Connect with us

Broadcasting

Spotify EQUAL Music Programme Welcomes Ayra Starr, Nigeria’s Rising Superstar

Published

on

Kindly share this post

Swedish audio streaming and media services provider, Spotify celebrates Ayra Starr, the newest artist to join the EQUAL Music Programme as the EQUAL Africa Artist of the Month.

Spotify EQUAL aims to foster gender equality in music and provide a platform to highlight influential female creators, Spotify welcomes Ayra as she joins the list of fierce African women making waves in music.

The 19-year-old singer is a burgeoning Nigerian Afro-Pop and R&B singer whose charismatic music style is daring and undaunted– impacting and empowering people, especially those who need encouragement.

This announcement comes off the back of Ayra’s popularity and fame since the release of her smash hit, Bloody Samaritan, from her debut studio album ‘’19 and Dangerous”.

The album features the chart-topping singles that have catapulted the musician to the global stage.

The super-talented and vibrant fashion killer is one of Nigeria’s most promising new voices and exudes confidence in her songs, joining Gen-Z artists who are pioneering the kind of sound that younger audiences are leaning towards.

“Our aim with the EQUAL programme is to create a space on the platform that allows us to solely amplify the work of female creators,” says Spotify’s Head of Music for Sub-Saharan Africa, Phiona Okumu. “Ayra represents the rise of new-age female artists whose creativity and determination breaks barriers between genres.

She possesses the boldness and swagger that we’re used to seeing from pop artists, but has an edge that feels symbolic of the listening habits of Gen-Zers. We aim to amplify more confident female voices like hers through EQUAL.”

Ayra welcomed the acknowledgement given gender dynamics in the music industry.

‘’It feels good to be a part of the generation that is changing the narrative and being appreciated for our contribution to society, irrespective of the sector and age.

“I’m grateful to Spotify EQUAL for this feature that shines a light on women in a male-dominated industry.

“It makes me feel seen, and I’m sure it’s done so for everyone who has been featured before me,” says Ayra Starr.

As the latest artist to join the EQUAL Music Programme, Ayra Starr will also feature on Spotify’s Times Square billboard in New York and her breakout hit, Bloody Samaritan, will lead the EQUAL Africa playlist and feature on the EQUAL Global playlist.


Kindly share this post

Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Broadcasting

Cloud Network, Lagos State Partner to Build Strategic Capacity for Media Operation

Published

on

Kindly share this post

Cloud Network Foundation (CNF) and the Lagos State Government (LASG) are soon to hold a strategic capacity-building workshop for the operators in the media industry.

The initiative, the first in a series of other noble plans is designed to engender massive engagements and collaboration with the stakeholders in the media industry to help plug the hole in the missing links between a healthy and more productive media industry and the professional challenges facing the media operators.

The 2-day event that will be declared open by the Lagos State Governor, His Excellence, Mr Babajide Sanwo-Olu, will feature talks on various topics such as Digital Media and Social Journalism, Data Journalism and Visualization and unpack the latest trends in YouTube, Radio, TV and documentary production.

It will proffer solutions to the nuts and bolts of investigative journalism, and Journalism in the era of Artificial Intelligence ( AI) amongst others.

Mr. Abimbola Tooki, Chairman of CNF, in a Statement released in Lagos, said that in this era of Social Media, Digital Publishing and the abuse and misuse of other opportunities in the technology space, knowledge development and applications of appropriate tools are critical in maximizing the potentials in the media space for national growth and development.

Speaking on the plan to forge collaborative engagements between the CNF and LASG, Tooki said that the partnership is designed to scale up professionals in the public and private media sectors.

Noting that this is intended to build a robust set of skills for operatives easily vulnerable to the pitfalls of the digital publishing space, he said that the delivery of professional competencies is imperative within the media ecosystem.

He stressed that the rise of the internet and digital technologies has revolutionised the way we consume media.

Traditional forms of media, such as newspapers and magazines, have given way to the online news portal, blogs, and social media platforms.

According to him, the convenience of accessing news and entertainment content anytime anywhere has made digital media increasingly popular.

The CNF leader acknowledged that the digital age has also presented media organizations with opportunities and challenges that need to be adequately grasped and mastered.

