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Six Things to Watch in Nigeria’s B2B e-Commerce Market in 2022

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By Victor George

A notable trend in the Nigerian e-commerce space for the year 2021 was the increasing activity of the B2B segment. The year saw the likes of Alerzo, TradeDepot and Omnibiz implementing innovative ideas to bring more retailers onboard e-commerce, in their quest to dominate the space and control a large chunk of the market.

As businesses set out for 2022, here are some trends to expect from players as they aim to take this important segment of e-commerce to the next level:

  1. Increased Adoption Of B2B marketplace: According to Adewale Opaleye, CEO Alerzo Limited, E-commerce in Nigeria is gaining momentum and the increasing rate of internet users in the country is expected to propel growth in the B2B marketplace. “The necessary pillars needed for the culture to thrive are gradually falling into place. For instance, 50% of Nigeria’s population, that is 104.4 million, is connected to the internet.

Today, the majority of Nigerians access the internet with their mobile phones. With the increasing internet penetration, mobile phone users in the country and the National Economy Digital Policy and Strategy for Digital Nigeria by the Federal Government, we expect that more Nigerians will imbibe the ecommerce culture and the B2B market will definitely benefit from this trend,” he said.

  1. Expansion to non-consumables: unlike the B2C e-tailing platforms, Nigeria’s online B2B marketplace is still dominated by platforms who service the FMCG segment of retailers. Beginning from 2022, it is expected that the market will begin to open up to retailers dealing in the non-consumables to accommodate more high-earned product retailers, especially men.
  2. Alerzopay: As more retailers embrace the online marketplaces, it is expected that the major players will roll out in-platform payment solutions to create a one stop shop for their customers. A major player, Alerzo has said retailers can look forward to the launch of its fintech products, which will also help drive financial inclusion and saving culture among retailers in the country.

“we are building systems towards financial inclusion for our retailers through our soon-to-be-launched, Alerzopay platform. Through the platform, we aim to encourage a healthy saving culture and access to loan facilities. We envision our platform hosting financial inclusion initiatives that national and international organizations wish to roll out,” said the CEO.

  1. Inroad to more cities: B2B shopping brands are also expected to expand their reach and services to more cities  across the country. “We’re focused right now on growing our business by onboarding more informal retailers across the country.

We want to expand into new markets as we believe our platform can empower more people across the country. Our strong presence in the South-West, and continued expansion to the North-West and Central consolidate our desire to grow in a sustainable manner and continue to serve those that are underserved,” said Alerzo CEO.

  1. Social Impact Programmes: One of the major ways brands endear themselves to customers is through social impact programmes in communities. For instance, Alerzo recently supported some burn survivors with funds through “Sebastine Foundation For Burn Survivors”.

While B2B marketplace deploy innovations to attract more retailers online, we can also expect them to creatively engage at the grassroot with social impact activities that will not only announce their presence, but also help them attract brand loyalty.

  1. More Investors: As at the end of year 2021, B2B startups in Africa attracted a cumulative $ 164.5 million in equity and debt financing. For a section of ecommerce that has lasted barely three years on the continent, this is remarkable. And from indications, 2022 might see more investors showing interest in this emerging trend

Victor George, a tech enthusiast writes from Lagos

 


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E-Business

NITDA Ignites a Revolution for Gender Inclusion in Nigeria’s AI and Digital Economy

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In a powerful stride towards an inclusive digital future, the National Information Technology Development Agency (NITDA) is spearheading a transformative drive to empower Nigerian women in the Artificial Intelligence (AI) and digital economy.

This commitment was resoundingly reiterated by NITDA’s Director General, Kashifu Inuwa CCIE, at the “Innovate Her 25” conference, the 10th National Conference and 11th Annual Meeting of Nigerian Women in Information Technology.

Speaking at the event themed “Women in AI: Unlocking Resilience, Fostering Innovation and Leadership,” Inuwa, represented by Dr. Aristotle Onumo, Director of Stakeholder Management and Partnerships, emphasised that true innovation blossoms not in isolation, but through synergistic partnerships and collective endeavor – principles deeply embedded in NITDA’s operational ethos.

Highlighting Nigeria’s Artificial Intelligence (AI) Strategy, Inuwa added that inclusivity is embedded as a core objective: “Our strategic roadmap mandates that at least 40% of our programmes directly benefit women and underserved groups. We have also developed a Gender Inclusion Strategy to guide interventions in areas such as training and infrastructure,” he explained.

Further underscoring Nigeria’s leadership in the digital space, Inuwa excitingly announced that in September 2025, NITDA will proudly host a Leadership Summit on AI. This landmark event will convene stakeholders from across the African continent, fostering a collaborative environment to forge a unified AI vision for Africa.

In alignment with the conference’s focus on empowering women in technology, the DG detailed NITDA’s diverse capacity-building initiatives spanning AI, cloud computing, and cybersecurity. “We work with partners such as the Renew Hope Initiative to train thousands of women across Nigeria’s six geopolitical zones,” he revealed, highlighting the agency’s broad reach.

