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Sophos Launches MSP Elevate Program to Boost MSP Growth and Profitability

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Sophos, a global leader of innovative security solutions for defeating cyberattacks, today launched MSP Elevate, a new business-accelerating program for managed service providers (MSPs). With the new program, Sophos enables MSPs to expand their business with high-value, differentiated cybersecurity offerings that elevate their customers’ cyber defenses and rewards growth with additional investment to fuel further success.

With the increasing complexity and sophistication of today’s cyberattacks, organizations are increasingly turning to MSPs for 24/7, human-led monitoring and management of their cybersecurity environments. This has made Managed Detection and Response (MDR) a major focus for MSPs with 81% currently offering a MDR service, according to the Sophos MSP Perspectives 2024 report.

MSP Elevate helps MSPs to differentiate themselves as a high-value provider to customers by delivering unique business-enhancing benefits, including an exclusive high-value Sophos MDR service offering.

Managing multiple cybersecurity platforms is a major overhead for MSPs and consumes valuable billable hours. MSPs estimate that consolidating on a single platform would slash their day-to-day management time by 48%.

MSP Elevate includes Network-in-a-Box bundles that enable MSPs to manage the full network stack through the unified Sophos Central platform, freeing-up staff for business generation activities.

Furthermore, the single biggest perceived risk to MSP’s businesses is the shortage of in-house cybersecurity expertise.

Sophos’ network solutions respond automatically to threats across the customer environment, enabling MSPs to elevate their customers’ defenses without adding workload.

“MSP Elevate is the first of many business-driving MSP programs following the powerhouse union of Sophos and Secureworks,” said Chris Bell, senior vice president of global channel, alliances and corporate development.

“As a channel-first organization that defends more than 250,000 customers of MSPs, we are constantly looking for opportunities to reward our partners and invest in their success when they grow their business with us.

“MSP Elevate fuels long-term growth for our partners by providing MSPs with exclusive solution access, discounts, rebates and training to deliver the best possible value to customers.”

Sophos MSP Elevate program benefits include:

· Exclusive Access to the Sophos MDR Bundle for MSP: Includes access to Sophos MDR Complete premium service tier with 24/7 incident response, 1 year data retention, Sophos Network Detection and Response (NDR), and all Sophos integration packs, enabling defenders to leverage all available telemetry from across the customer environment to accelerate threat detection and response.

· Simplified Sales Process: Speeds up time to deployment and reduces MSP overhead. With the new MDR Bundle for MSP, partners can quickly and easily allocate a single SKU to the customer for all their current and future MDR needs.

· Discounted Network-in-a-Box Hardware Bundle: Access to Sophos’ advanced network security solutions, including Sophos Firewall, Sophos Switch and Sophos Wireless Access Points at a significant discount. These products work together to automate threat response and are managed through Sophos Central.

· Growth-Based Rebates: As part of our commitment to grow with and invest in our partners, the program will recognize and reward MSPs that increase their Sophos MSP monthly billings.

· Architect-Level Training Courses: Equip MSPs to increase their in-house services delivery capabilities with trainings on Sophos Endpoint and Sophos Firewall.

· Invite-Only Access to Sophos Summits: Gain exclusive access to hands-on training and enablement, Ask the Experts sessions, attend exclusive Sophos events and meet with Sophos executive leadership to influence the Sophos roadmap and MSP strategy.

· Future benefits: Introduction of new program benefits to increase MSP’s profitability, customer defenses and overall value as a service provider.

“MSP Elevate enables MSPs to quickly deploy a comprehensive MDR service that eliminates blind spots by leveraging all available telemetry from across the customers’ environment,” said Raja Patel, chief product officer, Sophos. “This enhanced visibility accelerates threat detection and response while delivering improved return for customers on their existing technology investments. Furthermore, the service adapts seamlessly as the technology environment evolves over time, future-proofing customers’ defenses and providing both commercial and cybersecurity peace of mind.”

MSP Elevate is a non-exclusive commitment to sell Sophos’ best-in-class cybersecurity solutions available on the Sophos Central platform, including Sophos MDR, Sophos Endpoint powered by Intercept X, and Sophos Firewall. To access the program benefits, MSPs need to commit to a minimum monthly spend for a 12-month period. As a pre-requisite to joining MSP Elevate, partners need to be part of the MSP Flex program, which enables MSPs to offer Sophos solutions on a monthly billing basis.

