Telecom
SHAREit Ranks Among Top 5 Global Media Sources Driving Non-Gaming Global in-App Purchases in AppsFlyer’s Performance Index 14

SHAREit Group, a global technology company, has announced that its digital content sharing and streaming app SHAREit, has been ranked No.4 media source globally in volume and power rankings in non-gaming categories and No.7 in all categories on the In-App purchases (IAP) index, marking another growth milestone.
It has also ranked at No.8 on the global retention index across all categories for driving huge volumes.
Besides these, SHAREit Group also jumped to higher rankings in gaming categories on the Retention and In-App purchases index globally.
The rankings are provided by AppsFlyer, a marketing measurement and experience platform, which released the 14th edition of their performance index, featuring the top media sources in mobile advertising.
The company has also developed a lighter version, SHAREit Lite , a peer to peer file transfer mobile app, allowing users to share files, pictures, music, and more, with other devices without using an active internet or Bluetooth connection.
Being one of the first app channel partners of Google Play, it also ensures secure application transfers with Peer-to-Peer Offline App Sharing.
In the African market, SHAREit Lite has become the preferred peer-to-peer digital transfer app for the young demographic. In Nigeria for instance, Guardian reports that SHAREit Lite has notably enhanced the productivity of many young people in both the formal and informal sectors through easy file-sharing.
Additionally, SHAREit Lite has taken its engagement with the young energetic population a notch higher through several offline initiatives, one of which is the SHAREit Lite campus storm, in partnership with Boomplay where students displayed their singing talents to win rewards.
Besides the high-speed file sharing feature, SHAREit Lite also helps its users to save memory space on their devices by eliminating the need to download other tool apps. The additional features of the app include Phone Cleaner, Phone Booster, Battery Saver, File Manager and Game Resource Files Transfer – all targeted to provide an optimized smartphone experience to the users.
It is therefore not surprising that SHAREit, has become a marketing platform of choice for mobile marketers as they look to drive quality users, and these rankings underscore the app’s role in growing the ecosystem.
SHAREit is supporting the growth of leading companies – big enterprises to startups – from gaming ,fintech, e-commerce and other industries across the globe.
The leading media publisher seeks to drive digital and financial inclusion in the emerging markets like Africa and Southeast Asia by breaking down the barriers and providing access to the underserved.
As the foundational plumbing of the digital infrastructure in these markets, the online and offline platform has enhanced reach and affordability of digital services, and over a period of time gained massive trust as users continue sharing files and apps at high speed – for example, those catering to their banking and finance needs and mobile games recommended within their community.
“Mobile gaming and digital payments are two key trends to watch in the emerging markets around the globe and we are excited to propel these even further. Consumer spend in gaming apps surged 16% in 2021 to reach a staggering $116 billion worldwide.
“Smartphones are driving a global fintech boom with geographies like Latin America, Africa and Southeast Asia seeing the rise of neobanks, consumer lending firms, and payments companies.
“Given the massive potential, we are working extensively with gaming apps and financial institutions to help them tap into the digital natives in the emerging markets,” says Karam Malhotra, Partner and Global Vice-President at SHAREit Group.
“As a leading media publisher driving in app purchases for gaming and fintech brands in the world, we are focused on growing the ecosystem and fueling the transformation of digital habits and lifestyle.”
SHAREit is also looking to integrate the advertising platform and global payment solutions to deliver a commercial advertising closed loop through its efficient and open systemic solutions.
Telecom
Mafab Gets 0724 Number Series, Launches Mcom 5G Brand

Mafab Communications, operating under the brand Mcom, has officially activated its mobile service infrastructure and commenced offering telecommunications services — including voice, data, and SMS — with new number range, Nigeria CommunicationsWeek can report.

