Telecom
SEO Secrets: How Media Professionals Can Make Their Blog Posts Rank High

By Chidinma Enemanna
You’ve spent hours researching, writing, and editing your blog post. You’ve even sprinkled in a few catchy headlines and optimised your images, hoping to make your blog post stand out on Google. But it’s still stuck on page 10 of the search results.

Chidinma Enemanna
If that sounds familiar, you’re not alone. We’ve all been there — pouring our hearts (and maybe a bit of coffee) into writing a killer blog post, only to watch it languish on page 10 of Google’s search results.
Why isn’t your blog ranking? And more importantly, how do you fix it?
In this article, I’ll walk you through the most common reasons your blog isn’t ranking and, more importantly, how to fix it.
1. Use the Right Keywords
Firstly, let’s talk about keywords. You might think that writing great content is enough to get you ranked on Google, but here’s the deal: Google needs to know what your blog is about. And how does Google figure that out? By looking at your keywords. It’s not just about choosing any random word that seems relevant. Google’s algorithms are highly sophisticated, and they can tell when you’ve picked the wrong keywords.
I learned this the hard way. I once wrote a post about “Why Small Businesses Should Use Social Media.” The content was solid, but I didn’t do enough research on the keywords. I used phrases I thought sounded good, but weren’t terms people were searching for. As a result, my post went nowhere. A quick check using tools like SEMrush revealed that the term social media for small businesses was searched far more often, and that’s the keyword I should have targeted. Lesson learned.
To fix this, you need to do proper keyword research. Tools like Ahrefs, Google Keyword Planner, and Ubersuggest can help you identify your topic’s most popular and relevant keywords.
2. Go In-Depth When Writing
Google’s algorithms aren’t just about keywords; they evaluate the depth of your content. If your blog post is too short, say, 300 words or less, it’s not giving Google enough information to rank it appropriately.
Google prefers longer, in-depth content because it tends to be more comprehensive and valuable to readers. When someone searches for something, they want more than just a quick answer; they want detailed, insightful content that covers the topic entirely.
I remember my early years as a writer; I was excited to churn out content of about 400 words. After weeks, I checked Google, and my posts were nowhere to be found on the first page. I did some quick research and realised that the top-ranking posts were over 1,500 words, packed with detailed information, helpful tips, and real-life examples. Mine was a snack compared to their full-course meal.
To fix this, aim for 1,500+ words per blog post. But don’t just aim for word count, focus on creating quality content that thoroughly covers the topic. Use subheadings to break up your content, include relevant statistics, and provide valuable insights to help your readers. And don’t forget to update older posts. Google loves fresh content, and updating an old post with new information can give it a boost. Additionally, tools like SurferSEO can help you with typical word count ranges for your blog compared to competitors.
3. Do Not Ignore The Power of Backlinks
Did you know that Google’s love language is backlinks? These are links from other websites that point to your content. Google uses backlinks as a signal that your content is trustworthy and authoritative. The more high-quality backlinks you have, the more likely Google is to push your content up the search results. In other words, backlinks are one of Google’s top-ranking factors.
I used to ignore backlinks until I noticed that the top-ranked blogs had dozens (sometimes hundreds) of backlinks pointing to them. I realised that getting backlinks was just as important as writing great content. So, a friend advised me to start building quality backlinks by reaching out to industry influencers, guest blogging, and getting featured in expert roundups. And guess what? My traffic shot up by 40% in just a few months.
According to Ahrefs SEO Statistics, there’s a positive correlation between the number of websites linking to a page and its search traffic, as pages with more backlinks consistently rank higher than those without.
4. Your Site’s Speed Shouldn’t Be Slower Than a Snail on Vacation
No one likes waiting for a web page to load, and Google is no different. If your site is slow, Google won’t rank it well. Page speed is an official ranking factor. Google wants to provide users with the best experience possible, and a slow site doesn’t cut it.
According to Google, 53% of mobile users will leave a website if it takes longer than 3 seconds to load. So, getting your site to load quickly isn’t just important for SEO, it’s crucial for keeping visitors on your page.
