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Six Things to Watch in Nigeria’s B2B e-Commerce Market in 2022

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By Victor George

A notable trend in the Nigerian e-commerce space for the year 2021 was the increasing activity of the B2B segment. The year saw the likes of Alerzo, TradeDepot and Omnibiz implementing innovative ideas to bring more retailers onboard e-commerce, in their quest to dominate the space and control a large chunk of the market.

As businesses set out for 2022, here are some trends to expect from players as they aim to take this important segment of e-commerce to the next level:

  1. Increased Adoption Of B2B marketplace: According to Adewale Opaleye, CEO Alerzo Limited, E-commerce in Nigeria is gaining momentum and the increasing rate of internet users in the country is expected to propel growth in the B2B marketplace. “The necessary pillars needed for the culture to thrive are gradually falling into place. For instance, 50% of Nigeria’s population, that is 104.4 million, is connected to the internet.

Today, the majority of Nigerians access the internet with their mobile phones. With the increasing internet penetration, mobile phone users in the country and the National Economy Digital Policy and Strategy for Digital Nigeria by the Federal Government, we expect that more Nigerians will imbibe the ecommerce culture and the B2B market will definitely benefit from this trend,” he said.

  1. Expansion to non-consumables: unlike the B2C e-tailing platforms, Nigeria’s online B2B marketplace is still dominated by platforms who service the FMCG segment of retailers. Beginning from 2022, it is expected that the market will begin to open up to retailers dealing in the non-consumables to accommodate more high-earned product retailers, especially men.
  2. Alerzopay: As more retailers embrace the online marketplaces, it is expected that the major players will roll out in-platform payment solutions to create a one stop shop for their customers. A major player, Alerzo has said retailers can look forward to the launch of its fintech products, which will also help drive financial inclusion and saving culture among retailers in the country.

“we are building systems towards financial inclusion for our retailers through our soon-to-be-launched, Alerzopay platform. Through the platform, we aim to encourage a healthy saving culture and access to loan facilities. We envision our platform hosting financial inclusion initiatives that national and international organizations wish to roll out,” said the CEO.

  1. Inroad to more cities: B2B shopping brands are also expected to expand their reach and services to more cities  across the country. “We’re focused right now on growing our business by onboarding more informal retailers across the country.

We want to expand into new markets as we believe our platform can empower more people across the country. Our strong presence in the South-West, and continued expansion to the North-West and Central consolidate our desire to grow in a sustainable manner and continue to serve those that are underserved,” said Alerzo CEO.

  1. Social Impact Programmes: One of the major ways brands endear themselves to customers is through social impact programmes in communities. For instance, Alerzo recently supported some burn survivors with funds through “Sebastine Foundation For Burn Survivors”.

While B2B marketplace deploy innovations to attract more retailers online, we can also expect them to creatively engage at the grassroot with social impact activities that will not only announce their presence, but also help them attract brand loyalty.

  1. More Investors: As at the end of year 2021, B2B startups in Africa attracted a cumulative $ 164.5 million in equity and debt financing. For a section of ecommerce that has lasted barely three years on the continent, this is remarkable. And from indications, 2022 might see more investors showing interest in this emerging trend

Victor George, a tech enthusiast writes from Lagos

 

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E-Business

Nigeria Leads Africa in Online Gambling Regulation – GCI

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Nigeria has emerged as one of Africa’s most regulated online gambling markets, even as illegal operators continue to dominate the continent, according to a new report by Gaming Compliance International (GCI).

Nigeria Leads Africa in Online Gambling Regulation - GCI

The report, the first comprehensive assessment of online gambling across all 54 African countries, showed that Africa’s online gambling Gross Gaming Revenue (GGR) reached $23 billion in 2025.

However, only $5.2 billion (23 per cent) was generated by licensed operators, while $17.8 billion (77 per cent) remained in the unregulated market.

In West Africa, total online gambling revenue rose to $4.8 billion in 2025 from $4.3 billion in 2024. Of the 2025 figure, regulated operators accounted for $1.5 billion (31 per cent), while $3.3 billion (69 per cent) flowed to unlicensed platforms, highlighting the region’s persistent enforcement challenges.

Nigeria stood out as the region’s strongest performer, recording the lowest unregulated market share at 56 per cent, compared with the West African average of 69 per cent and the African average of 77 per cent.

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The study also found that online gambling participation across Africa increased from 198 million people (13 per cent of the population) in 2024 to 215 million (14 per cent) in 2025.

Despite this growth, GCI estimated that illegal operators deprived African governments of about $3.55 billion in tax revenue in 2025. The number of unlicensed gambling platforms targeting African consumers also rose to 4,129, up from 3,644 in 2024.

Commenting on the findings, Matt Holt, chief executive officer, GCI, said the report provides regulators with the first continent-wide benchmark for strengthening oversight and consumer protection.

Ismail Vali, president, GCI, urged governments to develop competitive and well-regulated markets that encourage consumers to patronise licensed operators, boost public revenue and attract greater investment.

Online gambling in Nigeria is regulated by the Nation Lottery Regulatory Commission.

