Telecom
Timeless Wins Generations—NECLive 2025 Sparks Debate on Creativity’s Future

The conversation around the future of Africa’s creative economy took centre stage at NECLive 2025, where industry leaders explored what it means to create work that endures in an age dominated by speed, trends, and instant gratification. The Panel Session brought by The Macallan, titled “Timeless vs Trending: Building Work That Endures,” served as a dedicated platform for this exchange.

L-R: Senior Brand Manager, West and Central Africa, Edrington Portfolio, Hammed Adebiyi; Chief Creative Director, Atafo, Mai Atafo; Regional Manager East Africa, BHM Holdings, Njideka Akabogu Eke-Uche and Convener, NECLive & Founder/CEO, BHM Holdings, Ayeni Adekunle on a panel session discussing the balance between timeless craftsmanship and fast-moving trends in today’s creative landscape at the NECLive 2025 on Friday, 28 November in Lagos, Nigeria.
This conversation explores the balance between timeless craftsmanship and fast-moving trends in today’s creative landscape. It examines how heritage, discipline, and innovation come together to produce work that endures, shaping culture, influencing storytelling, and elevating creative standards across industries.
Hammed Adebiyi, Senior Brand Manager, West and Central Africa at Edrington, joined the panel to discuss the value of craftsmanship, heritage, and intentionality in contemporary creative expression.
During the session, moderated by Njideka Akabogu Eke-Uche, Regional Manager, East Africa, BHM Holdings, Adebiyi drew on The Macallan’s 200-year legacy to illustrate how luxury brands protect and define timeless value. “Timeless luxury is a craft that transcends time,” he said. “The Macallan has been around for over two centuries because of patience, intentionality, consistency, and doing things the right way. Timeless wins generations while trending wins conversations.”
Adebiyi’s insights highlighted the broader discussion on the pressures creators face to prioritise speed over substance. Mai Atafo, Chief Creative Director of ATAFO, echoed this perspective, highlighting durability and intention as the true markers of craftsmanship. “You don’t make it like you’re making it for now, you make it like you’re making it forever,” Atafo said, describing how classic elegance, fine tailoring, and meticulous construction remain at the heart of luxury. “If you put in the work, it will last. That’s why people are still wearing Dior suits from 1980, quality endures.”
The role of storytelling, culture, and audience behaviour was also explored. Adekunle Ayeni, Founder/CEO of BHM Holdings and Convener of NECLive, warned against the pitfalls of chasing virality. “People are chasing clicks and baits just to break through the clutter. But what truly builds influence, what creates lasting change, what has impact, is telling the kind of stories that matter. They may not have ten million views today, but they can influence behaviour, save lives, or shape policy,”
Ayeni also highlighted how brands like The Macallan exercise disciplined curation in partnerships.“It’s not just about trending or reaching every young Nigerian,” he explained. “The question is: do you fit what the brand represents? Do you understand the audience and what the brand wants to accomplish? You have to know when to trend and when to just do the kind of work that reaches the right people.”
The discussion shifted to the impact of artificial intelligence on craftsmanship. Adebiyi offered a nuanced perspective: “AI cannot replace the essence of true craftsmanship. It can enhance human capability, improve efficiency, and add value over time, but it must be used deliberately. Innovation should serve tradition, not dilute it.”
Atafo added that even in a fast-paced world, audiences are gravitating back to authenticity and depth.“Why are Gen Zs listening to Sade? Because classic things have soul. You connect with them with your heart, not just your head. There is room for innovation and buzz, but when it is underpinned by heritage, the connection is stronger.”
As the session concluded, Adebiyi reinforced the importance of balancing honouring legacy while adapting meaningfully to changing times.“New ideas must deepen, not dilute, the tradition that defines us. At The Macallan, whether in product, experiences, or marketing, innovation must serve the heritage we have built over centuries. We stay consistent globally while ensuring our work remains culturally relevant in every local market.”
The NECLive 2025 panel showed that Africa’s creative economy thrives when creators combine innovation with intention, speed with depth, and relevance with respect for craft. Through perspectives from luxury, fashion, and media, the conversation reaffirmed that while trends may command attention, it is timeless work, rooted in story, skill, and soul, that shapes generations.
Telecom
NCC Asks Telcos to Make Budgetary Provisions for Cybersecurity

Nigerian Communications Commission (NCC) has directed telecommunications operators to make dedicated budgetary provisions for cybersecurity as part of efforts to strengthen the resilience of Nigeria’s communications infrastructure against the growing wave of cyber threats.