“Joining MSP Elevate is a no-brainer. This new program adds further rocket fuel to the MSP growth trajectory we’ve enjoyed with Sophos over the last 17 years. Not all MDR offerings are the same, and I’m excited to be able to offer a superior service based around value and quality of outcomes that will elevate my customers’ defenses and differentiate my business in this increasingly crowded market,” said Craig Faiers, sales director, Arc.

With 80% of MSPs offering MDR through a specialist vendor for delivery*, partners can choose to have Sophos fully deliver the MDR service or to use Sophos to augment in-house teams, including for the provision of out-of-hours coverage. This is particularly important considering 88% of ransomware attacks start outside of standard business hours, according to Sophos’ Active Adversary report.

Sophos MDR is the service most trusted by MSPs to secure their clients and currently defends more than 18,000 MSP-managed customer environments against advanced threats, including ransomware. This unmatched breadth of customer coverage delivers unparalleled insights into attacks on MSP-managed environments that are continually leveraged to update customers’ defenses in real-time, optimizing their protection from ever-evolving attacks.

To learn more about MSP Elevate, visit www.sophos.com/elevate. Sophos partners can sign up for the MSP Elevate Program on the Sophos Partner Portal at https://www.sophos.com/en-us/partners/partner-portal.

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Tarana, Microsoft Enhance Africa’s Broadband Connectivity

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Tarana, provider of next-generation fixed wireless access (ngFWA) broadband technology, is collaborating with Microsoft to expand internet access in rural and underserved communities across Africa.

Together, the companies will help service providers in rural and underserved Africa deploy government-approved telecom equipment, along with training and technical support.

This comes as access to secure; affordable telecom equipment remains a major barrier to internet connectivity in Africa. Despite progress, high infrastructure costs and limited rural coverage have allowed the digital divide to persist.

Tarana stated that in some areas, fewer than 30% of people have dependable internet connectivity.

To that end, it said its collaboration with Microsoft will help reduce the cost of ngFWA equipment for African internet service providers while also assisting with deployment logistics, enabling them to give internet access more faster and more cost-effectively.

The company went on to say overcoming two primary limitations of traditional fixed wireless access) technology, ngFWA delivers high-speed broadband service in both non-line-of-sight conditions and heavy radio interference, making it an ideal solution for hard-to-reach and underserved markets.

More than 250 operators worldwide are deploying ngFWA to deliver better broadband more efficiently, said the company.

Basil Alwan, CEO of Tarana, added: “We look forward to making significant progress on the digital divide together.”

“Access to affordable, secure broadband infrastructure is essential for unlocking economic opportunity through digital access across Africa,” said Vickie Robinson, general manager, energy, connectivity, and sustainability at Microsoft. “By working with Tarana, we’re helping local operators overcome cost and deployment barriers so they can bring high-speed connectivity to the communities that need it most.”


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Mobile Industry Emissions Down 8%, But Pace Must Double to Hit Net Zero

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The mobile industry’s operational emissions fell by 8% between 2019 and 2023, even as mobile connections grew by 9% and data traffic quadrupled, according to the GSMA’s fifth annual Mobile Net Zero report released this week.

The findings show the mobile industry has successfully started to decouple emissions from data and connectivity growth – a stark contrast to global emissions, which have increased 4% since 2019. However, to continue progress and reach net zero by 2050, emissions must fall by 7.5% annually until 2030 – more than twice the average annual rate achieved to date.

Key findings from the report include:

  • Preliminary 2024 data suggests a further 4.5% drop in emissions – an acceleration on previous years, but still short of the 7.5% annual reduction needed to 2030.
  • 37% of electricity used by operators disclosing to CDP came from renewables in 2023, up from 13% in 2019 – avoiding 16 million tonnes of emissions.
  • 81 mobile operators (covering nearly half of global connections) have set or committed to science-based targets.
  • The GSMA Climate Action Taskforce now includes 77 operators, covering 80% of mobile connections worldwide.
  • Europe (-56%), North America (-44%), and Latin America (-36%) lead the way in operational emissions reductions between 2019 and 2023.
  • New analysis of China shows operational emissions likely fell by 4% in 2024 – the first decline after a 7% rise between 2019–2023 – alongside a more than quadrupling of renewable energy use.

Global, collaborative climate action gathers pace

The acceleration in decarbonisation is driven by operator actions to improve network energy efficiency and transition to clean energy, including solar and battery storage. Many operators are phasing out less efficient legacy networks and reducing their reliance on diesel generators.

