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SEO Secrets: How Media Professionals Can Make Their Blog Posts Rank High

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By Chidinma Enemanna

You’ve spent hours researching, writing, and editing your blog post. You’ve even sprinkled in a few catchy headlines and optimised your images, hoping to make your blog post stand out on Google. But it’s still stuck on page 10 of the search results.

Chidinma Enemanna

If that sounds familiar, you’re not alone. We’ve all been there — pouring our hearts (and maybe a bit of coffee) into writing a killer blog post, only to watch it languish on page 10 of Google’s search results.

Why isn’t your blog ranking? And more importantly, how do you fix it?

In this article, I’ll walk you through the most common reasons your blog isn’t ranking and, more importantly, how to fix it.

1. Use the Right Keywords

Firstly, let’s talk about keywords. You might think that writing great content is enough to get you ranked on Google, but here’s the deal: Google needs to know what your blog is about. And how does Google figure that out? By looking at your keywords. It’s not just about choosing any random word that seems relevant. Google’s algorithms are highly sophisticated, and they can tell when you’ve picked the wrong keywords.

I learned this the hard way. I once wrote a post about “Why Small Businesses Should Use Social Media.” The content was solid, but I didn’t do enough research on the keywords. I used phrases I thought sounded good, but weren’t terms people were searching for. As a result, my post went nowhere. A quick check using tools like SEMrush revealed that the term social media for small businesses was searched far more often, and that’s the keyword I should have targeted. Lesson learned.

To fix this, you need to do proper keyword research. Tools like Ahrefs, Google Keyword Planner, and Ubersuggest can help you identify your topic’s most popular and relevant keywords.

2. Go In-Depth When Writing

Google’s algorithms aren’t just about keywords; they evaluate the depth of your content. If your blog post is too short, say, 300 words or less, it’s not giving Google enough information to rank it appropriately.

Google prefers longer, in-depth content because it tends to be more comprehensive and valuable to readers. When someone searches for something, they want more than just a quick answer; they want detailed, insightful content that covers the topic entirely.

I remember my early years as a writer; I was excited to churn out content of about 400 words. After weeks, I checked Google, and my posts were nowhere to be found on the first page. I did some quick research and realised that the top-ranking posts were over 1,500 words, packed with detailed information, helpful tips, and real-life examples. Mine was a snack compared to their full-course meal.

To fix this, aim for 1,500+ words per blog post. But don’t just aim for word count, focus on creating quality content that thoroughly covers the topic. Use subheadings to break up your content, include relevant statistics, and provide valuable insights to help your readers. And don’t forget to update older posts. Google loves fresh content, and updating an old post with new information can give it a boost. Additionally, tools like SurferSEO can help you with typical word count ranges for your blog compared to competitors.

3. Do Not Ignore The Power of Backlinks

Did you know that Google’s love language is backlinks? These are links from other websites that point to your content. Google uses backlinks as a signal that your content is trustworthy and authoritative. The more high-quality backlinks you have, the more likely Google is to push your content up the search results. In other words, backlinks are one of Google’s top-ranking factors.

I used to ignore backlinks until I noticed that the top-ranked blogs had dozens (sometimes hundreds) of backlinks pointing to them. I realised that getting backlinks was just as important as writing great content. So, a friend advised me to start building quality backlinks by reaching out to industry influencers, guest blogging, and getting featured in expert roundups. And guess what? My traffic shot up by 40% in just a few months.

According to Ahrefs SEO Statistics, there’s a positive correlation between the number of websites linking to a page and its search traffic, as pages with more backlinks consistently rank higher than those without.

4. Your Site’s Speed Shouldn’t Be Slower Than a Snail on Vacation

No one likes waiting for a web page to load, and Google is no different. If your site is slow, Google won’t rank it well. Page speed is an official ranking factor. Google wants to provide users with the best experience possible, and a slow site doesn’t cut it.

According to Google, 53% of mobile users will leave a website if it takes longer than 3 seconds to load. So, getting your site to load quickly isn’t just important for SEO, it’s crucial for keeping visitors on your page.

I once had a client whose website took an average of 11 seconds to load. I ran a speed test using Google’s PageSpeed Insights, and I found a ton of issues. These were issues like large image sizes, unnecessary scripts, and other speed-busting problems. I made the necessary changes, like compressing the images and enabling browser caching, and within a week, the bounce rate dropped by 15%, and the site started ranking higher.

