Telecom
‘Tobi Adekunle Releases Growth Marketing Guide for Beginners

‘Tobi Adekunle, who co-founded the Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria, has released a new eBook on Growth Marketing for the Growth Skool UK.
The eBook title: Growth Marketing Series: A Comprehensive Guide for Beginners and Professionals,’ serves as a beginner’s Guide tailored for beginners and professionals, providing readers with a solid foundation in growth marketing principles and strategies.
Whether you’re a student, a recent graduate, or a professional transitioning into marketing, this Beginner’s Guide will equip you with the essential knowledge you need to kickstart your growth marketing journey.
It also offers Step-by-Step Guidance to Growth Marketing. “We understand that starting in a new field can be overwhelming. That’s why our Beginner’s Guide Ebook Series offers step-by-step guidance, breaking down complex concepts into easily understandable bite-sized chapters. Follow along as we walk you through the fundamentals of growth marketing”, Mr Adekunle said.
According to him, “The Growth Skool UK was also started to bridge the knowledge gap in Growth Marketing especially for younger professionals in Nigeria and Africa who are trying to find their path within the marketing profession and are keen in learning beyond the traditional or ‘digital’ marketing.”
The eBook covers a wide range of essential growth marketing topics, including growth marketing funnel, differences between growth marketing and growth hacking, similarities between growth marketing and performance marketing, and more.
“The eBook focuses on a basic aspect of growth marketing, providing you with a comprehensive understanding of growth marketing as a whole”, he explained.
The guide is a valuable resource that you can refer back to whenever you need guidance.
“As you embark on your growth marketing journey, our Beginner’s Guide will serve as a trusted companion, helping you navigate the ever-changing landscape of marketing with confidence,” the author said.
About the author:
‘Tobi Adekunle is a growth and marketing professional with a deep passion for technology.
With an impressive track record spanning over 12 years across diverse industries, including e-Commerce, Information Technology, Energy, Financial Technology, Advertising Technology, and Private Investment Property Management, Tobi has consistently delivered exceptional results.
As the co-founder of Growth Skool UK and also one of Nigeria’s largest digital communities, Tobi is highly regarded as a mentor and trainer within the digital and marketing ecosystem.
He actively contributes to the professional development of individuals in the field, serving as a marketing tutor for the Chartered Institute of Marketing UK Professional Certification and Diploma, where he teaches Digital Marketing Techniques and Digital Strategy modules. Additionally, Tobi facilitates various course modules for the Digital Marketing Institute (DMI) Ireland.
His commitment to continuous learning and professional growth is evident through his academic achievements. He holds a Post-Graduate Diploma in Professional Marketing from the esteemed Chartered Institute of Marketing UK and an MBA from the renowned Business School Netherlands, which has equipped him with a comprehensive understanding of strategic business management.
He has further enhanced his expertise in the field through a Certificate in Strategic Marketing from Lagos Business School. Tobi is an active member of the PMAlliance global community and serves as an ambassador for the Association of International Product Marketing and Management (AIPMM) USA.
Motivated by his belief in the power of technology to drive business growth, Tobi is dedicated to pushing boundaries, fostering collaboration, and empowering marketing professionals and entrepreneurs to thrive in today’s ever-evolving business landscape.
To access the growth marketing eBook, visit: https://selar.co/5953p6
Telecom
GSMA, Mobile Industry Call for Strengthened Action to Advance Child Online Protection in Africa

The GSMA, in partnership with the mobile industry, is calling for strengthened collective action to protect children online across Africa. Building on insights from a high-level roundtable convened at the Ministerial Programme during MWC25 Barcelona, the GSMA yesterday released a new whitepaper, Enhancing Child Online Protection in Sub-Saharan Africa outlining key recommendations to guide governments, regulators, industry, civil society, and youth stakeholders as they work together to create a safer digital environment for children.
With Africa’s digital transformation accelerating, the number of children accessing the internet is rising rapidly – often through mobile devices, as the region remains mobile-first.
