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Solo Phone Leverages Digital Contents & Services for Growth- Ogundipe

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Tayo Ogundipe, is co-founder of Solo,
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Tayo Ogundipe, is co-founder of Solo, an experience-driven digital content and smartphone company focused on delivering the best content and services on the mobile platform to African consumers.
Ogundipe, a Nigerian-born, former senior global executive with HTC and Sony Ericsson together with other Solo management team bring an unusual blend of global sector expertise and deep knowledge of African markets that enable the team to conceive and implement a market-leading, mobile consumer proposition uniquely suited to African markets.
Solo, among other things, is packaged with competitive data bundles from mobile operator partners, content and service offerings, to create a revolutionary, new customer-centred user experience, never before been seen on the African continent, he told peter ugwu in this interview.   

Concept of Solo Phone
The very premise of Solo, is a belief that the digital contents and services huge, obviously, globally, and incredibly huge in the emerging markets, because Solo, is really an emerging market player. Probably, we started in Nigeria, but the vision is to go across the emerging markets.
The way we look at it is that the digital contents are not enough to have them, especially in the value added services (VAS) are, they will have life-changing and transformative impacts on our quality of live, how we executive services and will hopefully increase quality of live in the emerging markets.
We believe that the direction to digital contents and services is set; nothing is going to stop that, but how quickly the adoption happens is a function of who the players are in the space.
And Solo Phone hopes to be one of the catalysts to help in the adoption of those digital contents and services in this market in the ways that create wealth, profitable and valuable to the end users.
So, we look at it from the point of view of contents first, value added services later.
Contents are around entertainment: music, movies; we will be talking about games very soon, to complete the entertainment side of the content.
On the VAS area, we are actually looking at it becoming the most interesting part in the coming years; where there will be incredible innovative solutions on digital platform around critical sectors like health, banking & finance, education, commerce, and other significant aspects of our economy or way of life.
In those cases, we believe that the mobile platform will be the primary media through which these things will be consumed. We feel strongly about that.
We see Nigeria and other country on this continent leapfrogging the personal computer, laptop world into smartphone world, because of the economics of it; it is cheaper to buy it, the mobility, ubiquity that makes it possible to go anywhere and do a lot with it.
It could be your voice, internet, music, mobile Tv device; there is just a lot one can do within the smartphone arena. It is going to enable a lot of things and digital content and services are going to play a big role.
The whole idea of Solo is to be a key player in that help to accelerate the directions it go. As a local pedigree, we will help speed up the process.

Market Penetration
The way to look at Solo is, we are primarily in the digital content and services business. What we do on the hardware side is driven by the need to provide the platform for consuming the contents.
So, in the device side of the business, we are barely one year in the market. For us, it is about setting the foundation for success.
This is a long time play. We are not going to sell and disappear like many do. A huge chunk of our time, last year, was on building that foundation: establishing brand presence, distribution partners with critical players like Slot, Micro Station and other big names, establishing regional presence and of course, establishing our digital apps around music.
So, the actual sells and penetration didn’t kick off till the second half of last year, but in terms of how it works, were we have distribution we do extremely well.
It is a sign of how far we are going. Although, we are new, we are present in every regional chain. And the retailers are happy to carry us along as they expand nationwide.
We are on the process of growing that distribution. Clearly, the preposition is resonating with the consumers; they are willing to work with us and embrace the platform.

Solo View Application
Like I said earlier, it is part of the continuum of our entertainment package in the digital platform. We started with Solo music, which is at this point limited to solo phones, because we have some exciting things coming down the pipe.
The way we started that, we entered into agreement with the top three global labels that offer us access to millions music catalogues and they keep getting better by the day.
When you benchmark Solo music with other platforms out there, it sets itself apart both on the depth of our offering, experience and everything that is done around it.
At the moment, you have to buy Solo smartphone phones to enjoy it. Beyond music, everything we are doing is available on Android platform.
So in Solo View we moved from music to movies. The way we look at it is this: mobility is the core of the preposition; the ability to take these stuffs to the subscribers.
If we look at the quality of our lives coupled with busy-engagements of the day; traffic, running from one place to another, we spend more time outside than at home.
To add insult to injury, not all time we spend on the road are productive. So, the ability to take entertainment with you has value anywhere in the world, here, it has magnifying value. To us, entertainment is the combination of music, movies, games and other interesting things that get people excited.
What prompted Solo View was the urge to set ourselves apart in the market. We looked at the market and saw people trying to do amazing things, but they have fundamental limitations often dictated by infrastructure.
Most solutions, before we came were streaming based, which was tied to protecting the intellectual property right of the company.
That affected the consumer experience. Well, the operators have done magnificent job by investing in the 3G network, but the truth of the matter is that growth in usage and demand is still outpacing investment in the networks. So, the customer experience is still lagging in so many areas.
If it is hard to make a call, you can imagine trying to stream a movie on such network, probably, while you are traveling.
That is a challenge and a limitation to the consumer. When we came into the space, we asked ourselves the pertinent question as what we can do to differently.
Therefore, we decided that one essential thing for good customer experience is a download solution; the ability to sit at a place, download as much content into the device or any Android Device that you have.
One, the experience is better. Two, it is more predictable. And that affects our pricing model. For us, the idea it is about that optimal experience for an average customer to enjoy the device, even on the go.
Solo view is a rental service. If it were a Nigerian content, it gives you 15 days window to watch it as many times as you want. It expires on its own.
If it were a Hollywood movie, for instance, it stays on your phone for 30 days. So, we don’t just make it easy for download, the pricing model enables the subscriber to enjoy the content. At the expiration, you delete and create more space for the next one.

