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Tech-Savvy Shoppers Control e-Commerce With Smartphones- UPS Study

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Avid online shoppers, who make two or more purchases online in a typical three-month period, are leading a retail revolution.

These consumers are shopping more with their smartphones and demanding a more seamless experience between virtual and physical stores, according to the fifth annual UPS Pulse of the Online Shopper™ study, published on its website.

This is the first time in the study’s five-year history that more than 50 percent (51%) of all purchases made by respondents are made online, up from 48 percent in 2015.

“Consumers are skilled at using technology to their advantage and thrive on gathering information when shopping,” said Teresa Finley, chief marketing officer at UPS. “This year’s UPS study revealed that 45 percent of online shoppers love the thrill of hunting for and finding great deals, and that physical stores continue to play an important role in that experience. The challenge is how to best engage with shoppers to fulfill their desires.”

Evolved Shoppers
The shift from traditional in-store shopping to shopping with multiple channels continues. Seventeen percent of consumers plan to shop less in store, shifting time to their electronic devices.

The use of smartphones is up 10 points (to 77%) over the past two years, and retailers are responding. Online shoppers report a better mobile experience with satisfaction up eight points (to 73%) since last year.

Social media’s influence on purchasing decisions is up nine points (to 34%) in the last year with nearly a quarter of respondents (23%) having made purchases through social media sites.

Shiny New Objects
Some traditional online retailers are experimenting with showrooms without inventory to provide consumers with the opportunity to examine products at a physical location before buying them online.

One in six shoppers say they have visited such retailers. These locations are finding some initial success with millennials, women and urban shoppers.

While marketplaces such as Amazon and eBay are well-established shopping resources, consumers are turning to them earlier to find the best deals. Thirty-five percent of online shoppers now begin their searches at marketplaces.

Reimagining the Store
Cross-channel transactions, which refer to purchases using in-store and at least one online channel, now account for 38 percent of all purchases (up 2 points). Store-only searches and purchases declined by two points (to 20%). Retailers must create seamless experiences that resonate with how their customers want to shop. Providing detailed product information with good photography, professional and peer reviews, and online access to store inventory (58% find it important) are critical.

Online sales drive significant in-store traffic. Half of shoppers who buy online, ship to a physical store. Of these, 46 percent make additional purchases while picking up their items. A majority of shoppers (60%) also prefer to return items to a store, at which time 70 percent of them make additional purchases. Yet only 36 percent of shoppers say they experience helpful associates when returning items to a store.

“Cost, control and convenience are shoppers’ primary drivers,” said Finley. “Shoppers may be buying more online, but they still value the physical store. Providing an exceptional in-store experience can position the retailer to convert more sales and enhance loyalty when customers pick up and return items.”

Online shoppers report they are using their smartphones in-store for a full range of actions. Nearly 30 percent of shoppers look up product reviews (29%), read product details (28%), compare prices (27%), and access coupons for in-store redemption (27%) regularly (often or most of the time). Just 31 percent of shoppers are aware of in-store beacons.  A quarter (26%) of smartphone users are receptive to in-store mobile messaging with Urban shoppers (37%) and millennials (36%) being even more receptive.  However, more than four in ten smartphone users are neutral toward the idea of in-store mobile messaging.

“We know shoppers use their smartphones while in-store, so if retailers can tie together mobile messaging with valuable features in their apps, this can be a winning combination,” said Louis DeJianne, UPS director for retail and consumer products.

The Ready Retailer
Free shipping continues to be the most important factor driving customer satisfaction when checking out online (73%), although consumers are willing to pay a premium for faster delivery. Half of shoppers (50%) would pay for faster shipping for personal reasons, such as birthdays and holidays.

Home delivery is still the preferred location to receive packages, although more consumers are embracing alternate delivery locations. Preference for alternate delivery locations grew nine points (to 35%) in the last two years. More than half of shoppers are interested in an alternate delivery location with extended hours and lower fees.

