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ThriveAgric Emerges 2022 Global Winner of Visa Everywhere Initiative

Thrive Agric, a fintech providing smallholder farmers access to finance, insights and distribution was crowned 2022 winner of the Visa Everywhere Initiative (VEI) – a global open innovation program and competition for start-ups and fintech companies. Thrive Agric is also the winner of the Visa Direct award for its role in shaping the future of money movement in Nigeria.
Taking place in Qatar alongside the FIFA World Cup 2022™, the global finale was preceded by a year-long competition that saw more than 4,000 entrepreneurs across the world entering innovative ideas to solve the payment challenges of tomorrow.
In addition to the overall winner, the following prizes were awarded:
- 2nd place: Zeti, a fintech enabling pay per use financing of sustainable transport.
- 3rd place and Audience Favourite: Huli, a platform that connects patients, doctors, and other healthcare services.
“This year, more than 4,000 fintechs participated in the global Visa Everywhere Initiative, including a record 1,130 applications from Central Europe, Middle East and Africa,” said Andrew Torre, Regional President for CEMEA, Visa.
“A new fintech generation is transforming the way consumers and businesses make payments, making it easier for more people to access and move money when they need it. We congratulate Ayo and all the winners in this year’s competition, and we look forward to continue partnering with fintechs to solve the payments challenges of tomorrow”.
Ruben Salazar, Senior Vice President and global head of Visa Direct, said: “As we strive to create more ways for people, SMBs, and larger businesses to participate in the global economy, the VEI competition provides a unique insight on how fintech are helping shape the future of money movement and expanding access to underserved markets and regions. Today’s Visa Direct Award winner will have access to modern tools and teams that help enable global money movement to billions of endpoints worldwide¹.”
The event brought together Visa and industry thought leaders and a previous Visa Everywhere Initiative winner to celebrate the innovative fintechs and their solutions. Wade Arnold, founder and CEO of Moov Financial and 2021 Visa Everywhere Initiative North America and Global winner returned as a judge, with special guest Visa’s Dr. Saeeda Jaffar hosting a fireside chat with football legend Marcel Desailly.
Ayo Arikawe, Co-Founder of ThriveAgric and now winner of both the global and the CEMEA competitions, delivered his pitch on how his sfintech is enabling strategic partnerships with financial institutions and agriculture value chain players to provide smallholders with financial services, agriculture inputs, extension, market linkage, e-commerce, and payment services.
“As a central part of the Nigerian economy, agriculture is the livelihood and main source of income for many of our people. The hard work we’ve put into ThriveAgric will ensure that technology is leveraged to empower farmers across the country. To not only win the CEMEA regional VEI competition but also pitch at the final here in Qatar gives me great confidence in our ability to scale our solutions and continue to enrich farmers’ lives,” said Ayo Arikawe.
About the finalists of the Visa Everywhere Initiative
Ayo Arikawe of Thrive Agric (Central Europe, Middle East and Africa) – Providing small holder farmers access to finance, insight and distribution.
Ayo co-founded Thrive Agric a platform that connects farmers to finance, best practices and market. Since launching in June 2017 they have worked with over 250,000 farmers across 23 states in Nigeria.
Thrive also opens up its platform to financial service providers, insurers, lenders which allows them to access data from the farmers and share value among each other.
Thrive’s farmers grow 7% of the maize consumed in Nigeria. Ayo is an Alumni of Ycombinator and Google Launchpad. He was Top 10 in Jack Ma African Netpreneur Prize and a YTech 100 recipient by the Future Awards Africa.
Mriganka Pattnaik of Mriganka Pattnaik of Merkle Science (Asia Pacific) – Merkle Science is the next generation predictive Web3 risk & intelligence platform
Merkle Science is the next generation Web3 risk mitigation, compliance and forensics platform.
They work with crypto and DeFi businesses, blockchain bridges, NFT players, retailers, financial institutions, insurers and government agencies around the globe.
Their focus on multi-chain and liquidity pool analysis, real-time transaction monitoring and predictive and machine learning-driven analytics provides our clients with best-in-class solutions and enables Web3’s safe and healthy growth.
Dan Saunders of Zeti (Europe) – Fintech enabling pay per use financing of sustainable transport
Zeti helps organisations adopt zero emission vehicles (ZEVs) by making it as simple, easy and transparent as paying for a utility. Powered by real-time data, Zeti’s software improves the financial viability of ZEVs for organisations, generates attractive returns for financiers, and helps manufacturers to sell their vehicles.
Christine De Wendel of Sunday (North America) – The fastest digital payment for restaurants and the industry’s future
Christine de Wendel is co-founder and CEO NOAM of Sunday. Prior to this, she was Chief Operating Officer of ManoMano, one of France’s fastest growing tech companies and Europe’s leading online platform for home improvement.
Before joining ManoMano, Christine spent seven years at Zalando, Europe’s largest online fashion retailer, where she built up Zalando’s French business. Christine is passionate about the European tech industry and has become an expert in scaling start-ups. Christine holds a BSc in International Affairs from Georgetown University, an MSc in International Relations from the London School of Economics and an MBA from INSEAD.