I recommend using tools like Google PageSpeed Insights and GTMetrix to test your site’s speed. Then, optimize everything that’s slowing it down. The faster your site, the better the user experience, and the better your rankings.

5. Engage Your Audience

Google doesn’t just look at how many people visit your site; it looks at how they interact with your content. If users bounce off your site after a few seconds, Google will assume your content isn’t valuable. And let’s face it, no one likes a boring blog post. Google wants to reward content that keeps people engaged.

This is a common mistake that people often make when writing a blog. Bloggers and writers are typically focused filling their articles with great information, but leaving them dry with no personality or engaging tone. If you are guilty of this, you will notice a high bounce rate and people will spend little time on your site.

What should you do?

You should start injecting more humour, storytelling, and personal examples into your posts. When you do this, you will notice that the read time on the page will improve significantly.

Use a friendly tone, tell stories, and ask questions encouraging readers to stay longer. The more time people spend on your page, the better Google will rank your content. In fact, HubSpot found that 75% of people never scroll past the first page of search results, so your content has to be compelling enough to make them want to read more.

6. Make Your Blog Mobile-Friendly

In today’s world, mobile traffic is enormous. Over 50% of global web traffic comes from mobile devices, and Google knows this. That’s why mobile-friendliness is now a ranking factor. If your blog isn’t mobile-friendly, you’re missing out on a massive chunk of traffic.

I found this out when I checked a blog’s performance on mobile. The site looked fine on desktop, but it was a disaster on mobile. The images were cut off, buttons were too small to click, and text was difficult to read. After I advised that the site be optimised for mobile users, their traffic increased, and rankings improved.

I recommend using Google’s Mobile-Friendly Test to see how your site performs on mobile devices. Then, ensure your site is responsive, meaning it adapts to any screen size. If your blog isn’t mobile-friendly, you could lose valuable visitors and hurt your rankings.

Final Thoughts: Is SEO Ranking a Marathon or a Sprint?

There’s no magic formula to get your blog ranking on the first page of Google. Still, you’ll be in the best position to succeed by focusing on the right keywords, producing high-quality, in-depth content, building backlinks, optimising site speed, and engaging your audience.

It takes time, effort, and a bit of strategy. But trust me, the results are worth it. So, don’t get discouraged if your blog isn’t ranking just yet. SEO is a marathon, not a sprint.

With patience and some fine-tuning, you’ll see your efforts pay off. And when that happens, you’ll be at the top of the Google rankings, and your readers will thank you!

Chidinma Enemanna is an SEO Content Specialist and a Brand Specialist at Moniepoint Inc.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Africa Must Build Its Own Cybersecurity Intelligence, Says Tizel CEO At AfriTech 5.0

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As Africa edges toward an estimated 750 million internet users by the end of 2025, the continent’s expanding digital footprint is increasingly matched by vulnerabilities that threaten its economic and national security.

Africa Must Build Its Own Cybersecurity Intelligence, Says Tizel CEO At AfriTech 5.0

Happiness Obioha, Managing Director and Chief Executive Officer of Tizel Cybersecurity

This concern took centre stage at the Africa Tech Alliance Forum (AfriTech 5.0), where Happiness Obioha, the Managing Director and Chief Executive Officer of Tizel Cybersecurity, delivered one of the event’s most compelling arguments for a new cybersecurity paradigm rooted in African intelligence rather than foreign technology.

Speaking on the theme “Beyond Firewalls: The Case for Homegrown Cybersecurity Intelligence in Africa,” Obioha maintained that Africa’s cybersecurity risks cannot be effectively mitigated with imported solutions that were never designed for the continent’s distinct digital realities.

She described Africa’s cyber landscape as one defined by unique threat actors, infrastructural limitations, cultural nuances, and business patterns that global security platforms often fail to understand.

According to her, relying solely on perimeter-based defenses such as firewalls is no longer adequate in a world where cyberattacks grow more adaptive, persistent, and sophisticated.

Obioha argued that Africa’s dependence on generic global tools has created a critical gap in the continent’s ability to detect, interpret, and respond to emerging threats, and explained that foreign cybersecurity systems frequently misread local attack patterns or fail to anticipate region-specific vulnerabilities.

As a result, many African organizations operate with a false sense of safety while facing increasingly complex threats ranging from ransomware and financial fraud to targeted breaches on government infrastructure.

