Connect with us

News

Sony Looks to Nigeria, Unveils Multifaceted Expansion Plans

Published

on

Kindly share this post

Sony, the leading consumer electronics and entertainment brand has unveiled its extensive blueprint for expansion across the African continent. Defined by a rigorous 360 degree immersion plan, Sony will look to transform the African consumers’ experience in the electronics sector through launching the latest technology products, introducing experiential Sony brand stores, and setting up authorized service centers in almost every country in Africa.

On the operational front, Sony plans to establish new zonal offices in Morocco, Ghana, Nigeria and Angola, employing local human resources and identifying new business partners with the capacity to compliment the Sony growth strategy in Africa.

The announcements, which came at an exclusive dealers’ conference in Cape Town, South Africa, highlight Sony’s global ambitions and the significance it places on Africa in the international marketplace.

Speaking at the conference, Hiroyasu Sugiyama, Managing Director, Sony Middle East and Africa, said: “Africa is undoubtedly one of the most important markets for Sony. By 2015, we hope to achieve a $1.4 billion share in the consumer electronics space, including the fast-growing mobile phone business. The numbers certainly look exciting, but our immediate focus is to identify tactics that help us move towards our target. The Sony roadmap for Africa constitutes a four-pillared strategy based on ‘product’, ‘customer’, ‘community’ and ‘operation’.”

Recognizing the demand for its top-of-the-line products in local markets, Sony aims to synchronize its international launches to include the African continent in its entirety. From the award-winning Sony Xperia Z smartphone, the XPERIA tablet and the BRAVIA 4K TVs to the world’s most powerful audio system, the Shake 7 stereo, Sony will look to reduce the wait-time and increase the availability of its products, especially those tailored for African consumers. Incidentally, Sony stands number one in the audio products category in Africa, commanding a market share of over 40 per cent. In South Africa alone, one in two customers seeking audio products has been found to opt for Sony.

Looking to transform the experiential prospects for African consumers, Sony is also set to roll-out its unique branded stores, Sony World, in key markets to give potential buyers a chance to see and feel the unmatched quality of its products. The first of these open-display stores has been successfully launched in the Ivory Coast.

Sony’s attention to quality does not end at the point of sale, with the brand announcing the launch of 67 authorized service centers in Africa this year that will be increased to 87 centers by March 2014.

Sugiyama added: “Africa is a vast continent, and we understand that it is made up of different and diverse countries with many languages and cultures that require localized communication. We are moving fast to satisfy these requirements and preferences through vehicles such as a multi-lingual Sony website in Africa’s predominant languages including French, Portuguese, English and Arabic. We are also looking to launch a dedicated Sony Facebook page for Africa.”

Over the years, Sony has extensively engaged with the African community with campaigns that propose the company’s goal to work ‘With Africa’ as opposed to ‘For Africa’. These include initiatives such as the South Africa Mobile Library Project in partnership with non-profit organization South African Primary Education Support Initiative (SAPESI). In addition, Sony has partnered with Japan International Cooperation Agency (JICA), United Nations Development Programme (UNDP) and Global Fund to Fight AIDS, and Tuberculosis and Malaria (GFATM) to implement highly successful public cinema-viewing projects in Tanzania, Ghana and Cameroon.

Other community support projects include Folktales in Malawi, a joint initiative with the Malawi National Commission for United Nations Educational, Scientific and Cultural Organization (UNESCO) and the Global Future Charitable Trust (GFCT), to protect and preserve the heritage of intergenerational story telling in print and audio formats. The widespread Eye See Digital Photo Project headed by the United Nations Children’s Fund (UNICEF) was additionally extended to children in Rwanda, Liberia, Madagascar, South Africa, Ethiopia, Mali and Tunisia to give them a voice of expression through photography.

Speaking on Sony community initiatives, Sugiyama said: “We at Sony believe that we must be a part of the local community wherever we do business. Ever since its inception in 1946, Sony has endeavored to provide amazing entertainment experiences through our products that inspire and fulfill our consumers’ curiosity. We continue to replicate this guiding philosophy that is embedded in our DNA across all the community-focused initiatives that we deliver globally.”