Alejandro Vega of Huli (Latin America) – Platform that connects patients, doctors and other healthcare services
Alejandro Vega is the CEO of Huli, a Latin American digital healthcare startup. Before founding Huli, Alejandro worked in investment banking where he worked on several cross-border M&A deals.
He also worked in General Electric, where he graduated from the Operations Management Leadership Program. Alejandro is a graduate of the University of Pennsylvania, where he obtained an MBA from the Wharton School.
He is a Fellow of the Lauder Institute Global MBA program and an alumnus of the Portuguese international program. He graduated Summa Cum Laude as an Industrial Engineer from Louisiana State University.
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Zinox Chairman Leo Stan Ekeh Donates State-of-the-Art Tech Experience Centre to Federal University Birnin Kebbi

Federal University Birnin Kebbi (FUB) received a significant boost in its quest to produce globally competitive graduates, following the donation of a multimillion-naira Tech Experience Centre by the Leo Stan Ekeh Foundation (LSEF).
The facility, donated by Mr. Leo Stan Ekeh, Chairman of Zinox Group and Founder of LSEF, was commissioned on his behalf by the President of the Nigeria Computer Society (NCS), Dr. Muhammad Sirajo Aliyu, FNCS.
The centre is equipped with the latest Zinox computers, powered by the iPower renewable energy suite, which features high-performance solar panels and certified lithium batteries. It is also connected to a 24-hour, non-disruptive satellite internet service powered by Starlink, a service that the LSEF has committed to funding for the next five years.
According to Mr. Ekeh, the Tech Experience Centre is dedicated to the use of students and knowledge workers at FUB, with the aim of equipping them with the digital skills and resources required to compete with their peers globally and contribute meaningfully to Nigeria’s economic development.
This centre is one of several cutting-edge technology hubs donated by the Leo Stan Ekeh Foundation to tertiary institutions across Nigeria. It supports the Federal Government’s vision to upgrade the nation’s higher institutions to world-class standards.
For over 25 years, Mr. Ekeh and the Zinox Group have consistently invested in promoting digital education by donating tech laboratories and innovation hubs. In recent years, the Foundation has delivered and equipped centres at St. Augustine University, Lagos, and Imo State University and refurbished older facilities it had donated in the past. According to Mr. Ekeh, the next phase will see the Foundation extend similar interventions to secondary schools across the country.
He called on politicians, government agencies, and wealthy Nigerians to intentionally invest in the nation’s education sector, stressing that a well-educated populace is the Foundation for national development.
Mr. Ekeh expressed his appreciation to the Chairman of the University Council, the council members, Vice Chancellor Professor Muhammad Zaiyan Umar, members of the University Management, staff, and students of FUB, as well as the Honourable Minister of Education, Dr. Tunji Alausa, for their support in accommodating the LSEF’s vision.
Speaking on behalf of the university, Professor Muhammad Zaiyan Umar, Vice Chancellor of FUB, expressed deep appreciation to Mr. Ekeh and the LSEF for the generous donation.
“This Tech Experience Centre will make a remarkable difference in the academic and research output of our students and staff. We are grateful for Mr. Ekeh’s vision, generosity, and long-standing contributions to this institution and to digital education in Nigeria. This facility is more than a building with computers; it is an investment in the future of our graduates and the growth of our nation.”
Speaking on the sidelines of the commissioning, Mr. Chimezie Orisakwe, Head of Corporate Communications for the Zinox Group, highlighted Mr. Ekeh’s sustained promotion of digital learning across Nigeria — from interventions in the media sector to landmark projects with the media, Independent National Electoral Commission (INEC), the National Population Commission (NPC), and others.
He also highlighted Mr. Ekeh’s reflection on the current state of Nigeria’s education sector, warning that many institutions, both public and private, face severe funding deficits. This, he noted, raises the risk of closures, which would deprive graduates of the enduring legacy of their alma maters.
To address these challenges, the Zinox Chairman proposed that the Federal Government adopt a college system and reclassify existing universities. He recommended granting approvals for specialized professional colleges affiliated with reputable universities, similar to the Lagos University Teaching Hospital (LUTH) model with the University of Lagos.
Ekeh emphasized that the quality of an institution’s academic content now matters more than its physical size. Those passionate about establishing tertiary institutions must be focused on their core mission, be willing to invest adequately, and possess the mental and financial capacity to sustain standards.
He further urged that educational institutions be regulated even more stringently than banks, given their central role in producing the human capital that drives both the public and private sectors.
“Educational institutions are not limited liability companies that can be liquidated at will. Their true profit is not in short-term returns but in the quality of graduates they produce, men and women who can lead this nation and give back to the institutions that shaped them,” Ekeh stated.
The donation to FUB is the latest in a long list of interventions by the Zinox Group to support Nigeria’s technological advancement. Through the Leo Stan Ekeh Foundation, the Group has also funded thousands of scholarships, donated modern digital learning facilities nationwide, extended non-interest loans to budding entrepreneurs, and supported churches, hospitals, and humanitarian causes.
