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Six tips for building a website that really works for your business

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In today’s digitally connected world, consumers tend to expect every business to be fully searchable for product information, location, operating hours with an easily accessible website online.  According to recent GoDaddy global research, 90% of small businesses surveyed said they felt that digitalization of their business was either very important or quite important to them.

With so much opportunity to share with your business with people in your local area and around the world, it is likely many businesses are considering how to build a stronger online presence this year.

GoDaddy shares six tips to help build a website to help a business be visible online and serve as a professional hub for your digital presence.

  1. Consider the purpose of your website. When you know your business so well, it can be easy to get caught up in the design and functionality of what you know instead of what you would like consumers to know about your business. Take time to decide what is the purpose of your website and how do you want viewers to engage with it.  It is a good idea to be very clear on the front page of your website on what your business offers.  For example, a restaurant owner might want to show their location and menu images, while retailers might focus on showcasing their products for sale, and businesses selling experiences might consider videos and content as the best way to generate excitement before prompting a booking or inquiry.
  2. Tell your story creatively. As a business owner, consider what might set you apart from everyone else in a similar business. Perhaps, it is the story behind why you do what you do. Videos, images, and blog content could be a great way for prospect customers to get to know your brand personality behind your business, as well as your story behind your business. This can lead to deeper connections with your target audiences which could positively impact the growth of your business and help to set you apart from the competition.
  3. Be clear about your call-to-action. One way you could generate leads from a website is by having a clear call-to-action. The type of call-to-action you use could vary depending on the product or service your business offers. What would you like prospective and current customers to do on your website? Buy a product, learn more about your business by reading your blog, know where to find you on a map, see what your business does and how it might help the viewer solve a problem. It is important that your call-to-action be prominent on your website and encourages your customers to take a next step.
  4. Start simply with lots of room for growth. It’s easy to get excited thinking about all the different website features and functions you could incorporate, but it’s important to pay close attention to what you really need to get started. A simple website is both easy and cost-effective to build, it can be easier for customers to navigate and come away with the information they were looking for.  Starting simply can also allow you to find time to focus on updating with fresh quality content, fast loading speeds, and mobile optimization.
  5. Focus on your target audience. Have a clear idea about who your target audience is and focus on delivering an exceptional online experience for them. There are many things about your target audience that could influence the design, function, and content on your website. Some key questions could include: How old are they? What activities do they like to do? How do they communicate? How do they consume content? The answers to all these questions can help you create a website that resonates with your target audience and can effectively communicate how your products or services solve their problems or fit with their lifestyle.
  6. Choose the right website tools and hosting provider: Once you have determined the strategy for your website, the next step is to build it. The good news is that today there are tech tools that help to make it quick and easy to build and maintain a website without having a technical degree. GoDaddy Website Builder for example, offers templates, images, features text and other information to help you easily build a professional website for your business.  You may choose to have your website hosted by the same provider where you have registered your domain, for a more integrated experience.

Creating a home for your business on the internet can be a way to help you grow your business and stay engaged with your customers for many years to come. And now might be the best time to get started.

For more information on how GoDaddy can help your small business get started online: https://www.GoDaddy.com


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Lebara, New Operator Enters Nigerian Telecom Arena, Sells Minutes, Not Airtime

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Lebara Nigeria has officially stepped into Nigeria’s bustling telecom market with the introduction of its unique 0724 number series—a bold move that promises fresh competition and a more transparent user experience.

Lebara, New Operator Enters Nigerian Telecom Arena, Sells Minutes, Not Airtime

Leveraging its status as a Tier 5 Mobile Virtual Network Operator (MVNO), the company is positioning itself not just as another telecom player but as a catalyst for change, offering innovative packages built on fairness and clarity.

From day one, Lebara Nigeria has been ready to compete with industry giants like MTN, Airtel, Globacom, and 9mobile, having secured full interconnectivity with all of them.

This critical footprint ensures that its voice and data services are accessible and of high quality nationwide.

Akin Adesokan, Lebara’s chief operating officer, highlighted the company’s strategic intent: “Our readiness with the 0724 series and full interconnect setup underscores our unwavering commitment to seamless integration, customer freedom, and market inclusivity.” Indeed, the company has taken considerable steps to ensure regulatory compliance and operational strength, leveraging its global expertise as an MVNO and its freshly minted licence under the NCC’s highest tier.

What truly differentiates Lebara’s offering is its unconventional pricing model. Eschewing traditional prepaid airtime, it sells voice bundles and data packages that align with real usage, not ambiguous credit deductions. “You buy minutes, not airtime. If your call ends in 30 seconds, you still have 99 minutes and 30 seconds left. That’s the kind of clarity and control we are bringing to Nigerian telecoms,” explained Samuel Alabi, head of Corporate Communications.

This clarity responds to a long-standing frustration among Nigerians, where ₦100 airtime often disappears quickly and opaquely. Lebara’s minutes-based system offers predictability and transparency—a refreshing contrast in a market hungry for accountability.

Lebara’s entrance is more than a marketing exercise; it’s a strategic diversification of Nigeria’s mobile ecosystem.

With over 220 million active mobile lines, Nigeria is Africa’s biggest telecom consumer.

The NCC’s move to licence 41 MVNOs, including Lebara, illustrates a policy shift aimed at introducing more competition and improving service quality. Technically agile and digitally native, Lebara leverages existing network infrastructure, augmented by automated systems—a lean operation compared to the capital-intensive MNO model.

he status quo. With strategic execution and continued regulatory support, this could mark the beginning of a new chapter: one where Nigerians no longer need to ask, “Can you hear me now?” but instead say, “Yes—and I know exactly what it cost.”

