Telecom
Terragon Group Unveils fAfrican-focused Mobile Advertising Technology at MWC 2015
The GSMA Mobile World Congress (MWC) has been pointed out as being one of the most important annual global events for the mobile industry, covering all verticals in the mobile ecosystem.
At this year’s event, Terragon Group, Africa’s innovative and largest digital media company, is set to unveil its dynamic data monetization and advertising platform; a first for mobile in developing markets
.
The data and advertising technology, called the ‘Adrenaline’, allows for advertisers to buy inventory and access to reach mobile users on organically generated channels which sit on non-internet based platforms on mobile devices.
These channels include USSD based balance enquiry, Call-Me-Back messages, End of Call Notification, among others.
This unveiling follows the company’s move in 2014, where it debut at the international event, launching its proprietary Mobile Advertising Server with new Advert formats built for the African market, for the company’s Mobile advertising arm of its business, Twinpine Limited.
Speaking on this development, Elo Umeh, chief executive officer, Terragon Group, said that the planned unveiling of ‘Adrenaline’ was a reaffirmation of the giant strides the company has been making since its existence:
“The Mobile World Congress event affords us the opportunity to be able to show that innovation can come out of Africa. We continually seek to use global events to showcase our local innovation, with both elements reinforcing each other to maintain market leadership in the digital media industry. This is what we believe at Terragon Group. Our passion for innovation allows us take intuitive steps towards a digital Africa.”
Umeh further stated, “Our ‘Adrenaline’ technology is a first of its kind around the world. This is because no other platform gives advertisers access to a wide range of African premium publishers and channels as we do. Our channels generate a lot of traffic daily and constitute the primary medium where a pre-dominant number of African mobile users access daily, considering that they are mostly prepaid subscribers.”
Giving more details on the planned unveil, Ayodeji Balogun, chief technology officer, Terragon Group, gave more insights into the technology and the thinking behind it: “We identified that more innovation can be fostered through integration of available non-internet based mediums which we tied to the advert network of one of our businesses, Twinpine Limited. As a Group, our independent yet convergent businesses, offer local account management teams in key markets to help with productization and delivery of custom offerings over an extended service bouquet. We combine and integrate the inventory into our ‘Adrenaline’ platform. Such a technology platform has never had one tailored to African inventory and built by Africans.”
The GSMA Mobile World Congress (MWC) 2015 comes up in Barcelona, Spain, from the 2nd to 5th of March. MWC is an annual event combining the world’s largest exhibition and conference for the mobile industry, featuring prominent executives representing mobile operators, device manufacturers, and technology providers, among others.
The event for 2014 recorded an attendance of more than 85,000 professionals representing 200 countries from across the globe
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Terragon Group boasts of being a truly African firm, operating out of Nigeria and four other markets including Kenya, Ghana, South Africa and India, and with the capacity to do business across the continent.
The group houses three independent, yet convergent businesses – Terragon Limited (TL), Twinpine Limited and Terragon Media Limited (TML) – all of which focus on different aspects of the digital media sphere. Terragon Group is a member of the Mobile Marketing Association (MMA) and Mobile Entertainment Forum (MEF).
Telecom
Abia Set to Regulate Right of Way for Telecom Cables
Abia State Government said it was set to regulate the right of way for laying of telecommunications cables around the state. This is as the state government said it will re-base and update the 30 – year development plan of the state to bring it in line with present realities.
The Commissioner for Information, Prince Okey Kanu disclosed these in Government House Umuahia, while briefing journalists on the outcome of the first State Executive Council meeting of the year.
Kanu explained that re-basing has become imperative given the economic headwinds prevalent in the country and as typified by the headline
inflation being experienced in the country today.
The Commissioner noted that there was need to carry out the exercise to reflect the real position of the state’s economy.
He informed that the state economic team charged with the assignment was already at work to ensure the success of the exercise.
“The final document for the right of way regulation for laying of telecom cables around the state has been produced and this will come into effect very soon.
“That is meant to regulate how telecommunications cables are laid across the state,” Kanu said.
Kanu disclosed that Government has concluded plans to rejig the enforcement of the existing traffic rules in the state as a way of restoring sanity in the transport system of the state
He said EXCO observed with dismay that driving against traffic in the state has become a menace and stated the Alex Otti administration was committed to enforcing the traffic rules.
“Going forward, it will be a serious offence to drive against traffic no matter the distance. You see a lot of people within the town drive against the traffic for one reason or the other.