News
No More Leaks: FIRS Slaps ₦5m Fine on Info Disclosure

Nigeria Revenue Service (NRS) Act has introduced strict penalties for the unauthorised disclosure of confidential information and documents by its staff, with offenders facing fines of up to N5 million, imprisonment for up to three years, or both.
The NRS Act is one of four bills recently signed into law by President Bola Tinubu, alongside the Nigeria Tax (Fair Taxation) Law, the Nigeria Tax Administration Law, and the Joint Revenue Board (Establishment) Law. The regulations will take effect on January 1, 2026.
In Part VI of the NRS Act, covering miscellaneous provisions, the law designates all internal records—including institutional information, memoranda, and communications—as confidential.
“Without prejudice to the provisions of any other Act concerning data privacy or data protection, institutional information or communication, all internal information, communications, documents or memoranda of the Service are confidential,” the law states.
It further warns that, “Except as otherwise provided under this Act, any other law or any enabling agreement or arrangement or as otherwise authorised by the Executive Chairman or management of the Service, any person who discloses or attempts to disclose institutional information, communication, document or memorandum of the Service is liable on conviction to a fine not exceeding N5,000,000 or imprisonment for a term not exceeding three years or both.”
The provision applies to all officials and individuals involved in the administration of the Act. The NRS also specified that business records, tax returns, notices, assessments, and documents relating to a person’s assets, liabilities, or profits must be “treated as secret.”
Exceptions to the confidentiality rule include disclosures authorised by the service, those mandated by court order, or situations where the information is needed for the enforcement of Nigeria’s tax laws.
The development follows a February 20, 2024, warning from the federal government cautioning civil servants in ministries, departments, and agencies (MDAs) against leaking sensitive documents to the public.
News
FIRS Rolls out e-invoicing System for Large Corporate Taxpayers

The Federal Inland Revenue Service (FIRS) has launched a national electronic invoicing system, seen as a significant step toward digitising the country’s tax infrastructure and boosting compliance among large corporate taxpayers.
The system, known as the Merchant-Buyer Solution (MBS), officially went live on August 1 after a successful pilot phase that began in November 2024. It is being rolled out in phases, starting with companies that have an annual turnover of at least ₦5 billion. According to FIRS, these large taxpayers represent over 5,000 businesses nationwide.
More than 1,000 companies — roughly 20% of eligible firms — have already integrated with the platform, including telecoms giant MTN Nigeria, which became the first to transmit live electronic invoices to the tax authority. Other major players such as Huawei Nigeria and IHS Towers are completing their onboarding and are expected to go live in the coming days.
“The launch of the e-invoicing regime ushers in a new era of transparency, accuracy, and real-time monitoring of commercial transactions,” Dare Adekanmbi, who is the spokesperson for Zacch Adedeji, FIRS Chairman, said in a statement on Sunday.
The e-invoicing solution forms part of the agency’s broader Electronic Fiscal System (EFS), which is designed to ensure authenticity and completeness of invoice data and limit opportunities for tax evasion. It also aligns with Nigeria’s Revenue Services Reform Act — a legislative framework aimed at harmonising revenue collection and providing a single source of truth for government receipts.
The FIRS said it is working in collaboration with the National Information Technology Development Agency (NITDA) to incorporate system integrators and access point providers into the onboarding ecosystem. These providers are tasked with supporting the integration process and helping companies manage their transition onto the e-invoicing platform.
While the original deadline for onboarding was set for August 1, the tax agency has granted a three-month grace period to allow companies facing operational challenges to comply. The new deadline for mandatory integration is November 1, 2025.
“In the spirit of encouraging voluntary compliance, the FIRS management has graciously approved a three-month extension of the deadline,” the agency said. “We also acknowledge the genuine efforts of many taxpayers who strove to meet the 1st of August 2025 deadline but encountered operational constraints.”
The system will eventually be extended to medium and smaller enterprises, but for now, the focus remains on onboarding the largest players, who contribute a significant share of Nigeria’s corporate tax base.
Nigeria, Africa’s largest population, has been ramping up efforts to boost non-oil revenues amid volatile crude prices and growing fiscal pressures. Tax-to-GDP ratio remains among the lowest globally, estimated at just over 10%, according to official figures.
The FIRS has increasingly leaned on technology to expand the tax net and reduce leakages.
“The e-invoicing platform gives us real-time visibility into the business-to-business segment, which has historically been under-reported,” a senior FIRS official familiar with the rollout said, requesting anonymity because he was not authorized to speak publicly. “It significantly enhances our ability to track transactions and enforce compliance.”
To facilitate onboarding, the FIRS e-Invoicing Implementation Team is conducting webinars, workshops, and town hall sessions across the country, targeting tax consultants, financial controllers, and compliance officers within affected firms.
The Federal Government expects the digitisation effort to streamline tax administration, reduce disputes and simplify audit processes for both taxpayers and regulators.
The FIRS has not disclosed projected revenue gains from the e-invoicing rollout, but industry experts believe it could yield significant medium-term improvements in tax efficiency and administration.
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