 


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PIN Pushes for Equitable Digital Governance at World Internet Forum

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As the 20th Global Internet Governance Forum (IGF) opens in Lillestrøm, Norway, leading pan-African social enterprise Paradigm Initiative (PIN) is championing grassroots voices in global digital policy discussions.

Running from June 23–27 under the theme “Building Digital Governance Together,” the IGF unites stakeholders from civil society, governments, the private sector, and technical communities to tackle pressing digital issues such as access, AI ethics, surveillance, and content moderation.

The discussions also contribute to the upcoming World Summit on the Information Society (WSIS)+20 review in December 2025.

PIN’s participation comes at a time when digital governance decisions are increasingly shaping the future of billions. “It is essential that grassroots solutions are heard,” said ‘Gbenga Sesan, Executive Director of PIN. “At PIN, we believe that meaningful digital inclusion requires more than just connectivity.

“It demands inclusive, progressive and sustainable policies and frameworks built taking the realities of grassroots stakeholders into consideration.”

Representing PIN at IGF 2025 are Sesan, Chief Operating Officer Nnenna Paul-Ugochukwu, and Senior Manager for Partnerships and Engagements Thobekile Matimbe. They will engage in strategic sessions on topics like connectivity in excluded communities, AI accountability in content moderation, and human rights in emerging tech.

The team will also participate in coordination meetings with partners including Meta, UNESCO, the Freedom Online Coalition, and GPD.

PIN’s presence at the forum underscores its ongoing mission to embed digital rights within grassroots realities and to ensure that global internet governance frameworks are inclusive, accountable, and responsive to the needs of marginalised communities.


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Remmy Nweke’s “The Village Priest” Garners High Praise from Tech Community

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Information and Communications Technologies (ICT) stakeholders have applauded the latest in bookshelf by Remmy Nweke, the Village Priest, which was presented at the recently concluded Nigeria DigitalSENSE Africa Forum on Internet Governance for Development (IG4D) in Lagos.

The presentation and review of the book, “The Village Priest” by Ogbuefi Remmy Nweke, largely described as a powerful narrative explored the intersection of tradition and innovation in rural Igboland, received widespread acclaim, with its themes resonating deeply with the event’s focus on ‘Global Digital Compact: Opportunities for Multi-stakeholders in Nigeria.’

The highly anticipated review was delivered by Mr. ‘Gbenga Sesan, Executive Director of Paradigm Initiative (PIN), a renowned social entrepreneur and advocate for digital rights and inclusion in Africa.

Sesan lauded Nweke’s prose fiction for its insightful portrayal of “innovative technology adaptation transforming rural communities,” describing it as “a careful work of cultural documentation, offering not just a story but a chronicle—a record of transition that many rural and even urban African communities continue to live through.”

Sesan’s review highlighted the book’s central character, Ogboo AniEze, the revered chief priest of Ilimefo, whose life is dedicated to preserving his village’s customs. The narrative unfolds as “the village and its people, their traditional practices and strong cultural heritage at the crossroads!” with the arrival of GSM technology—a “strange and mysterious piece of technology” that initially challenges Ogboo AniEze’s traditional views.

The review detailed the chief priest’s journey of reconciliation, from initial fear of GSM eroding cultural heritage to a profound understanding that the technology “also offered opportunities for growth, development, and connection with the wider world.” This transformation leads to a new era of harmony in Ilimefo, where “tradition and modernity coexisted in balance.” The book beautifully illustrates how mobile phones become “a powerful tool for preserving the village’s cultural heritage” and how interfaith collaboration, particularly with Catholic priest Fada Ekie, fosters a “fusion of traditions” and a “new spiritual identity.”

“It teaches us, without preaching,” Sesan concluded, “that true innovation is not in abandoning our roots, but in strengthening them with new tools.”

This year’s Nigeria DigitalSENSE Forum, was presided over by Dr. Jimson Olufuye, former President of the Information Technology (Industry) Association of Nigeria and a member of the UN Secretary-General’s IGF Multistakeholder Advisory Group (MAG), served as a crucial platform for discussing the future of digital governance.

Olufuye also commended the author, Nweke for his perseverance in serving the ICT industry as well as endearing documentation of the sector.

For the Managing Director, Internet Exchange Point of Nigeria, Mr. Muhammed Rudman, the latest book by Nweke depicts the gift of in depth creativity and urged him on, despite the challenges the sectorial environment throws at industry players.

Organized by ITREALMS Media and hosted under DigitalSENSE Africa (DSA), an At-Large Structure certified by ICANN, the forum brought together key partners including the Nigerian Communications Commission (NCC), Internet Exchange Point of Nigeria, Internet Society Nigeria chapter, Association of Licensed Telecoms Operators of Nigeria (ALTON), and ICANN.

The NDSF series, running since 2009, continues to “motivate public discourse and create awareness on the technological cum business benefits of rapidly advancing technologies capable of impacting on Internet Governance, Internet Protocol (IP) addresses and domain name industry, access and affordability,” while offering a vital platform for industry networking.

The event not only celebrated the literary achievement of Ogbuefi Remmy Nweke, a multiple award-winning journalist, but also reinforced the commitment of ICT stakeholders to fostering digital inclusion and innovation across Nigeria.


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