The Tizel CEO emphasised that Africa’s long-term security lies in adopting intelligence-led approaches that draw from local insights, indigenous expertise, and continental research, and noted that such solutions allow faster and more precise threat detection because they are built with an understanding of local behaviour patterns and digital environments.

Beyond security improvements, she stressed that homegrown cybersecurity also strengthens national sovereignty, reduces capital flight, expands technical capacity, and creates jobs in one of the world’s fastest-growing sectors.

Obioha cited Tizel Cybersecurity as an example of what locally grounded innovation can achieve, explaining that the company’s model integrates contextual intelligence, real-time monitoring, rapid incident response, and strict adherence to regulatory frameworks.

According to her, Tizel’s work with banks, telecom operators, government agencies, and SMEs demonstrates the measurable impact of Africa-specific cybersecurity architecture.

Among the results she highlighted were the prevention of a major ransomware attack in the financial sector, a significant reduction in network downtime for a telecom operator, and the deployment of effective real-time monitoring systems for a government agency.

She reinforced that Tizel’s success is built on its deep understanding of the African digital ecosystem, a familiarity she described as indispensable for delivering cybersecurity that genuinely protects African institutions.

The region’s business culture, infrastructural diversity, and evolving digital habits, she said, can only be accurately interpreted by experts who operate within the same environment.

Obioha urged African enterprises and governments to take a more deliberate approach toward securing their digital future, and encouraged them to re-examine their cybersecurity posture, invest in indigenous intelligence-driven solutions, and build internal teams equipped to respond to emerging threats.

The survival and competitiveness of African businesses, she noted, will increasingly depend on their ability to align security strategies with the realities of the continent’s rapidly evolving digital economy.

“Africa’s digital future is promising,” she concluded, “but it must be secured with intelligence and innovation that come from within the continent.”


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MTN Partners with SMEDAN to Drive Digital Growth and Job Creation Nationwide

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MTN Nigeria and the Small and Medium Enterprises Development Agency of Nigeria (SMEDAN) have signed a strategic partnership aimed at accelerating the growth, digital capacity, and sustainability of Nigeria’s 40 million Micro, Small and Medium Enterprises (MSMEs).

MTN Partners with SMEDAN to Drive Digital Growth and Job Creation Nationwide

L-R: Julcit Onigbogi, Head of Legal, SMEDAN; Charles Odii, Director General, SMEDAN; Lynda Saint-Nwafor, Chief Enterprise Business Officer, MTN Nigeria and Ayham Moussa, Chief Operating Officer, MTN Nigeria, during the MTN, SMEDAN Seal Strategic Partnership Signing held at the MTN Plaza, Ikoyi on Thursday, November 27, 2025.

The signing ceremony was held at the MTN Plaza, Lagos, on Thursday, November 27, 2025.

MTN Nigeria’s Chief Operating Officer, Ayham Moussa, reiterated MTN’s commitment to supporting Nigeria’s economic development, stating that MSMEs are the lifeline of Nigeria’s economy.

He said: “SMEs are the backbone of the economy and the backbone of employment in Nigeria. We are delighted to power SMEDAN’s platform and provide tools that help MSMEs reach customers, obtain funding, and access wider markets.

“This collaboration serves both our business and social development objectives.”

Chief Enterprise Business Officer, Lynda Saint-Nwafor, MTN Nigeria described the MoU as a tool to “meet SMEs at the point of their needs,” noting that nano, micro, small, and medium businesses each require different resources to scale.

She stated: “Some SMEs need guidance, some need resources; others need opportunities or workforce support. This platform allows them to access whatever they need.

“We are committed to identifying opportunities across financial inclusion, digital inclusion, and capacity building that help SMEs to scale.”

Speaking at the event, the Director General of SMEDAN, Charles Odii, emphasised the significance of the collaboration, noting that the agency cannot meet its mandate without leveraging technology and private-sector expertise.

He said: “We have approximately 40 million MSMEs in Nigeria, and only about 400 SMEDAN staff. We cannot fulfil our mandate without technology, data, and strong partners.

“MTN already has the infrastructure and tools to support MSMEs from payments to identity, hosting, learning, and more. With this partnership, we are confident we can achieve in a short time what would have taken years.”