“On one hand, the Internet has expanded its reach, allowing us to connect with global audiences and experiment in new storytelling formats.

” On the other hand, the fragmentation of audiences, the dominance of social media platforms, and the decline in traditional advertising revenues pose significant challenges.

“Media organizations need to adapt by embracing digital technologies, exploring new business models, and fostering meaningful engagement with their audiences”.

He said in a fast-changing industry and the world there is a need to recognize the importance of equipping and constantly engaging journalists and other news actors with emerging and advanced digital skills, tools and knowledge.

According to him, these and more are the focus of the 2-day capacity building digital workshop being planned for the media professionals by the NCF in collaboration with the Lagos State Government.

According to him, the main objectives of the workshop include enhancing professional competence by providing journalists with up-to-date skills in reporting, storytelling, and digital media to adapt to the changing industry demands.

More so, the workshop will focus on ethical reporting and standards. This is to ensure that practitioners reinforce ethical journalism practices, ensuring accuracy, fairness, and accountability in reporting.

The workshop will ensure that professionals are reined in on the recurring challenges in the New Media space, and emerging technologies.

The workshop will also integrate digital transformation for the media operators.

It is designed to equip journalists with the tools and techniques necessary to leverage digital platforms effectively for storytelling and engagements.

Above all, Tooki said, the workshop will reinforce the synergy between the government and the media, as well as the government and its public.

To make the programme all-inclusive, he said that the training will accommodate government House Reporters, young reporters, middle to senior levels career journalists, bloggers, online news writers and social media influencers.


Kindly share this post
Continue Reading

Broadcasting

10 Ways to Slash Rising Electricity Costs

Published

on

Kindly share this post

Across Africa, the cost of electricity is on the rise. Compounded by inflation and other economic pressures, this puts additional strain on consumers


“With households already feeling the pinch, proactive measures to manage energy usage are essential to not only save money, but electricity too,” says Dr Andrew Dickson, Engineering Executive at CBI-electric: low voltage.

Below, he shares 10 ways that people can do this by using smart home technologies to monitor, control and automate electrical appliances:

  1. Knowledge is power: Understanding how much electricity your most commonly used appliances consume is the first step towards more efficient energy use. Many smart home technologies can track energy consumption, helping to pinpoint areas where you might be able to save.
  2. Keep loads low: The load management capabilities of some home automation systems can help users ensure that only one heavy load-consuming appliance is switched on at any given moment, thereby ensuring optimal energy distribution.
  3. Set limits: Users can specify the operating duration of appliances, like running the geyser for two hours to save electricity while also ensuring a hot bath.
  4. Schedule appliance switch-on: Many regions have peak and off-peak hours when electricity costs more. Smart tech can help consumers schedule appliances to run during off-peak times whenever possible to save money. This can be done at specific times and on particular days.
  5. Curb consumption in colder months: Electricity is more expensive during winter due to the high demand that results from using heaters, electric blankets and underfloor heating to keep cosy. Smart home devices could be used to determine when these appliances switch on as well as for how long. And while it can be hard to get out of bed on those icy winter mornings, a timer could be set to switch on a heater so that your bedroom is warm even before you wake up.
  6. Environmental intelligence: Many of these technologies can react to environmental conditions such as weather or the setting and rising of the sun, enabling them to automatically switch specific loads on or off under these conditions. So, if a rainy day is detected for instance, your irrigation system can be preprogrammed to not switch on. This not only saves electricity, but water too, which can lower the total of your bill.
  7. Remote control: Worried you left a device switched on? Smart home technologies allow users to turn connected appliances off from their smartphone and/or tablet from anywhere in the world. You can also use this capability to switch items on. To illustrate, you could turn your lights on before you get home from work in the evening.
  8. Don’t just standby: When in standby mode, electronic goods like microwaves, computers, televisions, coffee machines, gaming consoles and even garage door openers can consume more electricity than when they are in use as they are only active for relatively short periods. While the obvious solution would be to unplug all non-essential appliances when inactive, smart home tech lets users switch off any items that are pulling power unnecessarily.
  9. Incorporate renewable energy sources: With the adoption of rooftop solar steadily increasing across the African continent, smart home technology enables the effortless integration of these alternative power sources. For instance, the tech could be used to connect and disconnect from the grid as well as to ensure that the power produced by solar PV systems is used effectively and efficiently.
  10. Avoid additional expenses: To protect appliances from voltage fluctuations that could result from power outages, users can set a minimum and maximum ‘safe operating voltage range’. If the voltage is unstable, the technology will monitor voltage levels and only allow power to the appliance once this is within a safe operating range.