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Kaspersky Warns Mobile‑data Buyers about Scammers Posing as Telecoms Operators

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At the height of the Northern Hemisphere tourist season, demand for communications and mobile Internet services rises sharply. Kaspersky’s security experts have uncovered scams that target anyone purchasing mobile connections or SIM cards worldwide.

Fraudsters create counterfeit websites that look like the portals of major regional and international telecom providers to trick users into revealing their phone numbers, personal details or banking information.

Kaspersky is sharing several examples of these fake login pages that mimic legitimate telecom operator sites and giving recommendations on how not to be deceived.

In the first case, scammers exploit the brand name of an international telecommunications company operating services in Asia, Africa and Europe. Fake authentication pages encourage users to put in their phone number and credentials.

While the first example shows the different design, the second scam site closely mimics the original log in page, making it hard for users to tell the difference and spot a fake. Entering authentication or payment data on fraudulent web sites may result in money or data loss and become a reason for more frequent spam and fraudulent calls.

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Another example is a scam page which poses as another international communications company, working in North Africa, the Middle East and Southeast Asia. In this scheme scammers encourage users to top up their mobile data/Internet plans by entering their personal information and bank cards details.

Kaspersky experts have also identified a scam when cyber criminals suggest users enter their personal data to check and pay a bill inquiry. Such scam schemes are usually aimed at gaining victims’ personal data for further fraud or account hacking and stealing money.

“Because of the active use of AI, scammers can now create fake pages with ever increasing accuracy and speed, targeting the most popular user interest areas. We constantly see scams revolving around sports events, music concerts, seasonal sales and holidays. Unfortunately, the telecoms industry is no exception.

To keep your data and money safe, be vigilant when purchasing mobile or Internet plans online. Using an eSIM – purchased through an official app – is one way to avoid fake telecom sites, as it eliminates the need to enter personal details on questionable web pages.

If you’re unsure about a site’s legitimacy, search for the brand name directly in a search engine and enable a security solution that blocks phishing links for you,” comments Tatyana Kulikova, cybersecurity expert at Kaspersky.

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NITDA, NAWOJ Partner to Advance Women’s Digital Inclusion, Digital Literacy

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In a strategic push to bridge the gender digital divide, the National Information Technology Development Agency (NITDA) has partnered with the Nigeria Association of Women Journalists (NAWOJ) to advance women’s digital inclusion and drive the nation’s transformation agenda.

NITDA, NAWOJ Partner to Advance Women's Digital Inclusion, Digital Literacy

Dr Aristotle Onumo and some NITDA staff, pose for a group photograph with the President of the National Association of Women Journalists (NAWOJ), Comrade Aisha Ibrahim, and members of the delegation following a strategic engagement at the Agency’s Headquarters in Abuja.

The partnership was cemented during a courtesy visit to NITDA Director General, Kashifu Inuwa, CCIE, by a NAWOJ delegation led by National President Comrade Aishatu Ibrahim, who introduced the agency to the forthcoming Women in Security (WINSEC) Summit & Awards 2026.

Inuwa, represented by Dr. Aristotle Onumo, the Director of the Stakeholders Management and Partnerships Department, assured the association that NITDA would not only participate in the conference, but also support the success of the conference.

Inuwa hailed the NAWOJ for creating a platform for peacebuilding, dialogue on security and women’s inclusion, which he described as one of the critical areas NITDA is focused on to ensure that more women obtain digital literacy and skills under the National Gender Inclusive Strategy.

Beyond NITDA’s plan to participate in the conference, the DG noted that a robust partnership between the organisations would engender meaningful opportunities and initiatives through which many more women can access digital literacy.

“Inclusivity is the key to everything we do at NITDA. We clearly defined that 40 per cent of our programmes must recognise the issue of gender. We ensure that women are adequately represented and positioned to benefit greatly from the programmes that we organise in the agency.

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“We graciously accept to participate actively in that conference. Apart from acquiring skills among journalists themselves, partnership with NAWOJ will also serve as a platform through which we can also reach out to various women’s groups across the federation,” Inuwa said.

Earlier, Comrade Ibrahim commended the DG for his visionary and transformational leadership which has continued to position NITDA as the catalyst for Nigeria’s digital economy through its various programmes.

She explained that the Women in Security (WINSEC) Summit and Awards 2026 is an initiative of NAWOJ designed to promote collaboration among government institutions, security agencies, technology experts, the media, and other stakeholders to address contemporary security challenges.

According to Comrade Ibrahim, the association also aims to recognise outstanding individuals and institutions that have demonstrated excellence in security, governance, and innovation while fostering meaningful dialogue on the role of technology in building a safer and more resilient Nigeria.

“We deeply appreciate your exemplary leadership, passion for innovation, and unwavering commitment to building a digitally empowered Nigeria. We respectfully invite the agency to partner with NAWOJ in making this landmark initiative a success.

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“We look forward to establishing a long-term partnership with NITDA that will empower women journalists with cutting-edge digital skills, support digital inclusion and contribute to innovation, digital literacy, and human capital development,” the NAWOJ president added.

Both organisations expressed optimism that the meeting would lay a solid foundation for a rewarding partnership agreement with specific and clearly defined objectives that will support digital inclusion and contribute to innovation, digital literacy, and human capital development.

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