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How NECLive’s ₦1.3 Billion Investment Bolstered Nigeria’s Entertainment Industry
Nigerian Entertainment Conference (NECLive) has released its highly anticipated report on the growth, trends, and opportunities in the Nigerian creative and entertainment industry.
It sheds light on the development and economic boom in Nigeria’s entertainment sector over the last ten years, as well as the prospects for the future of one of the continent’s fastest-growing industries.
According to the report produced by ID Africa and BHM Research & Intelligence, a startling ₦1.3 billion investment over ten years has stimulated the industry and helped it reach previously unheard-of heights.
Known for convening the most significant gathering of entertainment professionals, the NECLive report offers an extensive analysis of the extraordinary strides made in Nigeria’s entertainment and creative industries. Within this report, the conference also highlights its pivotal role and contributions in driving progress and advancement within the entertainment sector.
The report underscores how NECLive, through its ₦1.3 billion investment, has played a crucial part in shaping and propelling the industry forward, leaving a profound impact on Nigeria’s entertainment landscape, and significantly influencing its global standing.
Ayeni Adekunle, the conference’s convener, reflected on the journey and future plans, stating, “The inception of NECLive was rooted in the belief that the realm of possibilities knows no bounds; that with the right blend of education, networks, and determination, we have the power to accomplish anything we set our minds to.
“As Nigerian entertainers continue to shatter barriers and achieve unprecedented milestones, NECLive stands as a steadfast companion, guiding, inspiring, and reminding us that our potential is limitless.
“As we embark on the next transformative decade, be rest assured that NECLive has a renewed mission to embrace.”
Over the past decade, NECLive has emerged as a pioneering force, leading the charge in advocating for crucial matters within the entertainment industry.
Its unwavering commitment to driving positive change has encompassed key areas such as fostering talent development, combating piracy, advocating for enhanced regulations within the industry, ensuring access to global opportunities, and facilitating international collaborations.
Similarly, the Nigerian entertainment and creative industry has witnessed significant growth. According to the International Monetary Fund (IMF), the entertainment industry now accounts for 1.45% of Nigeria’s GDP.
Femi Falodun, a director at BHM and committee member of NECLive, emphasised the significance of the impact report by stating, “NECLive has consistently served as the go-to platform for spotlighting critical issues within the entertainment industry.
“Over the past 10 years, NECLive has brought together key stakeholders, including policymakers, investors, creatives, and technical experts, to collaborate and devise effective solutions.
“It is now time to unveil the remarkable impact that NECLive has made in driving positive change and advancement within the entertainment sector.”
One significant area of impact has been talent development within the entertainment industry, supporting workshops, training programs, mentorship opportunities, and nurturing the next generation of creative professionals.
Recognizing the growing significance of digital platforms in the entertainment landscape, it has also provided a platform for conversations that promoted digital streaming and profitable distribution of content. Since its inception, NECLive has remained at the forefront of driving progress and innovation in the entertainment sector.
Overall, NECLive’s investments have been comprehensive and diverse, covering film, music, comedy, and fashion. With over 100,000 participants and a reach of over 1 million people, NECLive’s initiatives, including conferences, workshops, advocacy efforts, and more, have driven positive change and remarkable growth in Nigeria’s entertainment landscape.
These initiatives have contributed to the remarkable growth and economic boom in Nigeria’s entertainment landscape, elevating its global standing and leaving a profound impact on the industry as a whole.
In a recent revelation from the Nigerian Communications Commission (NCC), Airtel Nigeria has emerged as a standout performer in the country’s telecommunications sector, marking significant gains in market share over the past year.
According to the NCC data, by the end of March 2024, Airtel Nigeria has grown its market share over the last year into a remarkable 29%, solidifying its position as a leading telecom provider in the region.
In stark contrast, other mobile network operators such as MTN and 9mobile have faced considerable setbacks, with MTN witnessing a notable 3.19% decline in market share and 9mobile experiencing a 0.5% decrease.
Even Glo, a prominent player in the market, saw a decline, albeit less pronounced, with a 0.58% drop in its share of internet subscribers.
Airtel Nigeria’s success story goes beyond market share gains. The company has also witnessed a substantial surge in its share of internet subscribers, boasting an impressive 165% basis points increase.
This surge correlates with the launch of Airtel 5G, which the company began rolling out in June 2023 and underscores the telco’s continued push to grow its customer base nationwide.
Airtel Nigeria’s ascendancy in the telecom market comes at a pivotal moment when mobile network operators face challenges of rising operations cost and exchange rates volatility. The company’s recent results solidify its position as a frontrunner in Nigeria’s telecom landscape.
Google Developer Groups Lagos (GDGLagos) has announced a regional edition of the global #BuildWithAI hackathon, in partnership with SeerBit, Africa’s most trusted payment solutions provider and GOMYCODE.