I once had a client whose website took an average of 11 seconds to load. I ran a speed test using Google’s PageSpeed Insights, and I found a ton of issues. These were issues like large image sizes, unnecessary scripts, and other speed-busting problems. I made the necessary changes, like compressing the images and enabling browser caching, and within a week, the bounce rate dropped by 15%, and the site started ranking higher.
I recommend using tools like Google PageSpeed Insights and GTMetrix to test your site’s speed. Then, optimize everything that’s slowing it down. The faster your site, the better the user experience, and the better your rankings.
5. Engage Your Audience
Google doesn’t just look at how many people visit your site; it looks at how they interact with your content. If users bounce off your site after a few seconds, Google will assume your content isn’t valuable. And let’s face it, no one likes a boring blog post. Google wants to reward content that keeps people engaged.
This is a common mistake that people often make when writing a blog. Bloggers and writers are typically focused filling their articles with great information, but leaving them dry with no personality or engaging tone. If you are guilty of this, you will notice a high bounce rate and people will spend little time on your site.
What should you do?
You should start injecting more humour, storytelling, and personal examples into your posts. When you do this, you will notice that the read time on the page will improve significantly.
Use a friendly tone, tell stories, and ask questions encouraging readers to stay longer. The more time people spend on your page, the better Google will rank your content. In fact, HubSpot found that 75% of people never scroll past the first page of search results, so your content has to be compelling enough to make them want to read more.
6. Make Your Blog Mobile-Friendly
In today’s world, mobile traffic is enormous. Over 50% of global web traffic comes from mobile devices, and Google knows this. That’s why mobile-friendliness is now a ranking factor. If your blog isn’t mobile-friendly, you’re missing out on a massive chunk of traffic.
I found this out when I checked a blog’s performance on mobile. The site looked fine on desktop, but it was a disaster on mobile. The images were cut off, buttons were too small to click, and text was difficult to read. After I advised that the site be optimised for mobile users, their traffic increased, and rankings improved.
I recommend using Google’s Mobile-Friendly Test to see how your site performs on mobile devices. Then, ensure your site is responsive, meaning it adapts to any screen size. If your blog isn’t mobile-friendly, you could lose valuable visitors and hurt your rankings.
Final Thoughts: Is SEO Ranking a Marathon or a Sprint?
There’s no magic formula to get your blog ranking on the first page of Google. Still, you’ll be in the best position to succeed by focusing on the right keywords, producing high-quality, in-depth content, building backlinks, optimising site speed, and engaging your audience.
It takes time, effort, and a bit of strategy. But trust me, the results are worth it. So, don’t get discouraged if your blog isn’t ranking just yet. SEO is a marathon, not a sprint.
With patience and some fine-tuning, you’ll see your efforts pay off. And when that happens, you’ll be at the top of the Google rankings, and your readers will thank you!
Chidinma Enemanna is an SEO Content Specialist and a Brand Specialist at Moniepoint Inc.
Telecom
Glo, Huawei, Communications Ministry Bring Digital Services to Abuja Village

Telecommunications and digital services provider, Globacom, has partnered with the Federal Ministry of Communications, Innovation and Digital Economy and Huawei Nigerian Enterprises, to provide digital access to 7,000 remote communities in Nigeria with the commissioning of the pilot project in Isuanin Kura in Ibwa 2, Gwagwalada, on the outskirts of the Federal Capital Territory, Abuja on Wednesday.
The project, which is championed by the Ministry, will deliver 2G/3G/4G services, free public Wi-Fi access, digital healthcare and remote learning capabilities to the over 12,000 residents of the community.
Minister of Communications, Innovation and Digital Economy, Dr. Bosun Tijani, was full of commendation to Globacom and Huawei for supporting President Bola Tinubu’s commitment to addressing the connectivity crisis affecting more than 20 million Nigerians who currently lack basic telecommunication access in the country.
Said he: “If you bring out your phone in many communities, there is no network at all. This is costing the country significantly because people cannot access financial services, medical care, or education”, adding that this also poses governance challenges as disconnected areas are difficult to administer.
“Where you live should not determine your access to opportunity. We are using innovation to ensure every Nigerian, regardless of location, can thrive in the digital age”, the Minister added.
