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Softcom Advocates for Human-Centred Technology to Meet SDGs in COVID-19 Era

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Softcom Limited, an indigenous and innovative technology company, has recommended the use of human-centred technology to meet the United Nations’ Sustainable Development Goals in this COVID-19 era.

 

Omoseindemi Olobayo, chief operating officer, Softcom, Stated this at a webinar on “Achieving Sustainable Development in Nigeria: Leveraging Technology”. hosted by softcom, over the weekend in Lagos.

 

The event had in attendance the Senior Special Adviser to The President on SDGs, Princess Adejoke Orelope Adefulire, as the keynote speaker and other VIPs in the SDGs & Development sector such as UNICEF’s Judith Giwa Amu, The World Bank’s Ubah Thomas Ubah, and UNDP’s Amarakoon Bandara.

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The event which had in attendance over 300 virtual participants explored contingency plans on surviving the COVID-19 pandemic and how new technologies can be used to mitigate the challenges of access, implementation and reach of development programmes.

 

Olobayo in his address said, “Attendees will get the opportunity to explore existing technological innovation and solutions that can help to fast-track the achievement of Nigeria’s SDGs. Softcom’s innovations are guided by our human centric beliefs and values.

 

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“We are invested in inclusive solutions and the SDGs align with our goals. We are honoured to have hosted the webinar which offered unique insights on how to leverage technology to achieve sustainable development”.

Princess Adejoke Orelope Adefulire, senior special adviser to The President on SDGs,  said, “the SDGs cannot be achieved at the federal level alone, but requires participation from all stakeholders/state actors, which includes sub-national governments, local governments, NGOs, development partners etc. I thank Softcom, the conveners of this webinar, for hosting this important conversation.”

 

In a highly engaging panel discussion, the holistic impact of COVID-19 on the existing operations of organizations, the pandemic’s impact on education and learning systems in underdeveloped areas, expanding financial inclusion, livelihood programmes and food security, the need to deliver value to people in need and promote social inclusion through digital identities and how human-centred technology can influence delivery and efficiency for development programmes were critically examined and solutions preferred.

 

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Dr. Amarakoon Bandara, senior economic advisor and head of strategic policy & Inclusive Growth Unit at The United Nations Development Programme (UNDP) Nigeria, in response to a question on if the UNDP had identified any local solutions for cash transfers in Nigeria that can be scaled for use in other parts of the world, particularly Africa, said: “Nigeria already has a system in place to directly transfer money to mobile wallets. The national social registry has a very comprehensive data base which allows us to identify beneficiaries.

 

“This also allows us to identify sectors as well as their professions such as farmers, MSMEs and SMEs.

 

“I have seen a smart card system (like a debit card) in Zimbabwe which allows them to use it to purchase food items. That’s probably a better approach”, he concluded.

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Also speaking after the event, Yemi Onagoruwa, vp, Softcom Public Sector said, “the webinar served as a great opportunity to assemble some of the best minds in the developmental and humanitarian sectors to explore solutions that can help us make strides during and after the COVID-19 pandemic.

 

“It was an occasion to reimagine the current initiatives in ways that can propel us away from over-reliance on archaic techniques towards innovative modern technological systems.”

 

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COVID-19 has had a devastating global impact on all spheres of life, industries and nations were shut down over night, not only disrupting the movement of people but global supply chains that are crucial to the delivery of vital humanitarian assistance.

 

This is a major downtime for the humanitarian and development sectors in Nigeria. There is a worldwide food, health, economic and social crises and COVID-19 can exacerbate the existing socio-economic burdens and double the number of people suffering by the end of 2020.

 

Softcom says these challenges don’t have to spell an end. If we lean on the energy and support that we have seen across all sectors, we can begin to realize that the crises create an opportunity for bold solutions that could help transition us from archaic methodologies to new possibilities.

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In the light of this approach, it is possible to rise from this crisis with resilience – resilience and strength to not only thrive during future shock waves but also help us be better positioned to achieve future SDGs.

 

 

 

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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Why Strong Institutions Remain Africa’s True Growth Engine

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Chairman of MTN Group, Mcebisi Jonas, during an interview on The Y'ello Chair Episode 8, where he shared his perspectives on governance, regional integration, corporate citizenship, and Africa's long term economic growth.
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In an insightful assessment of governance standards across the continent, Mcebisi Jonas, chairman of MTN Group,  has warned that Africa’s long-term economic redemption rests entirely on the independence and resilience of its core public institutions.

Why Strong Institutions Remain Africa’s True Growth Engine

Speaking during the MTN’s The Y’ello Chair vodcast that debuted on August 2, 2026, the corporate titan asserted that fragile governance frameworks continue to destroy economic inclusion and starve the region of critical investments.

Jonas emphasised that building a sustainable economy requires deliberate structural effort rather than mere political promises.