Dr. Musbahu Bashir, founder Mafab, owners of Mcom
Nigeria Communications Commission (NCC) has also confirmed the entry of Mcom which listed 0724 as officially assigned to Mafab.
An insider at Mafab told this reporter that “ We are Nigeria’s first 5G standalone network provider, revolutionizing the telecommunications landscape. We are driven by a vision to foster a world where possibilities know no bounds with the power of technology”
Recall that the original 5G licence was awarded to Mafab in 2021, with an expectation that rollout would have fully commence by August 2022.
MTN Nigeria, the other winner of the license adhered to this timeline and deployed its 5G across major cities like Lagos, Abuja, and Port Harcourt.
Mafab on the other hand, requested and was granted an extension of time, which it have finally taken advantage of by the recent launch.
Mafab Communications is owned by Dr. Musbahu Bashir, who is also the founder and chairman of the company.
He is the individual behind the Mcom 5G brand and has been instrumental in launching the company’s 5G services.
Telecom
NCC to Name, Shame Telecom Infrastructure Vandals

Nigerian Communications Commission (NCC) has vowed to intensify its collaboration with security agencies to arrest and prosecute individuals vandalising the country’s Critical National Information Infrastructure (CNII).
Auwal Abdullahi, head of Quality of Service at the NCC, said this during a media engagement held in Abuja.
The move comes on the heels of the recent signing of the “Designation and Protection of Critical National Information Infrastructure Order, 2024” by President Bola Tinubu.
The Order is aimed at protecting essential digital and communication systems from cyberattacks, vandalism, and related disruptions.
Speaking on the development, Abdullahi said: “The Critical National Information Infrastructure (CNII) Act has provisions for prosecution, and the operationalisation of CNII falls under the purview of the Office of the National Security Adviser (ONSA). Anyone found liable for damaging or disrupting CNII will be prosecuted going forward. We are working with relevant agencies like the Nigeria Security and Civil Defence Corps (NSCDC) to tackle these problems and prosecute offenders.”
He recounted that some telecom operators recorded significant financial losses two years ago, largely due to exchange rate pressures and infrastructure vandalism.
“About two years ago, we noticed a situation where some of our key telecom operators were recording massive losses. Despite increasing revenues, they were struggling with heavy forex-related obligations that ate into their revenues. This led to poor quality of service,” he said.
According to him, the recent tariff adjustments have placed the industry back on a path to profitability and renewed investment.
“As a result, they are able to reinvest in their networks, which will lead to better quality of service and experience. We expect investments in the industry to increase significantly this year, more than what was seen in the last two years. The Nigerian telecoms industry has great promise, evident in its revenue growth and service delivery, despite the recent challenges,” he added
Also speaking at the event, Aminu Maida, executive vice chairman and CEO of the NCC, reassured stakeholders that the Commission remains committed to driving improvements in network quality across the country.
Represented by Mrs. Nnena Ukoha, acting head of Public Affairs, Maida challenged journalists to act on the knowledge shared at the forum.
“This is not for you alone. You now have this information, do not just sit on it. For instance, you were given figures on fiber cuts and thefts affecting NCC. Who is responsible for those infrastructures? The NSCDC. Ask them: ‘Of all these incidents, what are you doing about them? How many people have been prosecuted?’ Every state has legal departments. Go and ask them: ‘What are you doing to protect critical infrastructure?’ he queried.
Telecom
USSD: 13 Banks Clear Debts – ALTON

Association of Licensed Telecommunications Companies in Nigeria (ALTON) has revealed that 13 commercial banks have fully settled their outstanding Unstructured Supplementary Service Data (USSD) service debts to Mobile Network Operators (MNOs).