Globacom’s Group Chief Technical Director, Mr. Sanjib Roy, who spoke on the project said the company worked with the Ministry and Huawei to bring up the site by providing the Microwave backhaul link and access to Globacom’s full core network resources and also manage the operation of the site to ensure uninterrupted voice and data services for the community.
“The Smart Education facility allows for young students within the community to receive education remotely, with the teachers being in Abuja or any other part of the world, while Healthcare delivery has been revolutionised through connected medical equipment that enables remote consultations between patients in Ibwa and doctors and specialists in urban-locations”, Mr Roy explained. The site and all the equipment are powered by solar thereby ensuring clean environment and uninterrupted power supply.
During the inauguration, the system’s effectiveness was demonstrated with the leader of Isuanin Kura, Ibwa 2 Community, Chief Abubakar Bamaiyi, having a live consultation with a medical doctor in Abuja, while the Minister and other guests watched as the students in the local school were being taught via online video by a teacher in Lagos, using equipment provided by Huawei.
Mr Kazeem Kaka, Globacom’s Head of Division, North West, who also spoke at event, said, “For Globacom, this is a continuation of our long-standing mission to democratize access to communication. Since 2003, we have remained at the forefront of efforts to lower the barriers to connectivity—making telephony, internet, and data services more accessible and affordable for all Nigerians.
“Today’s launch reinforces that commitment. We are particularly excited about the impact this initiative will have on education, healthcare, and economic empowerment of Ibwa people”.
In his remarks, Mr Terrens Wu, Managing Director, Huawei Nigerian Enterprises, said his company was proud to be part of the initiative to provide connectivity, and promote learning and healthcare in rural communities through digital technology. His company later gave out 120 affordable smartphones to the community to help them have access to telephony.
Telecom
NIMC Targets 95% National ID Enrollment by December 2025

National Identity Management Commission (NIMC) has unveiled an ambitious plan to register at least 95% of Nigerians into the National Identity Database before the end of 2025, aligning with President Bola Tinubu’s Renewed Hope Agenda on digital governance and inclusive development.
Speaking at a media briefing in Abuja, NIMC Director-General Abisoye Coker-Odusote outlined the agency’s strategy, which includes expanded registration centers, improved infrastructure, and intensified public sensitization campaigns.
“As part of our efforts, we are launching the Ward Enrollment Exercise to ensure that at least 95% of Nigerians are captured by December,” she stated.
NIMC reported that over 120 million Nigerians have already been enrolled, with the target set to register an additional 100 million before year-end. Coker-Odusote emphasized that the exercise would provide the government with accurate population data, enabling better planning and resource allocation.
Addressing concerns about data security and public trust, the NIMC boss assured Nigerians that robust measures have been put in place to safeguard personal information.
She highlighted initiatives such as the NIN Authentication system, which allows individuals to control access to their data through user consent management.
Additionally, NIMC is collaborating with security agencies to track and shut down fraudulent NIN websites while working alongside the Nigeria Data Protection Commission (NDPC) to ensure that enrollment officers receive proper certification in data handling.
“To foster trust, we are ensuring that all personnel handling data are certified experts through NDPC training programs,” she explained.
Looking ahead, Coker-Odusote revealed that NIMC is actively working to integrate all ministries, departments, and agencies (MDAs) to eliminate fragmented operations.
She also disclosed plans to launch a Public Key Infrastructure (PKI) initiative, which will enhance trust in government transactions and digital interactions.
“In the near future, MDAs will be able to implement digital signing across platforms, seamlessly exchanging documents within and between various establishments, thereby advancing e-government and the digital economy,” she added.
The mass enrollment drive, coupled with the strengthening of cybersecurity frameworks, positions Nigeria for an inclusive and efficient national identity system that will serve as a foundation for digital transformation.
Telecom
Experts @ ABoICT 2025 Warn of Digital Disaster Risks in Nigeria Without AI Governance

As artificial intelligence (AI) continues to transform the global digital landscape, two prominent technology leaders have issued urgent warnings and strategic calls for Nigeria and Africa to adopt a unified, governance-driven approach to AI development, emphasizing that trust, regulation, and cybersecurity are more important than ever.