“Contrary to popular belief, homeowners won’t need to rewire their homes to enjoy the benefits of smart home technologies. Devices like smart plugs, isolators and controllers can easily be installed by an electrician without the need for additional wiring or hubs,” points out Dr Dickson.

He concludes by saying, “With the cost of living set to increase over 2024, now is the time for Africans to put the power in their hands and save in areas that they can control.”


Kindly share this post
Continue Reading

Broadcasting

5 things SMBs should look for when considering business apps

Published

on

Kindly share this post

By Kehinde Ogundare, Country Head – Nigeria, Zoho Corp.

Small and medium-sized businesses (SMBs) are the lifeblood of the Nigerian economy. According to figures released last year by the International Labour Organisation (ILO), SMBs account for around 48% of Nigeria’s GDP. Additionally, they account for 96% of all businesses and 84% of employment.

To reach their full potential, SMBs must leverage effective business-enabling technology, including solutions for CX, finance, HR and employee productivity. However, it’s important to remember that not every business app is equal. It is essential for businesses to carefully select the apps they utilise, whether opting for a mix of best-of-breed solutions from various vendors or choosing to deploy a unified suite from a single vendor who offers end-to-end business solutions for all needs.

While there are no universal rules for what kind of app will suit a company best, there are a few guidelines that businesses can consider to ensure that they choose apps that are best suited to their business needs.

  1. The app should have a single source of truth (to avoid data silos)

Even small businesses have data accruing from a variety of sources. This data can be incredibly valuable, helping the business make decisions about where it’s performing best and which areas it needs to work on. However, that can only happen if the app (or suite of apps) provides a single source of truth (SSOT). An SSOT aggregates data from across the organisation to a single location. This allows the business to make decisions based on a consolidated view of what’s happening across departments rather than trying to pick through individual data silos.

  1. Check how well the solution scales

The goal of any business is to grow, and ideally, the chosen apps should evolve alongside it. However, many of the solutions marketed to SMBs lack scalability. Scalability isn’t just about adaptable pricing tiers; it also means that they should have a demonstrable track record of working with businesses of various sizes and providing them with the offerings they need to facilitate their growth.

  1. Security

If you’re a small business, you might think that security doesn’t need to be a major concern. After all, how much value is a cyber-criminal going to get out of your business? But it’s high time SMBs prioritise cybersecurity. To understand why, you only need to look at the fact that Nigerian SMEs are among the biggest targets of cybercrime. The breaches that result from this criminal activity don’t just have a financial cost attached to them but can also do massive reputational damage, something which no small business can afford to bear. This is why it’s paramount to ensure that the app chosen complies with local data protection guidelines or regulations and will protect the data of the customers who trust you with their information.

  1. Ease of use

If you’re running an SMB, it’s likely your team is small but wears many hats. Hence, it’s vital to ensure that any business app or suite of apps you select is user-friendly, especially for non-technical staff. Opting for easy-to-use apps has long-term benefits. As your business expands, seamless onboarding becomes crucial. The right app(s) significantly reduce training needs, enabling new employees to be productive team members from day one.

  1. Customer support

Regardless of how easy an app is to use, there will be occasions when additional support is needed. The app provider should ensure support for customer businesses across a diverse range of channels for their convenience. From onboarding new customers to attending to queries, businesses should also evaluate how effective the vendor is with post-sales support.

Always aim for integration

Beyond the level of strategic impact that an app or a platform can bring to your business, another aspect to consider is how well the chosen app can integrate into your existing tech ecosystem. Ideally, the app should be built to accommodate integration, capability extension, and customisation needs in order to truly serve a business’ needs. When the app ticks the checklist discussed above, the ROI it can provide your business can be multifold.


Kindly share this post
Continue Reading

Trending