Gbenga Adebayo, chairman, ALTON
The remaining three banks are nearing completion of their payments, having cleared over 95% of their respective debts, according to Gbenga Adebayo, chairman, ALTON.
This resolution paves the way for a new billing system for USSD banking transactions.
Going forward, charges for these services will be debited directly from customers’ airtime accounts.
The update on debt settlements and the upcoming billing model were discussed , during the ‘ASK the Exec’ online meeting anchored by MTN.
Participants included Lynda Saint-Nwafor, chief enterprise business officer at MTN and Adebayo.
According to the ALTON Chairman, there has been substantial progress in resolving the long-standing debt issue.
“As of January, the outstanding debt from banks to MNOs for USSD services was N180 billion. Of the 17 banks with pre-API outstanding payments (excluding Heritage Bank, which is insolvent), 13 have fully settled their debts, and the remaining three are in the final stages of installment payments, with over 95% of the debt cleared”, he explained to journalists present at the call.
The clearance of historical debt is crucial as the industry moves to a new operational model.
“Banks with outstanding debts will not be excluded from the new system; they can either migrate to end-user billing once their debts are cleared or choose to remain on the old corporate billing model, provided they settle their outstanding obligations”, Adebayo pointed out.
Since 2021, collaborative efforts between the telecommunications and banking industries, supported by their regulators, have aimed to standardize charges for USSD banking transactions, resulting in a unified fee of N6.98 per transaction.
Saint-Nwafor, explained the upcoming change: “The most significant change is the transition to end-user billing, where customers will now be billed for USSD transactions directly from their airtime accounts instead of their bank accounts. This means deductions will no longer occur from bank balances but from airtime balances held with MNOs.”
Previously, banks directly debited customers’ bank accounts, a system that presented challenges regarding transparency and control.
To address this, an Application Programming Interface (API) was developed, granting banks full control over their USSD channels. For instance, a bank like GTBank with the USSD code *737# can now ensure a customer’s number is accepted by the bank before a transaction proceeds, after which the bank applies the N6.98 charge.
MNOs like MTN simply facilitate the connection, earning their N6.98 fee for providing the channel.
To ensure a smooth transition and consistent experience, a standardized process for end-user billing has been implemented across all operators and banks: Consent Message: Customers dialing a bank’s USSD code will receive a clear consent message informing them of the N6.98 deduction from their airtime and requesting acceptance.
Aggregator Communication: Upon acceptance, the MNO will contact a USSD aggregator to confirm the bank’s availability, preventing billing for unfulfilled services. Transaction and Billing: Once the bank confirms readiness, the MNO connects the customer and bills the airtime account.
All MNOs have also unified their messaging to customers, providing consistent communication on service levels and transaction outcomes, clarifying if a transaction failed due to issues on the bank’s end or the telco’s side.
Crucially, telco service purchases (airtime and data) from banks are zero-rated when customers use direct strings (e.g., dialing *737*10000# for N10,000 airtime instead of the generic *737#).
This informs both the MNO and the bank of the specific intent, making these transactions free.
Customers are strongly encouraged to use these direct strings to avoid charges, and extensive communication campaigns are planned. Any instance of double deduction (from both airtime and bank accounts) should be reported to the customer’s bank.
Adebayo addressed several key questions, reassuring the public about the implications for consumers and businesses.
He noted that for consumers, the shift to end-user billing has a zero net effect on cost, as they were already paying the N6.98 fee, albeit from their bank accounts.
Transparency and accountability are enhanced through standardized consent messages, inter-industry agreements, and MNOs’ commitment to provide monthly performance statistics to regulators.
“If a transaction fails due to MNO network issues, the customer will not be billed, or any deduction will be reversed. However, if the failure originates from the bank’s end (e.g., insufficient bank balance, bank system downtime), the customer will still be billed, with the reason for failure communicated”, ALTON Chairman explained.
The concern about USSD usage limiting access for those in unbanked areas or without airtime was also addressed.
“The N6.98 charge is considerably lower than alternative transport costs to physical banking points. Furthermore, customers can purchase airtime from their bank accounts at zero cost using direct strings, even if they have no airtime, as long as they have funds in their bank account. USSD is seen as a convenience channel, with all stakeholders contributing to the cost of providing financial services”, Adebayo stated.
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