According to him, Africa must consciously protect its public bodies from political interference if it ever hopes to build a globally competitive ecosystem.

Expressing deep worry over institutional decay, Jonas remarked, “You need to hardwire democracy, you need to hardwire economic growth, you need to hardwire economic inclusion. Institutions are central in that process… Once you rubbish your institutions, the country goes down the tube.”

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Drawing on his own nation’s historical struggles, Jonas noted how South Africa narrowly averted a total systemic breakdown by protecting its judicial boundaries, though he cautioned that vigilance remains non-negotiable.

He observed that the ultimate test of any healthy democracy is whether a government can humbly submit to the rule of law. “There are few countries in the continent where [the] government goes to court and loses a case,” Jonas lamented, pinpointing judicial autonomy and impartial electoral commissions as the non-negotiable benchmarks of true institutional health.

Hard economic data strongly validates Jonas’s thesis. According to UNCTAD’s World Investment Report, foreign direct investment (FDI) into Africa rebounded to $97 billion in 2024, raising the continent’s share of global inflows from 4% to 6%, driven largely by 36% of global pro-investment policy reforms originating from the continent.

However, experts stress that such capital flows remain highly volatile and tend to flee at the slightest sign of political instability or judicial compromise.

Tying institutional integrity directly to investor confidence, Jonas noted that capital is fundamentally cowardly – it flows only to destinations where credibility is guaranteed by law rather than whim.

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As fiscal headwinds worsen across developing economies, Jonas warned African governments against taking shortcuts or manipulating tax policies at the expense of structural credibility, emphasising that a country’s economic survival depends on predictable, independent institutions.

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eWorld Forum 2026 to Celebrate Nigeria’s GSM Revolution at 25, Launch Two Books

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The 12th edition of the eWorld Forum will hold on Thursday, September 24, 2026, at the Oriental Hotel, Victoria Island, Lagos, under the theme: “The GSM Digital Milestones: 25 Years On.”

eWorld Forum 2026 to Celebrate Nigeria's GSM Revolution at 25, Launch Two Books

Since its inauguration in 2010, the eWorld Forum has grown into one of Nigeria’s leading platforms for dialogue on information and communications technology (ICT), bringing together policymakers, regulators, telecommunications operators, technology companies, investors, academics and other industry stakeholders to discuss the future of the country’s digital economy.

The 2026 edition coincides with the 25th anniversary of Nigeria’s GSM revolution, which began with the commercial rollout of GSM services in August 2001. Over the past two and a half decades, mobile telecommunications have transformed virtually every sector of the economy, reshaping communication, commerce, banking, education, healthcare, governance, entertainment and social interaction while accelerating digital inclusion and economic growth.

The forum will provide an opportunity for stakeholders to reflect on the industry’s achievements over the last 25 years, examine current challenges, and chart the path forward in key areas such as broadband expansion, artificial intelligence, fintech, digital infrastructure, cybersecurity, spectrum management and Nigeria’s evolving digital economy.

A major highlight of the event will be the public launch of two books authored by veteran ICT journalist, Publisher of eWorldnews and Convener of the eWorld Forum, Aaron Ukodie.

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The first book, Nigeria’s GSM Revolution at 25: The Hall of Digital Pioneers and Players, has been specially published to commemorate the silver jubilee of GSM in Nigeria. The publication chronicles the remarkable evolution of the nation’s telecommunications industry and documents the vision, policies, investments, innovations and contributions of the pioneers, regulators, operators, institutions, companies and individuals whose collective efforts transformed Nigeria into one of Africa’s largest telecommunications and digital markets.

The book serves as a follow-up to Ukodie’s earlier publication, Nigerian Drivers of Digital Prosperity: The Trajectory of the Digital Evolution, Sector Analysis and Players’ Contribution, further preserving the history of Nigeria’s digital transformation.

The second publication, The Pilgrim Trail, is a deeply personal memoir that recounts the author’s life journey, professional experiences, Christian faith and reflections on God’s sustaining grace. The memoir also documents Ukodie’s recovery from the stroke he suffered in 2023 and how, despite prolonged physiotherapy and physical limitations affecting his right hand and right leg, he successfully completed both books. The work stands as a powerful testimony of resilience, perseverance, hope and unwavering faith.

Speaking ahead of the event, Ukodie said: “I am grateful for the opportunity to document both the history of Nigeria’s GSM revolution and my personal journey in The Pilgrim Trail.

“These books preserve important history while bearing testimony to God’s grace and faithfulness in my life. I look forward to sharing them with the public at the forum.”

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Although both books will be officially launched during the forum, The Pilgrim Trail is already available for pre-launch orders.

According to the organisers, eWorld Forum 2026 is expected to be a landmark gathering that will celebrate one of Nigeria’s greatest technological success stories while preserving the history of the country’s digital transformation for future generations.

