E-Business
Starcomms Stirs Internet Revolution with iZAP
Starcomms, one of Nigeria’s largest telecommunications operators is already shaking the telecommunications market with its high-speed wireless internet and the company is excited about it.
With the increasing shift from voice-centric services to multimedia-oriented like video, data, fax services, Starcomms, toke a bold step into the future with its 3G EVDO Mobile Broadband internet service as "iZAP", a superfast internet service, into the Nigerian market.
Mr. Maher Qubain, CEO Starcomms, said that it is ‘’a super highway broadband internet service that enable subscribers a world of limitless possibilities on Starcomms network. With this new service, subscribers on the leading "triple-play" network can enjoy easy and quick access to streaming video, movies, online music, and read live updates of business news and sports.
Starcomms currently offers 3G EVDO Rev0 Mobile Broadband internet service in 3 key cities of Nigeria – Lagos, Port Harcourt and Federal Capital Territory Abuja, that offers speed upto 2.4 mbps. In addition, we currently offer the RevA version of 3G EVDO Mobile Broadband internet service in Abuja, first to have launched in West Africa, that offers speed upto 3.1 mbps. The service is planned for roll out in other cities as well.
The service, Qubain said ‘is a specialized solution specifically tailored to solve Internet connection troubles. It is based on Starcomms’ superior 3G EVDO technology which allows for massive download and attachment of unusually large files.’’
Apart from effectiveness and affordability, Qubain stressed that this foray by the company will further empower Nigerians to become drivers of their own destinies with the enormous opportunities that the service can offer entrepreneurs, professionals, students, cybercafe operators as well as multinational companies, among others.
To compliment the speed this service is offering, the Starcomms CEO said there are several stylish access devices on tender including Izap MDC (Mobile Data card), Izap USB Modem and Izap Smart Phones.
While the service is currently available to subscribers in Lagos, Port Harcourt and Abuja, Qubain said plans are in top gear to hook up more cities across the country, adding that the cutting edge is the robust technology on which the service operates: the 3G EVDO technology, pioneered by the company.
In February 2006, Chief Cornelius Adebayo, then minister of Communications, had launched Starcomms’ high-speed Mobile Broadband Data Access Service (EV-DO), a 3G technology solution. It was Nigeria’s first 1xEV-DO-based mobile broadband deployment and one of West Africa’s first CDMA2000 1xEV-DO networks leveraging Huawei’s latest third generation CDMA2000 1xEV-DO platform.
At the launch Qubain had declared, "When we introduced the Third Generation (3G) technology, it was based on the realization that the Nigerian subscriber has become quite sophisticated and deserved to be provided world class services using the best technology".
Essentially, Enhanced Voice Data Only or Evolution Data Only or Evolution Data Optimized, often abbreviated as EVDO, EV-DO, EvDO, 1xEV-DO or 1xEvDO, provides fast wireless broadband (3G) Internet service directly to access devices such as computers, mobile phones, data cards and cellular routers
It is CDMA’s (Code Division Multiple Access) response to the need for high-speed broadband services capable of delivering very high speeds. Starcomms first deployed EVDO services in Lagos and Port Harcourt, and later Abuja through the mobile data cards for laptop users and USB modems for desktop users.
With iZAP, Starcomms’ business subscribers can quickly upload large data files and emails with attachments while "on-the-go" and instantly and securely access the Internet and their proprietary intranets wherever they are.
The CDMA technology consistently provides better capacity for voice and data communications than other commercial mobile technologies, allowing more subscribers to connect at any given time, and it is the common platform on which 3G technologies are built.
The world is demanding more from wireless communication technologies than ever before as more people around the world are subscribing to wireless communications. Third-Generation wireless data services and applications – such as wireless email, web, digital picture taking/sending, assisted-GPS position location applications, video and audio streaming and TV broadcasting – and wireless networks are doing much more than they did just a few years ago.
EV-DO deployed by Starcomms in 2006 is a part of the International Telecommunication Union, ITU, approved 3G standards technologies. EVDO delivers growing demand for high-speed broadband data services.
CDMA 1X is the fastest growing wireless technology and it will continue to grow at a faster pace than any other technology. Currently, there are just a little over 45 million subscribers to the CDMA 1X the latest version of the technology all over the world bringing global use of all ranges of CDMA to a little over 353 million.
Remarkably, this foray by the company will further empower Nigerians to communicate more effectively and affordably as the technology base of the 3G CDMA offers greater clarity than is currently prevalent.
Commercially launched in 1999, Starcomms has invested heavily over the years to improve the quality of its products. Its deployment of the world class CDMA technology in 2002 exponentially established the company as the largest CDMA 3G Mobile network in Nigeria in terms of coverage, subscriber base, network quality and customer service delivery.