Promotion of Local Digital Content
That is the goal and we are achieving it. On the music side we are getting good traction on the local content.
The basic assumption is that 70% of the content is local. For us at Solo, we believe that when you have a movie or video platform, like the Solo View, you actually optimize the platform with the richness of the offering.
When it comes to richness of offering it has to be tied to relevance with the target market which makes local content very compelling. We have huge Hollywood stuffs; they are compelling, current, good quality of 2014 movies of SD/HD option, we are very proud of them.
We get it faster than any other person in this market does. But as we still look at how to enrich the overall experience, we still think the local part is going to be critical. We believe that in not too distant future we will work with the content generating platforms-the publishers, writers, directors, even the artistes; probably, to engage on production of custom-made proprietary content to be deployed on our platform, maybe redistribute afterwards.
We will look beyond the traditional movies. Ours is a society that has some defined segments-religion, finance, et cetera.
The bottom-line is: we are looking at multiple ways to generate contents. It goes to show that this is a customer-centric business.

Solo View and Other Online Content Providers
Obviously, we have the download option. The depth of our offering expands to Nollywood, Hollywood, and others.
And we have to consider the vision. We see are just starting, but in the next three to six months, people will get more abreast with the concept. We see the foundations we are laying as critical in the business continuum.
To us, it not just an isolated movie offering, rather an entertainment offering. For us, we are not a one-shop-movie play station rather a digital entertainment company that is trying to maximize what we have for customer satisfaction.
You cannot take away our commitment to constantly search for that content that makes sense for the people.
Our goal is to build Solo Loyalists to trust us and be at the forefront of innovation around the entire digital content spectrum.

Connectivity Challenge
That is an excellent observation, but that is the principal thing that sets us apart. We deploy our own Solo Hotspots.
Others don’t! The primary deployments were done around our retail locations. We have more than 100 hotspots deployed nationwide and on the second phase to deploy at non-retail location, like where people congregate.
Therefore, aside the arrangements we have made, we are still looking at solving the data issue. It is expensive to pay for data to be able to access contents. We decided that music is more data-friendly, and even went ahead to partner operators to offer free data at some points.
For instance, if you buy Solo phone you get 500mgbyte of data for a period of time from either Etisalat or Airtel.
On the movie side, even with the download solution, it is still expensive. So, we came into the market with our hotspots. At any point of sale, you use Solo phone or any Android device, go to the playstore, download our application and download movies as you like.
The speed is unbelievable. You can download a full length of Nollywood movie in less than two minutes.
The bigger catch is: it is free data. We are using that to solve connectivity problem. So, for the movie, you are just paying for the content and should not the data.
If there is no hotspot close-by, it gets to the next level which is click to use either the WiFi or 3G network. So, we go through that three-stage progression to make sure connectivity experience is optimized and the reduction in the cost.

Solo’s Preparedness towards Digital Migration
The design of our devices (the hardware part of the business) is critical when you talk about the digital era in Nigeria and the experience.
We have our 5” product and still looking at tablets and others. We try to optimize the experience to the consumer with power banks, ear-phones, and other features.
In terms of opportunities beyond the mobile platforms, in the content business, the key is finding ways of monetizing the services. Good enough, we are not limited in any way, to a particular content.

Solo In 2015
A lot of people see Solo as just a device company, which is cool; we are proud of that too. However, in 2015, we are going to emerge more in the digital content space. We have the roadmap on how to revolve our experience.
Like I said earlier, in music, we will be leading the way. We will be making more noise in the digital content and services business. So, we start filling-in the true picture of Solo; what it represents to every segment of the society.  
                       