“These are exciting and challenging times for retailers,” said Finley. “The industry is changing at an incredibly fast rate. Listening closely to what shoppers want and boldly trying new techniques can give retailers a competitive advantage in this very competitive industry. UPS is working with shoppers and retailers to provide a seamless, engaging experience that everyone will enjoy.”

UPS offers technology-driven services that help retailers deliver the experience shoppers are desire, including:

UPS Quantum View Manage® provides manufacturers and retailers with shipment tracking, customs brokerage and inbound-outbound scheduling;

UPS i-parcel™ enables consumers around the world to shop online with U.S. and UK retailers as if they were shopping in their own country;

UPS My Choice® provides convenient delivery options that fit busy lifestyles. More than 25 million consumers worldwide use the service to manage when and where their packages arrive, and reschedule or reroute packages to other locations; and

UPS Access Point™ locations offer secure, convenient delivery through more than 24,000 local retailers, secure lockers, and The UPS Store® locations in North America and Europe


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Tech Expert Unveils BAT-BOT AI App to Curb Fake News ahead of 2027 Elections

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An artificial intelligence (AI) application has been developed to help combat the spread of fake news, misinformation and political propaganda as political activities gradually build toward the 2027 general elections in Nigeria.

Tech Expert Unveils BAT-BOT AI App to Curb Fake News ahead of 2027 Elections

The app, known as BAT-BOT AI, was unveiled in Abuja by Mr. Gunu Usman, its founder, who said the platform is designed to assist the federal government in addressing the growing challenge of false information within nation’s digital space.

‎Mr Usman explained that the new platform was created to ensure that factual information circulates faster than falsehood.

He noted that the rapid spread of misinformation, disinformation, hate speech and manipulated narratives targeting the administration of Bola Tinubu, the ruling All Progressives Congress, and national institutions poses risks to democratic stability and public trust.

According to Mr. Usman, BAT-BOT AI was developed to support public access to verified information while countering misleading narratives online.

The Technology expert described the system as a sovereign AI-powered civic information and fact-verification platform designed to strengthen Nigeria’s digital information ecosystem ahead of the 2027 general election.

He added that the initiative aligns with the government’s policy direction under the Renewed Hope Agenda of President Tinubu, which seeks to promote transparency and encourage informed civic participation.

The founder further explained that the platform is currently accessible to Nigerians through multiple digital channels, enabling users to verify claims, seek clarification on government policies and obtain information on national development initiatives.

Mr.  Usman expressed optimism that the tool would help curb the spread of false information and contribute to a more credible digital environment as the country prepares for the next electoral cycle.

 

 


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Why JustMarkets Is a Strong Choice for Gold Trading

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Over the past four years, gold has risen by more than 400%. The precious metal has long been one of the most traded assets in global financial markets. From its role as a traditional store of value to its sensitivity to inflation, interest rates, and geopolitical uncertainty, gold continues to attract traders seeking efficient and predictable trading opportunities during a period of global uncertainty and high volatility.

Why JustMarkets Is a Strong Choice for Gold Trading

JustMarkets

For traders looking to effectively access gold markets, choosing the right trading environment is as important as timing their entry. One of the most popular and effective gold trading platforms is JustMarkets, offering the tools, conditions, and infrastructure to enable traders to achieve their most ambitious gold trading goals.

Tight Spreads on XAU/USD

Cost efficiency is a critical factor in gold trading, especially for active day traders. JustMarkets offers extremely competitive XAU/USD spreads, allowing traders to open and close positions with reduced transaction costs. Lower spreads can significantly impact short-term strategies, where precision and timing are key to effectively entering a trade. By minimizing trading costs, JustMarkets helps traders focus more on market analysis and finding the ideal entry point, and less on overhead.

Fast and Reliable Execution

Gold is recognized for its volatility, especially during the day, especially with economic announcements or geopolitical events. Speed is of the essence in volatile markets. JustMarkets provides high-speed execution of orders, which helps minimize the risks of delays, especially during periods of high volatility. This ensures that traders are able to respond better to market conditions, thereby having better control over trade management.