The forum will also honour the institutions, organisations and individuals whose pioneering efforts laid the foundation for Nigeria’s GSM revolution and continue to drive innovation across the nation’s digital ecosystem.

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5 Strategic Communication Moves Every Nigerian Startup Should Implement to Attract Investors

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By Justice Winner

Nigeria’s startup ecosystem has entered a new era. Venture capital is no longer chasing bold ideas alone; investors are increasingly looking for businesses that combine innovation with sound governance, operational discipline, and long-term sustainability. As Nigeria reclaims its position as Africa’s leading destination for venture capital, founders must recognise that fundraising is no longer driven solely by product-market fit or revenue growth. Strategic communication has become a competitive advantage.

5 Strategic Communication Moves Every Nigerian Startup Should Implement to Attract Investors

The collapse of once-promising startups despite raising millions of dollars demonstrates an important lesson: funding can accelerate growth, but reputation, trust, and transparency determine longevity. Investors now evaluate leadership credibility, governance standards, regulatory preparedness, and market positioning alongside financial performance.
Here are five strategic communication moves every startup should implement to improve investor confidence and strengthen enterprise value.

1. Build Trust Before You Need Capital

Investor relationships begin long before a fundraising round. Startups that consistently communicate their vision, milestones, customer impact, and business progress build familiarity and confidence within the investment community.

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Rather than disappearing between funding announcements, founders should establish a regular cadence of updates through media engagements, company announcements, newsletters, and thought leadership. Consistent visibility demonstrates momentum, reduces uncertainty, and helps investors understand the long-term trajectory of the business.
Trust compounds over time, making fundraising conversations significantly easier when capital is eventually required.

2. Position Founders as Industry Thought Leaders

Increasingly, investors back founders as much as they back products.
Founders who contribute meaningfully to conversations around regulation, technology, financial inclusion, climate innovation, healthcare, or digital infrastructure establish themselves as credible industry leaders rather than startup operators chasing funding.

Strategic media interviews, opinion articles, conference speaking engagements, podcasts, and executive profiling help build authority. This visibility often places founders on the radar of venture capital firms long before formal introductions are made.
Strong executive visibility also reassures investors that company leadership can effectively represent the business during partnerships, regulatory engagements, and future expansion.

3. Communicate Governance as Clearly as Growth

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One of the biggest lessons from recent startup failures is that rapid growth without strong governance creates significant investor risk.

Strategic communication should extend beyond customer acquisition and product launches. Founders should proactively communicate governance improvements, compliance initiatives, board appointments, internal controls, cybersecurity measures, and risk management practices.

Institutional investors increasingly evaluate operational maturity before deploying capital. Demonstrating transparency around governance signals that the company is built for sustainable growth rather than short-term expansion.
Clear governance messaging transforms compliance from a back-office function into an investor confidence strategy.

4. Own Your Narrative Before Others Do

Every startup has a story. The question is whether the company tells it first.
Without deliberate communication, external stakeholders—including competitors, critics, or market speculation—often define public perception. During periods of economic uncertainty, this can significantly influence customer confidence and investor sentiment.

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A strategic communications plan should clearly articulate what problem the startup solves, why it matters, how the business creates measurable impact, and what differentiates it within the market.
Narrative ownership also becomes essential during difficult periods. Whether facing product challenges, regulatory changes, fundraising delays, or broader market volatility, startups that communicate openly and consistently are far more likely to preserve stakeholder trust than those that remain silent.

5. Showcase Impact, Not Just Investment

Funding announcements generate headlines, but sustained investor interest comes from demonstrating measurable impact.
Startups should regularly communicate meaningful business metrics, customer success stories, operational milestones, employment generation, market expansion, technology innovation, and contributions to national development.

Nigeria’s most attractive ventures increasingly solve structural challenges—from financial inclusion and agricultural distribution to clean energy and logistics. Communicating this broader economic impact positions startups as long-term infrastructure builders rather than short-term technology companies.

Investors increasingly seek businesses capable of generating sustainable value while contributing to broader economic transformation. The stronger the evidence of impact, the stronger the investment case.

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Nigeria’s venture capital ecosystem continues to mature despite global economic headwinds. Improved foreign exchange stability, progressive policies such as the Nigerian Startup Act, increasing sector diversification, and stronger institutional participation have reinforced the country’s position as Africa’s leading innovation hub. However, capital is becoming more selective.

For today’s founders, strategic communication is no longer a marketing exercise—it is a business function that directly influences investor confidence, corporate reputation, partnerships, customer trust, and ultimately valuation. Companies that invest early in building credibility, communicating transparently, and positioning themselves as trusted market leaders will be better equipped to attract long-term capital and navigate future market cycles.

In an increasingly competitive investment landscape, startups that communicate strategically will not simply raise capital—they will command stronger valuations, build more resilient brands, and shape the next chapter of Nigeria’s innovation economy.

By Justice Winner, Senior Account Manager, IVI PR

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