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Oyedele Warns Delay in Tax Reforms Will Keep 98% of Workers Overtaxed

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Taiwo Oyedele, Chairman of the Presidential Fiscal Policy and Tax Reforms Committee, has cautioned that failure to implement Nigeria’s new tax laws by January 1, 2026, would leave the vast majority of workers and businesses at a disadvantage.

Oyedele Warns Delay in Tax Reforms Will Keep 98% of Workers Overtaxed

Taiwo Oyedele

Speaking on Channels Television’s The Morning Brief, Oyedele said postponing the reforms would mean that “the bottom 98 per cent of workers remain overtaxed,” while businesses continue to grapple with multiple taxation and miss out on exemptions.

He added that small and unprofitable enterprises would still be subject to minimum taxes, and hidden VAT charges would keep driving up the cost of essentials such as food, healthcare, and education.

His comments come amid calls by former Vice President Atiku Abubakar, Labour Party’s 2023 presidential candidate Peter Obi, and several civil society groups for a suspension of the reforms. Oyedele argued that rather than halting implementation, specific areas of concern should be identified and corrected.

“So, we need to be clear about what we are asking for,” he said. “Even if it is established that there have been substantial alterations to what the National Assembly passed, my view will be to identify those provisions… and go ahead to implement the law as passed by the NASS, while you address the issues as to how they got in there in the first place.”

Oyedele acknowledged that even the version passed by lawmakers contained sections requiring amendment, citing issues with referencing and definitions.

He also addressed controversy over alleged discrepancies between the gazetted laws and those approved by the National Assembly, noting that without access to the officially harmonised bills certified by the clerk, it was difficult to determine differences.

He pointed to Section 41(8), which initially appeared to require a 20 per cent deposit but was later excluded from the final version, stressing that some draft materials circulating in the media did not originate from the House committee. “I think we should allow them do the investigation,” he said.

President Bola Tinubu has already signed the four tax reform bills into law, describing them as the most significant overhaul of Nigeria’s tax system in decades.

The reforms — the Nigeria Tax Act, Nigeria Tax Administration Act, Nigeria Revenue Service (Establishment) Act, and Joint Revenue Board (Establishment) Act — are scheduled to take effect on January 1, 2026, under a unified Nigeria Revenue Service.


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Banks warn customers against public Wi-Fi for banking amid festive fraud surge

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Banks across the country have raised fresh warnings to customers over the rising risk of digital fraud linked to the use of public Wi-Fi networks for banking and payment transactions, particularly during the festive season when electronic spending typically surges.

Banks warn customers against public Wi-Fi for banking amid festive fraud surge

Wi-Fi

In customer advisories issued ahead of Christmas and New Year celebrations, banks cautioned that fraudsters are increasingly exploiting unsecured public internet networks in places such as airports, hotels, shopping malls and restaurants to gain unauthorised access to bank accounts.

Access Bank, one of Nigeria’s largest banks, over the weekend, via emails, alerted customers that the holiday period remains a prime window for cybercriminals seeking to harvest sensitive financial information through compromised networks.

“The festive season is here and there is no better time to keep your account safe. Please do not share your PIN, OTP, CVV, or full card number with anyone no matter how tempting the offer is. Verify transaction alerts via the Accessmore app and avoid using public Wi-fi for banking transactions”, the bank stated.

According to cybersecurity experts, public Wi-Fi networks can allow attackers to deploy techniques such as “man-in-the-middle” attacks, where fraudsters intercept communications between users and banking platforms, potentially stealing login credentials or transaction details.

Nigeria’s banking sector has continued to grapple with rising digital fraud as the adoption of mobile banking, instant payments and card transactions accelerates. Industry data from the Nigeria Inter-Bank Settlement System (NIBSS) show that fraud losses across digital payment channels have remained in the tens of billions of naira annually, with spikes typically recorded during peak spending periods such as year-end festivities.

Banks say the growing sophistication of fraud schemes has made customer awareness a critical line of defence, especially as criminals increasingly target behavioural lapses rather than technical loopholes.

Access Bank advised customers to verify all transaction alerts through its AccessMore app and to act swiftly if suspicious activity is detected. “Block your account immediately by dialing *901*911# or chat with us via the LiveChat icon on AccessMore if you suspect your account has been compromised,” it said.

Other banks are also reinforcing similar messages, urging customers to rely on secure mobile data or trusted private networks for financial transactions, while avoiding links, offers or messages that promise unusually high returns or urgent payment requests.

Analysts note that while banks have invested heavily in cybersecurity infrastructure, fraud prevention remains a shared responsibility between financial institutions and customers.