Sony’s new expansion plan is just the tip of the iceberg with regards to its long term vision for Africa. At a time when the region’s electronics market is evolving rapidly, with more and more users looking for intelligent solutions to match their entertainment needs, Sony is poised to deliver an extraordinary offering to suit varied expectations, and bring the ‘Best of Sony’ to every corner of the African continent.


Kindly share this post

Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

News

Firms Face Gaps Between AI Ambition and Execution

Published

on

Kindly share this post

Artificial intelligence (AI) will this year become a central pillar of leadership strategy, shaping how organisations plan to grow, compete and reinvent their operating models.

However, the gap between ambition and execution will remain one of the defining challenges of 2026.

This is one of the key findings of Accenture’s latest Pulse of Change report, which shows that global executives’ intent around AI is strong and accelerating.

The study is grounded in a global survey of 8 000 executives and employees, and is designed to measure AI adoption, strategy and workforce impact across industries and regions.

According to the report, across industries, leaders are no longer asking whether AI should be adopted. Instead, they are focused on how AI can be scaled to deliver measurable enterprise value, transform decision-making and unlock new revenue streams.

A total of 86% of surveyed C-suite executives plan to increase their AI investments in 2026, signalling that AI has moved from experimentation to a board-level growth priority, it notes.

Shifting AI priorities

One of the most notable changes highlighted in the report is how executives now view the purpose of AI.

“While early adoption focused heavily on automation and cost reduction, company leaders are increasingly positioning AI as a driver of growth,” it states.

“Nearly eight in 10 surveyed executives believe AI will contribute more to revenue generation than cost savings in the year ahead, reflecting a strategic pivot toward AI-enabled products, services and customer experiences.”

According to the study, daily AI usage among senior leaders has risen sharply, with 38% of surveyed executives now using AI tools every day, compared to 8% at the start of 2024. This signals that AI is no longer delegated solely to technology teams; it is becoming embedded in executive workflows, strategic planning and decision-making processes.

While leadership engagement with AI is deepening, the report suggests that enthusiasm at the top does not automatically translate into impact across the organisation.

Scaling AI remains elusive

Despite growing investment and executive confidence, only 32% of respondents report achieving sustained, enterprise-wide impact from AI. Most companies remain stuck in isolated use cases or pilot programmes that fail to scale meaningfully across business units, the report notes.

“Executives largely believe they have articulated a clear vision for AI-driven change, but employee perceptions tell a different story. Just 18% of workers strongly agree that leadership has communicated a compelling AI vision, and only one in five say they understand how AI will affect their role in the future.

“This disconnect suggests that while executives are planning ambitious AI transformations, those plans are not always translating into clarity or confidence on the ground.”

The result is a growing execution gap: leaders are moving faster in strategy than organisations are moving in practice.

Human-AI collaboration

Despite these challenges, the report reveals a strong foundation for progress. Employees largely recognise the benefits of AI, with 79% stating that AI has positively influenced their ability to learn new skills.

Many also associate AI with increased innovation and problem-solving capacity, indicating that resistance is less about fear of technology and more about lack of involvement in change design.

“However, comfort with advanced AI capabilities remains limited. Only 27% of surveyed employees say they are comfortable delegating tasks to AI agents, and regular AI usage among workers has declined slightly compared to previous months. This points to the need for executives to focus not just on deployment, but on trust, enablement and shared ownership of AI systems.”

For executives planning to scale AI in 2026, the message is clear: value will come from treating AI as a workforce transformation initiative, not just a technology investment, the report asserts.

“In the year ahead, AI success will be defined less by how much organisations spend and more by how effectively executives align people, processes and technology. Those who bridge the gap between executive intent and employee experience will be best positioned to turn AI from a strategic promise into a sustained competitive advantage.”

 


Kindly share this post
Continue Reading

News

New Horizons Invests N50m to Empower Almajiris with Skills

Published

on

Kindly share this post

New Horizons Nigeria has launched a N50 million initiative aimed at transforming 21 Almajiri children into skilled computer technicians within 90 days, to tackle youth unemployment and harness human potential.

The Almajiri-to-Tech programme, officially launched in Abuja on Monday, provides participants with full training, meals, clothing, tools, and logistics support, all fully funded.