“It is now a very serious offence and the harmonized taskforce has been rejigged to ensure full compliance to that policy.”
Kanu informed that the state government has commenced the payment of monthly stipends that range between N250,000 to N450,000 to traditional rulers in the state.
Telecom
MTN Nigeria Achieves Historic CMS Certification
MTN Nigeria has achieved a major milestone by becoming the first Nigerian organisation, the first company in the telecommunications industry, and the first within MTN Group to earn the Compliance Management System (CMS) certification from the International Accreditation Service (IAS).
This globally recognised certification affirms MTN Nigeria’s commitment to maintaining world-class compliance standards across its diverse operations.
It covers all management activities related to telecommunications, digital services, mobile voice and data, innovative digital platforms, wholesale distribution, fixed and mobile broadband connectivity, and advanced technology solutions for corporate and institutional clients across the nation.
Commenting on the achievement, MTN Nigeria’s Chief Risk & Compliance Officer, Obiageli Ugboma, said, “Achieving this feat is a testament to our robust compliance framework and proactive approach to managing risks in an ever-changing digital landscape.
“It reinforces our promise to connect Nigerians with secure, reliable, and innovative solutions.”
The International Accreditation Service (IAS) is a globally recognised accreditation body. It accredits a wide range of organisations, including governmental entities, commercial businesses, and professional associations, based on recognised national and international standards.
This ensures that IAS accreditations are both domestically and globally accepted, highlighting their credibility and relevance.
The ISO 37301:2021 Compliance Management System (CMS) standard is the benchmark for effective compliance management.
The certification solidifies stakeholder trust and provides organisations with a framework for establishing, implementing, evaluating, and continually improving a compliance management system that ensures adherence to laws, regulations, and ethical standards.
By achieving this certification, MTN Nigeria demonstrates its commitment to fostering a culture of integrity, mitigating risks, and enhancing corporate governance and operational efficiency.
This achievement positions MTN Nigeria as a leader in compliance management and sets a benchmark for excellence within the telecommunications industry and beyond.
Telecom
Sub-Saharan Africa Lost $1.56Bn to Internet Shutdown in 2024 – Report
Sub-Saharan African countries lost $1.56 billion to government-induced shutdowns in 2024, according to a new report by Top10vpn, an international VPN review website.
This is 19 per cent of the total $7.69 billion that was lost to Internet shutdowns worldwide and a 10 per cent decline from $1.74 billion reported in 2023.
According to the report, there were a total of 28 Internet shutdowns across 28 countries. Thirteen of these were African countries — Sudan, Ethiopia, Kenya, Algeria, Guinea, Mauritania, Senegal, Mozambique, Chad, Mauritius, Tanzania, Papua New Guinea, and Equatorial Guinea.
It revealed that Nigeria stood out as one of the few sub-Saharan African countries to avoid internet shutdowns in 2024.
Experts said the absence of an internet shutdown suggests that people in that country have continuous and unrestricted access to the internet, allowing them to communicate, access information, and participate in online activities without disruption imposed by the government.
Sudan is the African country that lost the most — $1.12 billion — to Internet shutdowns. Total Internet shutdowns in the country lasted for more than 12,707 hours or over 529 days.
The Internet shutdown in Sudan is mainly due to a prolonged conflict in the country, which has claimed 13,000 and displaced more than 10 million people.
Other African countries like Kenya and Ethiopia shut down the Internet because of protests.
Both countries lost $75 million and $211 million to Internet shutdowns, respectively.
Major platforms such as X, TikTok, Signal, Facebook, Instagram, and WhatsApp were restricted, affecting approximately 111.2 million internet users in the country.
“In late February 2024, authorities in Myanmar once again started blocking access to X. As this was a new restriction. This is also the second year we have included blocks of newer social media platforms, such as TikTok and Telegram,” it said.
Globally, Asia led in terms of internet shutdowns in 2024, losing $4.64 billion over 48,807 hours of disruptions affecting 331.3 million people. Sub-Saharan Africa followed with $1.5 billion in losses spread over 32,938 hours and impacting 111.2 million internet users.
While the global economic impact of internet shutdowns decreased by 16 percent compared to 2024, the duration of shutdowns increased by 12 per cent in the same period.
The report emphasised the damaging effects of internet shutdowns, both in terms of economic and human costs, and highlighted concerns about citizens resorting to unsafe VPNs to circumvent imposed restrictions.
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