CDMA has been traditionally faster than GSM, though both technologies continue to rapidly leapfrog along this path. Both boast "3G" standards, or 3rd generation technologies.
To Qubain, "Starcomms is poised to continuously be at the forefront of Nigeria’s telecommunications market."
E-Business
NITDA Reaffirms Commitment to 95% Digital Literacy by 2030, as UBEC Pledges Collaboration

Kashifu Inuwa CCIE, the Director General of the National Information Technology Development Agency (NITDA), has reaffirmed the Federal Government’s unwavering commitment to achieving 95% digital literacy across Nigeria by the year 2030, with an ambitious milestone of 70% by 2027.
This disclosure was made in total alignment with the present administration’s priority areas of reforming the economy for sustained inclusive growth and accelerating diversification through industrialisation, digitisation, creative arts, manufacturing, and innovation.
Making this known during a collaborative meeting hosted by the Universal Basic Education Commission (UBEC), Inuwa highlighted the government’s strategic prioritisation of human capital development as central to its national transformation agenda.
“We started this journey in 2023 when President Bola Ahmed Tinubu came on board and he made it clear that economic diversification and inclusivity are part of the administration’s agenda,” he noted.
“And the president outlined this in 8 priority areas to achieve the vision, with priority number 7 specifically focused on accelerating industrialisation, digitisation, creative arts, manufacturing, and innovation,” he added.
Recognising the importance of digital fluency in achieving this agenda, he stated that NITDA is committed to investing in the digital empowerment of citizens through the development of the National Digital Literacy Framework (NDLF), a strategic blueprint aligned with international best practices.
He added that to tailor the framework to Nigeria’s specific needs, 6 core competency areas were incorporated to include device and software operations, information and data literacy, communication and collaboration, content creation, safety, and problem solving.
He explained that the framework would address all levels of digital fluency, from basic, intermediate to advanced levels, to make digital skills accessible to every Nigerian, from primary school pupils to working professionals.
According to Inuwa, despite data limitations, NITDA estimates that Nigeria’s digital literacy rate currently stands at 50%, up from 44% in 2021, based on extrapolations from the World Bank’s Better Life Report.
The NITDA DG disclosed that the agency has been working closely with the Nigerian Educational Research and Development Council (NERDC) in developing a curriculum for digital literacy, which can be infused into formal education. Stating that the visit is a continuation of NITDA’s ongoing engagements with key education stakeholders, including the Federal Ministry of Education, the National Universities Commission (NUC), and the Nigerian Educational Research and Development Council (NERDC), all aimed at advancing digital literacy across all levels of learning.
Inuwa also revealed ongoing collaborations with global platforms such as Coursera to train teachers using AI-powered lesson generation tools and provide scalable online training.
It is worth recalling that late last year, NITDA partnered with the Nasarawa State University in collaboration with CISCO in launching the Digital Learning for NSUK (DL4NSUK) initiative to enhance digital literacy in tertiary institutions, and equipping graduates with the skills needed to be digitally proficient and globally competitive.
While stressing that the entire process, from curriculum development to classroom delivery, would require a whole-of-government and whole-of-society approach, Inuwa said, “This is not a journey we can walk alone; we must bring everyone on board, education stakeholders, technology providers, state governments, and international partners.”
In response to the DG’s remarks, UBEC Executive Secretary, Hajiya Aisha Garba, confirmed that the Commission has officially received the digital literacy curriculum developed by NITDA and NERDC and has commenced internal review processes.
She acknowledged the curriculum as robust and forward-looking but stressed the need for simplification to suit early learners and teachers, citing challenges such as curriculum overload, limited teacher capacity, and inadequate infrastructure as key barriers to effective implementation.
She pledged that UBEC, in partnership with the State Universal Basic Education Board (SUBEB), will lead efforts to equip schools with computers and solar-powered infrastructure to support real learning.
“We’re committed to working with NITDA and NERDC to refine the curriculum, train teachers, and ensure effective delivery. Let us align the technical vision with grassroots realities to make a lasting impact,” she concluded.
To formalise the implementation of the meeting’s resolutions, a joint inter-agency committee was established to develop strategic plans that will ensure the effective rollout of the digital literacy initiative, to equip young Nigerians with the essential digital skills required to thrive in an increasingly dynamic and technology-driven global landscape.
E-Business
Jumia Replatforms its Retail Media Program to Mirakl Ads to Enhance Marketplace Advertising

Jumia, e-Commerce platform in Africa, has partnered with Mirakl to elevate its marketplace advertising capabilities by deploying Mirakl Ads, a retail media solution uniquely designed to optimize performance for both first-party and third-party sellers.