The Central Bank of Nigeria (CBN) has continually stressed that there was a need for Fintech innovation, collaboration and trust as it will shape Nigeria’s digital financial future, while insisting on regulatory compliance among Fintech players.

Its Governor, Olayemi Cardoso, while speaking during a keynote address at the opening ceremony of the ongoing Nigeria Fintech Week 2025 in Lagos, themed: ‘The Fintech Ecosystem Symphony: Orchestrating Nigeria’s Digital Future’, organised by Fintech Association of Nigeria (FintechNGR), explained that the Nigerian Fintech ecosystem would require harmony between innovators and regulators, between inclusion and security, and between competition and collaboration, adding that only through such balance can Nigeria orchestrate a future that advances innovation, strengthens trust, and enhances financial inclusion.

As digital payments continue to dominate Nigeria’s retail and commercial transactions, banks say vigilance will be key to preventing festive cheer from turning into financial loss. For customers, banks stress that caution, verification and restraint, especially on unsecured networks, remain the most effective safeguards against fraud.


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Leo Stan Ekeh: A “Rare Avis”, an Unconquerable Entrepreneur

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By Tim Akano

Leo Stan Ekeh (LSE) is an extraordinary human being. He is extremely hardworking, hugely brave, and massively intelligent. He is a shrewd businessman but with a cathedral-size heart of butterfly

Leo Stan Ekeh: A "Rare Avis", an Unconquerable Entrepreneur

Leo Stan Ekeh

I’m a product of LSE’s generosity. But not only me, I am close enough to know. We are uncountable.

I was always with him after office hours in his office twenty years ago when he was constructing a church in his place of birth. He was so committed to details and beauty that when the church was roofed and he went for inspection and discovered some misalignment, he instructed the contractor to remove the roof and redo it, without minding the extra cost coming from his pocket.

There was this physically challenged fellow that LSE bought a car for, including a driver to make life easier for her.

During one of his birthday celebrations, he told me, Tim, I am not inviting my friends for any birthday party this year, all the money I would have used in buying expensive wine, I am donating everything to charity

LSE & I

He actually looked for me when I started New Horizons. He read my interview in the Vanguard news paper and asked his staff to look for me.

Prayer:
May each of us receive a telephone call before the end of 2025 that will change our life’s trajectory for good for ever in Jesus name, Amen.

I did.!

Our conversation on that fateful Friday went like this:

LSE: Tim, I read your interview in the newspaper. I would like us to meet.

Tim: You are our LEADER in the Technology ecosystem, Sir.
I can come to your house tomorrow Saturday morning for a breakfast.

LSE: Tim, that’s good, I will be expecting you by 8am tomorrow in my house.

By 8am the following day, I was in his massive, intimidating house.
As I entered the premises I said a simple prayer: The God Almighty who is blessing LSE, please Daddy God be kind to me also in my entrepreneurship journey Amen.

That day the breakfast meeting went well. He wanted to see the man behind the ambitious vision of transforming the ICT education in Nigeria.

He saw tomorrow!

1 LSE First Intervention: Two years after I started my company, New Horizons, I ran out of cash, even to pay salary was a prayer item every 30th of the month. That was May, 2007 it remained just 72 hours for Heaven to fall on my head, metaphorically speaking, that is!

I needed N10M to stop HEAVEN FROM CRASHING ON MY HEAD!
Banks in Nigeria are irrelevant to Start-ups, except and until you START WALKING, Banks will not come to your assistance in Nigeria.
It is O.Y.O (On Your Own) for every Start-up. If you don’t have God 100% on your side, don’t dabble into entrepreneurship in Nigeria!

This is why over 80% of Start-ups failed in Nigeria. In America, it is about 50%.

LSE was in Abuja on this particular Thursday. I called him and requested to see him. He told me to come.

Our conversation went like this:

LSE: Tim, I know you are keeping well.

Tim: My chairman, I am strong in faith, but in reality, heaven is hot on my side o! I need help, Chairman.

LSE: What is the matter, Tim?
Tim: I need N10M soft loan to keep afloat. It is urgent, critical and time- bound.

LSE ok, Tim, see me on Monday (that meeting took place on a Thursday).

Tim: My chairman, I am not exaggerating the criticality of my situation. by Monday it would be too late because Heaven would crash on my head in another 72 hours without the N10M! And it would be all over.

LSE adjusted himself, he breathed in , he looked me straight in the eyes. I wouldn’t know what LSE saw in my eyes that day.

But he stood up, went to the inner room and he came out with his cheque book. He gave me an Access Bank cheque for N10M, which I later refunded 3 months later without interest.

I survived, heaven didn’t fall that day, glory be to God and thanks to LSE.