The directive forms part of the Commission’s Cyber Resilience Framework for the Nigerian Communications Sector (CRF-NCS), which introduces new governance, risk management and operational requirements aimed at safeguarding the country’s critical telecommunications infrastructure from increasingly sophisticated cyberattacks.
Under the framework, all licensed telecom operators are expected to establish formal cybersecurity governance structures, dedicate adequate financial resources to cyber resilience programmes, and integrate cybersecurity into their enterprise-wide risk management processes.
The Commission said operators must ensure cybersecurity investments are no longer treated as optional operational expenses but as strategic business priorities necessary to protect network infrastructure, customer information and the country’s digital economy.
According to the NCC, licensees are expected to allocate sufficient budgets to support cyber risk assessments, security technologies, staff training, incident response capabilities, continuous monitoring and compliance with regulatory requirements.
The framework also requires operators to designate senior executives responsible for cybersecurity oversight.
At the same time, boards of directors are expected to provide strategic direction and ensure adequate funding for cyber resilience initiatives.
Speaking on the need for a stronger cybersecurity regime during the unveiling of the framework, Abraham Oshadami, executive commissioner, Technical Services, NCC, said, “Given the increasing digitalisation of services, the rapid growth of data exchange, and the sophisticated nature of modern cyber threats, the need for a robust, adaptive and inclusive cybersecurity framework has become more urgent.”
He added, “Both state and non-state actors are targeting essential sectors—including ours—through coordinated cyber and physical attacks. These attacks frequently target control systems and data integrity, underscoring the critical risks posed to operational technology (OT), especially in our sector.”
“As cyber threats evolve, they endanger not only system performance but also human safety, amplifying the severity and consequences of disruptions to vital communications infrastructure. Cybersecurity now encompasses human safety and must address the real risk to people’s lives when a system is attacked or compromised.”
The Commission further stated that operators are required to develop comprehensive cybersecurity implementation plans, conduct periodic risk assessments, establish business continuity and disaster recovery procedures, and regularly test their cyber defence capabilities.
In addition, the framework makes cyber incident reporting compulsory. Licensees must inform the NCC’s CSIRT of any major cybersecurity breach within four hours of discovery, and provide a thorough post-incident analysis after mitigation is complete.
Telecom
Glo Leads Internet Growth Figures in Nigeria for May

Digital solution provider, Globacom has recorded the highest Internet subscriber growth among Nigeria’s major telecom companies for the month of May.

Data from the Nigerian Communications Commission, NCC, Nigeria’s total Internet users increased to 157 million in May, up from 154.3 million in April. That is a growth of 2.67 million users in one month.
Globacom led the market by adding about 1.2 million new Internet subscribers. This means Glo was responsible for almost half of all new Internet users in May.
The company’s subscriber base grew from 15.5 million in April to 16.8 million in May. Airtel came second with 1.07 million new users, moving from 54.8 million to 55.8 million. MTN added 382,894 users to reach 83.5 million.
T2 Mobile, formerly 9mobile, recorded no growth for the second month in a row. Its subscriber base remained at 802,534. This is despite its roaming agreement with MTN, which was approved almost a year ago to help T2 customers use MTN’s network in areas with poor coverage.
Industry experts say Glo’s strong growth is due to its ongoing network upgrade. Since last year, the company has been building new base stations, expanding its fibre network, and adding thousands of new 4G sites across cities and rural areas.
The upgrades have improved voice and data quality for customers, while Globacom remain committed to providing better network experience and affordable Internet services to more Nigerians.
Telecom
MTN Paid 600Bn in Taxes in H1 2026 – Kadri, MTN CFO

MTN Nigeria’s half-year 2026 performance reflects more than revenue growth, highlighting the wider economic activity generated through tax payments, infrastructure investment and shareholder returns.

Kadri, MTN CFO
Beyond its financial results, the telecommunications operator said it continues to channel substantial resources into expanding network infrastructure, meeting statutory obligations and delivering value across its stakeholder ecosystem.
The company disclosed that it paid more than ₦600 billion in taxes, customs duties, regulatory levies and other statutory obligations over the past year.
It also invested over ₦1.6 trillion in capital expenditure since January 2025 to expand network capacity and improve service quality, while declaring an interim dividend of ₦26 per share for shareholders.
Speaking on Arise News’ Global Business Report, MTN Nigeria’s Chief Financial Officer, Modupe Kadri, explained that the company’s earnings are shared across several stakeholders before returns reach investors. “For every one naira of revenue, about 24 kobo becomes profit.
“The government receives over ₦600 billion through taxes and levies, operating costs account for a significant portion of our revenue, and every participant within the ecosystem benefits from the value we create,” he said.
According to the Nigerian Communications Commission (NCC), telecommunications remains one of the largest contributors to Nigeria’s Gross Domestic Product, supporting digital financial services, education, healthcare, commerce and public services. Continued investment by operators has also been identified as critical to expanding broadband access and improving digital inclusion across the country.
Kadri noted that shareholder returns remain an important part of MTN’s capital allocation strategy, but stressed that they represent only one aspect of the company’s broader economic contribution.
“Even when we declare dividends, the government still receives withholding tax, while we continue investing heavily in our network because sustaining quality service requires ongoing capital commitment,” he said.
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