Flexible Trading Conditions

Each trader has their own approach to gold, ranging from intraday trading to position trading. JustMarkets offers flexible leverage and account types, enabling traders to adjust their exposure based on their risk tolerance and trading style. This flexibility is suitable for both conservative and aggressive traders while still allowing them to access the same global gold market.

Advanced Platforms and Tools

Successful gold trading is based on thorough technical and fundamental analysis. JustMarkets provides access to industry-standard trading platforms equipped with advanced charting tools, multiple timeframes, and a wide range of indicators for recognizing divergences and clear entry points. These features help traders analyze price trends, identify key levels, and plan their trades with greater confidence.

Accessibility via mobile devices and computers via the JustMarkets Mobile Trading app also ensures traders can monitor positions and market movements from anywhere and at any time.

Education and Market Support

Gold is also affected by factors such as inflation rates, central bank policies, and currency fluctuations. Understanding these factors is important for developing a structured trading strategy.

JustMarkets offers resources for traders, which provide information on how global events can impact the price of gold like case studies, daily, bank and weekly analysis. This is a knowledge-based system, which enables the trader to make more informed decisions rather than relying on the price movements of gold.

Trading Activities That Keep Gold Traders Engaged

In addition to the competitive trading environment, JustMarkets also runs various special activities and campaigns that aim to make the trading experience more interesting. At certain intervals, the special activities may include trading contests on specific trading instruments, such as gold, which are highly sought after by traders. This will give the traders an added impetus to keep trading.

The special activities are designed to encourage trading, consistency, and skill-building among the traders, along with the additional motivation for the trading strategies. This is also in line with the overall philosophy of JustMarkets to create a dynamic trading environment where trading, learning, and motivation are linked together.

A Trading Environment Built for Gold Traders

Gold is still one of the most dynamic markets with the greatest number of opportunities in the world. With tight spreads on XAU/USD, fast execution, flexible trading terms, and access to advanced analytical tools, JustMarkets creates an optimal trading environment for those who want to trade gold efficiently.

In addition to the comprehensive educational assistance, JustMarkets continues to position itself as a strong competitor for traders who are looking for professional trading conditions combined with growth opportunities.


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Microsoft Expands Africa AI Push while DeepSeek Gains Users

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Microsoft is stepping up its push to expand artificial-intelligence adoption across Africa as competition intensifies with Chinas DeepSeek for influence in one of the worlds youngest and fastest-growing digital markets.

Microsoft Expands Africa AI Push while DeepSeek Gains Users

The company plans to train 3 million Africans on its AI technologies this year through partnerships with schools, universities and other institutions, with a focus on South Africa, Kenya, Nigeria and Morocco.

The effort reflects Microsofts broader attempt to accelerate adoption of its AI ecosystem across emerging markets where developers and enterprises are increasingly experimenting with generative AI tools.

Alongside the training initiative, Microsoft is working with MTN Group (MTNOY), Africas largest telecommunications company, to distribute Microsoft 365 and its Copilot digital assistant to about 300 million subscribers.

The Elevate program is designed to expand AI literacy and reduce cost barriers that might otherwise limit adoption, according to regional leadership.

The push comes as Chinese technology firms expand their footprint across the continent, with DeepSeeks open-source models accounting for roughly 11% to 14% of chatbot use in several African markets and reaching about 20% in countries such as Ethiopia and Zimbabwe following investments tied to digital infrastructure and telecom networks.

Microsoft is also increasing its infrastructure investment in the region.

In South Africa, the company plans to invest 5.4 billion rand, or about $330 million, to expand its cloud and AI capacity by the end of next year, while it is also exploring plans for a geothermal-powered data center in Kenya.

Early corporate adoption is emerging across the continent, with South African grocer Spar Group using Copilot in ways that save more than 700 employee hours annually and Nigerias Access Holdings integrating AI into daily workflows.

Regional leadership has suggested broader AI adoption could potentially contribute up to $1.5 trillion to Africas gross domestic product by 2030 if governments and businesses continue investing in digital infrastructure and AI skills.

 


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