of these expectations in a bold and innovative way.
The forthcoming announcement is expected to bring together global innovation in a manner that reflects the changing realities of today’s technology consumer. It also reinforces the growing confidence that leading international technology companies continue to place in Nigeria as one of Africa’s most strategic digital markets.
Industry analysts note that partnerships of this nature are becoming increasingly important as consumers place greater emphasis on authenticity, hands-on product experiences, technical support, and trusted purchase channels. Beyond selling devices, the future of technology retail lies in building complete customer experiences.
As anticipation builds for Monday, one thing is certain: the ASUS-Konga partnership promises to set new standards for tech retail in West Africa, elevating customer experience and reinforcing Nigeria’s digital transformation narrative.
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