L-r: Dr. Krishnan Ranganath, Regional Executive, West Africa, Africa Data Centres, Adewale Obadare, chief visionary officer, Digital Encode, Amrish Singhal, chief operations officer, Spectranet, Engr. Ike Nnamani, Managing Director, Digital Realty Nigeria and Rudman Muhammed, Managing Director, Internet Exchange Point of Nigeria, at the 16th Africa’s Beacon of ICT Merit and Leadership awards held in Lagos recently.
At the 2025 Africa’s Beacon of ICT Merit & Leadership Award (ABoICT 2025), held over the weekend in Lagos, Professor Adewale Peter Obadare, Chief Visionary Officer of Digital Encode, and Amrich Singhal, Chief Operating Officer of Spectranet, independently but powerfully echoed the same sentiment: AI without governance is a ticking time bomb.
Delivering his keynote on “AI Governance, Standardization and Cybersecurity in the AI Era,” Prof. Obadare warned against the rising trend of “AI washing”—where companies label basic software or services as “AI” to capitalize on hype, often without the underlying technological integrity or oversight.
“People are calling everything AI today, from photography apps to basic automation, but no one is talking about AI governance,” he said.
Drawing comparisons to the early days of the internet, Obadare cautioned that failing to integrate security and governance into AI architecture could lead to far-reaching consequences. “We are repeating the same mistake we made with TCP/IP, which was not built with cybersecurity in mind. We cannot afford to make that error again.”
He emphasized that governance should not be seen as a hindrance but as an enabler of safe innovation. “Governance is not a brake to stop movement; it is a brake to make movement safe,” he said.
Citing international standards like ISO/IEC 42001 and ISO/IEC 38507, Obadare called for responsible innovation grounded in clear ethical guidelines, stressing the importance of securing the core components of AI: data, models, and infrastructure.
Echoing similar concerns, Amrich Singhal, chief operating officer, Spectranet in his presentation themed “Responsible AI and Nigeria: Balancing Innovation, Regulation, and Cybersecurity,” stressed that “the countries that will benefit most from AI are not necessarily those with the most powerful models, but those with the most trusted systems.”
Singhal painted AI as a double-edged sword, capable of boosting national productivity while also enabling new forms of cyber manipulation—from deepfakes to identity theft and disinformation. “AI can clone voices, create fake personas, and even undermine democracy. It’s no longer a question of readiness, it’s a question of urgency,” he declared.
He acknowledged Nigeria’s potential due to its youthful, tech-savvy population and its expanding use of AI across sectors like healthcare, agriculture, education, and oil exploration.
However, he criticized existing regulatory structures such as the Nigeria Data Protection Regulation (NDPR) and NITDA’s 2023 draft AI framework as being “underdeveloped, underfunded, and poorly enforced.”
Both experts called for a multi-stakeholder approach to AI governance. Prof. Obadare warned of real-world failures, such as Microsoft’s racist chatbot Tay, Amazon’s gender-biased recruitment AI, and Uber’s fatal autonomous vehicle incident, not as tech failures, but as governance failures.
He also cited cybersecurity breaches, including the 2023 hacking of OpenAI’s ChatGPT and the leak of DeepSeek’s API keys and user data on launch day, to stress that “the danger is not just in the algorithms, but in how we design and deploy them.”
Singhal proposed a three-tiered strategy to build Nigeria’s AI resilience: government must champion AI education, create safe innovation sandboxes, and enforce data laws; private companies must adopt ethical and secure design practices; and civil society must raise awareness of digital rights and AI risks—especially for vulnerable populations.
In a firm conclusion, Prof. Obadare urged that “governance must be embedded by design,” warning that irresponsible innovation has already proven costly and called on both developers and policymakers to act before Nigeria’s AI future becomes a liability rather than a strength.
Meanwhile, Singhal closed with a stark challenge: “AI is already here. The question is not whether to use it, but how. Nigeria must choose whether AI will be a great equalizer or its greatest vulnerability.”
As the nation moves deeper into the AI era, the message is clear: building trust, enforcing cybersecurity, and embedding responsible governance must be at the core of Nigeria’s AI journey, before it’s too late.
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