This move strengthens Jumia’s efforts to deliver more value to its sellers, enhance the customer experience, and unlock profitable and sustainable new sources of revenue. Retail media is a rapidly growing sector within the e-commerce industry, expected to reach $204 billion by 2027 with a projected compound annual growth rate (CAGR) of 17.2%.
Jumia’s adoption of Mirakl Ads positions the company at the forefront of digital advertising innovation in Africa, unlocking significant opportunities to increase revenue generation. With growing usage across its platform, Jumia is well-placed to capitalize on this momentum by delivering improved advertising tools to sellers and more relevant, personalized product recommendations to customers.
“Advertising is a key growth lever in our marketplace strategy, and this partnership with Mirakl allows us to accelerate that journey with speed and scale.
“By integrating Mirakl Ads, we’re empowering our sellers with smarter tools and delivering a better, more personalized experience to our customers. It also positions us to unlock new revenue streams while deepening engagement across our platform. Importantly, this partnership supports our ambition to grow gross profit and accelerate our path to profitability,” said Francis Dufay, CEO of Jumia.
The collaboration is a testament to Mirakl’s ability to rapidly deploy enterprise-grade solutions, with Jumia launching Mirakl Ads in just two months. This showcases the platform’s ease of integration and fast time-to-value. Now live, the solution equips Jumia’s advertising ecosystem with advanced automation, AI-powered optimization, and seamless campaign management.
With Mirakl Ads, all advertisers – from the biggest brands to the smallest marketplace sellers – can now boost their sales by leveraging advertising campaigns in Ghana, Uganda, Kenya, Nigeria, Senegal, Egypt, Algeria, Morocco and Ivory Coast.
“Jumia’s decision to replatform to Mirakl Ads is a powerful validation of our platform’s ability to deliver immediate and measurable impact for leading marketplaces. By combining Mirakl’s cutting-edge retail media technology with Jumia’s deep market reach, we are enabling sellers to grow faster and customers to benefit from a more relevant, engaging experience. This partnership is a true milestone, not only for Jumia and Mirakl, but for the future of digital commerce across Africa.” said Adrien Nussenbaum, cofounder and co-CEO of Mirakl.
Through this partnership, Jumia is taking a decisive step in accelerating monetization, improving customer engagement, and advancing its long-term financial performance and profitability.
E-Business
Galaxy Backbone, Rural Electrification Agency Commit to Deepening Digital and Energy Access Across Nigeria

In a major step towards deepening Nigeria’s digital and energy infrastructure, Galaxy Backbone Limited (GBB) and the Rural Electrification Agency (REA) have signed a strategic Memorandum of Understanding (MoU) at a brief but impactful ceremony held in Abuja.
The MoU signals a collaborative effort between both agencies to enhance Nigeria’s digital transformation agenda by integrating reliable energy solutions with cutting-edge ICT infrastructure, especially in higher institutions, Government institutions, underserved and rural communities across the country.
Speaking at the event, the Managing Director/CEO of Galaxy Backbone, Professor Ibrahim A. Adeyanju, described the partnership as “a landmark moment in Nigeria’s journey towards a digitally empowered, sustainably powered, and inclusively connected nation.”
“This partnership exemplifies what is possible when two visionary government institutions come together, united by shared goals and driven by the desire to improve the lives of Nigerians everywhere,” he said.
Professor Adeyanju emphasized that while Galaxy Backbone’s core mandate is to provide secure digital infrastructure that powers government operations, reliable and sustainable energy particularly in rural areas is essential to fully actualize digital transformation.
Major highlights of the MoU include:
- Solar electrification of some of GBB’s Metro Fibre sites in Abuja by the REA.
- Powering Hostels of Higher Institutions across the country through the Fibre to Hostel Project being driven by the Federal Ministry of Communications Innovation and Digital Economy (FMCIDE).
- Support for the rollout of the 774 Local Government Digitization Initiative, beginning with six pilot Local Government Areas.
- Provision of LANs, access points, cloud services, colocation infrastructure, and temporary connectivity to enhance REA’s operational facilities nationwide.
The Managing Director of the Rural Electrification Agency Mr Abba Aliyu, in his remarks, expressed optimism that this collaboration will further bridge the digital and energy divide across Nigeria. He noted that by combining REA’s achievements in expanding energy access with GBB’s robust ICT backbone, both agencies are poised to create lasting impact across governance, education, healthcare, and entrepreneurship.
This partnership is also in direct alignment with the Renewed Hope Digital Transformation Agenda of President Bola Ahmed Tinubu, GCFR, which envisions an inclusive digital economy powered by innovation and sustainable energy.
The ceremony was attended by top management from both organizations as well as members of the media.
With today’s signing, Galaxy Backbone and the Rural Electrification Agency have set the tone for stronger, smarter, and more inclusive public service delivery powered by strategic inter-agency collaboration.
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