Odii highlighted that the SMEDAN-MTN collaboration would support businesses across their growth needs, guided by their four-point GROW model – Guidance, Resources, Opportunities, and Workforce Development.

He added that SMEDAN has already created over 100,000 jobs within its two-year administration and expects the partnership to significantly boost job creation, business expansion, and nationwide enterprise modernisation.

The partnership will feature joint initiatives focused on digital inclusion, financial access, capacity building, and providing verified information for MSMEs. With millions of small businesses depending on accurate guidance and easy-to-access support, MTN and SMEDAN say their shared platform will address gaps in communication, misinformation, and access to opportunities.

The event concluded with the formal signing of the Memorandum of Understanding (MoU), setting the stage for the immediate roll-out of tools, content, and resources that will support MSMEs nationwide.


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MTN Nigeria Launches Y’ello Data Gifting Campaign as Digital Connectivity Shapes Festive Celebrations

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MTN Y’ello Tide is the gift that keeps giving, with MTN exciting Nigerians through a season filled with yellow gifting, digital rewards, and festive moments. This year, MTN is giving customers even more ways to stay connected and celebrate, and the Y’ello Data Gifting initiative stands as one of the many offerings under MTN Y’ello Tide.

MTN Nigeria Launches Y’ello Data Gifting Campaign as Digital Connectivity Shapes Festive Celebrations

MTN Nigeria

With Nigerians embracing more digital-led ways to connect and celebrate during the festive season, MTN Nigeria has introduced its Y’ello Data Gifting initiative as part of the broader MTN Y’ello Tide, designed to encourage customers to share data with loved ones while standing a chance to win prizes worth millions of naira. MTN Y’ello Tide continues to position digital connectivity as an exciting way to gift this season, reinforcing that MTN is giving Nigerians more value at a time they need it most.

The campaign runs from December 1 to 25, offering daily rewards such as Samsung smartphones and ₦20,000 shopping vouchers for the top 20 data gifters each day. As a core part of MTN Y’ello Tide, the data gifting experience helps customers enjoy more yellow moments through rewards, bonuses, and shared connections. Customers who participate also enjoy bonus data, with 1GB awarded to those gifting 10GB or more, and 500MB for gifts ranging between 5GB and 9.99GB. Participation is available through *321# or the myMTN NG app between 10am and 10pm daily.

Across Nigeria, digital behaviour continues to evolve. Internet consumption reached a record 973,455 terabytes in December 2024, marking a 36.5 percent year-on-year growth according to the Nigerian Communications Commission. MTN Y’ello Tide taps into this shift by offering exciting, value-driven digital gifting experiences that help people stay connected throughout the season.

While costs of food and non-alcoholic beverages have risen by over 92 percent in the last three years, and inflation stood at 34.60 percent in November 2024 with food inflation at 39.93 percent, Nigerians continue to prioritise meaningful and cost-efficient ways to stay connected. This shift has led many families to favour experiential or digital gifts, particularly as surveys show that 76 percent of Nigerians experienced income reductions in 2024, based on the PiggyVest Savings Report.

Festive spending has also adjusted to new realities. Items such as Christmas trees now range between ₦23,000 and ₦700,000, up from ₦17,000 to ₦450,000 last year. In this context, telco-led promotions like MTN Y’ello Tide’s Data Gifting campaign offer an alternative form of giving that aligns with today’s lifestyle needs. MTN is giving customers more ways to celebrate in yellow, creating exciting opportunities to share, connect, and enjoy festive rewards.

Nigeria remains a mobile-first market with 103 million internet users recorded at the start of 2024, representing 45.5 percent internet penetration according to DataReportal. Data now functions as a core utility supporting work, education, entertainment, and social connection across the country, making MTN Y’ello Tide’s digital gifting even more relevant this season.

As a Lagos civil servant noted earlier this month, the season remains a time for gratitude and connection, regardless of spending patterns. MTN Y’ello Tide strengthens this sentiment by making it easier for customers to stay connected and enjoy meaningful gifting in an exciting and accessible way.

The Y’ello Data Gifting campaign continues until December 25, with terms and conditions applying. As part of MTN Y’ello Tide, the initiative reinforces that MTN is giving Nigerians a festive season anchored on digital convenience, rewarding experiences, and yellow-themed celebration.

Dial *321# or download the myMTN NG app to start gifting data to your loved ones. Campaign runs until December 25, 2025. Terms and conditions apply.


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