Some markets are seeing better renewable electricity access through policy support and market reform, but the GSMA warns that the accelerated reductions needed by 2030 will require greater access across more markets.

Regional momentum is building globally, with Europe and the Americas leading emissions reductions, while Asia and Africa show increasing engagement. China, representing the world’s largest mobile market with more than one billion 5G connections, shows promising progress in 2024.

New analysis published today to frame discussions at MWC25 Shanghai indicates China’s operational emissions declined for the first time in 2024, with preliminary data showing a 4% reduction year-on-year driven by a more than quadrupling in renewable energy use by operators. As the industry’s largest single market, China’s progress is instrumental in achieving global net zero targets.

Steven Moore, Head of Climate Action at the GSMA comments: “Our findings show the mobile industry isn’t greenwashing or greenwishing – it’s green acting. Emissions are trending in the right direction, but the pace of progress must now double.

“This is a global effort, and it’s encouraging to see momentum building across every region – from Latin America to Europe and especially to China.

“But to sustain this progress, we need broader support: better access to renewables, more policy certainty, and stronger collaboration across the ecosystem. Supply chain emissions, which make up most of our industry’s footprint, must also be addressed – and climate transition plans will play an increasingly important role in navigating what comes next.”

Focus on Scope 3 and circularity sharpens

The report emphasises that Scope 3 emissions – mostly from supply chains and manufacturing – account for more than two-thirds of the industry’s total carbon footprint and require attention. While transparency is improving, Scope 3 emissions remain a blind spot compared with operational emissions (Scopes 1 and 2), making them a critical challenge for operators with science-based targets, which require reductions across full value chain emissions.

Additionally, the report points to growing momentum around circular economy initiatives. Consumer appetite for sustainable devices is rising, with around 90% of users surveyed by GSMA saying they value longevity and repairability, and nearly half considering refurbished for their next phone purchase.

Buying refurbished instead of new can save consumers money and reduce environmental impacts from manufacturing, with refurbished phones generating 80-90% fewer emissions than new ones. While new device sales have slowed in recent years, the second-hand device market is growing rapidly, and projected to be worth $150 billion by 2027.

Many leading operators are now developing climate transition plans to assess climate risks and map out credible, long-term strategies toward net zero. These plans are expected to become a key focus of the GSMA’s Climate Action Programme over the coming year.


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MTN’s Ikenna Ikeme Urges Responsible AI Use @Pan African Data Policy Conference

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The use of local content in Artificial Intelligence systems is essential for delivering accurate, region-specific results, according to MTN Nigeria’s General Manager for Regulatory Affairs, Ikenna Ikeme.

He shared this perspective at the recently held Network of African Data Protection Authorities (NADPA) Conference, held in Abuja recently.

The conference convened industry leaders, policymakers, and experts to discuss the role of data and AI in shaping Africa’s future. Key discussions focused on balancing innovation with risk, safeguarding data in AI systems, promoting responsible data use, and enabling cross-border data flows.

During a panel on “Data Governance for Responsible and Beneficial Use of AI,” Ikeme highlighted data’s dual nature. “Data can be transformational by bringing efficiency to businesses, but it also presents risks, ranging from privacy to investment,” he stated. He warned against relying too much on external data.

Adewale Adene, Google’s Government Affairs and Public Policy Manager, also spoke at the session. Adene projected AI and data governance could add $30 trillion to Africa’s economy by 2030. “All relevant authorities and stakeholders must ensure Africa is positioned to capitalise on this new economy,” he urged.

Other panelists included Nonye Ujam, Government Affairs Lead at Microsoft; Ololade Shyllon, Director of Privacy Policy for Africa, the Middle East, and Turkey at Meta; Oliver Patel, Head of Enterprise AI Governance at AstraZeneca (who joined remotely); Femi Daniel, Senior Counsel, Privacy and Data Protection at Mastercard; and Adewolu Adene, Government Affairs and Public Policy Manager at Google.

The conference stressed the urgent need for African stakeholders to create strategic policies. These policies should support both growth and safety.

Participants called for collaboration, investment in local data infrastructure, and strong legal frameworks. This is to ensure AI technologies are developed and used responsibly.

The NADPA Conference served as a timely call to action. It urged governments, companies, and regulators to prioritise trust and transparency. Homegrown solutions are key in shaping Africa’s digital destiny, the conference concluded.


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