This hackathon, taking place on Saturday, April 27th and Wednesday, May 1st, 2024, will empower participants to explore Google’s AI tools, Gemini and Vertex AI and develop innovative solutions for real-world challenges.
“We are excited to partner with Seerbit and GoMyCode to bring the #BuildWithAI hackathon to Lagos,” says Co-Organizer, GDGLagos, Femi Taiwo. “This event fosters innovation and empowers individuals to use AI to solve real-world problems. We encourage everyone interested in AI to join us for this inspiring event.”
Founder & CEO of SeerBit, Omoniyi Kolade articulated the profound impact of this collaboration, stating, “At SeerBit, we are committed to pioneering innovative solutions that enhance financial security and foster trust in digital transactions. Collaborating with GDG Lagos amplifies our quest to combat fraud effectively. Together, we aim to empower developers to harness the power of technology for the greater good, ultimately benefiting society as a whole.”
“At GOMYCODE, we are committed to unlocking the potential of innovators across Nigeria and beyond through accessible technology education. The ‘Build With AI’ hackathon with Google Developer Groups Lagos offers a hands-on chance for innovators to use AI for real-world solutions. We’re excited to create a space where technology meets creativity, empowering participants to actively shape the future,” Country Head, GOMYCODE Nigeria, Babatunde Olaifa said.
The #BuildWithAI hackathon aligns with Google’s global initiative to democratize access to AI technology. This regional event in Lagos offers a unique opportunity for developers, data scientists, designers, students, and anyone curious about AI to:
- Gain hands-on experience with Google’s cutting-edge AI tools, Gemini and Vertex AI.
- Tackle real-world challenges across various sectors like sustainability, finance, education, healthcare, and social good.
- Leverage SeerBit’s expertise in digital payments to create solutions with tangible applications.
- Develop in-demand skills with the support of GoMyCode’s training resources.
- Collaborate in teams and network with fellow AI enthusiasts.
- Compete for a chance to win a cash prize of NGN 1,000,000, office space to further develop their winning solution, and the opportunity to partner with SeerBit, with NGN 500,000 and NGN 250,000 for second and third place respectively.
The GDGLagos #BuildWithAI hackathon serves as a springboard for the global Google AI Hackathon, taking place online. This international event focuses on pushing the boundaries of what Generative AI apps can do with Gemini. Participants in the Lagos event are highly encouraged to consider entering the global competition as well.
GDGLagos will provide ongoing support and guidance to the regional winner as they prepare to compete on the global stage. This includes access to mentorship, resources and technical expertise to help them refine their solution and showcase their talent to a worldwide audience.
Startup founders, experienced developers, data scientists and expert resources and designated mentors will be available during the hackathon to provide guidance, refine ideas, answer questions and offer technical support to participants. This ensures they receive the necessary guidance to tackle the challenges and bring their innovative ideas to life.
Telecommunications service provider, Airtel Nigeria has collaborated with the Nigeria Institute of Public Relations (NIPR) to provide with unlimited internet access at the institute’s inaugural edition of the Nigeria Public Relations Week.
The trailblazing event themed ‘Leveraging Public Relations as a Critical Asset for Nigeria’s Economic and Reputation Renaissance’ is set to run from Monday, April 22nd to Friday, April 26th, 2024, and will welcome thousands of delegates across Nigeria to the prestigious June 12 Cultural Centre, nestled in the heart of Abeokuta, the Ogun State capital.
Speaking on the strategic collaboration, Femi Adeniran, Director, Corporate Communications and CSR, Airtel Nigeria, expressed enthusiasm about the partnership, stating, “Airtel is proud to support the Nigeria Institute of Public Relations in its endeavor to advance the field of public relations.
“The relevance of public relations practice in Nigeria cannot be overstated, as it plays a vital role in shaping perceptions, managing reputations, and influencing public opinion. Hence, our support is a demonstration of our commitment to empowering individuals and organizations with innovative solutions that drive progress and create an enabling society.”
According to NIPR, through the PRWeek Organizing \Committee Chairman, Mr Yomi Badejo Okusanya, the NPRW will gather over 2,000 experts in the fields of economics, PR, and nation-building to discuss strategies for effectively communicating government policies and initiatives to the public.
Other activities at the NPRW will include conferences, the annual general meeting, workshops, induction of new members, breakout sessions with students as well as traditional rulers and a tour of some legacy projects in Ogun state.
With Airtel’s provision of onsite unlimited data connection, attendees and participants can enjoy unparalleled access to online resources, real-time updates, and interactive engagements throughout the duration of the event. This will significantly support the exchange of ideas, foster networking opportunities, and elevate the overall experience for all stakeholders involved.
Airtel Nigeria remains committed to offering unwavering support for initiatives aimed at driving innovation, collaboration, and nation-building.
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