The UN Convention on the Rights of the Child (CRC) and the African Charter on the Rights and Welfare of the Child (ACRWC) set out the fundamental rights of all children, both of which provide a critical foundation for ensuring that children’s rights are fully respected, protected, and fulfilled in the digital age. Mobile technology holds enormous potential to help advance these rights, as explored in the GSMA-UNICEF report Enhancing Children’s Lives through Mobile.
While published in 2019, the report’s principles and mapping remain highly relevant today, reflecting the GSMA’s longstanding commitment to this area. We continue to work closely with UNICEF, and as a next step, GSMA and UNICEF will co-lead a new regional taskforce to help drive forward the recommendations from this whitepaper and strengthen cooperation across governments, industry, and civil society.
Mobile can open doors to education, social connection, and development. But as connectivity expands, so too do the risks: children are increasingly exposed to cyberbullying, harmful content, and online exploitation. Recognising both the opportunities and challenges of the digital environment, the African Committee of Experts on the Rights and Welfare of the Child dedicated the 2023 Day of the African Child (DAC) to this important theme – reinforcing the urgent need for cross-sector cooperation.
The GSMA and its members in Africa have worked together to highlight shared challenges, amplify the voices of young people, and identify areas where governments, industry, and civil society can strengthen coordinated efforts.
Key recommendations from the whitepaper include:
- Ensuring child- and youth-centred approaches in policy and programme development
- Strengthening national frameworks in line with the African Union Child Online Safety and Empowerment Strategy
- Expanding digital literacy and awareness initiatives for children, parents, and educators
- Building stronger public-private partnerships to scale resources, tools, and services across the region
Angela Wamola, Head of Sub-Saharan Africa at the GSMA, said: “Protecting children online is a responsibility shared across governments, industry, civil society, and families. By working together, we can ensure the digital environment becomes a place of opportunity – not risk – for Africa’s children. This whitepaper is an important step in supporting stakeholders across the region as they advance this urgent agenda.”
Nankali Maksud, Regional Advisor for Child Protection at UNICEF Eastern and Southern Africa, added: “Children and young people under 18 make up half of Africa’s population. Protecting their safety online is not only about safeguarding rights, but about investing in Africa’s human capital and future leadership.
This whitepaper helps elevate African voices, African leadership, and African solutions for protecting children in the digital space. We at UNICEF look forward to co-hosting a taskforce for GSMA to take forward the recommendations emerging from this whitepaper”.
The whitepaper integrates regional data, including findings from IPSOS research commissioned by MTN Group, as well as insights from youth advocate Jemima Kasongo, 19, from the Democratic Republic of Congo, who opened the roundtable during MWC25 with a powerful call to action on behalf of young people across the continent.
The GSMA reaffirms that child online protection is a global priority, with efforts underway worldwide to strengthen safer digital environments. Initiatives such as the GSMA Mobile Alliance to Combat Digital Child Sexual Exploitation bring together international mobile operators to drive good practice and coordinate global responses.
While this new whitepaper focuses on Africa, it builds on the GSMA’s broader global commitment, including newly published guidance on incorporating young voices into digital policy and solution design. The GSMA encourages all stakeholders to engage with the recommendations and join the ongoing dialogue to help ensure a safer digital future for Africa’s children.
Telecom
Crypto Exchange MEXC Rolls Out P2P Support for Naira, Birr, and Rupee

In a strategic move to deepen its presence in emerging economies, global cryptocurrency exchange MEXC has launched peer-to-peer (P2P) trading support for three new fiat currencies — the Nigerian Naira (NGN), Ethiopian Birr (ETB), and Pakistani Rupee (PKR). This expansion reflects the company’s increasing focus on localising crypto access in high-growth, underbanked regions.
The addition of NGN, ETB, and PKR to MEXC’s P2P platform enables users in Nigeria, Ethiopia, and Pakistan to trade major cryptocurrencies including Bitcoin (BTC), Ethereum (ETH), Tether (USDT), and USD Coin (USDC) directly with their local currencies.