NITDA stands ready to collaborate with organisations like the Nigerian Women in Information Technology (NIWIT), actively encouraging proposals for bespoke programmes that cater to specific community needs. “We focus on targeted training with measurable outcomes, rather than generic approaches,” Inuwa affirmed, emphasising a results-oriented methodology.

He further spotlighted NITDA’s “Digital Literacy for All Initiative,” which seeks to equip 70% of Nigerians with digital literacy by 2027. Through strategic partnerships with the NYSC and the integration of digital literacy into national school curricula, the agency plans to train over 30 million Nigerians — with a dedicated focus on underserved communities and public servants.

Addressing critical concerns surrounding ethical AI, Inuwa emphasised the importance of developing indigenous datasets and large language models reflective of Nigeria’s unique realities: “We are working closely with stakeholders to build local datasets that safeguard Nigerians’ digital rights and ensure ethical AI use,” he assured.

NITDA is also championing mentorship for women in technology through impactful initiatives such as Women Innovate. The agency warmly welcomes collaboration with NIWIT to design structured mentorship programmes and is open to formalising such partnerships through Memoranda of Understanding (MoUs).

“NITDA is committed to fostering inclusive economic growth through innovation. Partnership and collaboration remain the way forward,” Inuwa declared.

The session concluded with a resounding call to action, urging women-focused organisations to leverage NITDA’s open-door policy and unite in advancing digital inclusion across Nigeria. The future of Nigeria’s digital economy is inclusive, and women are at its forefront.


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E-Business

Amazon CEO Says AI will Reduce Number of Workers Needed

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Amazon’s management on Wednesday said that it expects that artificial intelligence software will reduce the number of office workers at the world’s largest online retailer.

Amazon CEO Says AI will Reduce Number of Workers Needed

Andy Jassy, chief executive, Amazon

“We will need fewer people doing some of the jobs that are being done today and more people doing other types of jobs,” Andy Jassy, chief executive, Amazon  wrote in an email to employees.

He said it was difficult to predict how the overall workforce will evolve, but in the next few years, it is expected that AI efficiency gains will lead to a reduction in the number of office workers.

According to earlier reports, Amazon employed around 1.5 million people worldwide, with approximately 350,000 office employees in various roles.

The Wall Street Journal reported that the company does not anticipate further large-scale layoffs, as seen in 2022 and 2023, in the near future.

Instead, it expects that vacant positions will not be refilled.

However, layoffs are not ruled out, according to sources familiar with the matter.

“Amazon is focusing on so-called AI agents, software capable of independently performing tasks. These agents could, for example, summarise information from the web and data sources, write software, translate languages and automate many time-consuming tasks,” Mr Jassy explained.

“Agents will be teammates that we can call on at various stages of our work,” he added, urging employees to experiment with AI whenever possible.

The impact of AI on the job market has been a concern for many years.

Recently, Spotify, the leader in music streaming, announced that teams requesting additional staff would first need to prove that AI could not perform the tasks.

The creators of the language-learning app Duolingo plan to gradually replace external workers with AI.

 

 

 

 


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BPP Partners NDPC to Strengthen Data Protection

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Dr Adebowale Adedokun, director-general, Bureau of Public Procurement (BPP), has reaffirmed the bureau’s commitment to data protection in Nigeria.

BPP Partners NDPC to Strengthen Data Protection

He disclosed this in a statement at the weekend by Zira Nagga, head of Public Relations, BPP, following a courtesy visit by a delegation from the National Data Protection Commission (NDPC).

Adedokun stressed that data protection is vital to Nigeria’s economy and development, particularly in areas such as demography, health, education, and other key sectors.

He emphasised that no country should leave its data unprotected, as it plays a crucial role in future planning and national development.

“Data governs the world. It is essential to technological progress and must be protected for a country or business to be taken seriously,” he said.

Adedokun described the visit, aimed at fostering partnership on data policy implementation and protection, as timely and aligned with national goals.

He said the BPP would collaborate closely with the NDPC to boost data development, capacity building, and enhance the procurement system.

“The BPP will support compliance as part of the ‘Nigeria First’ Policy, although it is not a core procurement eligibility requirement,” he explained.

He suggested a hybrid training model to help build strong capacity in data protection, privacy awareness, and policy understanding.

According to him, a dynamic training approach will reduce logistics costs and improve public confidence in data safety and privacy.

Dr Vincent Olatunji, CEO, and national commissioner, NDPC, praised Adedokun and the BPP for supporting data protection initiatives.

He said the partnership supports President Bola Tinubu’s vision and will strengthen data privacy across Ministries, Departments, and Agencies (MDAs).

“The collaboration will create awareness and train BPP staff to ensure a firm grasp of data protection principles and policies,” he stated.

Olatunji said the NDPC would establish a working group to finalise a Memorandum of Understanding beneficial to both institutions.

He added that President Tinubu signed the NDPC into law on 12 June 2023 to uphold citizens’ rights and protect national and business data.

Olatunji also noted that strict legal measures were in place to enforce data protection and ensure full compliance nationwide.

Both agencies agreed to form a team to sign the MoU and focus on capacity building and data management in procurement and beyond.

 

 


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