LSE intervention 2:

This time we had grown, having survived the ABIKU YEARS (The first 5 years of Start-up are the ABIKU YEARS, years of premature, sudden death. If you survive the first 5 years, your chances of living to celebrate your 20 years in business are bright). We did, all gratitude to God.

I got a business that required huge capital to execute- very big money, which was beyond my capacity.

I went to my destiny- helper again. He is never tired of seeing me. He picks my calls on the first ring. But I don’t abuse the access too. No frivolous conversations. No irrelevant calls. Every call is about matter and mission critical

This particular day LSE was looking extremely tired, having over flogged his body.

He told me he had been sleeping in the office for about 3 days, busy putting his papers together to enable him close a massive business deal, which he eventually got, after fighting like a lion whose cub was taken by a lone leopard!

LSE overwhelmed every opposition. He fought like Mohammed Alli, the world’s greatest boxer of all time. LSE won.
And that changed everything for him, too, forever. Fortune favours the Brave

Our conversation that day went like this:

LSE: Tim, congrats you are doing well, I can see. Indeed I instructed all my staff to make sure they read any article you published (“I felt flattered”).

Tim: Chairman, I need your help, KONGA is not ready to give me the products I needed on credit and I don’t have cash to pay and the client will not pay me until after 9 months.

Tough one, indeed.

LSE: Tim, I will be honest with you, there is no way KONGA would give you products worth N500M (10 years ago money!) on credit.

Indeed, we held a meeting on Monday over your matter, the resolution of the Zinox Group is that you must look for cash before you can get the products. Let me tell you, my staff made me to sign-off on our resolution that as the Chairman of Zinox , I, LSE will not go behind to do the opposite of what we all agreed to, and I signed. Tim, I am sorry, my hands are tied!

As of that time, some of the young people LSE helped disappointed him badly. So bad, some souls are ungrateful.

Tim: Chairman, I know some of the people you helped even went to the extent of wrongfully blackmailing you in the media. I know that for a fact.

But Chairman, I am different. I am Tim Akano, I won’t disappoint you.
I will remain eternally grateful if you can still think out- of -the box and help me out.

I added: Chairman, you recall you were the one who looked for me that you would give me a helping hand in life.
I think my last statement touched him.
LSE Tim, I will give you my personal cheque. Here is the cheque for you, take it to KONGA and pay for your goods to meet your deadline.

Tim On getting to KONGA, from my steps and tone, the staff knew something positive had happened.
I confidently presented my cheque to Loretta & Co, the lady managing our account in KONGA then
They were shell shocked that God pulled it through for me another time, using Leo Stan Ekeh.

There were many more positive interventions, which I will reserve for my memoir.

Lessons: The reason behind the rise and rise of Leo Stan Ekeh (LSE) has to do partly because of his massive generosity, most of them are done silently.
Yes, LSE is a shrewd businessman, but he has a heart of a butterfly.

2 LSE is unconquerable and himself and his lineage will remain so because of several lives he has impacted positively

3 We are all products of people’s generosity. No one is a self-made man. In my own corner, through the TIM AKANO FOUNDATION, I am giving back in thousands folds all the kindness I am enjoying from people like LSE & others. I’m not withholding any kindness from people who need it when it’s within my capacity. God saw my heart, too, that when he must have helped me to stand, I will light thousands of candles.

It was William Shakespeare who admonished his followers to tell him all the good things they wanted to tell him while he was still alive because tributes written in beautiful prose means nothing to a dead person.

I congratulate LSE children, they have a great father in and his legendary generosity will always speak for them up to the 4th generation., as the Holy Bible said. LSE children should be proud of their father, he is a Lion, an Eagle and a butterfly, (LEB) all together at the same time.

@LSE: Sir, if you manage to read this short public appreciation, which I was inspired to write in a wedding event (the couple is taking over one hour to come out, instead of joining people who are anxious, I decided to use my idle time to pay you this tribute today), I want you to feel proud of yourself; what you have achieved will take an average person 10 lifetimes to achieve.

Your positive numerous interventions in my entrepreneurship journey have germinated and I am also touching lives- like you- in thousands across Africa, not only in Nigeria, especially with regards to Youth Empowerment.

I am eternally grateful, my chairman, my destiny-helper.

My prayer for you my Chairman, LSE: The Lion, the Eagle, the Butterfly (LEB) is for God to keep you continuously in sound, divine health, peace and happiness- that you will still remain strong at 120 years of age like the Biblical Moses who miraculously escaped physical depreciation in his eyes, strength and mental magnitude.🙏

Gratitude!
Gratitude!!
Gratitude!!!

[email protected]


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