The trades come with zero transaction fees, in line with MEXC’s strategy to lower entry barriers for users and encourage grassroots participation in the digital asset economy.
The update is more than a technical expansion — it underscores MEXC’s recognition of Africa and South Asia as rising crypto frontiers. Nigeria, often cited as one of the world’s fastest-growing crypto markets, and Ethiopia, where digital finance is beginning to surge amid reforms, represent key territories for crypto adoption. Similarly, Pakistan’s growing youth population and fintech appetite offer strong potential for crypto-enabled financial inclusion.
To support the rollout, MEXC is actively onboarding new merchants to its P2P platform. Merchants benefit from zero transaction fees, dedicated customer support, a special verification badge, and invitations to exclusive community events. The goal is to nurture a local network of verified sellers and buyers who can facilitate seamless and trusted crypto trades.
P2P trading — which allows users to transact directly without third-party intermediaries — is especially relevant in markets where banking infrastructure is either insufficient or heavily regulated. By bypassing traditional systems, P2P provides a lifeline for users seeking stablecoins, alternative stores of value, or more flexible remittance solutions.
This latest expansion signals MEXC’s intent to compete aggressively for market share in underserved territories while enabling more users to access and benefit from Web3 technologies. As global exchanges race to localise their services, MEXC’s early moves into fiat integration may prove pivotal in shaping the next wave of crypto adoption across the Global South.
Telecom
MTN Nigeria Unveils CPaaS Platform to Transform Business Communication

At the recently concluded NextNow Business Forum in Victoria Island, MTN Nigeria electrified the business community with a live demonstration of its forthcoming Communication Platform as a Service (CPaaS), a solution engineered to redefine how Nigerian enterprises connect with their customers.
Unlike traditional communication systems, MTN’s CPaaS is built for the realities of a mobile-first market. The platform unifies SMS, voice, WhatsApp, email, and more into a single, intuitive interface. This approach is especially significant in Nigeria, with over 107 million internet users, 45.4% of the total population, according to Data Report. This figure underscores the necessity for businesses to meet customers where they are.
During the demo, attendees witnessed how CPaaS enables two-way, real-time conversations between brands and customers. The platform’s support for rich media, instant analytics, and seamless integration with business workflows drew particular attention. These features are designed to empower businesses with data-driven insights and the agility to personalise every interaction, whether it’s a service notification, marketing campaign, or customer support exchange.
Akinbulejo Onabolu, Head of Enterprise Segment at MTN Nigeria, articulated the vision: “CPaaS gives enterprises the flexibility to interact with their customers on their preferred platforms; whether it’s chat, voice, or messaging, in a way that feels personal and immediate. We’re looking forward to the value this will unlock for businesses across industries once it launches.”
The fireside chat added depth to the conversation, with Omowunmi Olatunbosun, Head of SME Segment at MTN Nigeria, and Stephen Agbi of Bayobab, highlighting how digital engagement bridges the gap between businesses and audiences.
They emphasised that today’s consumers demand immediacy, relevance, and ease, qualities that CPaaS is built to deliver.
The stakes for digital transformation in Nigeria are high. In a report by Punch, the country’s enterprise tech market is projected to reach $22 billion by 2027, reflecting a surge in demand for scalable, cloud-based solutions that drive efficiency and customer loyalty.
The CPAAS Acceleration Alliance have estimated that globally, the CPaaS market is expected to grow from $14.7 billion in 2025 to $72.4 billion by 2035, at a compound annual growth rate of 18.4%, a testament to the platform’s transformative potential.
The event’s closing keynote from META’s Korhan Yunak reinforced the strategic value of digital channels like WhatsApp, which are now indispensable for business communication and engagement at scale.
As MTN Nigeria prepares for the Q3 2025 launch, the anticipation is unmistakable. With its promise of flexibility, intelligence, and seamless integration, MTN’s CPaaS platform is set to become the backbone of next-generation business-customer engagement in Nigeria, enabling enterprises to not just communicate but to connect, adapt, and grow in a digital-first era.
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