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Steve Babaeko Named a Visiting Fellow at the University of Reading

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Steve Babaeko, founder and ceo of Nigeria’s first pan-African Creative advertising Agency, X3M Ideas, has been named a Visiting Fellow of the Henley Business School at The University of Reading in the United Kingdom.

The fellowship which will run for two years until 2024 will see Steve Babaeko commence research into business cases that will further the development and optimisation of the creative industry in Nigeria and across Africa.

His research at The University of Reading comes on the heels of the announcement of X3M Ideas’ involvement in the United Nations’ Entity for Gender Equality and Empowerment of Women.

Steve and the team at X3M Ideas recently joined the Nigeria chapter of the Unstereotype Alliance to ensure that Nigerian creatives reject all harmful stereotypes, including conventional gender clichés.

“Steve brings his wealth of knowledge and experience in the African creative industry to the Reading research community and we’re looking forward to seeing the insights that will come from this experience,” said John Board, Dean, Henley Business School.

“I am sure that working with the faculty and student body here at The University of Reading will enhance the good work Steve does in Nigeria and across Africa for the field and also increase its influence here and abroad.”

A world-renowned expert on creative advertising and marketing communications, Steve is also the President of the Association of Advertising Agencies of Nigeria (AAAN), a position he was elected into in 2020.

Before his inevitable transition to that position, he was the Chairman of the board of Lagos Advertising and Ideas Festival (LAIF) and member of the board of International Advertising Association (I.A.A), Nigeria.

Outside of advertising, he also served as the Chairman, Public Relations Committee of the Nigerian-American Chamber of Commerce.

For more than 23 years, Steve has helped create some of the most iconic marketing campaigns in Africa and is currently the only Nigerian named in Adweek’s elite list of 13 Global Creative leaders in 2019.

He has also served on the Grand Jury of the New York Advertising Festival for over three years and was a keynote speaker at the 2018 International Advertising Association conference.

As a fellow, Steve believes he has a chance to “begin to set the standard for the Nigerian creative industry and show everyone what is possible. I am grateful for this opportunity as I believe that we practitioners have to begin to explore the complex questions around the present state of our industry and its future not just in Nigeria but across Africa.

“I look forward to engaging all the other faculty members and students and learning from the wealth of knowledge that is available and is produced at the Henley Business School.”

The Henley Business School (HBS), a truly international business school with more than 80,000 alumni in over 160 countries, conducts advanced research spanning a uniquely broad range of academic areas and fields like finance, business informatics, accounting, international business and strategy, leadership, marketing and reputation to name a few. HBS alongside The University of Readings’ other faculties, departments and schools conducts researches that span over 20 countries, providing an international dimension to its impact case studies and outputs.

Founded in 1892 as a University of Oxford extension college, The University of Reading is one of the top 30 UK universities (ranked 27th out of 84 UK universities featured in the QS World University Rankings, 2021) based in the South East of England.

With More than 90 years of excellence and presently home to more than 23,000 students, The University of Reading has been at the forefront of global higher education for nearly a century. More than 150,000 students from 180 different countries have studied at Reading, with the first Reading international student from Kenya enrolling in 1908.


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It is Official, DStv Confirms Termination of 16 Major Channels

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A major shake‑up rocks viewers and subscribers of DSTV/GOTV as many channels are set to shut down and be removed on January 1, 2026.

It is Official, DStv Confirms Termination of 16 Major Channels

The trigger for the upcoming shut‑down is a breakdown in negotiations between the owners of multiple global channels and the pay‑TV operator.

As of December 2025, the deal between Warner Bros. Discovery (WBD) and DStv/GOtv has expired and the two parties have not reached a renewal agreement.

Without a new carriage/distribution agreement, the channels belonging to WBD risk being pulled off the DStv/GOtv line‑up.

This is the most significant content cutback the service has seen in years.

The affected channels are:

Discovery Channel

TLC

Cartoonito

Cartoon Network

CNN International

Food Network

The Travel Channel

TNT

Investigation Discovery

Real Time

HGTV

Discovery Family


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Paramount Africa Shuts Down after 20 Years

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Paramount Africa is officially shutting down at the end of December 2025, drawing the curtain on more than two decades of operations in South Africa and Nigeria.

Paramount Africa Shuts Down after 20 Years

The company, which once reached over 100 million viewers across 52 African territories, confirmed it will close its doors as part of a massive global restructuring at its parent company, Paramount Global.

This is the same Paramount Africa behind channels like BET, MTV, MTV Base, Comedy Central, Nickelodeon, and more.

Its digital footprint has also been significant, with millions of monthly page views, social media engagements, and content partnerships across Africa.

But despite that scale, rising costs and a global strategic reset have caught up with the business.

Paramount’s retrenchment has been building for months.

Earlier this year, plans to launch a standalone Paramount+ app in South Africa were quietly shelved.

Then in August, the company said its content would remain available only via DStv and Showmax.

And last month, MultiChoice confirmed that BET Africa and MTV Base will disappear from DStv and GOtv on January 1, 2026, as Paramount Africa winds down entirely.

The shutdown is tied to aggressive cost-cutting after Paramount’s merger with Skydance. The company is targeting a 15% reduction in global staff and $3 billion in savings.

International divisions, including Africa, have taken the hardest hit as the business pivots away from linear TV and doubles down on a more streamlined streaming-first model.

At the same time, the global media landscape is being shaken by Warner Bros. Discovery’s chaotic auction. Netflix, Paramount, and Comcast have all submitted fresh bids for WBD, with some offers reportedly focusing on the studios-and-streaming division, home to HBO, HBO Max, DC, and Warner Bros. Pictures.

Analysts say the crown jewel bundle could go for as much as $70 billion, a deal that would reshape Hollywood and accelerate the decline of traditional TV.


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DStv Subscribers May Lose CNN, Discovery, TLC in 2026

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DStv subscribers may lose access to 12 major Warner Bros. Discovery (WBD) channels, including CNN International, Discovery Channel, TLC, and Cartoon Network, from Jan. 1, 2026, if MultiChoice and WBD fail to conclude a new distribution agreement.

DStv Subscribers May Lose CNN, Discovery, TLC in 2026

DStv

MultiChoice, now owned by Canal+, issued a notice to customers on Monday, warning that its current carriage deal with WBD will expire on Dec. 31, 2025, and negotiations to renew the contract remain inconclusive.

“While discussions between the parties continue, no agreement has been reached at this stage. If this remains unchanged, several Warner Bros. Discovery channels may no longer be available on DStv from Jan. 1, 2026,” the company said.

The channels at risk include Discovery Channel, CNN International, TLC, Discovery Family, Real Time, TNT Africa, Food Network, HGTV, Investigation Discovery, Cartoon Network, Cartoonito, and Travel Channel.

The development comes amid subscriber losses for MultiChoice, which has shed 2.8 million active linear subscribers over the last two financial years.

This includes 1.2 million customers lost in 2025 alone, representing an 8 per cent decline across South Africa and the rest of Africa.

In Nigeria, MultiChoice has lost 1.4 million subscribers in the past two years, largely due to repeated subscription price increases, according to Nairametrics.

The broadcaster is also set to lose additional content in the coming months. Paramount Africa will discontinue BET Africa and MTV Base from Jan. 1, 2026, while CBS Reality and CBS Justice will cease operations on Dec. 31, 2025.


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