Speaking at the launch, the Chief Executive Officer of New Horizons, Tim Akano, said the programme represents a new journey in the history of Nigeria by restoring the original purpose of the Almajiri system, which he described as “children sent out to seek knowledge.”

“The word Almajiri comes from an Arabic term meaning emigrant and seeker of knowledge. Historically, children were sent to learn morals, responsibility, and skills to add value to society,” Akano said.

He added that the disruption of this system during colonial times forced many children onto the streets, a challenge that persists today.

Akano highlighted the urgency of addressing the Almajiri issue, noting that there are an estimated 15 million Almajiris in the country, with a population growth rate of around three per cent annually.

“If we do not solve this problem as a country, we are sitting on a time bomb,” he warned.

According to him, the programme focuses on hands-on technical skills rather than theory. Trainees will learn to repair mobile phones, laptops, televisions, radios, standing fans, and other electronic devices, as well as build inverter batteries using recycled electronic waste.

“We are not teaching theory. We are teaching practical skills you can use to earn a living,” Akano said, stressing that the programme will not interfere with the participants’ Quranic education.

“We are still going to allow you, within the period of learning. Your learning computer here is not stopping your Quranic education.

“You still have time within our space here. Whenever you want to go and pray, you can pray, then come back to class,” the CEO stressed.

He added that participants will also receive daily meals, water, T-shirts identifying them as technicians-in-training, and access to all necessary tools and equipment throughout the 90-day programme.

Akano said the initiative is part of a larger mission by New Horizons Nigeria, which has spent the past 21 years training about 100,000 Nigerians annually in IT and related skills.

He said the new programme aims to “take human genius off the streets and convert it into human capital, enabling these youths to contribute meaningfully to the economy.”

He added that equipping Almajiris with skills could add 15 million people to Nigeria’s workforce and potentially increase the country’s GDP by as much as $20 billion, stressing that productivity depends on practical skills and opportunity.

“Everything that can be taught can be learned. If someone can memorize the Quran cover to cover, there is nothing that cannot be done. What they lack is information, opportunity, and infrastructure, and we are providing all of that,” Akano said.

Akano also stressed that the initiative is designed to inspire other organizations and government agencies to replicate similar programmes across the country.

“This is not just about 21 children; it is about showing Nigeria what is possible when resources meet intention and planning.

“If we succeed in empowering these Almajiris, we demonstrate that the country can turn social challenges into economic opportunities. It’s a blueprint for Nigeria’s future,” he said, noting that the initiative combines social reform, technical education, and economic empowerment.

Also speaking, one of the trainees, Fatima Umar, appreciated the organisers and promised to maximise the opportunity.

“We’ll make you proud of us. We have nothing to say here but to thank and appreciate you. May Almighty Allah continue to guide and protect you,” Umar said.


Kindly share this post
Continue Reading

News

IMF Upgrades Nigeria’s 2026 Growth Projection to 4.4%

Published

on

Kindly share this post

International Monetary Fund has upgraded Nigeria’s 2026 economic growth projection to 4.4 per cent, reflecting improved macroeconomic stability and sustained reforms.

IMF Upgrades Nigeria’s 2026 Growth Projection to 4.4%

IMF

The January 2026 World Economic Outlook Update forecasts Nigeria’s growth trajectory at 4.1 per cent in 2024, 4.2 per cent in 2025, and 4.4 per cent in 2026—a 0.2 percentage point increase from the October 2025 estimate.

This aligns with sub-Saharan Africa’s projected 4.6 per cent expansion in 2026 and 2027, driven by regional stabilisation efforts.

Globally, the IMF anticipates 3.3 per cent growth amid resilient conditions tempered by trade policy shifts and technology investments. For Nigeria, declining energy prices—expected to fall seven per cent due to weak demand—pose risks, though OPEC+ coordination and China’s stockpiling provide support.

Despite the optimism, downside risks persist from Middle East and Ukraine tensions, protectionism, high debt, and fiscal deficits. The Fund recommends rebuilding fiscal buffers, ensuring central bank independence, and limiting temporary fiscal measures to maintain stability.

Nigeria’s success hinges on consistent reforms and resilience against domestic and global shocks, the IMF concluded.


Kindly share this post
Continue Reading

Trending